Marketing

Called Accelerate, Viator’s new program allows tour operators to pay to boost their visibility. Some are questioning the strategy. Read More

Witnesses to the meteoric rise of the alternative accommodation sector will know that its growth will continue to face a number of challenges alongside the obvious opportunities. Read More

Speaking during PhocusWire Pulse, Rentals United CMO Vanessa de Souza Lage explains the core technologies property managers need to thrive. Read More

Founded in June 2020, Jurny says it will use the funding to accelerate global expansion of its Jurny Virtual solution.   Read More

The promise of convenience and not having to rub shoulders with other guests was enough to give the sector a much-needed boost after traveler volumes collapsed at the onset of COVID-19. Read More

To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More

According to a report from SensorTower, top travel booking apps exceeded 10.6 million downloads in Q2 2021 – an 81% jump compared to 2019. Read More

Tripadvisor's U-turn this week on the structure of Plus raises more questions than it answers about consumer and brand desire for subscription programs. Read More

Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More

Neverending tourism concept identifies the extension of the travel experience in time and space, made possible by digital solutions. Read More

Launched in September 2020, Your Rocket Fuel combines data from public and private sources to predict company hotel and relocation demand. Read More

Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More

The new chief technology officer for the Singapore Tourism Board shares the organization’s digital transformation and innovation roadmap.  Read More

Whether using online or offline distribution channels, Russians are rediscovering the tourism gems that their homeland offers, despite the pandemic restrictions. Read More

We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More