Marketing

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News / Online
Five traveler trends shaping the future of accommodations
By Kathryn Walson | September 28, 2022
For 78% of working travelers and 60% of leisure travelers, the “little things” – for example, a property’s scent, its artwork or the restaurant’s music – “always” or “often” impact whether they would... Read More
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News / Online
U.S. Department of Transportation calls for fee transparency from airlines, OTAs
By Mitra Sorrells | September 26, 2022
The proposal would affect U.S. air carriers, foreign air carriers and third parties such as OTAs and metasearch sites that display fares for flights to, from and within the United States. Read More
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Opinion / Online
How AI-driven performance marketing can drive growth for travel businesses
By Neel Pandya - Pixis | September 23, 2022
Well-executed marketing campaigns can generate significant ROI for travel brands. Read More
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News / Startups
Zartico raises $20M to help destinations make sense of visitor data
By Mitra Sorrells | September 21, 2022
Founded in March 2020, Zartico has raised a total of $24.5 million and says it has more than 180 customers.  Read More
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News / Online
Tripadvisor launches marketing services for travel and non-travel brands
By Mitra Sorrells | September 21, 2022
Named Wanderlab, the division will operate as an independent studio that makes use of Tripadvisor’s first-party data, company resources and talent.   Read More
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Interview / Online
Q&A: Cleartrip CFO on how the Flipkart deal is fueling growth
By Kathryn Walson | September 20, 2022
Cleartrip CFO Aditya Agarwal discusses the benefits of having Flipkart as a distribution channel as well as how the OTA is reviving its hotels business. Read More
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News / Distribution
TAKE A SURVEY: The outlook for tours and attractions
By PhocusWire | September 19, 2022
Phocuswright and Arival are conducting a survey on the outlook for tours, experiences and attractions. Read More
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Opinion / Technology
Voicing optimism about the future of travel call centers
By Markus Stumpe - Cruisewatch | September 16, 2022
Travel brands can benefit from a hybrid model where data forms a bridge between human agents and technology. Read More
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News / Technology
Wyndham Hotels & Resorts introduces mobile tipping app
By Kathryn Walson | September 15, 2022
Once a hotel opts-in to the béné platform, guests can tip the employee of their choice by scanning a QR code during their stay. Read More
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Opinion / Technology
3 hospitality tech predictions for the new era of travel
By Elaine Shuck - Aruba | September 12, 2022
Improved connectivity, the use of cognitive computing with AI and even emerging digital worlds inside the metaverse are shaping the future of hospitality.    Read More
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News / Online
Does climate change mean summer holidays are over for good?
By Carlos Cendra - Mabrian | September 8, 2022
As warmer weather trends continue, the travel industry needs to rethink its whole approach to summer holidays. Read More
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News / Online
Tripadvisor enables businesses to display "identity" attributes
By Mitra Sorrells | September 6, 2022
Hotels and restaurants in the U.S. and Canada can display attributes such as Black-owned or woman-owned on their Tripadvisor profile. Read More
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Interview / Online
STARTUP STAGE: RatePunk is a browser extension that finds the cheapest hotel price
By Kathryn Walson | September 6, 2022
Launched in February, RatePunk scans major booking websites’ algorithms and compares hotel prices.  Read More
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News / Online
OTAs see marketing efficiency improvement in Q2
By Mitra Sorrells | August 31, 2022
Booking Holdings, Expedia Group and Airbnb all increased their marketing spend in Q2 of this year compared to 2021, but it decreased as a percentage of revenue. Read More
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News / Distribution
Hotelbeds claims travel-tech first with Istanbul airport partnership
By Jill Menze | August 31, 2022
The destination marketing campaign brings special rates to Hotelbeds customers as well as exposure to iGA Istanbul Airport services. Read More