Marketing


Airbnb's IPO filing - what the travel industry can learn from a unique marketing playbook
Airbnb's IPO filing - what the travel industry can learn from a unique marketing playbook
By Mario Gavira | November 23, 2020
Here are some key learnings that marketers might want to keep in the back of their minds when travel comes back and the marketing battle heats up again. Read More
Opinion | Online
thanksgiving-travel-trends-2020
U.S. Thanksgiving travel trends show clear shift in destination preferences
By Mitra Sorrells | November 13, 2020
Data from Sojern shows a dramatic shift in interest from large cities such as New York and San Francisco to smaller, vacation destination such as Orlando and Denver for both flights and hotels. Read More
News | Online
tripadvisor-thailand-hotel-warning
Tripadvisor adds warning label to Thailand hotel that jailed guest
By Mitra Sorrells | November 12, 2020
The warning explains that a prior reviewer spent time in a Thai jail due to his negative comments. Read More
News | Online
ota-insight-op-ed-data
How hotels can use top-of-funnel data to capture recovering demand
By Gino Engels - OTA Insight | November 10, 2020
To gain more visibility into future demand, hoteliers are transitioning from using historical data to analyzing new, top‐of‐funnel data sets with deeper insights into traveler intent. Read More
Opinion | Online
Hot 25 Startups 2021: Beachy
Hot 25 Startups 2021: Beachy
By PhocusWire | November 9, 2020
Beachy is software that combines mapping technology and a reservation and payment system so hotel guests can reserve things like a lounge chair, umbrella or cabana at the pool or beach, all completely... Read More
Interview | Startups
Hot 25 Startups 2021: Entrada Insights
Hot 25 Startups 2021: Entrada Insights
By PhocusWire | November 9, 2020
Entrada Insights harnesses and streamlines complex data to provide a full-spectrum of data science, benchmarking and analytical services for global destination management organizations to use in... Read More
Interview | Startups
Sounding Off: Booking early is great but not in the DNA of attractions
Sounding Off: Booking early is great but not in the DNA of attractions
By PhocusWire | November 6, 2020
Attractions are at an inherent disadvantage when it comes to their attempts to foster direct relationships and upsell opportunities in advance of a trip. But 2020 might change that. Read More
Interview | Online
revisiting-hot-25-2020
Where are they now? Revisiting the Hot 25 Startups for 2020
By Mitra Sorrells | November 6, 2020
Find out how these startups have shifted priorities, created new partnerships and adjusted their products to meet the challenges created by COVID-19. Read More
News | Startups
Booking Holdings sees uptick in Q3 bookings driven by domestic travel
Booking Holdings sees uptick in Q3 bookings driven by domestic travel
By Jill Menze | November 5, 2020
Despite the coronavirus pandemic continuing to “weigh heavily” on Booking Holdings’ financial performance, the online travel giant saw marked improvement in the third quarter of 2020 compared to Q2 of... Read More
News | Online
expedia-group-q3-2020
Expedia Group Q3 “better than expected,” Vrbo up YoY
By Mitra Sorrells | November 4, 2020
Expedia Group CEO Peter Kern says the company intends to be "more bold" on pushing the Vrbo brand while it also pursues a broad cost-cutting strategy. Read More
News | Online
airline-loyalty-2021
Five ways airline loyalty might look different in 2021
By Mark Ross-Smith | November 4, 2020
Given the industry-destroying events of 2020, what will airline loyalty programs look like 12 months from now? Read More
Opinion | Distribution
trivago-third-quarter
Trivago says soft demand ongoing, hopes for travel recovery in mid-2021
By Linda Fox | November 3, 2020
Reporting third quarter 2020 results the hotel metasearch company says increases over the summer period were driven by nearby trips to nature spots in “developed Europe.” Read More
News | Online
sojern attractions
How attractions can (safely) boost group sales
By Noreen Henry - Sojern | November 2, 2020
While it’s easy to let digital marketing fall by the wayside when last-minute bookers come to call, online marketing is the best way to score direct, advance, online bookings. Read More
Opinion | Online
Viator ends speculation of Tripadvisor sale, talks quality strategy, Google
Viator ends speculation of Tripadvisor sale, talks quality strategy, Google
By Jill Menze | October 29, 2020
Speaking at Arival 360, Viator president Ben Drew explained how Viator's strategy differs from Tripadvisor's, the importance of supplier quality and its relationship with Google. Read More
News | Online
WEBINAR REPLAY! 10 traveler trends for 2021 planning (hint: 5 are not COVID-related)
WEBINAR REPLAY! 10 traveler trends for 2021 planning (hint: 5 are not COVID-related)
By PhocusWire | October 26, 2020
PhocusWire teams up with Sojern to dig into our survey results on consumers' sentiments and attitudes toward upcoming travel, and explore how it impacts their trip planning, shopping, and booking... Read More
News | Online
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