Marketing


VIDEO: Hilton on loyalty, millennials and digital marketing
VIDEO: Hilton on loyalty, millennials and digital marketing
By Mitra Sorrells | November 16, 2018
With experience at Microsoft, Capital One and Uber, Kellyn Smith Kenny joined Hilton in January as the hospitality brand’s senior vice president and chief marketing officer, overseeing strategy for its... Read More
News | Distribution
instagram-travel-insights
Travel fans are engaged on Instagram, but can brands keep up?
Travel fans on Instagram consume more content than other audiences but it remains a tough channel for brands to crack. Read More
News | Online
sojern raises 150M
Sojern raises $120M, eyes new markets, verticals
Travel tech firm Sojern has landed a funding round of $120 million to grow its business and enter new markets. Read More
News | Online
How engaging the silent traveler can improve the customer experience
How engaging the silent traveler can improve the customer experience
By Russ Pedder - Rant & Rave | November 8, 2018
To target the silent traveler, brands need to encourage and empower customers to share honest, real-time feedback. To do this, brands should ensure it’s easy for customers to leave feedback, in their... Read More
Opinion | Online
Metasearch part 4 startup challenges
The metasearch model, part 4: Startup space
By Mitra Sorrells | October 29, 2018
Compared to other aspects of travel, metasearch has not seen as much activity from startups. For our final piece in this series, we explore the question of why, with insights from a venture... Read More
News | Distribution
revinate hotel marketing
The hotel email marketing trends that can help boost ROI
By Jill Menze | October 26, 2018
Compared to other marketing channels such as social media, direct mail or paid search, email delivers the highest returns on investment for hoteliers. But the contents - and timing - of emails sent by... Read More
News | Online
Expedia Group acquires Pillow and ApartmentJet
Expedia Group goes deeper into alternative rentals with acquisitions of Pillow and ApartmentJet
By Mitra Sorrells | October 25, 2018
Expedia Group has acquired two software companies that serve the short-term rental market, a move it says will enhance its alternative accommodations marketplace for residents, owners and managers in... Read More
News | Technology
Costly Facebook advertising mistakes that travel brands should avoid
Costly Facebook advertising mistakes that travel brands should avoid
By Volkan Cagsal - Adphorus | October 24, 2018
Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. Read More
Opinion | Online
google-brand-protection-hotel-2
How hotels can manage brand protection changes on Google
By Marta Lopez - Mirai | October 23, 2018
A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). Read More
Opinion | Online
Kaizen report marketing content
Interactive content most effective marketing tool for travel brands
By Mitra Sorrells | October 19, 2018
Travel brands looking to maximize their search engine optimization strategy should focus on creating interactive content since it ranks higher than all other forms of content for URL ratings, social... Read More
News | Online
The true cost of hotel brand participation online
The true cost of hotel brand participation online
By Peter O’Connor - Essec Business School | October 16, 2018
There’s a common misconception in our industry that brands are cheap and online travel agencies are expensive. And no-one knows when it started. Read More
Opinion | Distribution
google hotels whats next
What's next for Google's foray into hotels?
By Christina Jelski - Travel Weekly | October 11, 2018
Google's recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry. Read More
News | Online
WEBINAR REPLAY: Hotel marketing in the age of over-research
WEBINAR REPLAY: Hotel marketing in the age of over-research
By PhocusWire | October 10, 2018
Research is now starting to show how smartphones are empowering customers to spend hours over-researching travel decisions. Read More
News | Online
TripAdvisor Experiences TV campaign
TripAdvisor signals importance of tours and activities with TV ad launch
By Mitra Sorrells | October 9, 2018
TripAdvisor is trying a new strategy to encourage travelers to book tours and activities on its platform.   Read More
News | Online
CrowdRiff 9 million series A
CrowdRiff raises $9M to grow its visual content marketing platform
By Mitra Sorrells | October 4, 2018
Toronto-based CrowdRiff, an artificial intelligence-powered visual content management and marketing platform for travel brands, has closed a $9 million Series A funding round.   Read More
News | Startups