Marketing


expedia package bookings
Package bookings drive higher ADR, have longer booking windows
By Jill Menze | July 18, 2018
Analyzing data on package bookings vs. standalone hotel bookings, Expedia Group found that for full year 2017, package bookings delivered higher average daily rates and had longer booking windows,... Read More
News | Distribution
Google new hotel ads1
Google streamlines hotel advertising with integration in new Google Ads platform
By Mitra Sorrells | July 11, 2018
Google wants to make it easier for hotel marketers to manage and scale their advertising campaigns on the site.   Read More
News | Online
Bing travel search report
Summer months, sporting events drive travel search traffic
By Mitra Sorrells | July 10, 2018
Travel industry marketers looking to capitalize on periods of high travel search traffic have the best shot during summer months and around large sporting events, according to a report from Bing... Read More
News | Online
VIDEO: Under the hood of cruise
VIDEO: Under the hood of cruise
By PhocusWire | July 9, 2018
The cruise industry is arguably the last bastion of what some consider the "old model" of travel distribution. Read More
News | Online
Google triggers new AdWords update: What are the implications for hotels?
Google triggers new AdWords update: What are the implications for hotels?
By SiteMinder | July 6, 2018
This year is set to be an important one for advertisers currently using Google AdWords to shop their wares. If your hotel is one of these businesses, Google is introducing a brand-new interface for the... Read More
Opinion | Online
VIDEO: Travel supremacy - Asian Tigers versus Global Elephants
VIDEO: Travel supremacy - Asian Tigers versus Global Elephants
By PhocusWire | July 5, 2018
For many years it was expected, inevitably in a rather arrogant fashion, that western travel brands would simply expand their power to other corners of the globe. Read More
News | Online
Merlin Entertainments Alipay partnership2
London attractions court Chinese tourists with new Alipay partnership
By Mitra Sorrells | July 3, 2018
Popular attractions such as the London Eye, Madame Tussauds London, London Eye River Cruise and more, will now accept Alipay for the purchase of tickets. Read More
News | Distribution
Tripsta web agency halts operations amid financial row
Tripsta web agency halts operations amid financial row
By Kevin May | June 29, 2018
Online travel agency group Tripsta has suspended operations in the wake of a failed new business plan that is being blamed on "certain partners". Read More
News | Online
quote of the week 27
QOTW: Something about how easy it is to burn cash
By PhocusWire | June 29, 2018
Quote from Craig Paddock, director of search for MMGY Global, in an article on PhocusWire this week. Read More
News | Online
Alexa, what do Echo devices in hotels mean for travel marketers?
Alexa, what do Echo devices in hotels mean for travel marketers?
By Mat Harris - Sojern | June 29, 2018
It’s no secret that Amazon is extremely well-positioned to disrupt digital advertising, with a massive global customer base, hundreds of millions of Prime subscribers, tremendous data assets and... Read More
News | Technology
Affiliate marketing strategies in travel
Understanding the not-so-glamorous hidden gem of travel marketing
By Ivan Baidin - Travelpayouts | June 28, 2018
Affiliate marketing is a blind spot for the travel industry.  Read More
News | Online
WeChat marketing for travel
Q&A: How brands are using WeChat to attract travelers
By Mitra Sorrells | June 27, 2018
Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More
News | Online
So, what is the Power Paradox in travel?
So, what is the Power Paradox in travel?
By PhocusWire | June 27, 2018
Travel's biggest players have never been bigger, wielding tremendous power and maintaining the status quo in way that has never been seen before. But herein lies the paradox... Read More
News | Online
How Google, Instagram and more are shaking up hotel digital marketing
How Google, Instagram and more are shaking up hotel digital marketing
By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018
This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More
Opinion | Online
Modern travel marketing, part 4: Paid search
Modern travel marketing, part 4: Paid search
By Mitra Sorrells | June 25, 2018
PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense. Read More
News | Online