Marketing

An Expedia Group report reveals Gen Z travelers have the most loyalty points stockpiled for trips. Read More

While NFT and metaverse technologies are in their infancy, they have the potential to reimagine airline loyalty programs. Read More

Podcasts and audio streaming can give travel brands a captive audience for advertising. Read More

In such turbulent COVID times, it will come as little surprise that hotels are struggling to find their feet when it comes to optimizing their distribution. Read More

PhocusWire talks to Peter O'Connor, professor of strategy at the University of South Australia, on hotels are nurturing direct bookers and how distribution is swinging back in favor of OTAs. Read More

Airbnb continued to benefit from its Q2 marketing campaign while Expedia and Booking increased marketing spend in Q3. Read More

Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More

Vrbo had 39% share of voice on paid-for social media advertizing in October and November according to BrandTotal. Read More

In the recent PhocusWire Pulse: Emerging Innovation online event, two experts explain how SSI and DDID will transform the travel experience.  Read More

Skyscanner CEO John Mangelaars and Trivago CEO Axel Hefer spoke at The Phocuswright Conference 2021 about the challenges and opportunities for travel metasearch. Read More

Founded in 2019, GuruHotel's platform enables hotels to build their websites and start selling rooms online in less than one hour. Read More

Trip.com Group's revenue in Q3 2021 was $831 million, down 9% compared to the second quarter of this year.   Read More

Following a mixed reaction to Viator’s marketing program Accelerate, president Ben Drew remains confident that the platform is building an industry-leading product. Read More

Sojern’s chief solutions officer outlines three strategies travel marketers can use to entice consumers to book now and into the future.   Read More

Founded in 2017, Convious says it currently works with more than 125 theme parks, museums, zoos and other attractions in 16 countries. Read More