Marketing

Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings.   Read More

Steller, founded in 2014 and based outside Seattle, says it is capitalizing on the growing role of influencers in travel. Read More

The site includes supply from Booking.com – such as 1.4 million hotels around the world - and is powered by technology from Rocket Travel by Agoda, another of Booking Holdings’ brands. Read More

Jerne is an SaaS platform for creators and experience providers to manage their relationships, navigate commercial agreements and track affiliate sales and marketing ROI. Read More

Targeted visuals, such as imagery of the seat itself, is one way airlines could improve online sales. Read More

An in-depth Phocuswright report looks at how social marketing has evolved, how consumers interact with brands and nuanced differences for travel. Read More

Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing. Read More

The Tinyclues’ platform increases the value proposition of Splio, making it the European leader in AI-powered customer relationship management, the company says.   Read More

Amadeus explains its Traveler Tribes 2033 report that identifies unique segments of consumers and the attitudes and behaviors that will shape their travel buying decisions in the next decade.   Read More

The Melbourne-based startup says it saves consumers time, money and headaches during trip planning, while removing the need for travel agents. Read More

Founded in 2018, the San Francisco-based startup plans to expand its listings with the goal of having 12,000 travelers book through its platform by December 2024. Read More

VisitBritain’s latest inbound tourism forecast shows continued strong recovery in overseas visitor spending.  Read More

Listen to PhocusWire's first LinkedIn Audio event, with executives from Expedia and Microsoft and Kayak co-founder Paul English discussing the potential use of ChatGPT in travel.     Read More

A year after Alaska Airlines became the first major U.S.-based carrier to launch a flight subscription program, Frontier Airlines is rolling out its own in May. Read More

Magpie's ChatGPT-based “product optimization tool” is intended to help tour and activity suppliers create better quality marketing content, including titles, descriptions, keywords and... Read More