Marketing

Boston-based Blue Flag, an investment, real estate development and branding firm that has a collection of hotels in its portfolio, is behind the deal. Read More

Just two months after announcing its plan to buy @Leisure Group, OYO Rooms has closed the deal and renamed the company. Read More

To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. Read More

Here are the action steps independent hoteliers must undertake in order to win the direct booking of travel consumers... Read More

A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers. Read More

To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Read More

The hospitality tech supplier is making plans to grow on the heels of an equity investment from Accel-KKR and under the leadership of new president Tim Sullivan. Read More

GuestReady is planning future expansion boosted by a new investment of $6 million. Read More

Travel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not. Read More

As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world. Read More

For part two in our series on travel payments, we explore issues related to fraud and how machine learning can help to solve them. Read More

In the space of just 12 months, Touring Bird has become an obvious part of the conversation in tours and activities. Read More

Facebook’s head of global travel strategy Nikhilesh Ponde shared some of the company's plans for future growth in travel during an interview at Phocuswright Europe. Read More

Generation Alpha - defined as those born after 2010 - plays an active role in family travel inspiration and planning, new research from Expedia Group Media Solutions shows. Read More

Exposing the muddy world of the dominant opaque travel comparison ad networks and introducing a new - completely transparent - way to buy and sell these high-performance, high-intent ad placements. Read More