Marketing


vrbo-lish-kennedy-cmo
Brand Business - Lish Kennedy of Vrbo
By Jill Menze | November 13, 2019
Lish Kennedy joined Vrbo as vice president of global brand marketing in August after three years at Etsy in a similar position.  Read More
Interview | Online
One & Done vs. Many Happy Returns: An important choice for travel marketers
One & Done vs. Many Happy Returns: An important choice for travel marketers
By Mark Capps and Coleen Kuehn - Merkle  | November 13, 2019
The discerning travel marketer would prefer to pull in as many repeat customers as possible with acquisition efforts. But how do you locate and target this “holy grail” of travelers? Read More
From Our Partners | Online
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Brand Business - Daniel Gelemovich of Volaris
By Mitra Sorrells | November 11, 2019
Daniel Gelemovich is responsible for all marketing and digital strategies for the Mexico City-based low-cost carrier. Read More
Interview | Distribution
Sounding Off: Reality checks for brand loyalty
Sounding Off: Reality checks for brand loyalty
By PhocusWire | November 8, 2019
Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More
Interview | Online
Brand Business - Steven Taylor of Accor Hotels
Brand Business - Steven Taylor of Accor Hotels
By Linda Fox | November 7, 2019
The hotel giant's chief marketing officer discusses the major shifts in the marketing discipline, the Billboard Effect and learning from the famous Dove campaign. Read More
Interview | Distribution
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Travel marketers seeing benefits of trip optimization but challenged by privacy laws
By Linda Fox | November 1, 2019
Travel marketers say they're upping their game when it comes to optimizing the customer journey across different channels. Read More
News | Distribution
phocuswright conference preview 2019 jeff glueck
In the green room at Phocuswright with... Jeff Glueck
By PhocusWire | October 25, 2019
Jeff Glueck has been CEO of Foursquare since 2016, developing it into a leading location technology platform used by brands such as Uber, Snapchat, Samsung and Twitter.  Read More
Interview | Technology
klook offline events southeast asia
Why Klook is using offline events to target Southeast Asia’s mobile-first travelers
By Mitra Sorrells | October 25, 2019
Klook is hosting offline travel festivals to attract new customers to its digital platform. Read More
News | Distribution
tripadvisor sponsored placements direct booking
TripAdvisor helps hoteliers boost direct bookings through new Sponsored Placements feature
By Jill Menze | October 23, 2019
TripAdvisor is introducing a direct-booking feature to its Sponsored Placements product for accommodation providers designed to help them boost revenue. Read More
News | Online
Southeast Asia, part 3: Homegrown travel brands know consumers best but struggle to educate market
Southeast Asia, part 3: Homegrown travel brands know consumers best but struggle to educate market
By Jill Menze | October 21, 2019
For the third piece in our series on Southeast Asia, we look at the distribution landscape in the area and how both B2C and B2B local players are competing for their slice of the pie. Read More
News | Distribution
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VIDEO: Emirates on priorities and challenges for an airline's digital strategy
By Linda Fox | October 8, 2019
During the World Aviation Festival 2019, PhocusWire interviewed Alex Knigge, Emirates SVP of marketing and brand, whose role is to focus on the customer experience. Read More
News | Distribution
OYO 1.5b series f 10b valuation
OYO founder funnels $700M into new $1.5B round, valuing company at $10B
By Mitra Sorrells | October 7, 2019
India-based hospitality company OYO Hotels & Homes will use its latest funding round – a $1.5 billion Series F – to expand its vacation rentals business in Europe and to grow its overall presence in the... Read More
News | Online
REPORT: Building lifetime value in travel through travel recommendations
REPORT: Building lifetime value in travel through travel recommendations
By Marisa Garcia - PhocusWire  | October 3, 2019
We explore the power of personal recommendations in the travel sector, as well as the best way to convert travelers to brand advocates and how to best use tools like NPS to drive new customer... Read More
From Our Partners | Online
my method expedia media solutions toronto
My Method... How data and personalization drove stopover visitors to Toronto
By Raina Williams - Expedia Group Media Solutions  | September 30, 2019
Tourism Toronto, Expedia Group Media Solutions and Air Canada shared a goal of engaging and inspiring travelers, while also driving tourism for Toronto. Read More
News | Online
destination marketing part 4 emerging management
Destination marketing, part 4: How emerging destinations balance marketing and management
By Mitra Sorrells | September 30, 2019
For our final article in our destination marketing theme month, we look at how two emerging destinations are balancing marketing and management. Read More
News | Online