CVB


How travel marketers can reboot and find their audiences
How travel marketers can reboot and find their audiences
By Mike Skladony - Semcasting | September 25, 2020
In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities... Read More
Opinion | Online
Collaboration desperately needed between travel industry players if a recovery is going to be effective
Collaboration desperately needed between travel industry players if a recovery is going to be effective
By Kevin May | September 11, 2020
Some "smart initiatives" are being created to get travelers moving again, but not across the board unless there is better sense of partnership created across the industry. Read More
News | Online
As fewer people fly, destination marketing becomes a domestic game
As fewer people fly, destination marketing becomes a domestic game
By Bill Obreiter - ADARA | September 8, 2020
For destination marketers, it’s critical to understand how to navigate this new world, where fewer people will be flying.  Read More
Opinion | Technology
VIDEO: OCUS - Summit pitch at Phocuswright Europe 2020
VIDEO: OCUS - Summit pitch at Phocuswright Europe 2020
By PhocusWire | September 5, 2020
OCUS offers brands a complete photography solution anytime, anywhere in the world to drive engagement and boost revenue - all while scaling your business. Read More
Interview | Technology
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
By PhocusWire | September 2, 2020
The next guest on the New Reality With... series is Lola Åkerström, founder at Geotraveler Media and an award-winning travel photographer and writer. Read More
News | Technology
VIDEO: New Reality With... Elliott Ferguson of Destination D.C.
VIDEO: New Reality With... Elliott Ferguson of Destination D.C.
By PhocusWire | August 26, 2020
The next guest on the New Reality With... series is Elliott Ferguson, CEO of Destination D.C, one of the most high-profile destination and tourism organizations in the world. Read More
News | Online
Technology and governments (sorry) have vital roles to play in tourism's recovery
Technology and governments (sorry) have vital roles to play in tourism's recovery
By Kevin May | August 11, 2020
The role of digital services, governments and regional organizations will be forced to come to the fore if the globe is to get back to the $9 trillion tourism economy it had pre-pandemic. Read More
News | Technology
Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience
Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience
By PhocusWire | August 7, 2020
The travel experience is going to be disruptive (health checks) or weird (everyone wearing masks) for a while so ensuring the message does not ignore those facts will be beneficial in the... Read More
Interview | Online
WEBINAR REPLAY! The digital customer journey is broken. Let’s fix it.
WEBINAR REPLAY! The digital customer journey is broken. Let’s fix it.
By PhocusWire | August 6, 2020
There has never been a more urgent time for travel sellers to reimagine their digital customer journeys. And the way they achieve that is as Complete Retailers. Read More
News | Technology
mammoth-lakes-tourism-coronavirus
My Method... Building consensus with data in uncertain times for destinations
By John Urdi - Mammoth Lakes Tourism | July 16, 2020
By relying on data in decision-making, some destinations are able to quickly pivot based on the needs of communities and build consensus around those strategic changes. Read More
News | Online
Sounding Off: Collaboration has to be more than a political buzzword
Sounding Off: Collaboration has to be more than a political buzzword
By PhocusWire | July 10, 2020
"Playing politics" with the recovery is not something that is likely to ensure that it runs smoothly, let alone collaboratively. Read More
Interview | Technology
InPhocus, episode 17 - Destinations, it's over to you now
InPhocus, episode 17 - Destinations, it's over to you now
By PhocusWire | July 10, 2020
With the Destination X series now paused as the industry attempts to get back on its feet (AKA "recovery mode"), we wanted to reflect with its producer Doug Lansky on how the series had been received... Read More
News | Technology
Destination X - A brave new strategy for hotels and Airbnb
Destination X - A brave new strategy for hotels and Airbnb
By PhocusWire | June 16, 2020
What if, instead of competing head-to-head, these two accommodation categories worked alongside each other to harness their strengths. Read More
News | Online
entrada-insights-road-trip
With trade shows cancelled, travel tech startup takes its show on the road - literally
By Mitra Sorrells | June 16, 2020
With all industry trade shows cancelled, the founder of travel tech startup Entrada Insights is embarking on a cross-country road trip to meet potential clients. Read More
News | Startups
Sounding Off: State-backed or multi-brand travel projects rarely work
Sounding Off: State-backed or multi-brand travel projects rarely work
By PhocusWire | June 12, 2020
There are countless ways to offer support from the state but creating, operating and maintaining a brand new service that seeks to challenge the status quo may not be the best use of a government's... Read More
Interview | Technology
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