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Why the booking layer is the real test for AI in travel
By PhocusWire
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July 9, 2026
Mike Putman, founder and CEO of Custom Travel Solutions, discusses AI travel agents, direct supplier APIs, legacy distribution and why the booking step remains a critical challenge.
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Why hotel AI needs more than generic answers
By PhocusWire
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July 7, 2026
Juanjo Rodriguez, chief AI officer at Lighthouse, discusses hotel data, domain-specific AI, revenue management and why connected systems matter for hospitality’s next phase.
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Partner marketing in travel: Say goodbye to the last-click legacy
By Michelle Bruno
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June 30, 2026
Download the PhocusWire report on how partner marketing in travel is evolving beyond last-click attribution amid AI, creator commerce and changing consumer behavior.
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CEO Spotlight: Julie Cheetham of Travalyst
By Linda Fox
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June 23, 2026
Ahead of Climate Week London 2026 Travalyst CEO Julie Cheetham discusses how the travel sustainability discussion has evolved to conversations around risk management and revenue impact.
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Startup Stage: HostProfit.ai targets STR intelligence layer
By Cathy Walsh
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June 22, 2026
The startup combines pricing, listing analysis, distribution and AI visibility insights to help portfolio operators identify revenue opportunities.
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AI won't take your job. It will take away the grind.
By Juanjo Rodriguez, Lighthouse
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June 15, 2026
Hoteliers didn't hire their commercial teams to build reports. They hired them to make the call.
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Opinion
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AI is the next productivity shock: Can travel reap the gains?
By Jamie Lane - AirDNA
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June 12, 2026
Jamie Lane, chief economist for AirDNA, explores how AI could reshape travel demand, distribution and industry economics.
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Cendyn launches Wayfinder to help hotels avoid "OTA 2.0"
By Linda Fox
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June 11, 2026
Wayfinder will help hotels gain, measure and boost visibility across AI platforms such as Gemini, ChatGPT and Perplexity.
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On-demand webinar: The state of digital transformation in an AI-driven world
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Watch this on-demand webinar for 10 insights on AI, personalization, LLM discoverability and loyalty shaping travel and hospitality CX strategy in 2026.
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PhocusWire's travel tech news briefs: TUI Group, Mews, CarTrawler, Sabre and more...
By PhocusWire
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May 29, 2026
Keep up with all the latest people, partner and product news from around the global travel industry.
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From Our Partners
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Online
Are you buying growth or paying for bookings you'd get anyway? What the data shows
By John Matson, Propellic
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May 27, 2026
New benchmark data from Propellic shows when travel brands should scale paid media, where ROAS breaks down and why weak attribution can hide true growth.
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Startup Stage: TravelOne targets luxury travel with behavior profiling platform
By Cathy Walsh
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May 26, 2026
The platform matches travelers with destinations and itineraries based on psychological and personality markers.
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PhocusWire's travel tech news briefs: Airbnb, Agoda, BizTrip AI and more...
By PhocusWire
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May 8, 2026
Keep up with all the latest people, partner and product news from around the global travel industry.
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Smartness raises €47M Series B for lodging AI growth
By Cathy Walsh
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May 5, 2026
The Italy-based lodging technology provider aims to expand across Europe through organic growth and acquisitions.
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News
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How travel companies are approaching agentic AI
By Mark Frary
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May 5, 2026
Travel companies are exploring how AI agents can support internal workflows and operational tasks, while setting limits on autonomy for customer-facing tools.
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TravelAI acquires Sonder brand, relaunches Sonder.com
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Booking Holdings' 'connected trip' vision never materialized, and AI is the latest threat
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The travel startup funding deals and acquisitions that stood out in Q2
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AI hits its stride: 5 takeaways for travel leaders
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Engine acquires Options Travel to build modern OBT
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PhocusWire's travel tech news briefs: Katanox, Airbnb, Amex GBT and more...
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