For today’s destination marketers,
traditional tools only go so far. While business intelligence platforms excel
at analyzing what happens at your place and surveys attempt to explain what
happens outside it, neither gives the complete picture.
In
part four of this five part series, Zartico co-founder and chief innovation
officer Jay Kinghorn explains how Zartico’s visitor intelligence platform
offers insights that help marketers understand not just who’s coming, but why,
from where and what they're doing before and after the visit.
Kinghorn dives into how this data
can uncover hidden waste in campaigns, identify high-efficiency markets and
help teams make smarter, faster allocation decisions.
Hear more from him below.
How marketers are fusing data science with real traveler behavior
Other videos in this series: