In today’s fragmented travel landscape, marketers face
mounting pressure to prove ROI, optimize spending and attract the right visitor
at the right time.
In the third of a five-part video series from Zartico, chief
operating officer Nicole Brownell sits down with co-founder and chief innovation
officer Jay Kinghorn to explore how destinations and resorts can use data
science to close the loop between marketing investment and real-world revenue.
The two discuss the challenges of cost per acquisition,
market efficiency and the hidden value of off-property behavior, and they share
how Zartico’s platform helps marketers make smarter, faster decisions with
fewer resources.
Watch the full conversation below.
Keys to converting travel insights to impact
Other videos in this series: