Marketing


Google plunges deeper into hotel search: It's all about rooms
Google plunges deeper into hotel search: It's all about rooms
By Diego Varela - Mirai | September 19, 2018
Ever wondered how far search giant Google wants to take consumers in its quest to dominate the accommodation sector? More evidence is emerging... Read More
News | Online
HYP3R happy as it raises $17M to expand geofencing tech
HYP3R happy as it raises $17M to expand geofencing tech
By Kevin May | September 17, 2018
A string of investors have handed HYP3R a $17 million war chest by way of a Series A investment in the company. Read More
News | Technology
WEBINAR ALERT! Hotel marketing in the age of over-research
WEBINAR ALERT! Hotel marketing in the age of over-research
By PhocusWire | September 13, 2018
Research is now starting to show how smartphones are empowering customers to spend hours over-researching travel decisions. Read More
News | Online
Research Spotlight: Do bots have a bright future?
Research Spotlight: Do bots have a bright future?
By Jill Menze | September 11, 2018
Once heralded as the Next Big Thing, chatbots seemed a promising solution for travel brands looking to personalize and streamline their customer service and marketing efforts. Read More
News | Technology
CEO interview Nor1 Jason Bryant
In The Big Chair - Jason Bryant of Nor1
By Mitra Sorrells | September 11, 2018
Founded in 2004, Nor1 provides data-driven pricing and merchandising products used by hotels and resorts in more than 100 countries. The company is headquartered in Silicon Valley with offices around... Read More
Interview | Online
STARTUP STAGE: xCheck gives airlines tech to better showcase web fares
STARTUP STAGE: xCheck gives airlines tech to better showcase web fares
By Kevin May | August 30, 2018
U.S.-based xCheck is a tool for airlines to manage and optimize their fares when pushing prices to online marketing channels. Read More
Interview | Startups
The impact of influencer marketing on the booking journey
The impact of influencer marketing on the booking journey
By Angharad Miller - Swayy | August 30, 2018
Let’s set the scene. Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale. Read More
Opinion | Online
Google offers hotel discounts to cloud users, upgrades search tools
Google offers hotel discounts to cloud users, upgrades search tools
By Christina Jelski - Travel Weekly | August 28, 2018
Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users... Read More
News | Online
google-search-travel-hotel-ads
Subtle change to users, big impact on brands - Google search and hotels
By Pablo Delgado - Mirai | August 27, 2018
The real estate on Google's search engine results pages has changed dramatically over the course of the last decade.   Read More
News | Online
ALICE and Puerto Rico partnership
New app aims to boost tourism in Puerto Rico, nearly one year after Hurricane Maria
By Mitra Sorrells | August 24, 2018
The Puerto Rico Tourism Company is partnering with hotel operations platform ALICE and Roca Marketing to bolster tourism on the island by enhancing communications between hotels and tourists. Read More
News | Technology
dmo facebook advertising
User-generated content not top of mind for DMOs on Facebook
By Jill Menze | August 22, 2018
State destination marketing organizations in the United States are slow to adopt user-generated content in their Facebook advertising, with the majority relying on stock imagery in posts. Read More
News | Online
The secret to direct bookings? Consider hotel website conversion rates
The secret to direct bookings? Consider hotel website conversion rates
By Max Starkov | August 17, 2018
A key imperative for hoteliers in 2018 is preventing travel planners from becoming distracted by digital noise and serving them content at the correct time in order to convert them into bookings. Read More
Opinion | Online
Google on travel marketing
Google: Time to rethink fairy tale loyalty strategies in travel
By Jenna Hovel - Google | August 16, 2018
Today, people have more booking options than ever at their fingertips. And marketers must evolve their strategies to meet customers where they are.  Read More
Opinion | Online
CEO interview Cendyn Charles Deyo
In The Big Chair - Charles Deyo of Cendyn
By Mitra Sorrells | August 10, 2018
Cendyn provides integrated technology platforms to drive sales and marketing performance in the travel and hospitality industry. Based in Florida, Cendyn has offices around the United States and Canada... Read More
Interview | Technology
In The Big Chair - Layton Han of ADARA
In The Big Chair - Layton Han of ADARA
By Mitra Sorrells | August 3, 2018
Founded in 2009 ADARA analyzes data to help clients understand travelers’ behavior, patterns and trends to create more effective marketing and engagement strategies. The company has 15 offices across... Read More
Interview | Technology