Offline Travel Agency

PhocusWire's in-depth coverage of offline travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Why the booking layer is the real test for AI in travel
From Our Partners / Distribution
Why the booking layer is the real test for AI in travel
By PhocusWire | July 9, 2026
Mike Putman, founder and CEO of Custom Travel Solutions, discusses AI travel agents, direct supplier APIs, legacy distribution and why the booking step remains a critical challenge. Read More
Almost right isn't good enough for travel's agentic future
News / Technology
Almost right isn't good enough for travel's agentic future
By Linda Fox | June 29, 2026
Executives from Anthropic, Kismet and Travelport discuss where the travel industry is in its journey to agentic commerce and what's holding things up. Read More
PhocusWire's travel tech news briefs: Marriott, Lake.com, RateGain and more...
News / Technology
PhocusWire's travel tech news briefs: Marriott, Lake.com, RateGain and more...
By PhocusWire | June 26, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
TravelTech Show, Business Travel Show Europe name 2026 innovation award winners
News / Technology
TravelTech Show, Business Travel Show Europe name 2026 innovation award winners
By Cathy Walsh | June 26, 2026
Arcube, ImpersonAlly, Acai and Nowadays were recognized in separate competitions for travel technology innovations spanning airline retailing, brand protection, contact center automation and meetings... Read More
Trust, AI acceleration, diversity to shape the future of travel
News / Online
Trust, AI acceleration, diversity to shape the future of travel
By Morgan Hines | June 26, 2026
Travel industry stakeholders from various sectors shared their takes on what will impact travel’s future at HBX Group’s MarketHub Americas event. Read More
Strengthening agency relationships through smarter commission payments
From Our Partners / Online
Strengthening agency relationships through smarter commission payments
By Noelani Schroy, Onyx CenterSource | June 24, 2026
Explore how smarter hotel commission payments can reduce friction, build agency trust and turn back-office processes into a competitive advantage. Read More
Supercharging travel: 10 Trends that will shape the industry over the next decade
From Our Partners / Distribution
Supercharging travel: 10 Trends that will shape the industry over the next decade
By Matthew Parsons | June 22, 2026
Download the PhocusWire and RateHawk report on the trends, technologies and industry shifts set to shape travel professionals over the next decade. Read More
Tern launches agentic AI to boost travel advisor efficiency
News / Technology
Tern launches agentic AI to boost travel advisor efficiency
By Cathy Walsh | June 10, 2026
The technology can generate cruise proposals and draft communications for advisor approval. Read More
Perk secures $300M in finance for product and technology investment
News / Finance
Perk secures $300M in finance for product and technology investment
By Linda Fox | June 3, 2026
Perk said the new credit facility reflects lender confidence in its "vision and strategy." Read More
Startup Stage: TravelOne targets luxury travel with behavior profiling platform
Interview / Startups
Startup Stage: TravelOne targets luxury travel with behavior profiling platform
By Cathy Walsh | May 26, 2026
The platform matches travelers with destinations and itineraries based on psychological and personality markers. Read More
World Travel Holdings gets investment from Citation Capital
News / Distribution
World Travel Holdings gets investment from Citation Capital
By Linda Fox | May 19, 2026
World Travel Holdings, which was founded in 2005, said it generates more than $2.5 billion in annual booking volume. Read More
Startup Stage: Voyagier targets luxury travel with AI-powered trip planning and booking
Interview / Startups
Startup Stage: Voyagier targets luxury travel with AI-powered trip planning and booking
By Cathy Walsh | May 11, 2026
The early-stage startup brings together AI-powered trip planning, luxury travel advisors and booking infrastructure. Read More
Agentic commerce in travel: Who wins, who loses and what to do about it
Opinion / Technology
Agentic commerce in travel: Who wins, who loses and what to do about it
By Mario Gavira | May 11, 2026
Mario Gavira argues that travel companies face sharply different levels of exposure to agentic AI disruption, with loyalty, unique inventory and human expertise emerging as key defenses. Read More
Hospitality's tech crossroads: Staying human in an increasingly digital industry
From Our Partners / Technology
Hospitality's tech crossroads: Staying human in an increasingly digital industry
By PhocusWire | April 30, 2026
Find out how hotels and travel agencies can adopt technology without losing the human relationships at the core of hospitality. Read More
AI reshapes luxury travel—but human expertise remains essential
News / Technology
AI reshapes luxury travel—but human expertise remains essential
By Marisa Garcia | April 14, 2026
AI is reshaping luxury travel through behind-the-scenes efficiency and personalization, but human expertise and high-touch service remain central. Read More
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