Online Travel Agency


Digital marketing series part 3 email
Modern travel marketing, part 3: Email campaigns
By Mitra Sorrells | June 18, 2018
 The introduction of personal email addresses in the 1990s created an entirely new opportunity for brands to reach consumers quickly and cost-effectively.    Read More
News | Online
research spotlight door to door trip planning
Why is door-to-door trip planning so difficult?
By Jill Menze | June 18, 2018
The click of a button is practically all it takes for consumers to purchase nearly any good or service. The travel industry understood this long ago and counts itself among the first sectors to embrace... Read More
News | Online
GetYourGuide tries the vertically-integrated strategy in activities race
GetYourGuide tries the vertically-integrated strategy in activities race
By Kevin May | June 18, 2018
GetYourGuide accepts there is a risk involved but claims it wants to "transform the tour experience itself" with the introduction of its own branded products. Read More
News | Online
google travel obsession
Google: Travel's closely watched obsession
By Douglas Quinby - Phocuswright | June 15, 2018
Google's entry into metasearch may be more than half a decade old, but it continues to be a closely watched obsession for the travel industry. Read More
Opinion | Online
quote of the week 25
QOTW: Something about throwing out the playbook
By PhocusWire | June 15, 2018
Quote from Jen O'Twomney, vice president of Expedia Local Expert. Read More
News | Technology
Ctrip iClick marketing partnership
Ctrip boosts customized marketing capabilities with iClick partnership
By Mitra Sorrells | June 14, 2018
Ctrip is enhancing its digital marketing services through a partnership with iClick Interactive, a Hong Kong-based marketing technology company. Read More
News | Distribution
Debunking the impact of blockchain on hotel distribution
Debunking the impact of blockchain on hotel distribution
By Max Starkov - HEBS Digital | June 14, 2018
A recent article on the Nasdaq website claims blockchain‐based platforms “offer promising solutions” to particular areas of difficulty in the hospitality industry, including blockchain‐based hotel... Read More
Opinion | Technology
Expedia plots package advantage with late-booking tool
Expedia plots package advantage with late-booking tool
By Jamie Biesiada - Travel Weekly | June 14, 2018
Saying that 46% of U.S. travelers prefer to book their flight and hotel separately, Expedia will enable customers to book discounted hotels after they purchase their airfare on Expedia. Read More
News | Online
Europe Travel Launch 2018: WIHP Hotels
Europe Travel Launch 2018: WIHP Hotels
By PhocusWire | June 13, 2018
Seven years work has led WIHP Hotels to the launch of its Meta I/O product - a hub between hotel reservation systems and metasearch engines. Read More
Interview | Distribution
VIDEO: Deep dive on hotels and online travel agencies
VIDEO: Deep dive on hotels and online travel agencies
By PhocusWire | June 11, 2018
Some say the online travel agency vs. hotel debate moves in cycles, depending on who has the biggest to axe grind during a particular period in time. Read More
News | Distribution
digital marketing part 2 social media
Modern travel marketing, part 2: Social media
By Jill Menze | June 11, 2018
For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More
News | Technology
VIDEO: How to succeed in Europe's online travel agency landscape
VIDEO: How to succeed in Europe's online travel agency landscape
By PhocusWire | June 8, 2018
Europe's online travel agencies are not just about the two names that appear to capture the lion's share of attention: Expedia and Booking.com. Read More
News | Online
Facebook touts benefits of people-based travel marketing
Facebook touts benefits of people-based travel marketing
By Jill Menze | June 7, 2018
With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More
News | Technology
VIDEO: Airline distribution at a tipping point
VIDEO: Airline distribution at a tipping point
By PhocusWire | June 7, 2018
Lufthansa created a huge stir in the airline industry three years ago when it introduced a surcharge for all bookings made via the global distribution systems. Read More
News | Distribution
13 mistakes that sabotage vacation rental bookings
13 mistakes that sabotage vacation rental bookings
By Kevin High - VroomRes | June 6, 2018
You work tirelessly to manage your properties. You do all the things that the so‐called “experts” tell you to do, but it just doesn’t seem to be paying off in the ways that you really want. Read More
Opinion | Distribution