Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Perk secures $300M in finance for product and technology investment
News / Finance
Perk secures $300M in finance for product and technology investment
By Linda Fox | June 3, 2026
Perk said the new credit facility reflects lender confidence in its "vision and strategy." Read More
Priceline updates Penny AI assistant with Claude
News / Technology
Priceline updates Penny AI assistant with Claude
By Linda Fox | June 3, 2026
Priceline said Claude models will support conversational reasoning and planning for its Penny AI assistant. Read More
Why unified payments infrastructure could be travel's next competitive edge
From Our Partners / Technology
Why unified payments infrastructure could be travel's next competitive edge
By PhocusWire | June 3, 2026
Cross-border payments in travel remain fragmented and costly, but consolidated infrastructure and embedded FX may offer a smarter path forward. Read More
OTA marketing spend creeps up despite talk of AI-driven efficiency
News / Finance
OTA marketing spend creeps up despite talk of AI-driven efficiency
By Linda Fox | June 3, 2026
Airbnb, Booking Holdings and Expedia Group upped sales and marketing investment in Q1 2026, with some sharing AI impact and others steering clear. Read More
PhocusWire's travel tech news briefs: TUI Group, Mews, CarTrawler, Sabre and more...
News / Technology
PhocusWire's travel tech news briefs: TUI Group, Mews, CarTrawler, Sabre and more...
By PhocusWire | May 29, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Amadeus, Accenture partner on new agentic advertising platform
News / Technology
Amadeus, Accenture partner on new agentic advertising platform
By Matthew Parsons | May 28, 2026
The platform is designed to help travel brands identify intent and demand signals earlier, then leverage Accenture’s agentic framework to execute campaigns. Read More
Travel marketers prepare for the rise of AI agents
News / Technology
Travel marketers prepare for the rise of AI agents
By Morgan Hines | May 28, 2026
Executives from Expedia Group, OpenAI and The Trade Desk say travel marketers must adapt as AI agents become a bigger part of trip discovery and booking. Read More
Are you buying growth or paying for bookings you'd get anyway? What the data shows
From Our Partners / Online
Are you buying growth or paying for bookings you'd get anyway? What the data shows
By John Matson, Propellic | May 27, 2026
New benchmark data from Propellic shows when travel brands should scale paid media, where ROAS breaks down and why weak attribution can hide true growth. Read More
Airbnb recruits VP of hotels amid category expansion
News / Online
Airbnb recruits VP of hotels amid category expansion
By Linda Fox | May 26, 2026
D’Amico previously spent 18 years at Booking.com rising to VP and managing director for EMEA. Read More
U.K. travel distribution has reached equilibrium. Will it stay that way?
News / Distribution
U.K. travel distribution has reached equilibrium. Will it stay that way?
By Phocuswright Research | May 26, 2026
Demand is strong, digital adoption leads Europe, every major segment is growing: So why does the distribution picture look like a stalemate?  Read More
Startup Stage: TravelOne targets luxury travel with behavior profiling platform
Interview / Startups
Startup Stage: TravelOne targets luxury travel with behavior profiling platform
By Cathy Walsh | May 26, 2026
The platform matches travelers with destinations and itineraries based on psychological and personality markers. Read More
Trip.com Group’s CEO of flights on trust, technology and the future of airline partnerships
From Our Partners / Distribution
Trip.com Group’s CEO of flights on trust, technology and the future of airline partnerships
By Mark Frary | May 25, 2026
As air travel becomes more digital and disruption-prone, Trip.com argues that airlines and OTAs need more integrated partnerships built on trust, shared data and customer experience. Read More
PhocusWire's travel tech news briefs: Visa, Trip.com Group, Navan and more...
News / Technology
PhocusWire's travel tech news briefs: Visa, Trip.com Group, Navan and more...
By PhocusWire | May 22, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
3 key takeaways from Google I/O 2026
News / Technology
3 key takeaways from Google I/O 2026
By Matthew Parsons | May 21, 2026
New agentic AI features unveiled at Google I/O 2026 could reshape how travelers search, shop and book trips, increasing pressure on travel brands to become machine-readable and agent-accessible. Read More
Expedia Group to acquire CarTrawler in bid to become B2B ‘one-stop shop’
News / Online
Expedia Group to acquire CarTrawler in bid to become B2B ‘one-stop shop’
By Morgan Hines | May 20, 2026
Expedia Group announced the acquisition and a number of AI products at its Explore event in Las Vegas. Read More
The Phocuswright Conference 2026