Behind every click, visit and booking is a deeper story about
behavior and intentions, and the most forward-looking travel and tourism providers
are learning how to read between the lines.
With the help of artificial intelligence (AI) tools that are
becoming more effective and more accessible every day, suppliers and destinations
are shifting from data collection to intelligence, creating a clear
understanding of where people go, how they spend and what drives their
decisions.
In the first of a five-part video series from Zartico, CEO
Sarah Lehman and board member Julian Castelli explore how today’s destination
marketers are moving beyond static dashboards to unlock dynamic, predictive
insights.
From mapping crowd flows at major events like the NFL Draft
and NBA All-Star Game to identifying missed opportunities around concerts or
festivals, the two discuss how travel marketers can shift from “what happened?”
to “what should we do next?”
Watch the video below to learn how AI-powered intelligence
can make a difference.
Turning visitor data into intelligence for travel marketing
Other videos in this series: