Travel Inspiration


VIDEO: Air New Zealand on using a destination to ride the marketing wave
VIDEO: Air New Zealand on using a destination to ride the marketing wave
By Kevin May | September 19, 2019
The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More
News | Online
What’s good for millennial travelers is good for all generations
What’s good for millennial travelers is good for all generations
By Matt Walker - LikeWhere  | September 18, 2019
The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts.  Read More
Opinion | Online
Destination marketing, part 2: Opportunities in search and social
Destination marketing, part 2: Opportunities in search and social
By Mitra Sorrells | September 16, 2019
Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More
News | Technology
Trip Planning 3.0 – this time it’s more than personal
Trip Planning 3.0 – this time it’s more than personal
By Manuel Hilty - Nezasa  | September 13, 2019
Some survivors are learning from the past, making the most of today’s tech landscape to create fit-for-purpose planning and booking tools for today’s travelers. Read More
Opinion | Online
How travel marketers can capture the "momentary market"
How travel marketers can capture the "momentary market"
By Joel Davis - Mighty Social  | August 13, 2019
It wasn’t that long ago that all marketing eyes were on hyper-personalization, yet we have already shifted to an era where each individual customer has their own reality and every moment represents an... Read More
Opinion | Online
Travel agents give thumbs-up to hiding vanity Instagram likes
Travel agents give thumbs-up to hiding vanity Instagram likes
By Jamie Biesiada - Travel Weekly  | August 12, 2019
Those subject to the test no longer see how many people have liked another person's post or how many have watched a video as they scroll through their Instagram feed. Read More
News | Online
culture-trip-ota-final
Culture Trip finally unveils its online travel agency, promises to cover the full funnel
By Linda Fox | August 6, 2019
The company claims it has spent a lot of time understanding customer needs and is not just “replicating a bog standard OTA.” Read More
News | Distribution
Startup Stage Eddy Travels
STARTUP STAGE: Eddy Travels provides personalized trip planning in messaging apps
By Mitra Sorrells | July 23, 2019
Eddy Travels is an AI-powered travel assistant that functions inside messaging platforms such as Facebook Messenger, WhatsApp, Slack, Viber and Line.   Read More
Interview | Startups
fuel-leisure-vacation-planning
Influential travel sites for booking not always the big players
By Linda Fox | July 19, 2019
Online travel agents might be spending billions on marketing yet very few make the cut when it comes to sites used to choose a hotel. Read More
News | Online
India, part 2: Investors express optimism as travel market grows
India, part 2: Investors express optimism as travel market grows
By Mitra Sorrells | July 15, 2019
For the second piece in our series on India, we talk to some of the country's travel industry investors and entrepreneurs to understand the opportunities and challenges of the market. Read More
News | Startups
Sounding Off: Brand equity counts for nothing if you don't use it wisely
Sounding Off: Brand equity counts for nothing if you don't use it wisely
By PhocusWire | July 12, 2019
Trading on its former and well-deserved glories is never going to be enough. Lonely Planet will need to think about how it fits into a digital travel future beyond websites and mobile content. Read More
Interview | Online
You’re not in tourism - a digital world means you’re in entertainment
You’re not in tourism - a digital world means you’re in entertainment
By Charles Cunningham - Sparkloft Media  | July 12, 2019
In today’s social-focused world, competition for double taps, likes, favorites and shares is more intense than ever, with distractions not only coming from other brands, but also your audience’s own... Read More
Opinion | Online
Lonely Planet continues latest digital rebirth with new design
Lonely Planet continues latest digital rebirth with new design
By Kevin May | July 11, 2019
The new look comes just a handful of months after the deployment of a new CEO for Lonely Planet and two acquisitions. Read More
News | Online
What can we learn from top tourism boards about the digital experience?
What can we learn from top tourism boards about the digital experience?
By Iñigo Valenzuela - Smartvel  | June 25, 2019
With the unprecedented increase in tourism in recent years, destinations have been experiencing an impact on the social, cultural and economic environments. Read More
From Our Partners | Online
How Instagram breathed new life into destination marketing
How Instagram breathed new life into destination marketing
By Richard Black - Sojern  | June 21, 2019
A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers. Read More
Opinion | Online