Marketing

News / Technology

By Linda Fox | October 1, 2026

Terms of the deal have not been disclosed, but Ireland-based Bookassist will join Juniper Group in January 2027. Read More

News / Online

'Constant intention to buy' forces hotels to rethink the marketing funnel

By Matthew Parsons | September 30, 2026

Rather than guiding consumers along a linear path to booking, hotels should pull them in from multiple “orbits,” new research suggests. Read More

News / Finance

Dextr AI secures $6.7M for agentic hospitality platform

By Linda Fox | September 29, 2026

The startup provides hotel employees with teams of artificial intelligence (AI) agents covering voice AI, guest management, back office operations, staff management and sales and marketing. Read More

From Our Partners / Technology

What new research reveals about how travelers use AI to plan trips

By Propellic | September 28, 2026

Propellic watched U.S. travelers plan trips with AI for a week and learned where travel brands should be competing. Preview the findings ahead of the full report. Read More

News / Technology

Accor unveils conversational AI concierge

By Linda Fox | September 23, 2026

Accor's travel assistant ALL Concierge provides booking through to on-stay assistance and is available on the group's website and app, as well as through WhatsApp and iMessage. Read More

News / Technology

Expedia exec on making AI an ambassador in travel

By Abby Crotty | September 22, 2026

With AI agents becoming gatekeepers, travel brands need to influence them to act as ambassadors instead, according to Expedia's Daniel Shin Un Kang. Read More

Opinion / Online

The reach is rented: Why travel brands need to stop building for algorithms

By Phil Treagus-Evans - Giraffe Social | September 18, 2026

Phil Treagus-Evans, CEO and co-founder of Giraffe Social, contends that a social following built on someone else's platform is "a relationship you're renting." Read More

News / Technology

Travel marketers look to improve AI visibility and prepare for agentic booking

By Mark Frary | September 16, 2026

Executives from Travelier, Skyscanner and Demand-Genius discussed agentic travel booking and the shift from SEO to GEO during a panel at Phocuswright's Travel Marketing AI Summit London. Read More

News / Finance

OTA marketing spend rose again in Q2

By Abby Crotty | September 15, 2026

The travel industry's largest players are still pouring money into marketing, even as AEO becomes more relevant. Read More

News / Technology

PhocusWire's travel tech news briefs: Klook, Omio, Amadeus and more...

By PhocusWire | September 11, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

From Our Partners / Online

The untapped value of high-intent travel traffic

By Stay22 | September 10, 2026

Transportation platforms can unlock more value from high-intent traffic by using traveler signals to drive incremental revenue beyond the ticket. Read More

Event / Technology

Travel Marketing AI Summit London

September 8, 2026

Phocuswright's Travel Marketing AI summit comes to London, September 8. On Demand

News / Technology

Travel brands continue to chase AI visibility as the landscape shifts

By Morgan Hines | September 4, 2026

Following reports that Reddit citations have fallen considerably in LLM results, travel companies are once again reconsidering visibility strategies. Read More