Marketing


What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
By Jill Menze | January 24, 2020
Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More
News | Online
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
By Mitra Sorrells | January 23, 2020
Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More
News | Online
Why the short-term rental industry needs to pay attention to niche sites
Why the short-term rental industry needs to pay attention to niche sites
By James Burrows - Rentals United  | January 14, 2020
For the short-term rental industry to reach new customers, get new business and elevate revenue, niche sites are worth taking seriously. Read More
Opinion | Online
beautiful destinations sustainable travel
Where does social media and sustainability collide?
By Marissa Trew - WiT  | January 10, 2020
At the VidCon Asia Summit, Jeremy Jauncey, CEO and founder of Beautiful Destinations, spoke about the pressure tourism organizations are under to embrace digital, the role of social media content... Read More
News | Online
VIDEO: Why the travel industry needs tech-forward sustainability solutions
VIDEO: Why the travel industry needs tech-forward sustainability solutions
By Jill Menze | January 3, 2020
As part of our theme month on sustainability, Chris Adams of Miles Partnership and Michael Becker of Geosure joined us in the PhocusWire Studio to discuss the topic. Read More
News | Technology
VIDEO: OYO on plans to become global leader in vacation rentals in 2020
VIDEO: OYO on plans to become global leader in vacation rentals in 2020
By Mitra Sorrells | December 18, 2019
OYO Vacation Homes CEO Tobias Wann discusses the company's rapid growth and global ambitions. Read More
News | Distribution
VIDEO: Booking Holdings' Glenn Fogel on being a different brand and concerns over capital
VIDEO: Booking Holdings' Glenn Fogel on being a different brand and concerns over capital
By Kevin May | December 17, 2019
In an interview in the PhocusWire Studio, Fogel discusses the "connected trip" strategy, the influx of bad investment capital and sustainability. Read More
News | Online
wex-pratt-op-ed-next-decade-predictions
Predictions for the next decade of travel
By Jim Pratt - WEX  | December 17, 2019
WEX senior vice president Jim Pratt predicts rapid innovation will reshape the travel industry in the coming decade. Read More
From Our Partners | Technology
VIDEO: Amazon may inspire a new world for travel sales
VIDEO: Amazon may inspire a new world for travel sales
By Kevin May | December 16, 2019
Intent's Richard Harris explains the options ahead and the problems brands, intermediaries and the platforms might face in a new ecosystem for securing travel sales Read More
News | Online
partnerize-op-ed-marketing
Six ways travel marketing will advance in 2020
By Lauren DeMetro - Partnerize  | December 16, 2019
Travel brands will lead the way in marketing innovation in 2020, says Partnerize customer success director Lauren DeMetro. Read More
News | Online
webinar-sojern-december-2019-2
WEBINAR REPLAY! The traveler purchasing behaviors you need to know in 2020
By PhocusWire | December 12, 2019
How are travelers actually being inspired by and booking travel? And do they truly want a personalized experience? Read More
News | Online
phocuswright-conference-2019-funnel-panel
VIDEO: What will the travel purchase funnel look like in the future?
By Mitra Sorrells | December 12, 2019
Executives from Skyscanner, HotelTonight, TripTuner and Fareportal discuss the future of the funnel in travel at The Phocuswright Conference. Read More
News | Online
norwegian-boxever-personalization
Norwegian targets more personalization across every passenger channel
By Linda Fox | December 11, 2019
Norwegian Air Shuttle is putting a personalization strategy in place after signing a five-year partnership with Boxever. Read More
News | Technology
okerstrom-pickerill-resign-expedia-group
Expedia Group CEO Mark Okerstrom out amid board disagreement over strategy
By Mitra Sorrells | December 4, 2019
Expedia Group CEO Mark Okerstrom and CFO Alan Pickerill have resigned effective immediately, chairman Barry Diller announced today. Read More
News | Online
Sounding Off: Google will have the lunch of tours and activities as well
Sounding Off: Google will have the lunch of tours and activities as well
By PhocusWire | November 29, 2019
It is only a question of time before Google seeks to build out an ecosystem in tours and activities that mirrors its efforts in hotels and flights. Read More
Interview | Online