Tours & Activities

PhocusWire's in-depth coverage of the tours, activities and activities sector, featuring news, analysis, interviews, research and more on operators, intermediaries and their strategies.

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News / Online
Priceline enters tours and activities game with launch of Priceline Experiences
By Jill Menze | September 29, 2022
Built in partnership with Musement, Priceline Experiences will offer more than 80,000 bookable activities in more than 100 countries. Read More
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News / Online
Five traveler trends shaping the future of accommodations
By Kathryn Walson | September 28, 2022
For 78% of working travelers and 60% of leisure travelers, the “little things” – for example, a property’s scent, its artwork or the restaurant’s music – “always” or “often” impact whether they would... Read More
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Opinion / Distribution
The potential of connectivity standards for experiences
By Stephen Joyce - Holibob | September 26, 2022
A new non-profit association, OCTO, wants to enable reservation and ticketing system providers and tour, activity and attraction ticket resellers to connect their systems for more efficient... Read More
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Interview / Startups
STARTUP STAGE: Tripshifu connects experienced travelers with those seeking advice
By Kathryn Walson | September 26, 2022
The co-founders realized that people have the best travel experiences when they take recommendations from people in their social circle.  Read More
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Opinion / Online
How AI-driven performance marketing can drive growth for travel businesses
By Neel Pandya - Pixis | September 23, 2022
Well-executed marketing campaigns can generate significant ROI for travel brands. Read More
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News / Distribution
TAKE A SURVEY: The outlook for tours and attractions
By PhocusWire | September 19, 2022
Phocuswright and Arival are conducting a survey on the outlook for tours, experiences and attractions. Read More
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News / Online
Intrepid Travel acquires Australian tour operator Joob
By Kathryn Walson | September 13, 2022
Australia-based Intrepid Travel says the acquisition will bolster the growth of its DMC in Australia, which was created in 2021. Read More
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News / Online
Introducing The Phocuswright Conference 2022
By PhocusWire | September 13, 2022
The Phocuswright Conference 2022, taking place in November in Phoenix, will include Center Stage sessions featuring industry leaders along with dedicated programs for innovation, diversity, Young... Read More
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News / Distribution
Tiqets, Klook to share content across platforms
By Mitra Sorrells | September 13, 2022
For Tiqets, this is the second collaboration in about two months with an Asia-based company, following its announcement in July of an integration with Trip.com Group.   Read More
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News / Online
Multi-day packaged tours specialist Exoticca snags €20M for growth in North America, Latin America
By Jill Menze | September 12, 2022
The financing brings the Barcelona-based company’s total funding to €66 million. Read More
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News / Startups
TripAdd acquires AI-powered chatbot solution Eddy Travels
By Kathryn Walson | September 8, 2022
Ancillary travel product marketplace TripAdd plans to grow revenue with the B2B Eddy chatbot service. Read More
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News / Online
Seera Group to launch tours and activities marketplace with Klook in Saudi Arabia
By Yeoh Siew Hoon - WiT | August 31, 2022
For Seera, a rebound in all sectors puts the group in a strong position: “This is just the beginning.” Read More
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From Our Partners / Technology
It’s time for travel businesses to rethink how they transact
By Johannes Koeppel - WeTravel | August 29, 2022
While technology advancements have, for many years, provided non-linear transaction models for consumers and businesses, the pandemic drastically changed the way we transact – forever.   Read More
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Opinion / Technology
How DID and SSI will transform the travel experience market
By Bill Carroll - Marketing Economics | August 17, 2022
In the next decade, decentralized identifiers and self-sovereign identity will dramatically change travel for consumers, suppliers and intermediaries.    Read More
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News / Technology
Connect&GO raises $17M to expand attractions tech offering
By Mitra Sorrells | August 17, 2022
The Montreal-based technology company is aiming to double its revenue and number of installations each year. Read More