Marketing


Black U.S. travelers make decisions based on safety, representation
Black U.S. travelers make decisions based on safety, representation
By Jill Menze | January 18, 2021
According to MMGY Global, Black U.S. travelers are more influenced by safety concerns and marketing representation than their European counterparts. Read More
News | Online
STARTUP STAGE: Touriosity wants to help tour operators increase direct bookings
STARTUP STAGE: Touriosity wants to help tour operators increase direct bookings
By Jill Menze | January 4, 2021
The nonprofit OTA Touriosity aims to help tour and activity providers increase direct bookings while complementing their own direct marketing efforts. Read More
Interview | Startups
travel-audience-dmo
How tourism organizations can stay a step ahead of competing destinations
By Freddy Friedman - travel audience | December 31, 2020
Tourism organizations can use data and AI to understand visitors and adjust campaigns as restrictions lift. Read More
Opinion | Technology
travel-diversity-inclusion
VIDEO: Why the digital travel sector fails for diversity and inclusion
By Linda Fox | December 30, 2020
Martinique Lewis, a diversity in travel consultant, says travel companies need to look across everything they touch internally and externally and grade themselves on their diversity.  Read More
News | Online
VIDEO: Peter Kern on how COVID gave Expedia Group “courage”
VIDEO: Peter Kern on how COVID gave Expedia Group “courage”
By Jill Menze | December 29, 2020
Speaking at his first Phocuswright Conference since assuming leadership of Expedia Group, Peter Kern discussed the company's multi-brand strategy, Google and more. Read More
News | Online
Tourism organizations need to rethink their success metrics in 2021
Tourism organizations need to rethink their success metrics in 2021
By Celine Chaussegros - Sojern | December 28, 2020
Tourism boards with limited resources can no longer rely on outdated metrics to deliver results. Read More
News | Distribution
startup-stage-port-main
STARTUP STAGE: Port provides remote guides for events and tours
By Mitra Sorrells | December 24, 2020
Port enables users to visit destinations or attend business events or trade shows through live video calls with remote guides. Read More
Interview | Startups
hostfully-rental-tech-2020
Tech challenges (and coronavirus) were the focus for rental managers in 2020
By Linda Fox | December 22, 2020
Short-term rental managers wouldn't wave away the pandemic with a magic wand, according to a Hostfully report. Read More
News | Technology
InPhocus, episode 31 - Getting the right signals for a recovery
InPhocus, episode 31 - Getting the right signals for a recovery
By PhocusWire | December 18, 2020
Medallia's Geoff Ryskamp discusses everything from voice tech and social media to how brands have figured out what "signals" to listen to. Read More
News | Technology
VIDEO: Vizergy - Launch pitch at Phocuswright Conference 2020
VIDEO: Vizergy - Launch pitch at Phocuswright Conference 2020
By PhocusWire | December 17, 2020
Cloud innovation makes digital sales and marketing simple with an all-in-one platform. Are you ready to simplify your digital? Read More
Interview | Distribution
sevenrooms-op-ed
Uncovering and understanding the modern hotel guest
By Joel Montaniel - SevenRooms | December 16, 2020
As hoteliers implement new technologies and prioritize health and safety initiatives, they should not forget the value of traditional pillars of hospitality such as personalization and great food and... Read More
Opinion | Online
Q&A: Airbnb's Joe Gebbia talks milestone IPO
Q&A: Airbnb's Joe Gebbia talks milestone IPO
By Jill Menze | December 11, 2020
Airbnb co-founder Joe Gebbia speaks to Airbnb's debut on the public markets, how it has adapted during the pandemic and the company’s long-term vision.  Read More
News | Online
marketing-pandemic-PCW-2020
VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities
By Linda Fox | December 10, 2020
The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More
News | Distribution
airbnb-vrbo-booking-grow-inventory
How will Airbnb, Vrbo, Booking.com and others grow their rental inventory?
By Mitra Sorrells | December 9, 2020
Vacation home sales are on the rise, but owners now have considerations beyond just bringing in revenue. Read More
News | Online
google-insights-tool-destinations-2
Google launches hub to aid destinations, hotels and partners in recovery
By Jill Menze | December 7, 2020
Travel Insights with Google is built around three new tools to support destinations, hotels and Google’s commercial partners. Read More
News | Online
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