DMO

It won't be easy bringing every element of the industry together to take a tech-led approach to sustainability and other issues in destinations. Read More

Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More

The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More

Author and speaker Doug Lansky says a digital infrastructure will enable destinations to manage visitor volume and timing. Read More

With tourism budgets getting tighter, it’s more important than ever to understand the impact of every marketing dollar.  Read More

Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More

We begin our month-long look at destination marketing with analysis of how the role of DMOs has grown over the years. Read More

The quartet will work together in a series of initiatives to educate, raise awareness and, in their words, "promote positive change." Read More

Investment in infrastructure - especially tech-led - is needed for Thailand to keep maintaining its current tourism growth trajectory. Read More

TripAdvisor has created new advertising options for DMOs within the destination-focused travel feed. Read More

Indian travel planning startup Pickyourtrail is partnering with Tourism Australia to target the booming market of Indian travelers to that country. Read More

In today’s social-focused world, competition for double taps, likes, favorites and shares is more intense than ever, with distractions not only coming from other brands, but also your audience’s own... Read More

The former-Sabre executive and minister of tourism in Mexico has been president and CEO of the WTTC since 2017. Read More

With the unprecedented increase in tourism in recent years, destinations have been experiencing an impact on the social, cultural and economic environments. Read More

A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers. Read More