Travel Inspiration


Journera, brainchild of Orbitz founder Jeff Katz, secures $9M capital
Journera, brainchild of Orbitz founder Jeff Katz, secures $9M capital
By Linda Fox | July 13, 2018
Journera, the data and analytics platform launched by former Orbitz boss Jeff Katz, has raised Series A funding of $9 million. Read More
News | Technology
Travel.jp LINE partnership
Japan’s Travel.jp to provide content for LINE app’s new travel service
By Mitra Sorrells | July 13, 2018
Japan’s largest travel metasearch and content platform, Travel.jp, has inked a deal with LINE, the largest communication app in Japan, to power the price comparison and travel guide content for the... Read More
News | Online
VIDEO: Under the hood of cruise
VIDEO: Under the hood of cruise
By PhocusWire | July 9, 2018
The cruise industry is arguably the last bastion of what some consider the "old model" of travel distribution. Read More
News | Online
research spotlight booking shopping
Research Spotlight: A shift in how leisure travelers shop and book
By Jill Menze | July 9, 2018
The number of leisure travelers grew in 2017, and with that, so did the options for consumers to shop for and book travel. Read More
News | Online
Merlin Entertainments Alipay partnership2
London attractions court Chinese tourists with new Alipay partnership
By Mitra Sorrells | July 3, 2018
Popular attractions such as the London Eye, Madame Tussauds London, London Eye River Cruise and more, will now accept Alipay for the purchase of tickets. Read More
News | Distribution
WeChat marketing for travel
Q&A: How brands are using WeChat to attract travelers
By Mitra Sorrells | June 27, 2018
Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More
News | Online
The fragmented landscape of travel brands in Google’s organic search
The fragmented landscape of travel brands in Google’s organic search
By Mitra Sorrells | June 26, 2018
The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs.   Read More
News | Online
Study shows evolution of Google real estate for travel searches
Study shows evolution of Google real estate for travel searches
By Kevin May | June 22, 2018
Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More
News | Online
Digital marketing series part 3 email
Modern travel marketing, part 3: Email campaigns
By Mitra Sorrells | June 18, 2018
 The introduction of personal email addresses in the 1990s created an entirely new opportunity for brands to reach consumers quickly and cost-effectively.    Read More
News | Online
Startup Stage SeeVoov
STARTUP STAGE: SeeVoov drives travel bookings through tagged videos
By Mitra Sorrells | June 12, 2018
 SeeVoov provides tagged video content to help travelers select destinations, accommodations and activities.    Read More
Interview | Startups
tripadvisor dining influencer
Diners trust TripAdvisor over Yelp, Google for restaurant recommendations
By Jill Menze | June 12, 2018
TripAdvisor is asserting its position as an influencer in the restaurant scene with a new study claiming consumers prefer the platform as a dining resource over Google, Facebook and Yelp. Read More
News | Online
digital marketing part 2 social media
Modern travel marketing, part 2: Social media
By Jill Menze | June 11, 2018
For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More
News | Technology
STARTUP STAGE: TRILL turns Instagram content into bookable travel experiences
STARTUP STAGE: TRILL turns Instagram content into bookable travel experiences
By Jill Menze | June 8, 2018
With TRILL, users can turn their Instagram content into bookable experiences. By using the platform, TRILL tastemakers earn cash when people book off their content. Read More
Interview | Startups
Facebook touts benefits of people-based travel marketing
Facebook touts benefits of people-based travel marketing
By Jill Menze | June 7, 2018
With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More
News | Technology
Digital marketing series part 1 SEO
Modern travel marketing, part 1: SEO strategy
By Mitra Sorrells | June 4, 2018
Throughout June, we're looking at a variety of topics under the umbrella of digital marketing. We start with an analysis of the current state of search engine optimization, which today could be renamed... Read More
News | Online