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WTTC Global Summit: Clarity, certainty and collaboration keys to travel recovery
WTTC Global Summit: Clarity, certainty and collaboration keys to travel recovery
By Mitra Sorrells | April 27, 2021
More than 600 leaders from travel, tourism, government and the private sector are gathered for the World Travel and Tourism Council's Global Summit in Cancun, the organization's first in-person event... Read More
News | Online
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Bandwango raises $3M to build its activities platform for destinations
By Mitra Sorrells | April 14, 2021
Bandwango's Destination Experience Engine packages free and paid experiences that DMOs and other organizations can easily share with visitors. Read More
News | Online
How tourism organizations can refresh their post-pandemic data strategy
How tourism organizations can refresh their post-pandemic data strategy
By Piyush Shrivastava - Adara | April 14, 2021
Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed. Read More
Opinion | Technology
Sounding Off: Travelers may have other goals than doing the right thing
Sounding Off: Travelers may have other goals than doing the right thing
By PhocusWire | April 9, 2021
The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a... Read More
Interview | Online
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How travel marketers adjust to the ups and downs of COVID-19
By Mitra Sorrells | January 27, 2021
As coronavirus rates and lockdown measures shift, travel advertising strategies have centered on careful messaging through digital platforms. Read More
News | Online
VIDEO: Using tech to go from overtourism to sustainable tourism
VIDEO: Using tech to go from overtourism to sustainable tourism
By PhocusWire | January 13, 2021
Now is the time for destinations to build strategies to manage the recovery and avoid some of the problems that developed as a result of too many tourists flooding popular areas. Read More
News | Technology
How travel marketers can reboot and find their audiences
How travel marketers can reboot and find their audiences
By Mike Skladony - Semcasting | September 25, 2020
In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities... Read More
Opinion | Online
Collaboration desperately needed between travel industry players if a recovery is going to be effective
Collaboration desperately needed between travel industry players if a recovery is going to be effective
By Kevin May | September 11, 2020
Some "smart initiatives" are being created to get travelers moving again, but not across the board unless there is better sense of partnership created across the industry. Read More
News | Online
As fewer people fly, destination marketing becomes a domestic game
As fewer people fly, destination marketing becomes a domestic game
By Bill Obreiter - ADARA | September 8, 2020
For destination marketers, it’s critical to understand how to navigate this new world, where fewer people will be flying.  Read More
Opinion | Technology
VIDEO: OCUS - Summit pitch at Phocuswright Europe 2020
VIDEO: OCUS - Summit pitch at Phocuswright Europe 2020
By PhocusWire | September 5, 2020
OCUS offers brands a complete photography solution anytime, anywhere in the world to drive engagement and boost revenue - all while scaling your business. Read More
Interview | Technology
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
By PhocusWire | September 2, 2020
The next guest on the New Reality With... series is Lola Åkerström, founder at Geotraveler Media and an award-winning travel photographer and writer. Read More
News | Technology
VIDEO: New Reality With... Elliott Ferguson of Destination D.C.
VIDEO: New Reality With... Elliott Ferguson of Destination D.C.
By PhocusWire | August 26, 2020
The next guest on the New Reality With... series is Elliott Ferguson, CEO of Destination D.C, one of the most high-profile destination and tourism organizations in the world. Read More
News | Online
Technology and governments (sorry) have vital roles to play in tourism's recovery
Technology and governments (sorry) have vital roles to play in tourism's recovery
By Kevin May | August 11, 2020
The role of digital services, governments and regional organizations will be forced to come to the fore if the globe is to get back to the $9 trillion tourism economy it had pre-pandemic. Read More
News | Technology
Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience
Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience
By PhocusWire | August 7, 2020
The travel experience is going to be disruptive (health checks) or weird (everyone wearing masks) for a while so ensuring the message does not ignore those facts will be beneficial in the... Read More
Interview | Online
WEBINAR REPLAY! The digital customer journey is broken. Let’s fix it.
WEBINAR REPLAY! The digital customer journey is broken. Let’s fix it.
By PhocusWire | August 6, 2020
There has never been a more urgent time for travel sellers to reimagine their digital customer journeys. And the way they achieve that is as Complete Retailers. Read More
News | Technology
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