Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Flagship launches with 3 tours and activities brands, further acquisitions planned
News / Online
Flagship launches with 3 tours and activities brands, further acquisitions planned
By Linda Fox | September 8, 2026
Flagship is backed by investment firm Shamrock Capital and is seeking to become a global platform for day tours following its acquisitions of WalksDevour, Amigo Tours and Askos. Read More
Klook expands creator access to single-link affiliate marketing tool
News / Technology
Klook expands creator access to single-link affiliate marketing tool
By Morgan Hines | September 3, 2026
Following a small pilot in March, the single-link storefront feature is now available to more than 30,000 creators across 88 markets. Read More
WeTravel acquires Tourwriter to broaden custom travel focus
News / Technology
WeTravel acquires Tourwriter to broaden custom travel focus
By Linda Fox | September 2, 2026
The companies will operate as separate platforms, with Glenn Campbell continuing to lead Tourwriter. Read More
PhocusWire's travel tech news briefs: BCD Travel, Klook, Dida and more...
News / Technology
PhocusWire's travel tech news briefs: BCD Travel, Klook, Dida and more...
By PhocusWire | August 28, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
VayKLife acquires Xplorie to combine vacation rental amenities and activities
News / Online
VayKLife acquires Xplorie to combine vacation rental amenities and activities
By Abby Crotty | August 26, 2026
The brands are now joined and operating under the VayKLife name. Read More
PhocusWire's travel tech news briefs: Sabre, Eurostar, Civitatis and more...
News / Technology
PhocusWire's travel tech news briefs: Sabre, Eurostar, Civitatis and more...
By PhocusWire | August 21, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
PhocusWire's travel tech news briefs: Mews, Agoda, Spotnana and more...
News / Technology
PhocusWire's travel tech news briefs: Mews, Agoda, Spotnana and more...
By PhocusWire | August 14, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
The challenge of keeping AI-generated travel review summaries accurate, objective and useful
News / Technology
The challenge of keeping AI-generated travel review summaries accurate, objective and useful
By Abby Crotty | August 13, 2026
AI-generated review summaries promise simplicity in travel, but can they capture the full picture? Read More
Airbnb partners with Tripadvisor amid plans to scale Experiences
News / Distribution
Airbnb partners with Tripadvisor amid plans to scale Experiences
By Abby Crotty | August 11, 2026
On Airbnb's Q2 earnings call, CEO Brian Chesky said Experiences growth is "on a multiyear time horizon." Read More
Google Maps updates Ask Maps with hotel, event discovery
News / Online
Google Maps updates Ask Maps with hotel, event discovery
By Linda Fox | August 6, 2026
Hotel and event discovery is being rolled out in the U.S. on Google Maps' Ask Maps conversational interface. Read More
Tripadvisor sees dip in revenue, net income in Q2
News / Finance
Tripadvisor sees dip in revenue, net income in Q2
By Abby Crotty | August 6, 2026
The company said the sale of TheFork is progressing, with the transaction still expected to close by the end of the year. Read More
Tours and activities growth is outpacing travel overall, distribution is lagging
News / Distribution
Tours and activities growth is outpacing travel overall, distribution is lagging
By Phocuswright Research | August 5, 2026
The Travel Experiences 2026 report, produced jointly by Phocuswright and Arival, sizes and forecasts the global experiences market through 2029 and examines how consumers engage with experiences in... Read More
Startup Stage: Waltru wants to replace generic travel itineraries
Interview / Startups
Startup Stage: Waltru wants to replace generic travel itineraries
By Abby Crotty | July 27, 2026
The app is in beta in Barcelona, with plans to expand to Madrid, London, Rome and Paris. Read More
How travel booking is moving from search to intent
From Our Partners / Technology
How travel booking is moving from search to intent
By PhocusWire | July 22, 2026
Erez Bousso, founder and CEO of Move, speaks with Phocuswright’s Mitra Sorrells about intent-based travel commerce, AI booking infrastructure and how travel may move beyond traditional search. Read More
Outdoor experiences specialist Checkyeti acquires Manawa
News / Online
Outdoor experiences specialist Checkyeti acquires Manawa
By Abby Crotty | July 21, 2026
The companies said the acquisition marks a step toward consolidation in Europe's fragmented outdoor experiences industry. Read More