Cruise


The influencer marketing metrics travel brands are missing
The influencer marketing metrics travel brands are missing
By Rachel Jean-Firchau - Nativo  | October 4, 2019
Influencers aren’t publishers, they’re people. While they might have incredible reach, most are focused on awareness and storytelling, not on driving bookings or conversions. Read More
Opinion | Online
REPORT: Building lifetime value in travel through travel recommendations
REPORT: Building lifetime value in travel through travel recommendations
By Marisa Garcia - PhocusWire  | October 3, 2019
We explore the power of personal recommendations in the travel sector, as well as the best way to convert travelers to brand advocates and how to best use tools like NPS to drive new customer... Read More
From Our Partners | Online
TUI eyes tours and activities opportunities, makes progress on digital platforms
TUI eyes tours and activities opportunities, makes progress on digital platforms
By Linda Fox | August 16, 2019
TUI is not ruling out further acquisitions in the tours and activities space as it looks to grow its holiday experiences division further. Read More
News | Distribution
TripAdvisor focuses on good news in Experiences as overall revenue continues to fall
TripAdvisor focuses on good news in Experiences as overall revenue continues to fall
By Kevin May | August 8, 2019
Revenue increased from $376 million to $422 million over the course of the first and second quarters of 2019 but year-over-year the business is down 3% in the comparable three-month periods. Read More
News | Online
Cruise line apps are igniting early onboard spending
Cruise line apps are igniting early onboard spending
By Tom Stieghorst - Travel Weekly  | July 24, 2019
Cruise lines are expanding and refining their mobile device apps, and one result is a growing stream of onboard revenue as more people book activities through the app before boarding. Read More
News | Online
In The Big Chair LIVE - Gloria Guevara of WTTC
In The Big Chair LIVE - Gloria Guevara of WTTC
By Mitra Sorrells | July 5, 2019
The former-Sabre executive and minister of tourism in Mexico has been president and CEO of the WTTC since 2017. Read More
Interview | Online
RateGain acquires social and guest engagement platform BCV
RateGain acquires social and guest engagement platform BCV
By Kevin May | June 17, 2019
A mid-range, double-digit millions figure is believed to have been paid for 24/7 social media monitoring, reputation management, analytics and content marketing business. Read More
News | Technology
VIDEO: Cruisewatch - Battleground pitch at Phocuswright Europe 2019
VIDEO: Cruisewatch - Battleground pitch at Phocuswright Europe 2019
By PhocusWire | May 31, 2019
Cruisewatch is transforming the way people find and book cruises through 360-degree online cruise advice and predictive analytics. Read More
Interview | Startups
VIDEO: Zizoo - Launch pitch winner at Phocuswright Europe 2019
VIDEO: Zizoo - Launch pitch winner at Phocuswright Europe 2019
By PhocusWire | May 24, 2019
A leading global boat holiday platform wants to change the entire travel space with a first-ever GDS. Read More
Interview | Distribution
VIDEO: How a cruise line embarks on digital transformation
VIDEO: How a cruise line embarks on digital transformation
By Kevin May | May 23, 2019
Complicated products, expensive and considered purchases by consumers - just some of the elements in the cruise sector that are hard to shift to a digital-led future. Read More
News | Technology
CEO interview Almundo Juan Pablo Lafosse
In The Big Chair - Juan Pablo Lafosse of Almundo
By Mitra Sorrells | May 16, 2019
The Almundo CEO talks the power of offline, the company's strategy compared to Expedia and Booking and much more. Read More
Interview | Distribution
Expedia Q1 earnings 2019
Q1 growth slows for vacation rentals as Expedia Group realigns business for long-term
By Mitra Sorrells | May 2, 2019
Expedia Group bookings were up 8% in the first quarter of 2019, but only 5% in its vacation rental businesses, now consolidated under the Vrbo brand. Read More
News | Online
TripAdvisor new cruise review price comparison site2
TripAdvisor launches new cruise vertical
By Mitra Sorrells | April 9, 2019
TripAdvisor is expanding its platform to include cruise content, reviews and price comparison. Read More
News | Online
Startup Stage Miles
STARTUP STAGE: Miles is a universal transportation rewards program
By Mitra Sorrells | April 3, 2019
Miles is a loyalty platform that automatically rewards consumers for their daily movement, such as walking, biking, riding in a car or traveling by plane. Users can redeem rewards with Miles’ more than... Read More
Interview | Startups
In the green room at Phocuswright Europe with... Norbert Stiekema
In the green room at Phocuswright Europe with... Norbert Stiekema
By PhocusWire | March 25, 2019
In a series of interviews with executives participating at the event in Amsterdam in May, PhocusWire finds out what makes them tick... Next up: Costa Crociere chief strategy and digital... Read More
Interview | Technology