Marketing


Life House 100M real estate equity investment
Life House hotel chain and tech provider secures $100M investment
By Mitra Sorrells | July 12, 2019
Boston-based Blue Flag, an investment, real estate development and branding firm that has a collection of hotels in its portfolio, is behind the deal. Read More
News | Startups
OYO rebrands recent buy @Leisure to OYO Vacation Homes
OYO rebrands recent buy @Leisure to OYO Vacation Homes
By Kevin May | July 9, 2019
Just two months after announcing its plan to buy @Leisure Group, OYO Rooms has closed the deal and renamed the company. Read More
News | Online
Why travel marketers must be always on and multichannel
Why travel marketers must be always on and multichannel
By Stephen Taylor - Sojern  | July 4, 2019
To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. Read More
Opinion | Online
How independent hotels can win direct bookings
How independent hotels can win direct bookings
By Max Starkov - NextGuest Digital  | July 3, 2019
Here are the action steps independent hoteliers must undertake in order to win the direct booking of travel consumers... Read More
Opinion | Distribution
How Instagram breathed new life into destination marketing
How Instagram breathed new life into destination marketing
By Richard Black - Sojern  | June 21, 2019
A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers. Read More
Opinion | Online
WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration
WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration
By PhocusWire | June 20, 2019
To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Read More
News | Online
Cendyn Accel-KKR investment
Cendyn eyes growth and acquisitions, transitions leadership with Accel-KKR investment
By Mitra Sorrells | June 20, 2019
The hospitality tech supplier is making plans to grow on the heels of an equity investment from Accel-KKR and under the leadership of new president Tim Sullivan. Read More
News | Technology
GuestReady series A funding
GuestReady eyes future acquisitions with new $6M Series A funding
By Mitra Sorrells | June 18, 2019
GuestReady is planning future expansion boosted by a new investment of $6 million. Read More
News | Online
REPORT: Measuring true impact in digital advertising
REPORT: Measuring true impact in digital advertising
By PhocusWire | June 17, 2019
Travel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not. Read More
From Our Partners | Online
What happens to rate parity when Airbnb is an online travel agency?
What happens to rate parity when Airbnb is an online travel agency?
By Gino Engels - OTA Insight  | June 11, 2019
As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world. Read More
Opinion | Online
Payments month part 2 fraud
Travel payments, part 2: Balancing friction and risk in fighting fraud
By Mitra Sorrells | June 10, 2019
For part two in our series on travel payments, we explore issues related to fraud and how machine learning can help to solve them. Read More
News | Online
VIDEO: Touring Bird on its vital first year in activities (and for Google)
VIDEO: Touring Bird on its vital first year in activities (and for Google)
By Kevin May | June 3, 2019
In the space of just 12 months, Touring Bird has become an obvious part of the conversation in tours and activities. Read More
News | Online
Facebook executive interview Phocuswright Europe 2019
VIDEO: Facebook on inspiring travelers and connecting them to relevant brands
By Mitra Sorrells | May 31, 2019
Facebook’s head of global travel strategy Nikhilesh Ponde shared some of the company's plans for future growth in travel during an interview at Phocuswright Europe. Read More
News | Online
What to know about Gen Alpha, the new generation influencing travel decisions
What to know about Gen Alpha, the new generation influencing travel decisions
By Jill Menze | May 30, 2019
Generation Alpha - defined as those born after 2010 - plays an active role in family travel inspiration and planning, new research from Expedia Group Media Solutions shows. Read More
News | Online
VIDEO: MediaAlpha - Launch pitch runner-up at Phocuswright Europe 2019
VIDEO: MediaAlpha - Launch pitch runner-up at Phocuswright Europe 2019
By PhocusWire | May 29, 2019
Exposing the muddy world of the dominant opaque travel comparison ad networks and introducing a new - completely transparent - way to buy and sell these high-performance, high-intent ad placements. Read More
Interview | Online