Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

News / Technology

Booking Holdings-backed Lola unveils membership model for AI travel and experiences assistant

By Abby Crotty | September 29, 2026

Kayak founders Steve Hafner and Paul English share new details on Lola, the new AI assistant they are building with paid memberships, booking capabilities and ad-free recommendations. Read More

Opinion / Technology

As tourism races to adopt AI, the industry must hear workers’ voices

By Stroma Cole - University of Westminster | September 28, 2026

University of Westminster professor Stroma Cole argues that travel workers deserve say as AI reshapes their jobs. Read More

News / Startups

Tours and activities pricing startup Aloja raises $1.4M

By Abby Crotty | September 24, 2026

The funding will be used for product development, international expansion and to strengthen integrations with reservation systems such as Tripadvisor-owned Bókun. Read More

News / Technology

Holibob launches software development kit for embedding experiences storefronts

By Abby Crotty | September 23, 2026

According to Holibob, the free toolkit cuts the time travel brands need to add experiences from months to days. Read More

News / Online

Fora travel advisors flag outdated, inconsistent accessibility data

By Abby Crotty | September 22, 2026

While advisors work to confirm accessibility details, roughly a third said a client has arrived at a property and found previously confirmed features "missing or unusable." Read More

From Our Partners / Online

How leading travel companies are strengthening margins in 2026

By Airwallex | September 22, 2026

A new Airwallex report explores how travel companies are protecting margins by managing FX exposure, payments, working capital and financial operations. Read More

News / Technology

PhocusWire's travel tech news briefs: Amadeus, Hospitable, Cloudbeds and more...

By PhocusWire | September 18, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Online

Trip.com's TripGenie to get booking capabilities through Mastercard partnership

By Linda Fox | September 17, 2026

Mastercard's Agent Suite for Merchants enables travel brands to offer agentic shopping experiences within their existing ecommerce environment. Read More

News / Online

Trust at scale: Can Tripadvisor turn review data into action?

By Matthew Parsons | September 17, 2026

Following disappointing second-quarter results, a recent C-suite change and lingering discord with activist investor Starboard Value, Tripadvisor's next chapter is unclear. Read More

Interview / Startups

Startup Stage: Passtination wants to help airlines extend loyalty programs

By Abby Crotty | September 14, 2026

The white-label, in-destination loyalty solution is licensed to airlines on an annual basis. Read More

News / Technology

How AI is changing travel companies’ spending habits

By Morgan Hines | September 14, 2026

As AI evolves, travel companies are increasingly investing in internal AI rather than external software. Read More

News / Online

Flagship launches with 3 tours and activities brands, further acquisitions planned

By Linda Fox | September 8, 2026

Flagship is backed by investment firm Shamrock Capital and is seeking to become a global platform for day tours following its acquisitions of WalksDevour, Amigo Tours and Askos. Read More