Marketing


Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)
Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)
By Kevin May | March 14, 2019
The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More
News | Online
The push and pull of travel advertising
The push and pull of travel advertising
By Phocuswright Research  | March 14, 2019
Products have their strengths, and travel brands need to diversify their ad channel mix to maintain a balance of brand awareness tactics, direct-response offerings and a foray into emerging technologies... Read More
News | Online
My Method Booking brand marketing
My Method... Booking.com's marketing director on its new brand advertising strategy
By Mitra Sorrells | March 14, 2019
Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign. Read More
News | Online
Awaze is the new name to take European Vacation Rentals group forward
Awaze is the new name to take European Vacation Rentals group forward
By Linda Fox | March 8, 2019
The London-based company was originally formed last year when Wyndham Worldwide sold its European vacation rental business to Platinum Equity for $1.3 billion. Read More
News | Distribution
TripAdvisor opens hotel Sponsored Placements
TripAdvisor expands Sponsored Placements for hotels, adds new features
By Mitra Sorrells | March 5, 2019
TripAdvisor's Sponsored Placements for accommodations are now available to any property that provides rates and availability on the platform. Read More
News | Online
Booking Holdings breaks down private accommodation revenues for first time, now at 20% of total
Booking Holdings breaks down private accommodation revenues for first time, now at 20% of total
By Mitra Sorrells | February 27, 2019
As part of its fourth quarter and full-year 2018 financial report, Booking Holdings is disclosing details on Booking.com's alternative accommodations business, which now accounts for 20% of the... Read More
News | Distribution
booking be a booker
Booking.com highlights its breadth of accommodations in new U.S. ad campaign
By Mitra Sorrells | February 26, 2019
Booking.com is launching a new brand marketing campaign that encourages U.S. consumers to stop dreaming and start booking. Read More
News | Online
Yext integrates Chinese apps
New service helps brands reach Chinese tourists traveling abroad through popular apps
By Mitra Sorrells | February 26, 2019
Online brand management platform Yext has added integrations with four Chinese apps to help brands reach Chinese tourists traveling abroad. Read More
News | Online
sounding off 4 ad budgets
Sounding Off: Being able to shift ad budgets will please all in travel (except Google)
By PhocusWire | February 22, 2019
Travel brands will consider the rise of effective social media advertising as a welcome break from the stranglehold they often feel from the search engine giant. Read More
Interview | Online
sojern state of the industry 2019
What's on the minds of 600+ travel marketers? Personalization - and Facebook
By Jill Menze | February 21, 2019
Sojern's massive survey of more of travel marketers identifies key challenges and priorities for advertisers in 2019. Read More
News | Online
Ctrip hotel marketing training
Ctrip expands its "Hotel University" training program to hoteliers worldwide
By Mitra Sorrells | February 21, 2019
The travel giant is growing its in-person marketing training - dubbed Ctrip Hotel University - to hotels outside China. Read More
News | Online
The mobile-first world holds tremendous revenue potential for hoteliers - here's why
The mobile-first world holds tremendous revenue potential for hoteliers - here's why
By Max Starkov - HEBS Digital  | February 20, 2019
As the travel planning process increases in complexity, hoteliers need to find ways to engage their best potential guests across multiple touch points and across all devices, especially mobile. Read More
Opinion | Online
China series part 3 startups
China, part 3: The state of the travel startup ecosystem
By Mitra Sorrells | February 19, 2019
William Bao Bean of SOSV, Lio Chen of Plug & Play and Margaret Feng of Ctrip's Oasis Lab talk to us about China's startup ecosystem. Read More
News | Startups
TourRadar marketing contest
TourRadar works with Google Zoo for unusual multi-continent tour contest
By Mitra Sorrells | February 18, 2019
TourRadar's "Tour the World" campaign, with help from Google Zoo, is intended to introduce a new audience to its services as an online travel agency for multiday tours. Read More
News | Distribution
Regulators vs. online travel agencies - a level playing field coming for hotels?
Regulators vs. online travel agencies - a level playing field coming for hotels?
By Sam Weston - 80 Days  | February 14, 2019
Breaking down what the recent rulings mean for the web intermediary and hotel ecosystem - and which player can capitalize. Read More
Opinion | Online