Marketing

Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More

The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts.  Read More

Author and speaker Doug Lansky says a digital infrastructure will enable destinations to manage visitor volume and timing. Read More

With tourism budgets getting tighter, it’s more important than ever to understand the impact of every marketing dollar.  Read More

Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More

Search marketing, YouTube video content, broadcast radio and television ads, billboards, printed media, etc - all there to take and accommodate travelers. But there's a lot of marketing activity... Read More

In this webinar produced by Amadeus and PhocusWire, you’ll hear exclusive data to help prepare you for 2020. Read More

As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge - but only if they move quickly to rebalance their budgets... Read More

We begin our month-long look at destination marketing with analysis of how the role of DMOs has grown over the years. Read More

Is taking an ethical approach in marketing enough? Or are consumers so jaded by any brand promoting any product that how that product is advertised doesn’t matter? Read More

Natural anxieties about travel make consumers particularly susceptible to pressure tactics, with the invisible hand of the market pushing the envelope (perhaps a little further than it should have). Read More

By definition, data-driven marketing is the strategy of gathering and analyzing audience insights for optimal and targeted media buying and creative messaging.  Read More

The service is designed entirely around using the WeChat social media platform for brands. The latest round brings its total raised to date in the region of $53 million. Read More

PhocusWire asked Becky Power, sector director for travel at Google, to talk through how the search giant helped Eurostar deliver relevant ads to customers in direct response to search queries. Read More