Marketing


Startup Stage Frontdesk
STARTUP STAGE: Frontdesk manages short-term rentals in urban apartment communities
By Mitra Sorrells | May 14, 2019
 Founded in 2017, Frontdesk develops and manages short-term rental suites around the United States for both business and leisure guests.    Read More
Interview | Startups
Latin America part 2 startups and VC
Latin America, part 2: Investors take notice as travel startup activity picks up
By Mitra Sorrells | May 13, 2019
For part two in our series on Latin America, we talk to one of the region's prominent accelerator programs and two entrepreneurs for their takes on the startup ecosystem. Read More
News | Online
Booking Holdings earnings Q1 2019
Bookings slightly up, revenue slightly down for Booking Holdings in Q1 2019
By Mitra Sorrells | May 9, 2019
Revenue was down but gross bookings were up for Booking Holdings in the first quarter of 2019, including a more than 10% increase in room nights sold. Read More
News | Distribution
airbnb-sustainable-travel
Airbnb on being smart, technology and standing up for sustainable travel
By Linda Fox | May 9, 2019
In Igualada, a small town near Barcelona, Airbnb held its first New Destinations Summit - an event about building sustainable tourism in locations with few hotels. Read More
News | Online
phocuswright research personalization
Tailoring the user experience: Personalization, customization or individualization?
By Phocuswright Research  | May 9, 2019
Three fundamental approaches are employed to tailor the user experience based on both explicit traveler preferences and inferred signals derived from past performance. Read More
News | Technology
Expedia Q1 earnings 2019
Q1 growth slows for vacation rentals as Expedia Group realigns business for long-term
By Mitra Sorrells | May 2, 2019
Expedia Group bookings were up 8% in the first quarter of 2019, but only 5% in its vacation rental businesses, now consolidated under the Vrbo brand. Read More
News | Online
Four steps to personalize the traveler's path to purchase
Four steps to personalize the traveler's path to purchase
By Jay Radia - Yieldify  | April 25, 2019
By taking a data-driven approach to the customer journey, travel businesses can better recognize intent signals to personalize the journey to users as they browse. Read More
Opinion | Online
Middle Eastern travel marketers see Amazon as biggest disruption threat
Middle Eastern travel marketers see Amazon as biggest disruption threat
By Mitra Sorrells | April 17, 2019
Travel marketers in the Middle East say Amazon has the greatest potential to disrupt travel marketing in the next five years. Read More
News | Online
lastminute-forward-marketing
Lastminute.com Group now also a media company, offers out marketing services
By Linda Fox | April 15, 2019
Lastminute.com Group launches Forward as an independent media business. Read More
News | Online
Sojern opinion visual storytelling tips
Why travel marketers are embracing visual storytelling
By Stephen Taylor - Sojern  | April 11, 2019
Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More
Opinion | Online
marketing buzzwords in travel
Marketing buzzwords are powerful ... if you know the customer
By Matt Walker - LikeWhere  | April 10, 2019
"Local," "experience," "platform," "storytelling" - many words in travel marketing are ceasing to communicate value both internally and to the customer. Read More
Opinion | Online
Expedia Group reviews price more important than brand
Guest reviews, room price more valuable than brand name in hotel selection
By Mitra Sorrells | April 9, 2019
According to Expedia Group, room price and guest reviews and ratings are more important than brand when consumers shop hotels. Read More
News | Online
Booking.com speaks out on its private accommodation ambitions
Booking.com speaks out on its private accommodation ambitions
By Jill Menze | April 9, 2019
Amid its ongoing rivalry with Airbnb, Booking.com explains how it hopes to differentiate its alternative accommodations product. Read More
News | Online
Middle East series part 1 overview
Middle East, part 1: How a young, digital-savvy population is impacting travel
By Mitra Sorrells | April 8, 2019
In part one in our series on the Middle East, we look at how the region's young and connected consumers are changing the travel landscape. Read More
News | Online
sounding off 10 equalizer
Sounding Off: Personalization can be a great equalizer
By PhocusWire | April 5, 2019
Being able to spot trends within a small business's customer data does not take a huge amount of expertise, nor does it take huge amounts of investment. Read More
Interview | Technology