Marketing

Ever wondered how far search giant Google wants to take consumers in its quest to dominate the accommodation sector? More evidence is emerging... Read More

A string of investors have handed HYP3R a $17 million war chest by way of a Series A investment in the company. Read More

Research is now starting to show how smartphones are empowering customers to spend hours over-researching travel decisions. Read More

Once heralded as the Next Big Thing, chatbots seemed a promising solution for travel brands looking to personalize and streamline their customer service and marketing efforts. Read More

Founded in 2004, Nor1 provides data-driven pricing and merchandising products used by hotels and resorts in more than 100 countries. The company is headquartered in Silicon Valley with offices around... Read More

U.S.-based xCheck is a tool for airlines to manage and optimize their fares when pushing prices to online marketing channels. Read More

Let’s set the scene. Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale. Read More

Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users... Read More

The real estate on Google's search engine results pages has changed dramatically over the course of the last decade.   Read More

The Puerto Rico Tourism Company is partnering with hotel operations platform ALICE and Roca Marketing to bolster tourism on the island by enhancing communications between hotels and tourists. Read More

State destination marketing organizations in the United States are slow to adopt user-generated content in their Facebook advertising, with the majority relying on stock imagery in posts. Read More

A key imperative for hoteliers in 2018 is preventing travel planners from becoming distracted by digital noise and serving them content at the correct time in order to convert them into bookings. Read More

Today, people have more booking options than ever at their fingertips. And marketers must evolve their strategies to meet customers where they are.  Read More

Cendyn provides integrated technology platforms to drive sales and marketing performance in the travel and hospitality industry. Based in Florida, Cendyn has offices around the United States and Canada... Read More

Founded in 2009 ADARA analyzes data to help clients understand travelers’ behavior, patterns and trends to create more effective marketing and engagement strategies. The company has 15 offices across... Read More