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News
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Online
Travel marketers still seeking higher TikTok profiles
By Derek Catron
|
March 23, 2023
Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings.
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News
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Online
Steller acquires influencer marketing company Travel Mindset
By Kathryn Walson
|
March 23, 2023
Steller, founded in 2014 and based outside Seattle, says it is capitalizing on the growing role of influencers in travel.
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News
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Online
Citi’s new travel portal powered by Booking Holdings goes live
By Mitra Sorrells
|
March 21, 2023
The site includes supply from Booking.com – such as 1.4 million hotels around the world - and is powered by technology from Rocket Travel by Agoda, another of Booking Holdings’ brands.
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Interview
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Startups
STARTUP STAGE: Jerne connects travel companies with social media creators
By Kathryn Walson
|
March 20, 2023
Jerne is an SaaS platform for creators and experience providers to manage their relationships, navigate commercial agreements and track affiliate sales and marketing ROI.
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Distribution
Airline revenues could soar with better merchandising
By Chris Phillips - ATPCO
|
March 17, 2023
Targeted visuals, such as imagery of the seat itself, is one way airlines could improve online sales.
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News
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Online
Influencers and social commerce in travel
By Robert Cole - Phocuswright
|
March 17, 2023
An in-depth Phocuswright report looks at how social marketing has evolved, how consumers interact with brands and nuanced differences for travel.
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News
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Online
Tripadvisor CMO talks travel marketing, membership, video
By Linda Fox
|
March 16, 2023
Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing.
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News
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Technology
Splio acquires Tinyclues to boost AI-marketing power
By Derek Catron
|
March 16, 2023
The Tinyclues’ platform increases the value proposition of Splio, making it the European leader in AI-powered customer relationship management, the company says.
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From Our Partners
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Online
Understanding traveler preferences for the next decade
By PhocusWire
|
March 14, 2023
Amadeus explains its Traveler Tribes 2033 report that identifies unique segments of consumers and the attitudes and behaviors that will shape their travel buying decisions in the next decade.
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Interview
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Startups
STARTUP STAGE: Awai seeks to simplify travel booking with one-stop shop
By Kathryn Walson
|
March 13, 2023
The Melbourne-based startup says it saves consumers time, money and headaches during trip planning, while removing the need for travel agents.
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News
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Startups
Wheel the World lands $6M to boost accessibility in travel
By Kathryn Walson
|
March 10, 2023
Founded in 2018, the San Francisco-based startup plans to expand its listings with the goal of having 12,000 travelers book through its platform by December 2024.
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News
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Online
VisitBritain seeks more bookings with £10 million campaign
By Derek Catron
|
February 28, 2023
VisitBritain’s latest inbound tourism forecast shows continued strong recovery in overseas visitor spending.
Read More
News
/
Technology
Expedia, Microsoft and travel experts on ChatGPT
By Mitra Sorrells
|
February 27, 2023
Listen to PhocusWire's first LinkedIn Audio event, with executives from Expedia and Microsoft and Kayak co-founder Paul English discussing the potential use of ChatGPT in travel.
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News
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Online
Subscribe to fly? Airlines have been slow to take that leap
By Derek Catron
|
February 23, 2023
A year after Alaska Airlines became the first major U.S.-based carrier to launch a flight subscription program, Frontier Airlines is rolling out its own in May.
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News
/
Technology
Magpie launches new tool for tour operators built on ChatGPT
By Mitra Sorrells
|
February 23, 2023
Magpie's ChatGPT-based “product optimization tool” is intended to help tour and activity suppliers create better quality marketing content, including titles, descriptions, keywords and...
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Expedia, Kayak first in travel with plugins for ChatGPT
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Google is testing free price guarantee for flights
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Do It For Denmark - Thomas Cook realises sex sells holidays (and helps birth rate) [VIDEO]
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Multimodality app could launch in Europe in 2024
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The Phocuswright Conference 2023
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Phocuswright Europe 2023
Travel Talk: How the ROI of hotel business is shifting
How to move forward with NDC as the foundation of modern retailing
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STARTUP STAGE: SkipQ is an app for airport retail and restaurant services
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