Marketing

With experience at Microsoft, Capital One and Uber, Kellyn Smith Kenny joined Hilton in January as the hospitality brand’s senior vice president and chief marketing officer, overseeing strategy for its... Read More

Travel fans on Instagram consume more content than other audiences but it remains a tough channel for brands to crack. Read More

Travel tech firm Sojern has landed a funding round of $120 million to grow its business and enter new markets. Read More

To target the silent traveler, brands need to encourage and empower customers to share honest, real-time feedback. To do this, brands should ensure it’s easy for customers to leave feedback, in their... Read More

Compared to other aspects of travel, metasearch has not seen as much activity from startups. For our final piece in this series, we explore the question of why, with insights from a venture... Read More

Compared to other marketing channels such as social media, direct mail or paid search, email delivers the highest returns on investment for hoteliers. But the contents - and timing - of emails sent by... Read More

Expedia Group has acquired two software companies that serve the short-term rental market, a move it says will enhance its alternative accommodations marketplace for residents, owners and managers in... Read More

Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. Read More

A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). Read More

Travel brands looking to maximize their search engine optimization strategy should focus on creating interactive content since it ranks higher than all other forms of content for URL ratings, social... Read More

There’s a common misconception in our industry that brands are cheap and online travel agencies are expensive. And no-one knows when it started. Read More

Google's recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry. Read More

Research is now starting to show how smartphones are empowering customers to spend hours over-researching travel decisions. Read More

TripAdvisor is trying a new strategy to encourage travelers to book tours and activities on its platform.   Read More

Toronto-based CrowdRiff, an artificial intelligence-powered visual content management and marketing platform for travel brands, has closed a $9 million Series A funding round.   Read More