CVB

What destinations can do about Apple's location data overhaul
Opinion / Technology
What destinations can do about Apple's location data overhaul
By Nikolai Scholz - Adara | August 3, 2021
Building a strategy that isn’t solely reliant on IP address is a smart investment in the future, especially for travel organizations that use location data for targeting and information-gathering. Read More
VIDEO: The Data Appeal Company - Launch pitch at Phocuswright Europe 2021
Interview / Technology
VIDEO: The Data Appeal Company - Launch pitch at Phocuswright Europe 2021
By PhocusWire | July 8, 2021
The company's Data Appeal Studio is a data-driven destination analysis platform based on location and experience intelligence. Read More
How to evolve destination marketing for the future of travel
Opinion / Online
How to evolve destination marketing for the future of travel
By Katie Anderson and Alli Bolger - Colle McVoy | June 28, 2021
We believe COVID‐19 is allowing the travel industry to reevaluate, readjust and reimagine the definition of sustainable travel and, as a result, what that could mean for the future of destination... Read More
startup-stage-navi-savi
Interview / Startups
STARTUP STAGE: NaviSavi is an app for sharing short-form travel videos
By Mitra Sorrells | June 1, 2021
Founded in June 2019, NaviSavi is an app for individuals and businesses to share videos of 30 seconds or less about a destination or experience. Read More
WTTC Global Summit: Clarity, certainty and collaboration keys to travel recovery
News / Online
WTTC Global Summit: Clarity, certainty and collaboration keys to travel recovery
By Mitra Sorrells | April 27, 2021
More than 600 leaders from travel, tourism, government and the private sector are gathered for the World Travel and Tourism Council's Global Summit in Cancun, the organization's first in-person event... Read More
bandwango-3m-seed-funding
News / Online
Bandwango raises $3M to build its activities platform for destinations
By Mitra Sorrells | April 14, 2021
Bandwango's Destination Experience Engine packages free and paid experiences that DMOs and other organizations can easily share with visitors. Read More
How tourism organizations can refresh their post-pandemic data strategy
Opinion / Technology
How tourism organizations can refresh their post-pandemic data strategy
By Piyush Shrivastava - Adara | April 14, 2021
Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed. Read More
Sounding Off: Travelers may have other goals than doing the right thing
Interview / Online
Sounding Off: Travelers may have other goals than doing the right thing
By PhocusWire | April 9, 2021
The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a... Read More
travel-marketing-ups-downs-covid
News / Online
How travel marketers adjust to the ups and downs of COVID-19
By Mitra Sorrells | January 27, 2021
As coronavirus rates and lockdown measures shift, travel advertising strategies have centered on careful messaging through digital platforms. Read More
VIDEO: Using tech to go from overtourism to sustainable tourism
News / Technology
VIDEO: Using tech to go from overtourism to sustainable tourism
By PhocusWire | January 13, 2021
Now is the time for destinations to build strategies to manage the recovery and avoid some of the problems that developed as a result of too many tourists flooding popular areas. Read More
How travel marketers can reboot and find their audiences
Opinion / Online
How travel marketers can reboot and find their audiences
By Mike Skladony - Semcasting | September 25, 2020
In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities... Read More
Collaboration desperately needed between travel industry players if a recovery is going to be effective
News / Online
Collaboration desperately needed between travel industry players if a recovery is going to be effective
By Kevin May | September 11, 2020
Some "smart initiatives" are being created to get travelers moving again, but not across the board unless there is better sense of partnership created across the industry. Read More
As fewer people fly, destination marketing becomes a domestic game
Opinion / Technology
As fewer people fly, destination marketing becomes a domestic game
By Bill Obreiter - ADARA | September 8, 2020
For destination marketers, it’s critical to understand how to navigate this new world, where fewer people will be flying.  Read More
VIDEO: OCUS - Summit pitch at Phocuswright Europe 2020
Interview / Technology
VIDEO: OCUS - Summit pitch at Phocuswright Europe 2020
By PhocusWire | September 5, 2020
OCUS offers brands a complete photography solution anytime, anywhere in the world to drive engagement and boost revenue - all while scaling your business. Read More
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
News / Technology
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
By PhocusWire | September 2, 2020
The next guest on the New Reality With... series is Lola Åkerström, founder at Geotraveler Media and an award-winning travel photographer and writer. Read More