Marketing


How to reach the next generation of travelers reigniting the industry
How to reach the next generation of travelers reigniting the industry
By Google | July 28, 2021
As travel bounces back, industry leaders are keenly focused on next-gen travelers, who have emerged as a critical audience for post-pandemic excursions. Read More
From Our Partners | Online
revinate-navis-acquisition
Revinate acquires direct booking platform NAVIS
By Mitra Sorrells | July 27, 2021
Terms of the acquisition have not been disclosed, but Revinate says its investor and partner, Serent Capital sponsored the deal. Read More
News | Technology
getaway-email-marketing
My Method... How Getaway used email marketing to boost metrics across the board
By Will Crocker - Braze | July 27, 2021
With the travel industry in recovery mode, businesses are driving growth by investing in customer engagement. Read More
News | Online
VIDEO: Digital marketing to the rescue? Reevaluating best practices in travel
VIDEO: Digital marketing to the rescue? Reevaluating best practices in travel
By PhocusWire | July 23, 2021
During Phocuswright Europe 2021, executives from Mirai and Sojern discuss the digital marketing opportunities presented by the pandemic and the clean slate travel marketers can build from. Read More
News | Online
leisure-pass-rebrand-go-city
Leisure Pass Group rebrands as Go City
By Mitra Sorrells | July 22, 2021
Go City provides contactless, mobile passes for entry to more than 1,000 attractions, tours, museums, observation decks, cruises, theme parks and other experiences. Read More
News | Distribution
The sustainable DMO: Building a future for destinations of all sizes
The sustainable DMO: Building a future for destinations of all sizes
By Luca Romozzi & Katy Gallagher - Sojern | July 22, 2021
Technology and data-driven strategies can help destinations of all sizes build sustainable business models. Read More
Opinion | Online
miles-rewards-series-a
Miles travel rewards platform raises $12.5M
By Mitra Sorrells | July 21, 2021
Miles, which allows users to earn miles for all forms of travel, has raised a total of $20 million since launching in 2018. Read More
News | Online
mmgy-reid-opinion-return-trends
Yes, there's crazy travel demand today. But what's next?
By Clayton Reid - MMGY | July 20, 2021
MMGY CEO Clayton Reid outlines the short- and long-term market conditions impacting the travel industry’s recovery. Read More
Opinion | Online
google-expands-travel-insights
Google expands Travel Insights tools with new features, U.S. search data
By Mitra Sorrells | July 15, 2021
Following a partnership with the UNWTO announced in May, Google is now also working with Destinations International and HSMAI to hep destinations and hoteliers use travel search data more effectively. Read More
News | Online
VIDEO: The push for direct - will hotels take a stand or accept a hand?
VIDEO: The push for direct - will hotels take a stand or accept a hand?
By PhocusWire | July 14, 2021
Maud Bailly, CEO for Southern Europe at Accor, and Tim Davis, founder and managing director at PACE Dimensions, join Phocuswright analyst Lorraine Sileo to discuss the issues in play for the rest of... Read More
News | Distribution
VIDEO: The destination dilemma - how to know it’s safe to reopen
VIDEO: The destination dilemma - how to know it’s safe to reopen
By PhocusWire | July 12, 2021
Speaking during Phocuswright Europe, Turespaña director general Miguel Sanz Castedo explains Spain’s strategy to welcome vaccinated tourists. Read More
News | Online
jtv-transparent-funding
JetBlue Technology Ventures invests in short-term rental analyst Transparent
By Mitra Sorrells | July 2, 2021
JetBlue Technology Ventures says the financing aligns with its goals of “reimagining the accommodation experience” and providing startup-led innovation for JetBlue. Read More
News | Startups
How to evolve destination marketing for the future of travel
How to evolve destination marketing for the future of travel
By Katie Anderson and Alli Bolger - Colle McVoy | June 28, 2021
We believe COVID‐19 is allowing the travel industry to reevaluate, readjust and reimagine the definition of sustainable travel and, as a result, what that could mean for the future of destination... Read More
Opinion | Online
travelport-trust-study
Travel industry must fix “trust gaps” as it restarts
By Mitra Sorrells | June 24, 2021
Based on a results of a survey of 11,000 consumers, Travelport says the pandemic has created a “once-in-a-lifetime” opportunity for the travel industry to regain travelers’ trust. Read More
News | Online
Short-term rental booking habits are starting to "normalize"
Short-term rental booking habits are starting to "normalize"
By Jill Menze | June 23, 2021
According to new data from Guesty, travelers are growing comfortable with shorter stays and longer booking windows as they head into the summer and beyond. Read More
News | Online
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