Analytics


Why customer data platforms hold immense potential for travel companies
Why customer data platforms hold immense potential for travel companies
By Jim Price - MParticle  | February 13, 2019
For travel companies, a CDP can add significant agility and resilience to infrastructure and organization, reduce operating costs and provide the necessary controls for proper data governance. Read More
Opinion | Technology
Alipay usage Chinese New Year
Older Chinese tourists catching up to millennials in use of mobile payments
By Mitra Sorrells | February 12, 2019
Alipay says middle-aged travelers, those born between 1960 and 1979, were the main driving force in outbound tourism and overseas consumption for the Chinese Lunar New Year week.  Read More
News | Technology
Travel websites losing billions as shoppers abandon purchases
Travel websites losing billions as shoppers abandon purchases
By Linda Fox | February 11, 2019
An eye-watering estimate of $2.4 billion was lost in online revenue on websites during the fourth quarter of 2018. Read More
News | Online
airline-conversion-rates
Airlines look to test-and-learn techniques to shift from being "laggards"
By Linda Fox | February 8, 2019
The survey divides airlines into laggards, challengers, visionaries and leaders when it comes to conversion rate optimization activities. Read More
News | Technology
China series part 1 overview
China, part 1: The big (and getting bigger) picture
By Mitra Sorrells | February 4, 2019
Travel brands and suppliers need to be aware that the Chinese travel market is not only growing - it is also changing. Read More
News | Online
Bitter roots, sweet fruit - the current state of marketing automation in hospitality
Bitter roots, sweet fruit - the current state of marketing automation in hospitality
By Simone Puorto - Simone Puorto Consulting  | January 30, 2019
Hotels are skeptical about investing in marketing automation for economic and cultural reasons, but doing so is necessary to get closer to customers. Read More
Opinion | Technology
Intelity raises $44M to fuel global expansion of guest management platform
Intelity raises $44M to fuel global expansion of guest management platform
By Kevin May | January 28, 2019
The investment in the back-of-house software suite from private equity firm LLR Partners follows Intelity's merger with Keypr in 2018. Read More
News | Technology
Busting a billion-dollar digital myth for cruise lines
Busting a billion-dollar digital myth for cruise lines
By Apurva Chamaria - RateGain  | January 28, 2019
Major cruise lines are undergoing unprecedented digital transformation, committing billions of dollars to the process. The same rules do not apply to every digital journey, so how can cruise lines win... Read More
From Our Partners | Technology
New model hotel op-ed Gulati
When it comes to guest personalization, price is only one piece of the puzzle
By Valerie Castillo - TrustYou  | January 23, 2019
A new hotel brand, Life House, is currently testing an algorithmic pricing system based on customer profiles, history, spending habits and even social media followers.  Read More
News | Startups
3 reasons why most consumer data advice doesn’t work for travel brands
3 reasons why most consumer data advice doesn’t work for travel brands
By Carolyn Corda - Adara  | January 11, 2019
Travel marketing is a fundamentally different discipline to other forms of marketing, with consumers behaving and spending in ways that no other industry can replicate. Read More
Opinion | Technology
delta-ceo-CES-2019
CES 2019: Delta boss talks data, AI and internal culture
By Linda Fox | January 10, 2019
Delta CEO Ed Bastian talks about internal culture, AI and other data initiatives during CES 2019. Read More
News | Technology
Simpleview JackRabbit acquisition
Simpleview acquires travel software provider JackRabbit Systems
By Mitra Sorrells | December 21, 2018
Arizona-based Simpleview, which provides CRM, CMS, website design, digital marketing, revenue generation and mobile technologies, to more than 900 travel, tourism and convention marketing customers on... Read More
News | Technology
VIDEO: OAG on adding tech to intelligence
VIDEO: OAG on adding tech to intelligence
By Kevin May | December 19, 2018
The combination of innovation and technology in aviation has never been as strong and, most importantly, crucial to running a successful airline. Read More
From Our Partners | Technology
VIDEO: Arkose Labs on beating hackers at their own game
VIDEO: Arkose Labs on beating hackers at their own game
By Kevin May | December 18, 2018
Cyber attacks are getting increasingly sophisticated, as numerous events over the course of 2018 have illustrated. Read More
From Our Partners | Technology
pcw-2018-jeff-ma
VIDEO: How to make better data-informed decisions in hotels
By Linda Fox | December 4, 2018
In a very entertaining Tech Talk at The Phocuswright Conference, Jeff Ma laid out some of the areas where more reliance on data and less on human behavior would lead to better outcomes. Read More
News | Technology