Speakspots launches white-label AI agent

Speakspots, an artificial intelligence (AI)-powered WhatsApp hotel chatbot, has entered the B2B space with a white-label AI agent for hotels.

The new feature was announced on Wednesday at Phocuswright Europe in Barcelona.

“We started as an AI travel planner. Now we have over 50,000 users every month, especially in Europe,” said Andres Martinez Artal, CEO and founder of Speakspots, in an interview with PhocusWire. “We started integrating different destinations. Now we have 300 destinations in 68 countries. At some point, we realized if we want to have the long tail of destinations—not 300 but 3,000—we need to establish some sort of partnership.”

The B2B AI agent was developed to help rural properties automate guest communications and drive incremental revenue.

The solution is meant to be scalable and incorporates web scraping large language models to provide personalized recommendations through WhatsApp. The agent is also capable of handling restaurant and activity reservations, making calls on behalf of guests in the local language—something Speakspots sees as a way to move past language barriers and roaming fees.

“In rural areas and secondary cities, hotels are still very much seen as the entry-point to a destination—guests look to them for advice and guidance about what to see and do during their stay,” Martinez Artal said in a release.

The Speakspots AI agents are able to integrate internal hotel content such as documents, applications and websites with external data to give guests personalized recommendations both on- and off-property. To use the app, guests do not need to download any additional applications.

“There’s a paradox in travel right now; digital native travelers want authentic, local experiences, but the small businesses in destinations who are most able to offer that authenticity can’t keep up with fast-moving advances in technology and AI,” Martinez Artal said in a release. “What we need is a technological bridge, that means SMEs can benefit from genAI for next to nothing and with very little effort, and digital travelers can find what they’re looking for via their everyday technology. We are building that bridge.” 

Martinez Artal joined PhocusWire executive editor Linda Fox in the PhocusWire Studio Tuesday ahead of the launch to discuss the new B2B AI agent.

Watch their full conversation below: