Marketing

Travel Marketing AI Summit London
Event / Technology
Travel Marketing AI Summit London
September 8, 2026
Phocuswright's Travel Marketing AI summit comes to London, September 8. Register Now
PhocusWire's travel tech news briefs: Headlines from HITEC 2026
News / Technology
PhocusWire's travel tech news briefs: Headlines from HITEC 2026
By PhocusWire | June 18, 2026
All the people, partner and product news from HITEC 2026. Read More
Hotels face speed problem as video platforms reshape the booking journey
News / Technology
Hotels face speed problem as video platforms reshape the booking journey
By Matthew Parsons | June 10, 2026
Hospitality leaders say legacy operating models are ill-equipped for an era of AI-powered discovery and social commerce. Read More
On-demand webinar: The state of digital transformation in an AI-driven world
Event / Online
On-demand webinar: The state of digital transformation in an AI-driven world
on-demand
Watch this on-demand webinar for 10 insights on AI, personalization, LLM discoverability and loyalty shaping travel and hospitality CX strategy in 2026. On Demand
AI-powered Mindtrip expands to Europe
News / Startups
AI-powered Mindtrip expands to Europe
By Morgan Hines | June 3, 2026
Mindtrip has signed contracts with two destination marketing organizations: Madeira Promotion Bureau and Norwegian Travel Cluster. Read More
OTA marketing spend creeps up despite talk of AI-driven efficiency
News / Finance
OTA marketing spend creeps up despite talk of AI-driven efficiency
By Linda Fox | June 3, 2026
Airbnb, Booking Holdings and Expedia Group upped sales and marketing investment in Q1 2026, with some sharing AI impact and others steering clear. Read More
Lighthouse scoops up Hotelrank.ai to help hotels with AI visibility
News / Technology
Lighthouse scoops up Hotelrank.ai to help hotels with AI visibility
By Linda Fox | May 28, 2026
Lighthouse said the deal provides “a measurement layer into its Connect AI solution, giving hotels the ability to manage their appearance, ranking and performance” across AI travel platforms. Read More
Travel marketers prepare for the rise of AI agents
News / Technology
Travel marketers prepare for the rise of AI agents
By Morgan Hines | May 28, 2026
Executives from Expedia Group, OpenAI and The Trade Desk say travel marketers must adapt as AI agents become a bigger part of trip discovery and booking. Read More
Are you buying growth or paying for bookings you'd get anyway? What the data shows
From Our Partners / Online
Are you buying growth or paying for bookings you'd get anyway? What the data shows
By John Matson, Propellic | May 27, 2026
New benchmark data from Propellic shows when travel brands should scale paid media, where ROAS breaks down and why weak attribution can hide true growth. Read More
Travel operators ramp up AI spending as search and discovery behaviors shift
News / Online
Travel operators ramp up AI spending as search and discovery behaviors shift
By Cathy Walsh | May 27, 2026
TravelTech Show research points to rising investment in AI and travel technology as operators adapt to changing customer search, discovery and booking patterns. Read More
AI-powered, human-led: Scaling trust in travel
From Our Partners / Online
AI-powered, human-led: Scaling trust in travel
By Andrés Spitzer, Civitatis | May 26, 2026
AI may power travel’s next operating model, but trust will depend on human judgment, empathy and connection as automation reshapes the traveler experience. Read More
Expedia Group expands Meta partnership amid push to connect social, booking
News / Technology
Expedia Group expands Meta partnership amid push to connect social, booking
By Morgan Hines | May 19, 2026
 The expanded collaboration follows the recent news that Expedia is a partner with TikTok for its new in-app booking, a sign of the OTA's focus on growing its B2B distribution strategy. Read More
Expedia Group moves advertising unit under CMO Jochen Koedijk
News / Online
Expedia Group moves advertising unit under CMO Jochen Koedijk
By Morgan Hines | May 18, 2026
The move continues Expedia Group's reorganization following the merger of its B2B and supply businesses. Read More
TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners
News / Technology
TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners
By Morgan Hines | May 12, 2026
TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation. Read More
Why travel is the new battleground for bank loyalty
From Our Partners / Distribution
Why travel is the new battleground for bank loyalty
By Dakota Smith, HTS | May 12, 2026
Travel rewards are reshaping bank loyalty as consumers seek more value, flexibility and ways to offset rising trip costs through credit card travel portals. Read More
The Phocuswright Conference 2026