Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

PhocusWire's travel tech news briefs: Southwest, Dida, PriceLabs and more...
News / Technology
PhocusWire's travel tech news briefs: Southwest, Dida, PriceLabs and more...
By PhocusWire | July 10, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
CEO Spotlight: Andrés Spitzer of Civitatis
Interview / Online
CEO Spotlight: Andrés Spitzer of Civitatis
By Linda Fox | July 10, 2026
Six months into the role, Andrés Spitzer, CEO of Civitatis, discussed growth for the tours and activities company, the impact of AI and what he brings as a leader. Read More
Beyond the app: How wearable AI is rewiring the global travel tech stack
News / Technology
Beyond the app: How wearable AI is rewiring the global travel tech stack
By Alex Levin - L+R | July 6, 2026
Alex Levin, founding partner at L+R, argues that wearable artificial intelligence will replace mobile apps as the primary interface for travel, requiring the industry to rethink its technology... Read More
Visa launches travel platform with curated experiences in 10 destinations
News / Online
Visa launches travel platform with curated experiences in 10 destinations
By Cathy Walsh | June 30, 2026
Visa Destinations gives cardholders access to curated experiences, city guides and travel benefits across 10 locations. Read More
Holibob launches conversational booking platform for travel experiences
News / Technology
Holibob launches conversational booking platform for travel experiences
By Cathy Walsh | June 30, 2026
The launch brings Holibob's natural language booking technology directly to travelers and includes an integration with Google's Things to Do. Read More
Hostelworld’s Gary Morrison on building for the social traveler
News / Online
Hostelworld’s Gary Morrison on building for the social traveler
By Cathy Walsh | June 30, 2026
Hostelworld CEO Gary Morrison discussed how the industry misunderstands hostel travelers, the company's strategy and more at Phocuswright Europe. Read More
Startup Stage: Pintours is building AI-powered tours that adapt to every traveler
Interview / Startups
Startup Stage: Pintours is building AI-powered tours that adapt to every traveler
By Cathy Walsh | June 29, 2026
Pintours combines audio narration, navigation, augmented reality and conversational AI to tailor experiences to each traveler's interests, location and language. Read More
PhocusWire's travel tech news briefs: Marriott, Lake.com, RateGain and more...
News / Technology
PhocusWire's travel tech news briefs: Marriott, Lake.com, RateGain and more...
By PhocusWire | June 26, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Trust, AI acceleration, diversity to shape the future of travel
News / Online
Trust, AI acceleration, diversity to shape the future of travel
By Morgan Hines | June 26, 2026
Travel industry stakeholders from various sectors shared their takes on what will impact travel’s future at HBX Group’s MarketHub Americas event. Read More
Chaty AI raises $1.15 million seed round to expand AI assistant for travel experiences
News / Finance
Chaty AI raises $1.15 million seed round to expand AI assistant for travel experiences
By Cathy Walsh | June 24, 2026
The Australia-based startup plans to accelerate development of its conversational AI platform, which helps tours, activities and attractions operators automate customer service and bookings across voice... Read More
RealTime Reservation acquires STAY, targeting end-to-end guest experience
News / Finance
RealTime Reservation acquires STAY, targeting end-to-end guest experience
By Cathy Walsh | June 17, 2026
The deal brings together pre-arrival commerce and in-stay engagement capabilities as hotels look to drive ancillary revenue and deepen guest relationships. Read More
Meet the winners of the 2026 Global Startup Pitch
News / Startups
Meet the winners of the 2026 Global Startup Pitch
By PhocusWire | June 17, 2026
The eight travel tech startups will travel to WiT Singapore this fall, where they will compete for audience-voted People's Choice honors and a chance to present at The Phocuswright Conference in... Read More
The hotel industry's real TikTok GO problem has nothing to do with TikTok
Opinion / Distribution
The hotel industry's real TikTok GO problem has nothing to do with TikTok
By Boštjan Koželj | June 16, 2026
Boštjan Koželj argues that hotels risk missing the next wave of AI-driven distribution because many still lack the machine-readable infrastructure needed to compete in emerging channels. Read More
Startup Stage: Loook wants to be the storytelling layer for in-destination discovery
Interview / Startups
Startup Stage: Loook wants to be the storytelling layer for in-destination discovery
By Cathy Walsh | June 15, 2026
Loook is building a GPS-enabled storytelling platform that automatically delivers location-based stories to travelers as they move through destinations, helping tourism organizations extend engagement... Read More
Mayumi Nakamura Birt on reinvention, resilience and the art of the imperfect
News / Technology
Mayumi Nakamura Birt on reinvention, resilience and the art of the imperfect
By Yeoh Siew Hoon - WiT | June 15, 2026
Veltra’s chief transformation officer explains how AI is challenging Japan’s culture of perfection—and why women may be uniquely suited to thrive in the AI era. Read More
The Phocuswright Conference 2026