Marketing


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Expedia Group CEO Mark Okerstrom out amid board disagreement over strategy
By Mitra Sorrells | December 4, 2019
Expedia Group CEO Mark Okerstrom and CFO Alan Pickerill have resigned effective immediately, chairman Barry Diller announced today. Read More
News | Online
Sounding Off: Google will have the lunch of tours and activities as well
Sounding Off: Google will have the lunch of tours and activities as well
By PhocusWire | November 29, 2019
It is only a question of time before Google seeks to build out an ecosystem in tours and activities that mirrors its efforts in hotels and flights. Read More
Interview | Online
When should travel startups hire a CMO?
When should travel startups hire a CMO?
By Steven Lerner | November 27, 2019
Two experts in venture capital, Chris Hemmeter and William Bao Bean, explain why travel startups should hold off on hiring a CMO. Read More
News | Startups
Brand Business - Emil Martinsek of GetYourGuide
Brand Business - Emil Martinsek of GetYourGuide
By Steven Lerner | November 26, 2019
GetYourGuide's Emil Martinsek speaks with PhocusWire about his role as chief marketing officer. Read More
Interview | Online
Brand Business - Arjan Dijk of Booking.com
Brand Business - Arjan Dijk of Booking.com
By Linda Fox | November 25, 2019
As chief marketing officer, Arjan Dijk is responsible for the strategy and implementation of brand, social and performance marketing of Booking.com worldwide. He was previously vice president for global... Read More
Interview | Distribution
Brand Business - Norbert Richard Meinike of Blacklane
Brand Business - Norbert Richard Meinike of Blacklane
By Steven Lerner | November 22, 2019
Blacklane's Norbert Richard Meinke speaks with PhocusWire about his role as director of marketing. Read More
Interview | Technology
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VIDEO: Short-term rental sector diversifies as traveler and host preferences evolve
By Mitra Sorrells | November 22, 2019
Panelists from Guesty, Vacasa, Inspirato and Airbnb discuss the future of the short-term rental industry at The Phocuswright Conference 2019. Read More
News | Online
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Why voice is the travel marketers’s next destination
By Joel Davis - Mighty Social  | November 20, 2019
A new voice-enabled era for travel is coming, and now is the time for brands to take advantage of it. Read More
Opinion | Technology
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Brand Business - Lindsay Nelson of TripAdvisor
By Mitra Sorrells | November 20, 2019
Lindsay Nelson is TripAdvisor's president of core experience, overseeing brand, content development and revenue-generating products and features. Read More
Interview | Online
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WEBINAR ALERT! The traveler purchasing behaviors you need to know in 2020
By PhocusWire | November 18, 2019
How are travelers actually being inspired by and booking travel? And do they truly want a personalized experience? Read More
News | Online
Hot 25 Startups 2020: SkyLads
Hot 25 Startups 2020: SkyLads
By PhocusWire | November 18, 2019
Designed to give digital media buyers an advantage, Skylads leverages artificial intelligence to automate and optimize processes to maximize return on ad spend. Read More
Interview | Startups
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Airport transportation marketplace Jayride raises $3.5M to build out product and tech
By Mitra Sorrells | November 18, 2019
Airport transfer marketplace Jayride has raised $3.5 million to develop its product and technology. Read More
News | Online
Sounding Off: Rebrands are brave but sometimes don't go far enough
Sounding Off: Rebrands are brave but sometimes don't go far enough
By PhocusWire | November 15, 2019
Perhaps the biggest opportunity to simply run every type of accommodation under the Expedia brand, with the power that its platform has in the marketplace, was dismissed too quickly. Read More
Interview | Online
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Brand Business - Lish Kennedy of Vrbo
By Jill Menze | November 13, 2019
Lish Kennedy joined Vrbo as vice president of global brand marketing in August after three years at Etsy in a similar position.  Read More
Interview | Online
One & Done vs. Many Happy Returns: An important choice for travel marketers
One & Done vs. Many Happy Returns: An important choice for travel marketers
By Mark Capps and Coleen Kuehn - Merkle  | November 13, 2019
The discerning travel marketer would prefer to pull in as many repeat customers as possible with acquisition efforts. But how do you locate and target this “holy grail” of travelers? Read More
From Our Partners | Online