Analytics

A modern approach to destination marketing is needed, especially in this upcoming recovery phase, combining technology and collaboration. Read More

Speaking during PhocusWire Pulse: A New Age For Social Media, Travel Mindset’s Jade Broadus discussed how influencers fit into travel marketing strategies as travel resumes. Read More

Infare and Air Cube - headquartered in Denmark and France respectively - first cemented a strategic partnership in 2015. Read More

It's likely that the travel audiences from a year ago no longer apply so travel marketers need to find the signals consumers are putting out. Read More

Skyscanner has identified several trends it says are defining consumer behavior as it relates to travel planning and purchasing. Read More

Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed. Read More

As the industry enters peak travel season, marketers are faced with a question that most are not prepared to answer: How should I account for the lack of data I gathered in 2020? Read More

The company will use the capital to accelerate product innovation, expand internationally and explore markets beyond short-term rentals. Read More

In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors. Read More

STR's vice president of analytics advices hoteliers to uses indexes and incorporate a broad range of data to get the most effective view of trends. Read More

Momenta is developing technology for autonomous driving for passenger vehicles as well as for fully-autonomous mobility services. Read More

In addition to Roadmap and DVI, Emburse includes Chrome River, Certify, Abacus, Captio, Nexonia and Tallie.   Read More

As restrictions lift and travel recovers, historical booking data can no longer be relied on. Read More

Hotels may know about their guests pre‐stay and post‐stay, but they’re often missing out on the most important part of the journey: personalizing the experience while on property. Read More

Expedia Group employees used data and logic to drive proactive and practical action around diversity and inclusion. Read More