Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Tour operators question OTA rankings as AI changes travel discovery
News / Technology
Tour operators question OTA rankings as AI changes travel discovery
By Marisa Garcia | October 21, 2026
Some tours and activities operators are reporting sharp declines in bookings through OTAs, even as their overall business grows. Read More
TourHub raises £3 million to scale multi-day tour platform
News / Finance
TourHub raises £3 million to scale multi-day tour platform
By Cathy Walsh | October 20, 2026
The funding will support technology improvements, international marketing and expansion of its tour operator network. Read More
Where are they now? Checking in with the Hot 25 Travel Startups for 2024
News / Startups
Where are they now? Checking in with the Hot 25 Travel Startups for 2024
By PhocusWire | October 19, 2026
Four members of the Hot 25 class of 2024 share this year's milestones and where they see AI having a real impact. Read More
Tracking travel startup funding rounds and acquisitions in Q3
News / Finance
Tracking travel startup funding rounds and acquisitions in Q3
By Linda Fox | October 16, 2026
Travel startup funding rounds were elusive in Q3, while acquisitions were more abundant. Read More
Mindtrip brings AI discovery to Norwegian destination organizations
News / Technology
Mindtrip brings AI discovery to Norwegian destination organizations
By Linda Fox | October 15, 2026
The partnership brings Mindtrip's travel discovery technology to “Norway by Locals,” an upcoming website that helps travelers plan, save and share trips across Norwegian destinations. Read More
How adventure travel can help brands meet changing traveler expectations
From Our Partners / Online
How adventure travel can help brands meet changing traveler expectations
By PhocusWire | October 15, 2026
As travelers seek more immersive experiences, adventure travel offers brands new opportunities to engage customers and expand their offerings. Read More
Booking Holdings launches Vayo AI travel agent, plans $100M investment
News / Startups
Booking Holdings launches Vayo AI travel agent, plans $100M investment
By Abby Crotty | October 14, 2026
Vayo organizes travel bookings from users’ inboxes and monitors trips for savings and disruptions, including reservations made outside Booking Holdings’ brands. Read More
Startup Stage: TravelSnap.AI turns guest video reviews into booking opportunities
Interview / Startups
Startup Stage: TravelSnap.AI turns guest video reviews into booking opportunities
By Cathy Walsh | October 12, 2026
 The platform uses AI to collect, translate and publish guest video reviews to help travel businesses increase their visibility in AI search and drive bookings.  Read More
Where are they now? Checking in with the Hot 25 Travel Startups for 2023
News / Startups
Where are they now? Checking in with the Hot 25 Travel Startups for 2023
By PhocusWire | October 12, 2026
We circled back with our Hot 25 cohort from 2023, asking about their highlights from this year and where they're seeing AI having an impact. Read More
Startup Stage: Safari Circle takes a matchmaking approach to safari planning
Interview / Startups
Startup Stage: Safari Circle takes a matchmaking approach to safari planning
By Abby Crotty & Cathy Walsh | October 5, 2026
The company’s Safari DNA system matches travelers with destinations, parks and lodges based on their profile and preferences. Read More
Where are they now? Checking in with the Hot 25 Travel Startups for 2022
News / Startups
Where are they now? Checking in with the Hot 25 Travel Startups for 2022
By PhocusWire | October 5, 2026
Find out what PhocusWire's Hot 25 Startups for 2022 have been up to, including who raised, who sold and who stalled. Read More
PhocusWire travel tech news briefs: Expedia, Mindtrip, Yanolja and more...
News / Technology
PhocusWire travel tech news briefs: Expedia, Mindtrip, Yanolja and more...
By PhocusWire | October 2, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Airbnb rolls out travel map and social connections to drive discovery
News / Online
Airbnb rolls out travel map and social connections to drive discovery
By Abby Crotty | September 30, 2026
Airbnb users can now connect with other users on the platform to see where they've stayed and share recommendations. Read More
Tryp secures €1.9M for geographic expansion and product development
News / Technology
Tryp secures €1.9M for geographic expansion and product development
By Linda Fox | September 30, 2026
Tryp.com is preparing for expansion to the Americas and Asia and also plans to add activities to the platform. Read More
Booking Holdings-backed Lola unveils membership model for AI travel and experiences assistant
News / Technology
Booking Holdings-backed Lola unveils membership model for AI travel and experiences assistant
By Abby Crotty | September 29, 2026
Kayak founders Steve Hafner and Paul English share new details on Lola, the new AI assistant they are building with paid memberships, booking capabilities and ad-free recommendations. Read More
The Phocuswright Conference 2026