Marketing

The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More

Products have their strengths, and travel brands need to diversify their ad channel mix to maintain a balance of brand awareness tactics, direct-response offerings and a foray into emerging technologies... Read More

Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign. Read More

The London-based company was originally formed last year when Wyndham Worldwide sold its European vacation rental business to Platinum Equity for $1.3 billion. Read More

TripAdvisor's Sponsored Placements for accommodations are now available to any property that provides rates and availability on the platform. Read More

As part of its fourth quarter and full-year 2018 financial report, Booking Holdings is disclosing details on Booking.com's alternative accommodations business, which now accounts for 20% of the... Read More

Booking.com is launching a new brand marketing campaign that encourages U.S. consumers to stop dreaming and start booking. Read More

Online brand management platform Yext has added integrations with four Chinese apps to help brands reach Chinese tourists traveling abroad. Read More

Travel brands will consider the rise of effective social media advertising as a welcome break from the stranglehold they often feel from the search engine giant. Read More

Sojern's massive survey of more of travel marketers identifies key challenges and priorities for advertisers in 2019. Read More

The travel giant is growing its in-person marketing training - dubbed Ctrip Hotel University - to hotels outside China. Read More

As the travel planning process increases in complexity, hoteliers need to find ways to engage their best potential guests across multiple touch points and across all devices, especially mobile. Read More

William Bao Bean of SOSV, Lio Chen of Plug & Play and Margaret Feng of Ctrip's Oasis Lab talk to us about China's startup ecosystem. Read More

TourRadar's "Tour the World" campaign, with help from Google Zoo, is intended to introduce a new audience to its services as an online travel agency for multiday tours. Read More

Breaking down what the recent rulings mean for the web intermediary and hotel ecosystem - and which player can capitalize. Read More