Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Event / Online

Following the Tax Trail Through a Complex Booking Chain

December 2, 2026

Explore tax compliance gaps in hotel distribution, how to prepare for audits and what AI-driven bookings mean for tax obligations in this free webinar from PhocusWire and Avalara. Register Now

News / Finance

Booking Holdings puts numbers behind AI assistant performance

By Cathy Walsh | November 3, 2026

The travel giant shared conversion metrics from its Priceline and Agoda AI assistants and reported a Q3 revenue decline tied to a potential FTC complaint. Read More

News / Technology

Agoda rolls out OpenAI-powered assistant

By Abby Crotty | November 3, 2026

The AI assistant also uses Gemini to pull content from Google Maps when users search for restaurants and points of interest. Read More

News / Technology

Meta's Muse launches in Singapore

By WIT | November 2, 2026

Trip.com, Agoda, Klook and Grab are among the personal AI agent’s early adopters. Read More

From Our Partners / Online

How travel brands can turn customer data into moments that matter

By Michelle Bruno | October 30, 2026

Travel brands have more customer data than ever, but fragmented systems often prevent them from using it to deliver timely, personalized experiences that improve customer satisfaction and drive revenue. Read More

News / Distribution

In Eastern Europe, local OTAs beat the giants by going narrow

By Phocuswright Research | October 29, 2026

Booking.com leads accommodation across most of Eastern Europe, but homegrown OTAs are growing faster by localizing hard. Read More

News / Technology

Expedia Group expands AI features across Expedia, Hotels.com and Vrbo

By Abby Crotty | October 28, 2026

The online travel giant launched approximately 30 new and enhanced features, including expanded natural language search, as part of its fall 2026 product release. Read More

News / Technology

Personal AI assistants could be re-shopping ‘landmine’ for hotels

By Matthew Parsons | October 28, 2026

Hotels and technology providers are now exploring the potential impact of re-shopping, where AI agents make a booking and later cancel and rebook if a better deal arises. Read More

From Our Partners / Online

Every link in the booking chain is a compliance risk—and now AI agents have added one more

By Avalara | October 27, 2026

As AI streamlines booking processes, it adds complexity to tax compliance, with information often lost between intermediaries. Read More

News / Finance

MakeMyTrip Q2 impacted by 'subdued' outbound travel

By Linda Fox | October 26, 2026

MakeMyTrip reported declines in air ticketing and hotel and packages revenue for Q2 2027. Read More

News / Technology

PhocusWire travel tech news briefs: Expedia Group, Amadeus, JetBlue and more...

By PhocusWire | October 23, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Online

European Commission investigating Booking.com's handling of scams, fraud

By Abby Crotty | October 21, 2026

The regulator said it has opened formal proceedings to determine whether Booking.com may have breached the EU's Digital Services Act. Read More

From Our Partners / Online

The journey is fragmented. Care shouldn’t be.

By Allianz Partners | October 21, 2026

New research from Allianz Partners highlights how travel protection and proactive support during disruptions can strengthen traveler trust and build brand loyalty. Read More