Marketing

Expedia Group CEO Mark Okerstrom and CFO Alan Pickerill have resigned effective immediately, chairman Barry Diller announced today. Read More

It is only a question of time before Google seeks to build out an ecosystem in tours and activities that mirrors its efforts in hotels and flights. Read More

Two experts in venture capital, Chris Hemmeter and William Bao Bean, explain why travel startups should hold off on hiring a CMO. Read More

GetYourGuide's Emil Martinsek speaks with PhocusWire about his role as chief marketing officer. Read More

As chief marketing officer, Arjan Dijk is responsible for the strategy and implementation of brand, social and performance marketing of Booking.com worldwide. He was previously vice president for global... Read More

Blacklane's Norbert Richard Meinke speaks with PhocusWire about his role as director of marketing. Read More

Panelists from Guesty, Vacasa, Inspirato and Airbnb discuss the future of the short-term rental industry at The Phocuswright Conference 2019. Read More

A new voice-enabled era for travel is coming, and now is the time for brands to take advantage of it. Read More

Lindsay Nelson is TripAdvisor's president of core experience, overseeing brand, content development and revenue-generating products and features. Read More

How are travelers actually being inspired by and booking travel? And do they truly want a personalized experience? Read More

Designed to give digital media buyers an advantage, Skylads leverages artificial intelligence to automate and optimize processes to maximize return on ad spend. Read More

Airport transfer marketplace Jayride has raised $3.5 million to develop its product and technology. Read More

Perhaps the biggest opportunity to simply run every type of accommodation under the Expedia brand, with the power that its platform has in the marketplace, was dismissed too quickly. Read More

Lish Kennedy joined Vrbo as vice president of global brand marketing in August after three years at Etsy in a similar position.  Read More

The discerning travel marketer would prefer to pull in as many repeat customers as possible with acquisition efforts. But how do you locate and target this “holy grail” of travelers? Read More