Analytics

For travel companies, a CDP can add significant agility and resilience to infrastructure and organization, reduce operating costs and provide the necessary controls for proper data governance. Read More

Alipay says middle-aged travelers, those born between 1960 and 1979, were the main driving force in outbound tourism and overseas consumption for the Chinese Lunar New Year week.  Read More

An eye-watering estimate of $2.4 billion was lost in online revenue on websites during the fourth quarter of 2018. Read More

The survey divides airlines into laggards, challengers, visionaries and leaders when it comes to conversion rate optimization activities. Read More

Travel brands and suppliers need to be aware that the Chinese travel market is not only growing - it is also changing. Read More

Hotels are skeptical about investing in marketing automation for economic and cultural reasons, but doing so is necessary to get closer to customers. Read More

The investment in the back-of-house software suite from private equity firm LLR Partners follows Intelity's merger with Keypr in 2018. Read More

Major cruise lines are undergoing unprecedented digital transformation, committing billions of dollars to the process. The same rules do not apply to every digital journey, so how can cruise lines win... Read More

A new hotel brand, Life House, is currently testing an algorithmic pricing system based on customer profiles, history, spending habits and even social media followers.  Read More

Travel marketing is a fundamentally different discipline to other forms of marketing, with consumers behaving and spending in ways that no other industry can replicate. Read More

Delta CEO Ed Bastian talks about internal culture, AI and other data initiatives during CES 2019. Read More

Arizona-based Simpleview, which provides CRM, CMS, website design, digital marketing, revenue generation and mobile technologies, to more than 900 travel, tourism and convention marketing customers on... Read More

The combination of innovation and technology in aviation has never been as strong and, most importantly, crucial to running a successful airline. Read More

Cyber attacks are getting increasingly sophisticated, as numerous events over the course of 2018 have illustrated. Read More

In a very entertaining Tech Talk at The Phocuswright Conference, Jeff Ma laid out some of the areas where more reliance on data and less on human behavior would lead to better outcomes. Read More