Marketing

As the COVID-19 coronavirus outbreak unfolds, Sparkloft Media finds social media users are increasingly expressing concern over the crisis. Read More

The date February 23, 2020, marked a significant turning point for some tours and activities brands. Read More

Here are insights and recommendations as to how travel brands should be thinking about their spending patterns in light of the ever-evolving coronavirus situation. Read More

When it comes to hotels, you can bet that hotel owners and managers are reeling, trying to come up with a plan to address coronavirus, but more importantly, to have strategies to recoup their losses... Read More

The rapidly changing impacts of the COVID-19 coronavirus require digital travel marketers to evaluate and update their strategies. Read More

For Visit Santa Barbara, Sparkloft Media was able to secure strong influencer partners and social representation - without the time-consuming, costly efforts of proactively searching for appropriate... Read More

Investors from Plug and Play and HV Holtzbrinck Ventures and the founder of startup Stride Travel weigh in on the short- and long-term impacts of the COVID-19 coronavirus on innovation in travel. Read More

One company grew its marketing spend in 2019 and the other company essentially remained flat.   Read More

In the past 24 months, the tours and activities sector has moved from, to borrow a Cinderella analogy, the cinders to the palace, where its untapped potential has moved into the sights of major travel... Read More

Amid the COVID-19 coronavirus outbreak, here are actionable steps for hotels to take now to proactively begin the road to recovery: Read More

Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More

Wildebeest is an agency that helps travel technology startups, tour operators and tourism boards develop marketing strategies. Read More

Hospitality companies both large and small are revamping their loyalty programs to focus on serving the needs of their guests. Read More

A survey by Rentals United finds short-term rental property managers are increasingly using technology.   Read More