Marketing


sparkloft social media coronavirus
Denial, unease, panic - how social media sentiments have shifted during coronavirus
By Jill Menze | April 1, 2020
As the COVID-19 coronavirus outbreak unfolds, Sparkloft Media finds social media users are increasingly expressing concern over the crisis. Read More
News | Online
"What just happened?" - Tours and activities come to grips with coronavirus
"What just happened?" - Tours and activities come to grips with coronavirus
By Jill Menze | March 20, 2020
The date February 23, 2020, marked a significant turning point for some tours and activities brands. Read More
News | Distribution
The coronavirus effect: How travel brands should adjust ad spend
The coronavirus effect: How travel brands should adjust ad spend
By Koddi  | March 18, 2020
Here are insights and recommendations as to how travel brands should be thinking about their spending patterns in light of the ever-evolving coronavirus situation. Read More
Opinion | Online
Will the coronavirus outbreak force hotels to adapt to new technologies quicker?
Will the coronavirus outbreak force hotels to adapt to new technologies quicker?
By Gregor Amon - Hotel Data Cloud  | March 13, 2020
When it comes to hotels, you can bet that hotel owners and managers are reeling, trying to come up with a plan to address coronavirus, but more importantly, to have strategies to recoup their losses... Read More
Opinion | Technology
Digital marketing in the age of coronavirus - what travel brands need to know
Digital marketing in the age of coronavirus - what travel brands need to know
By Mitra Sorrells | March 12, 2020
The rapidly changing impacts of the COVID-19 coronavirus require digital travel marketers to evaluate and update their strategies. Read More
News | Online
my method santa barbara
My Method... How Visit Santa Barbara changed the DMO influencer game
By Alex Goodwin - Sparkloft Media  | March 10, 2020
For Visit Santa Barbara, Sparkloft Media was able to secure strong influencer partners and social representation - without the time-consuming, costly efforts of proactively searching for appropriate... Read More
News | Online
Perseverance, prudence - and slight pivots - are key to travel startup success during coronavirus
Perseverance, prudence - and slight pivots - are key to travel startup success during coronavirus
By Mitra Sorrells | March 9, 2020
Investors from Plug and Play and HV Holtzbrinck Ventures and the founder of startup Stride Travel weigh in on the short- and long-term impacts of the COVID-19 coronavirus on innovation in travel. Read More
News | Startups
Expedia Group, Booking Holdings spent more than $11B on marketing (mostly to Google) in 2019
Expedia Group, Booking Holdings spent more than $11B on marketing (mostly to Google) in 2019
By Steven Lerner | March 6, 2020
One company grew its marketing spend in 2019 and the other company essentially remained flat.   Read More
News | Online
As travel giants circle, understanding the economics in tours and activities is vital
As travel giants circle, understanding the economics in tours and activities is vital
By Olan O'Sullivan - TrekkSoft  | March 3, 2020
In the past 24 months, the tours and activities sector has moved from, to borrow a Cinderella analogy, the cinders to the palace, where its untapped potential has moved into the sights of major travel... Read More
Opinion | Distribution
COVID-19 and the global hotel industry: A roadmap to recovery, part 1
COVID-19 and the global hotel industry: A roadmap to recovery, part 1
By Yuki Hu, Eva Liu, George Yu - IDeaS, & Yuki Hu, Eva Liu & George Yu - IDeaS | March 2, 2020
Amid the COVID-19 coronavirus outbreak, here are actionable steps for hotels to take now to proactively begin the road to recovery: Read More
Opinion | Distribution
Connect with Gen Z travelers in a disruptive world
Connect with Gen Z travelers in a disruptive world
By Facebook Business  | February 28, 2020
Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More
From Our Partners | Online
A realist’s take on travel advertising in 2020
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi  | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
Opinion | Online
Wildebeest cover
STARTUP STAGE: Wildebeest helps global travel and tourism brands grow organically
By Steven Lerner | February 25, 2020
Wildebeest is an agency that helps travel technology startups, tour operators and tourism boards develop marketing strategies. Read More
Interview | Startups
hospitality-industry-loyalty
The new guest-centric look of loyalty for hotels
By Mitra Sorrells | February 24, 2020
Hospitality companies both large and small are revamping their loyalty programs to focus on serving the needs of their guests. Read More
News | Online
rentals-united-tech-report
As short-term rental industry grows, so does use of management tech
By Mitra Sorrells | February 20, 2020
A survey by Rentals United finds short-term rental property managers are increasingly using technology.   Read More
News | Technology
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