Marketing

Viator tests new commission rate, raising skepticism with operators
News / Online
Viator tests new commission rate, raising skepticism with operators
By Jill Menze | October 22, 2021
Called Accelerate, Viator’s new program allows tour operators to pay to boost their visibility. Some are questioning the strategy. Read More
VIDEO: The Big Picture issues in alternative accommodation
News / Online
VIDEO: The Big Picture issues in alternative accommodation
By PhocusWire | October 14, 2021
Witnesses to the meteoric rise of the alternative accommodation sector will know that its growth will continue to face a number of challenges alongside the obvious opportunities. Read More
VIDEO: The vital role of tech in alternative accommodations
News / Technology
VIDEO: The vital role of tech in alternative accommodations
By PhocusWire | October 12, 2021
Speaking during PhocusWire Pulse, Rentals United CMO Vanessa de Souza Lage explains the core technologies property managers need to thrive. Read More
jurny-fundraise
News
Hospitality tech provider Jurny raises $9.5M
By Mitra Sorrells | October 5, 2021
Founded in June 2020, Jurny says it will use the funding to accelerate global expansion of its Jurny Virtual solution.   Read More
VIDEO: Customer acquisition in alternative accommodation
News / Distribution
VIDEO: Customer acquisition in alternative accommodation
By PhocusWire | September 30, 2021
The promise of convenience and not having to rub shoulders with other guests was enough to give the sector a much-needed boost after traveler volumes collapsed at the onset of COVID-19. Read More
Do online travel agencies suffer from brand blindness?
Opinion / Online
Do online travel agencies suffer from brand blindness?
By Chris Torres - Tourism Marketing Agency | September 27, 2021
To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More
Travel app downloads surpass 2019 numbers, Hopper ranks top booking app
News / Online
Travel app downloads surpass 2019 numbers, Hopper ranks top booking app
By Jill Menze | September 27, 2021
According to a report from SensorTower, top travel booking apps exceeded 10.6 million downloads in Q2 2021 – an 81% jump compared to 2019. Read More
sounding-off-131-tripadvisor
Interview / Online
Sounding Off: Tripadvisor Plus changes show the complexity of travel subscriptions
By PhocusWire | September 24, 2021
Tripadvisor's U-turn this week on the structure of Plus raises more questions than it answers about consumer and brand desire for subscription programs. Read More
VIDEO: New audiences and where to spend your travel marketing budget
News / Online
VIDEO: New audiences and where to spend your travel marketing budget
By PhocusWire | September 21, 2021
Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More
neverending-tourism-opinion
Opinion / Online
Neverending tourism and how it can drive recovery
By Digital Innovation in Tourism Observatory - Politecnico di Milano | September 17, 2021
Neverending tourism concept identifies the extension of the travel experience in time and space, made possible by digital solutions. Read More
STARTUP STAGE: Your Rocket Fuel helps hotel sales teams generate corporate revenue
Interview / Startups
STARTUP STAGE: Your Rocket Fuel helps hotel sales teams generate corporate revenue
By Jill Menze | September 15, 2021
Launched in September 2020, Your Rocket Fuel combines data from public and private sources to predict company hotel and relocation demand. Read More
VIDEO: Location targeting as a travel marketing tactic
News / Technology
VIDEO: Location targeting as a travel marketing tactic
By PhocusWire | September 14, 2021
Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More
wit-singapore-tourism-cto
News / Online
The role of data and tech in transforming a destination experience
By Yeoh Siew Hoon - WebInTravel | September 14, 2021
The new chief technology officer for the Singapore Tourism Board shares the organization’s digital transformation and innovation roadmap.  Read More
Key developments in the Russia online travel market
News / Online
Key developments in the Russia online travel market
By Phocuswright Research | September 13, 2021
Whether using online or offline distribution channels, Russians are rediscovering the tourism gems that their homeland offers, despite the pandemic restrictions. Read More
Tackling unconscious bias in travel marketing
Opinion / Online
Tackling unconscious bias in travel marketing
By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021
We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More