Marketing


Expedia unveils rebrand in major push to capture travel demand
Expedia unveils rebrand in major push to capture travel demand
By Jill Menze | April 19, 2021
Expedia is debuting a new look and product offerings on its quest to become consumers’ "ultimate travel companion." Read More
News | Online
princess-cruise-wifi-remote-workers
Princess Cruises wants remote workers to live on its tech-enabled ships
By Mitra Sorrells | April 14, 2021
Now with its entire fleet equipped with its MedallionNet Wi-Fi system, Princess Cruises says it wants remote workers to come live and work on its ships. Read More
News | Technology
my-method-vrbo-wyng
My Method... How Vrbo is using a privacy-conscious marketing strategy
By Wendell Lansford - Wyng | April 12, 2021
In the first three months, 80,000 users completed the Vrbo Vacay Finder quiz and 25% of them clicked to book a trip.   Read More
News | Online
starkov-google-zero-click-search
Is Google's zero-click search a threat or opportunity for hoteliers?
By Max Starkov - hospitality consultant and strategist | April 9, 2021
Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites and using effective content marketing strategies. Read More
Opinion | Online
How I Got Here, episode 59 - Rolf Schromgens of Trivago
How I Got Here, episode 59 - Rolf Schromgens of Trivago
By PhocusWire | April 8, 2021
Rolf Schromgens was broke and scarred from the experience of a previous startup when he finally sat down with his co-founders and created Trivago, as he explains to Mozio's David Litwak and Kevin May of... Read More
Interview | Online
The data conundrum for travel marketers in 2021
The data conundrum for travel marketers in 2021
By Chris Heike - Koddi | April 6, 2021
As the industry enters peak travel season, marketers are faced with a question that most are not prepared to answer: How should I account for the lack of data I gathered in 2020? Read More
Opinion | Online
VIDEO: Bringing loyalty to travel's hottest sector
VIDEO: Bringing loyalty to travel's hottest sector
By PhocusWire | April 5, 2021
While the sector is not new by any means, brands are still unsure of the best way to gain loyalty from their guests and ensure they have the attention of travelers every time they consider a new trip. Read More
News | Online
"Marketing of Care" and the future of tourism
"Marketing of Care" and the future of tourism
By Michael Becker and Adam Hanft | April 5, 2021
In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors. Read More
Opinion | Online
startup-stage-ticknovate
STARTUP STAGE: Ticknovate is a new ticketing solution for attractions and ferries
By Mitra Sorrells | April 5, 2021
 Founded in March 2019, Ticknovate is a ticketing solution to handle complex inventories and is built for upselling and cross-selling. Read More
Interview | Startups
vrbo-targets-superhosts
Vrbo targets Airbnb “Superhosts” as rental competition heats up
By Jill Menze | April 1, 2021
Vrbo is offering experienced short-term rental hosts increased visibility through its new Fast Start program. Read More
News | Online
tedd-evers-oped-personalization-data
First-party data: The elusive key to travel's recovery
By Tedd Evers - TripTuner | March 22, 2021
As travel resumes, brands need to adopt new tech-enabled listening techniques that don't rely on prior behavior data.     Read More
Opinion | Online
What do you know about travelers in the future and how to develop a customer for life?
What do you know about travelers in the future and how to develop a customer for life?
By Tony Evans - TProfile | March 11, 2021
There are four important steps that every travel business will need to follow to deliver growth, loyalty and continued success. Read More
Opinion | Online
kayak-hotel-miami-beach
Kayak opening hotel, developing hotel tech in partnership with Life House
By Mitra Sorrells | March 9, 2021
Kayak will open Kayak Miami Beach in April and will use the property as a "design lab" to develop hotel technology. Read More
News | Technology
Google eliminates fees for hotel booking links
Google eliminates fees for hotel booking links
By Mitra Sorrells | March 8, 2021
Now in addition to up to four paid ad slots, Google will provide an extensive organic list of booking options, such as the hotel website, online travel agencies and other travel sites. Read More
News | Distribution
Why virtual tours and activities will stick around after the pandemic
Why virtual tours and activities will stick around after the pandemic
By Mitra Sorrells | March 4, 2021
Companies providing online tours and activities - including Amazon - say they plan to keep virtual experiences around even after the pandemic ends. Read More
News | Online
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