Travel Inspiration


The journey before the journey: How travel marketers establish trust with consumers
The journey before the journey: How travel marketers establish trust with consumers
By Jim Price - PebblePost | February 19, 2018
The last couple of decades have seen the advent of some very useful and powerful trip planning and booking tools, but planning a vacation is not just scientific, it is emotional, aspirational and... Read More
Opinion | Online
TripAdvisor 2018 strategy hotels attractions mobile
TripAdvisor bets on TV advertising, improved UX to restore profit in hotel segment
By Mitra Sorrells | February 15, 2018
TripAdvisor will expand its television advertising spending to $100 to $130 million for its hotel segment during 2018, with new creative and new markets, while simultaneously reducing online marketing... Read More
News | Online
TripAdvisor earnings full year 2017
TripAdvisor has revenue elsewhere to thank as hotel growth remains flat
By Mitra Sorrells | February 14, 2018
TripAdvisor turned in modest 5% growth in total revenue for 2017 but a notable 24% increase in revenue in its non-hotel category.    Read More
News | Online
Battling external forces: How a startup competes in the tours market
Battling external forces: How a startup competes in the tours market
By Jill Menze | February 14, 2018
The travel industry has yet to see a clear frontrunner emerge in the tours and attractions space. Be it for lack of the right idea or the right distribution model - or, most likely, both - no major or... Read More
News | Online
What airlines can gain from thinking like Netflix
What airlines can gain from thinking like Netflix
By Jill Menze | February 12, 2018
A main reason for the omnipresence of Netflix is the technology’s ability to personalize recommendations to viewers. Read More
News | Technology
Google new nav bar hotel search
Google simplifies travel search, leads for partners with new all-in-one mobile upgrade
By Mitra Sorrells | February 6, 2018
Google is adding new features to its travel search functions to add ease and speed for mobile users. Read More
News | Online
Bing Phocuswright digital travel marketing study
What travel marketers need to know for digital engagement
By Mitra Sorrells | February 6, 2018
Travel marketers should fine-tune digital strategies to attract new customers and reinforce loyalty among existing ones as they strive to prevail in the competitive landscape of online travel agencies,... Read More
News | Online
phocuswright research otas
Research Spotlight: OTAs, the big getting even bigger
By PhocusWire | February 5, 2018
Competition to online travel agencies no longer comes from fellow OTAs and traditional suppliers. Read More
News | Distribution
phocuswright research us mobile
Research Spotlight: Mobile behavior of the US traveler
By PhocusWire | February 2, 2018
Cell phones are no longer devices for making calls. Though that was the primary function behind Apple’s first smartphone in 2007, reasons for mobile usage 10 years later look entirely different. Read More
News | Technology
Kayak Desktop Escape app
Kayak's new desktop app inspires wanderlust from the cubicle
By Mitra Sorrells | January 30, 2018
Mobile may be gaining ground for travel research and bookings, but the desktop still dominates.   Read More
News
Airbnb funnels $5M into Experiences arm
Airbnb funnels $5M into Experiences arm
By Jill Menze | January 30, 2018
Airbnb is boosting its resources behind the company’s Experiences platform to the tune of $5 million. Read More
News | Online
Criteo study mobile and booking apps
Mobile travel bookings jump, especially for online agencies
By Mitra Sorrells | January 29, 2018
Travelers are increasingly turning to their phones – and away from desktops and tablets – to book trips and experiences.   Read More
News | Distribution
Google Phocuswright leisure study
Google's three trends to attract leisure travelers
By Mitra Sorrells | January 26, 2018
Google believes leisure travelers are “more curious, demanding and impatient than ever before,” and brands that will win them over are the ones that meet their needs quickly, easily and with... Read More
News | Online
What’s driving decision-making for U.S. and Canadian travelers
What’s driving decision-making for U.S. and Canadian travelers
By Mitra Sorrells | January 24, 2018
Another point for Google when it comes to travel planning, with travelers across North America citing search engines as their top source of inspiration, according to a new survey from Expedia Media... Read More
News | Online
TUI Group, Utrip unleash AI-driven travel planning platform
TUI Group, Utrip unleash AI-driven travel planning platform
By Jill Menze | January 23, 2018
TUI Group has tapped digital travel discovery platform Utrip to help personalize the traveler planning experience through artificial intelligence. Read More
News | Technology