Marketing


Booking.com wins brand name trademark case
Booking.com wins brand name trademark case
By Kevin May | July 1, 2020
The travel giant had been refused a trademark of its flagship brand by the U.S. Patent and Trademark Office, which claimed the term was "generic for the services at issue and is therefore... Read More
News | Online
Amid COVID-19, travel brands must ask: How will people get there?
Amid COVID-19, travel brands must ask: How will people get there?
By Rod Bishop - Jayride Group | July 1, 2020
Jayride Group co-founder Rod Bishop says travel companies should not overlook the importance of providing safe, secure ground transportation for customers. Read More
Opinion | Online
RedAwning sells Blizzard marketing and web services unit to Beyond Pricing
RedAwning sells Blizzard marketing and web services unit to Beyond Pricing
By Kevin May | June 29, 2020
Blizzard is a specialist in web hosting, website design, paid search and email marketing for vacation rental companies. It will retain the brand name it has operated under for 23 years. Read More
News | Online
sevenrooms-50-million
SevenRooms raises $50M to expand its hotel guest experience platform
By Mitra Sorrells | June 25, 2020
SevenRooms has raised a $50 million Series B round with Providence Strategic Growth.    Read More
News | Technology
tripadvisor-covid-protocol-tools
Tripadvisor adds new COVID-response filters, prompts travelers to share safety details in reviews
By Mitra Sorrells | June 24, 2020
Tripadvisor is launching a new suite of “Travel Safe” tools to help consumers find, filter for and validate health and safety information.   Read More
News | Online
For travel, Google’s ad credit program is a joke
For travel, Google’s ad credit program is a joke
By Douglas Quinby - Arival | June 23, 2020
The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny.  Read More
Opinion | Online
When it comes to planning trips, Black consumers feel “shut out” of the travel market
When it comes to planning trips, Black consumers feel “shut out” of the travel market
By Jill Menze | June 22, 2020
For years, Black travelers have been voicing concern about the challenges they face planning and going on trips. Is the industry ready to listen? Read More
News | Online
edreams-prime-subscription
eDreams adds hotels to Amazon-style subscription service
By Linda Fox | June 19, 2020
The Spain-based online travel brand is now three years into its Prime membership service, with other companies also exploring the subscription model to inspire customers to travel. Read More
News | Distribution
google-advertising-tech
What an antitrust case against Google could mean for travel
By Mario Gavira | June 19, 2020
Evidence suggests the U.S. Department of Justice will soon file an antitrust lawsuit against Google that will most likely target the ad technology used to buy, sell and serve online and mobile display... Read More
Opinion | Online
mmgy-partner-campaign-covid
MMGY partners with Expedia, Sojern, ADARA to inspire post-COVID-19 trips
By Mitra Sorrells | June 19, 2020
The travel marketing agencies have created a campaign to boost recovery in several U.S. destinations. Read More
News | Online
black-travel-alliance-launch
Black Travel Alliance urges travel companies to address Black representation in the industry
By Linda Fox | June 17, 2020
The group of Black travel content creators is asking the travel industry to publicize metrics on Black representation. Read More
News | Distribution
How travel brands can capture - and welcome - the LGBTQ family market
How travel brands can capture - and welcome - the LGBTQ family market
By Jill Menze | June 17, 2020
Brands such as Booking.com are investing in training to make the travel industry more inclusive to LGBTQ family travelers. Read More
News | Online
entrada-insights-road-trip
With trade shows cancelled, travel tech startup takes its show on the road - literally
By Mitra Sorrells | June 16, 2020
With all industry trade shows cancelled, the founder of travel tech startup Entrada Insights is embarking on a cross-country road trip to meet potential clients. Read More
News | Startups
Travel brands encouraged to speak out, take action on racial diversity
Travel brands encouraged to speak out, take action on racial diversity
By Jill Menze | June 15, 2020
Panelists at a BAME Women in Travel event say travel brands need to take stock of their internal and external efforts around diversity and inclusion. Read More
News | Online
culture-trip-lonely-planet-advertising
Culture Trip and Lonely Planet unite, give advertisers access to combined audience
By Linda Fox | June 11, 2020
Culture Trip and Lonely Planet launch Travel Reborn, a commercial partnership giving advertisers access to their combined audience. Read More
News | Distribution
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