Marketing

Here are some key learnings that marketers might want to keep in the back of their minds when travel comes back and the marketing battle heats up again. Read More

Data from Sojern shows a dramatic shift in interest from large cities such as New York and San Francisco to smaller, vacation destination such as Orlando and Denver for both flights and hotels. Read More

The warning explains that a prior reviewer spent time in a Thai jail due to his negative comments. Read More

To gain more visibility into future demand, hoteliers are transitioning from using historical data to analyzing new, top‐of‐funnel data sets with deeper insights into traveler intent. Read More

Beachy is software that combines mapping technology and a reservation and payment system so hotel guests can reserve things like a lounge chair, umbrella or cabana at the pool or beach, all completely... Read More

Entrada Insights harnesses and streamlines complex data to provide a full-spectrum of data science, benchmarking and analytical services for global destination management organizations to use in... Read More

Attractions are at an inherent disadvantage when it comes to their attempts to foster direct relationships and upsell opportunities in advance of a trip. But 2020 might change that. Read More

Find out how these startups have shifted priorities, created new partnerships and adjusted their products to meet the challenges created by COVID-19. Read More

Despite the coronavirus pandemic continuing to “weigh heavily” on Booking Holdings’ financial performance, the online travel giant saw marked improvement in the third quarter of 2020 compared to Q2 of... Read More

Expedia Group CEO Peter Kern says the company intends to be "more bold" on pushing the Vrbo brand while it also pursues a broad cost-cutting strategy. Read More

Given the industry-destroying events of 2020, what will airline loyalty programs look like 12 months from now? Read More

Reporting third quarter 2020 results the hotel metasearch company says increases over the summer period were driven by nearby trips to nature spots in “developed Europe.” Read More

While it’s easy to let digital marketing fall by the wayside when last-minute bookers come to call, online marketing is the best way to score direct, advance, online bookings. Read More

Speaking at Arival 360, Viator president Ben Drew explained how Viator's strategy differs from Tripadvisor's, the importance of supplier quality and its relationship with Google. Read More

PhocusWire teams up with Sojern to dig into our survey results on consumers' sentiments and attitudes toward upcoming travel, and explore how it impacts their trip planning, shopping, and booking... Read More