Marketing

Interview / Startups

Startup Stage: Visaible wants to help hotels improve AI search visibility

By Cathy Walsh | November 9, 2026

The startup uses AI agents to monitor hotel visibility in AI-generated travel recommendations and implement improvements. Read More

Interview / Startups

Hot 25 Travel Startups for 2027: Dfinitiv

By PhocusWire | November 9, 2026

Dfinitiv is a loyalty commerce and media technology specialist. Read More

Interview / Startups

Hot 25 Travel Startups for 2027: NeoTrip

By PhocusWire | November 9, 2026

NeoTrip is building AI infrastructure for hotels, consolidating and automating distribution, marketing and guest service. Read More

Opinion / Technology

3 themes shaping the next phase of AI in travel marketing

By C.A. Clark - Miles Partnership | November 3, 2026

C.A. Clark, Miles Partnership's VP of AI, says AI requires travel brands to be curious and take an honest look at the value they provide. Read More

From Our Partners / Online

How travel brands can turn customer data into moments that matter

By Michelle Bruno | October 30, 2026

Travel brands have more customer data than ever, but fragmented systems often prevent them from using it to deliver timely, personalized experiences that improve customer satisfaction and drive revenue. Read More

From Our Partners / Online

How adventure travel can help brands meet changing traveler expectations

By PhocusWire | October 15, 2026

As travelers seek more immersive experiences, adventure travel offers brands new opportunities to engage customers and expand their offerings. Read More

News / Technology

Juniper Group acquires Bookassist

By Linda Fox | October 1, 2026

Terms of the deal have not been disclosed, but Ireland-based Bookassist will join Juniper Group in January 2027. Read More

News / Online

'Constant intention to buy' forces hotels to rethink the marketing funnel

By Matthew Parsons | September 30, 2026

Rather than guiding consumers along a linear path to booking, hotels should pull them in from multiple “orbits,” new research suggests. Read More

News / Finance

Dextr AI secures $6.7M for agentic hospitality platform

By Linda Fox | September 29, 2026

The startup provides hotel employees with teams of artificial intelligence (AI) agents covering voice AI, guest management, back office operations, staff management and sales and marketing. Read More

From Our Partners / Technology

What new research reveals about how travelers use AI to plan trips

By Propellic | September 28, 2026

Propellic watched U.S. travelers plan trips with AI for a week and learned where travel brands should be competing. Preview the findings ahead of the full report. Read More

News / Technology

Accor unveils conversational AI concierge

By Linda Fox | September 23, 2026

Accor's travel assistant ALL Concierge provides booking through to on-stay assistance and is available on the group's website and app, as well as through WhatsApp and iMessage. Read More

News / Technology

Expedia exec on making AI an ambassador in travel

By Abby Crotty | September 22, 2026

With AI agents becoming gatekeepers, travel brands need to influence them to act as ambassadors instead, according to Expedia's Daniel Shin Un Kang. Read More

Opinion / Online

The reach is rented: Why travel brands need to stop building for algorithms

By Phil Treagus-Evans - Giraffe Social | September 18, 2026

Phil Treagus-Evans, CEO and co-founder of Giraffe Social, contends that a social following built on someone else's platform is "a relationship you're renting." Read More

News / Technology

Travel marketers look to improve AI visibility and prepare for agentic booking

By Mark Frary | September 16, 2026

Executives from Travelier, Skyscanner and Demand-Genius discussed agentic travel booking and the shift from SEO to GEO during a panel at Phocuswright's Travel Marketing AI Summit London. Read More