Marketing

expedia-group-2022-travel-value-index
News / Online
Travelers willing to pay more, use loyalty points for trips in 2022
By Jill Menze | January 20, 2022
An Expedia Group report reveals Gen Z travelers have the most loyalty points stockpiled for trips. Read More
What NFTs and the metaverse mean for airline loyalty programs
Opinion / Technology
What NFTs and the metaverse mean for airline loyalty programs
By Joseph Vito DeLuca - Kambr | January 19, 2022
While NFT and metaverse technologies are in their infancy, they have the potential to reimagine airline loyalty programs. Read More
pcw-studio-sxm-media
News / Online
VIDEO: SXM Media on travel marketing through audio
By Mitra Sorrells | January 18, 2022
Podcasts and audio streaming can give travel brands a captive audience for advertising. Read More
Even top hotel brands need to improve distribution and marketing performance in 2022
From Our Partners / Distribution
Even top hotel brands need to improve distribution and marketing performance in 2022
By Dori Stein - Fornova | January 17, 2022
In such turbulent COVID times, it will come as little surprise that hotels are struggling to find their feet when it comes to optimizing their distribution. Read More
VIDEO: How hotel marketing tactics are shifting
News / Distribution
VIDEO: How hotel marketing tactics are shifting
By PhocusWire | January 12, 2022
PhocusWire talks to Peter O'Connor, professor of strategy at the University of South Australia, on hotels are nurturing direct bookers and how distribution is swinging back in favor of OTAs. Read More
ota-q3-2021-marketing
News / Online
Online travel giants' marketing spend continues to head north
By Linda Fox | January 10, 2022
Airbnb continued to benefit from its Q2 marketing campaign while Expedia and Booking increased marketing spend in Q3. Read More
phocuswire-pulse-visit-iceland-strategy
News / Online
VIDEO: How destinations can consider new roles and strategies
By PhocusWire | January 10, 2022
Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More
vrbo-social-media-spend
News / Online
Vrbo social ad spend outstrips Airbnb and Booking
By Linda Fox | January 5, 2022
Vrbo had 39% share of voice on paid-for social media advertizing in October and November according to BrandTotal. Read More
phocuswire-pulse-decentralized-id
News / Technology
VIDEO: Travel applications of decentralized digital ID
By PhocusWire | January 5, 2022
In the recent PhocusWire Pulse: Emerging Innovation online event, two experts explain how SSI and DDID will transform the travel experience.  Read More
skyscanner-trivago-phocusright-conference-2021
News / Online
VIDEO: Skyscanner, Trivago CEOs on the future of metasearch
By PhocusWire | December 21, 2021
Skyscanner CEO John Mangelaars and Trivago CEO Axel Hefer spoke at The Phocuswright Conference 2021 about the challenges and opportunities for travel metasearch. Read More
guruhotel-preseed
News / Startups
GuruHotel raises $2.1M to help hotels drive direct bookings
By Mitra Sorrells | December 17, 2021
Founded in 2019, GuruHotel's platform enables hotels to build their websites and start selling rooms online in less than one hour. Read More
tripcom-q3-2021
News / Online
Trip.com Group revenue drops in Q3 but international flight bookings up
By Mitra Sorrells | December 15, 2021
Trip.com Group's revenue in Q3 2021 was $831 million, down 9% compared to the second quarter of this year.   Read More
Q&A: Viator’s Ben Drew on rate controversy, branding and 2022
News / Online
Q&A: Viator’s Ben Drew on rate controversy, branding and 2022
By Jill Menze | December 14, 2021
Following a mixed reaction to Viator’s marketing program Accelerate, president Ben Drew remains confident that the platform is building an industry-leading product. Read More
sojern-opinion-travel-marketing
Opinion / Online
Travel marketers must focus on the new customer-first experience
By Kurt Weinsheimer - Sojern | December 14, 2021
Sojern’s chief solutions officer outlines three strategies travel marketers can use to entice consumers to book now and into the future.   Read More
convious-series-a
News / Startups
Attractions e-commerce platform Convious nabs $12M for expansion
By Mitra Sorrells | December 3, 2021
Founded in 2017, Convious says it currently works with more than 125 theme parks, museums, zoos and other attractions in 16 countries. Read More