Analytics


destination-marketing-data
How to help DMOs transform travel through data and technology
By Luca Romozzi - Sojern | May 14, 2021
A modern approach to destination marketing is needed, especially in this upcoming recovery phase, combining technology and collaboration. Read More
Opinion | Technology
phocuswire-pulse-social-media-influencers-travel-mindset
VIDEO: What's next for travel influencers?
By PhocusWire | May 12, 2021
Speaking during PhocusWire Pulse: A New Age For Social Media, Travel Mindset’s Jade Broadus discussed how influencers fit into travel marketing strategies as travel resumes. Read More
News | Online
Infare acquires business intelligence platform Air Cube
Infare acquires business intelligence platform Air Cube
By Kevin May | May 5, 2021
Infare and Air Cube - headquartered in Denmark and France respectively - first cemented a strategic partnership in 2015. Read More
News | Technology
Marketing tactics to think about as travel attempts to recover
Marketing tactics to think about as travel attempts to recover
By Gilad Barash - Dstillery | April 30, 2021
It's likely that the travel audiences from a year ago no longer apply so travel marketers need to find the signals consumers are putting out. Read More
Opinion | Online
skyscanner-data-survey
Booking windows, trip duration up as consumers return to travel
By Mitra Sorrells | April 29, 2021
Skyscanner has identified several trends it says are defining consumer behavior as it relates to travel planning and purchasing. Read More
News | Online
How tourism organizations can refresh their post-pandemic data strategy
How tourism organizations can refresh their post-pandemic data strategy
By Piyush Shrivastava - Adara | April 14, 2021
Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed. Read More
Opinion | Technology
The data conundrum for travel marketers in 2021
The data conundrum for travel marketers in 2021
By Chris Heike - Koddi | April 6, 2021
As the industry enters peak travel season, marketers are faced with a question that most are not prepared to answer: How should I account for the lack of data I gathered in 2020? Read More
Opinion | Online
noiseaware-series-a-8m
Short-term rental noise-monitoring solution NoiseAware raises $8M
By Mitra Sorrells | April 5, 2021
The company will use the capital to accelerate product innovation, expand internationally and explore markets beyond short-term rentals. Read More
News | Startups
"Marketing of Care" and the future of tourism
"Marketing of Care" and the future of tourism
By Michael Becker and Adam Hanft | April 5, 2021
In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors. Read More
Opinion | Online
str-conference-benchmarking
How COVID-19 is impacting hotel benchmarking
By Mitra Sorrells | March 26, 2021
STR's vice president of analytics advices hoteliers to uses indexes and incorporate a broad range of data to get the most effective view of trends. Read More
News | Online
momenta-autonomous-funding
Momenta raises $500M to drive autonomous future
By Linda Fox | March 22, 2021
Momenta is developing technology for autonomous driving for passenger vehicles as well as for fully-autonomous mobility services. Read More
News | Startups
emburse-acquires-roadmap-dvi
Emburse expands portfolio with acquisitions of Roadmap and DVI
By Mitra Sorrells | March 16, 2021
In addition to Roadmap and DVI, Emburse includes Chrome River, Certify, Abacus, Captio, Nexonia and Tallie.   Read More
News | Technology
airlines-data-sources
Airlines turn to traveler intent data to forecast demand
By Linda Fox | March 15, 2021
As restrictions lift and travel recovers, historical booking data can no longer be relied on. Read More
News | Distribution
How Big Data can drive hotel value and loyalty
How Big Data can drive hotel value and loyalty
By Laurent Idrac - Hapi | March 1, 2021
Hotels may know about their guests pre‐stay and post‐stay, but they’re often missing out on the most important part of the journey: personalizing the experience while on property. Read More
Opinion | Technology
Why Expedia Group used a hackathon to spotlight diversity and inclusion
Why Expedia Group used a hackathon to spotlight diversity and inclusion
By Jill Menze | February 19, 2021
Expedia Group employees used data and logic to drive proactive and practical action around diversity and inclusion. Read More
News | Technology
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