Travel Inspiration

The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts.  Read More

Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More

Some survivors are learning from the past, making the most of today’s tech landscape to create fit-for-purpose planning and booking tools for today’s travelers. Read More

It wasn’t that long ago that all marketing eyes were on hyper-personalization, yet we have already shifted to an era where each individual customer has their own reality and every moment represents an... Read More

Those subject to the test no longer see how many people have liked another person's post or how many have watched a video as they scroll through their Instagram feed. Read More

The company claims it has spent a lot of time understanding customer needs and is not just “replicating a bog standard OTA.” Read More

Eddy Travels is an AI-powered travel assistant that functions inside messaging platforms such as Facebook Messenger, WhatsApp, Slack, Viber and Line.   Read More

Online travel agents might be spending billions on marketing yet very few make the cut when it comes to sites used to choose a hotel. Read More

For the second piece in our series on India, we talk to some of the country's travel industry investors and entrepreneurs to understand the opportunities and challenges of the market. Read More

Trading on its former and well-deserved glories is never going to be enough. Lonely Planet will need to think about how it fits into a digital travel future beyond websites and mobile content. Read More

In today’s social-focused world, competition for double taps, likes, favorites and shares is more intense than ever, with distractions not only coming from other brands, but also your audience’s own... Read More

The new look comes just a handful of months after the deployment of a new CEO for Lonely Planet and two acquisitions. Read More

With the unprecedented increase in tourism in recent years, destinations have been experiencing an impact on the social, cultural and economic environments. Read More

A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers. Read More