Marketing


Airbnb will get to its long-awaited IPO with a spring in its step
Airbnb will get to its long-awaited IPO with a spring in its step
By Steven Jankowski - AllTheRooms | September 17, 2020
Higher volumes of short-term rental bookings have allowed Airbnb to get its IPO plans back on track. Read More
Opinion | Online
How attractions can use AI to boost local tourism
How attractions can use AI to boost local tourism
By Don White - Satisfi Labs | September 4, 2020
Here's how three areas of the local tourism experience will be impacted by technology optimized for the COVID-19 world. Read More
Opinion | Technology
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
By PhocusWire | September 2, 2020
The next guest on the New Reality With... series is Lola Åkerström, founder at Geotraveler Media and an award-winning travel photographer and writer. Read More
News | Technology
phocuswright-europe-kei-shibata
Phocuswright Europe 2020 preview: Out of Office with… Kei Shibata
By PhocusWire | September 2, 2020
In a series of interviews with executives participating in the online event in September, PhocusWire finds out what they have learned from the COVID-19 crisis. Read More
Interview | Online
gavira-opinion-google-dependence
Can travel become less dependent on Google in a post-pandemic world?
By Mario Gavira | September 1, 2020
Travel marketers may want to use this time to reinvent their strategies to avoid falling once again under the iron grip of Google.  Read More
Opinion | Online
Pricing principles to help hotels maximize revenue during COVID-19
Pricing principles to help hotels maximize revenue during COVID-19
By Vikram Singh | August 31, 2020
Hotels need a "back-to-basics" approach to pricing management, with a focus on facts not feelings. Read More
Opinion | Distribution
travel-marketing-covid
With budgets slashed, travel marketers use media mindset to drive engagement
By Mitra Sorrells | August 26, 2020
Travel brands are creating more content to drive both direct and organic traffic. Read More
News | Online
reddoorz-wit-covid-recovery
RedDoorz CEO chases profitability, sees opportunities for travel companies to IPO
By Yeoh Siew Hoon - WebInTravel | August 25, 2020
As Airbnb prepares for its much-anticipated IPO, RedDoorz co-founder and CEO Amit Saberwal predicts there will be more strong companies that emerge out of COVID and want to go public. Read More
News | Online
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
By PhocusWire | August 21, 2020
Another week, another round of issues surrounding Google and its role in the world of travel advertising. Read More
Interview | Online
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VIDEO: New Reality With... Nancy Rademaker of Nexxworks
By PhocusWire | August 21, 2020
The next guest on the New Reality With... series is Nancy Rademaker, partner at Nexxworks, one of Europe's leading consultancies looking at digital transformation and business strategy. Read More
News | Technology
startup-stage-zonder
STARTUP STAGE: Zonder creates a shareable, gamified digital journal of a user’s travels
By Mitra Sorrells | August 21, 2020
Zonder is an app that automatically logs places users visit and things that they do, with a gamification aspect that creates incentives for users to do more exploration.  Read More
Interview | Startups
Does your hotel need a commercial strategist?
Does your hotel need a commercial strategist?
By Sharad Kapur | August 20, 2020
Here's why hotels should consider a "commercial strategist" role as the lead-in position for all commercial operations. Read More
Opinion | Online
google-freezes-accounts-covid
Google plays hardball with pandemic-affected travel site, freezes its ad account
By Mitra Sorrells | August 19, 2020
According to a travel executive, Google froze his company's advertising accounts when it was unable to pay its Q1 invoices on time. Read More
News | Online
Why hotel marketing strategies should include LGBTQIA travelers
Why hotel marketing strategies should include LGBTQIA travelers
By Expedia Group | August 18, 2020
As destinations reopen, industry experts expect to see the LGBTQIA community be among the first to hit the road. Here’s how to market to this key demographic. Read More
Opinion | Online
VIDEO: New Reality With... Richard Harris of Intent
VIDEO: New Reality With... Richard Harris of Intent
By PhocusWire | August 14, 2020
The next guest on the New Reality With... series is Richard Harris, CEO of Intent, a customer intelligence platform serving the travel industry. Read More
News | Online
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