Marketing

Lish Kennedy joined Vrbo as vice president of global brand marketing in August after three years at Etsy in a similar position.  Read More

The discerning travel marketer would prefer to pull in as many repeat customers as possible with acquisition efforts. But how do you locate and target this “holy grail” of travelers? Read More

Daniel Gelemovich is responsible for all marketing and digital strategies for the Mexico City-based low-cost carrier. Read More

Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More

The hotel giant's chief marketing officer discusses the major shifts in the marketing discipline, the Billboard Effect and learning from the famous Dove campaign. Read More

Travel marketers say they're upping their game when it comes to optimizing the customer journey across different channels. Read More

Jeff Glueck has been CEO of Foursquare since 2016, developing it into a leading location technology platform used by brands such as Uber, Snapchat, Samsung and Twitter.  Read More

Klook is hosting offline travel festivals to attract new customers to its digital platform. Read More

TripAdvisor is introducing a direct-booking feature to its Sponsored Placements product for accommodation providers designed to help them boost revenue. Read More

For the third piece in our series on Southeast Asia, we look at the distribution landscape in the area and how both B2C and B2B local players are competing for their slice of the pie. Read More

During the World Aviation Festival 2019, PhocusWire interviewed Alex Knigge, Emirates SVP of marketing and brand, whose role is to focus on the customer experience. Read More

India-based hospitality company OYO Hotels & Homes will use its latest funding round – a $1.5 billion Series F – to expand its vacation rentals business in Europe and to grow its overall presence in the... Read More

We explore the power of personal recommendations in the travel sector, as well as the best way to convert travelers to brand advocates and how to best use tools like NPS to drive new customer... Read More

Tourism Toronto, Expedia Group Media Solutions and Air Canada shared a goal of engaging and inspiring travelers, while also driving tourism for Toronto. Read More

For our final article in our destination marketing theme month, we look at how two emerging destinations are balancing marketing and management. Read More