Leaders from across the global travel and tourism industry gathered this week at ITB Berlin 2026. Below, PhocusWire compiled some of the latest news from exhibitors, including new tech capabilities, features and integrations.
- RateGain announced the consolidation of Adara and Sojern, which will operate under the Sojern brand. RateGain, which acquired Sojern late last year and Adara in January 2023, said combining under a single brand allows it to offer predictive insights and multichannel engagement. Sojern will keep Adara's team, working under a new leadership structure. “By uniting our people, data, and technology under the Sojern brand, we are creating an undeniable powerhouse that connects marketing, distribution and revenue decisions,” said Sojern CEO Mark Rabe.
- Mews revealed a beta version of its artificial intelligence (AI)-powered rooming lists. The tool uses agentic AI to make large group and event bookings easier using guest data from uploaded spreadsheets. The company said it “marks a practical step in Mews’ agentic AI roadmap, moving beyond AI as an assistant toward AI that can execute complex operational workflows safely and at scale.” Mews also noted that the beta preview builds on its acquisition of DataChat.
- RoomPriceGenie introduced its Revenue Intelligence feature to give hotels access to real-time pricing signals, market data and alerts. The revenue management system provider said the insights are displayed directly in PMS dashboards and highlighted that the feature helps hotel teams progress toward “unsiloed, commercially driven operations.” The feature is launching with 15 PMS partners, including Apaleo and RMS.
- Cloud-based hospitality technology system Elektraweb has embedded Fikäfi’s payment orchestration layer across its platform. The integration is rolling out to “select properties” before being deployed across Elektraweb’s full portfolio. Hotels will now be able to track both pending and expired payments along with confirmed bookings, the companies said. Fikäfi CEO and co-founder Andre Privateer added, “Hotels spend heavily to drive guests to their door. Payment failure isn't their fault. But being blind to it is. Elektraweb is giving us the scale to solve that for thousands of hotels who never knew what they were missing.”
- Inclusive tourism platform Queer Destinations and B2B travel technology marketplace HBX Group have launched an online travel platform for LGBTQ+ travelers and residents. Travelers can use the platform to search and book within a certified network of businesses committed to inclusion. The companies said a broader launch is planned for later in 2026, and the initial expansion will focus on Spain, Mexico, Brazil and Greece.
- Sustainability-focused nonprofit Travalyst announced its Data Hub platform is moving toward global deployment. Data Hub was first unveiled in September 2025, focused on making sustainability data easier to share across travel. Travalyst said its work has been “fast-tracked” thanks to its partnership with Amadeus’ Tech4Impact program, which helped it launch a native mobile app. The app is beneficial for smaller and remote operators, allowing them to capture sustainability data offline or in low-connectivity environments, Travalyst said.
- Canary Technologies has launched its Hospitality AI Agent Studio to help hoteliers build and deploy agents that meet their specific needs. Hoteliers can choose from pre-built templates or custom-build agents. Canary said the AI Agent Studio also allows teams to design custom, brand-aligned workflows for different procedures, including sales and marketing and reservations.
- Shiji announced the expansion of its Move framework, which will now cover the full hotel ecosystem. The architecture will allow users to navigate between Shiji’s Daylight PMS, Infrasys POS, Meridian Experiences and payments on one device. Shiji CEO Kevin King said, “Our vision is simple: one device, one ecosystem, and one continuous guest journey. By unifying PMS, POS, payments, and experiences into a single mobile framework, we’re giving hotel teams the freedom to serve guests anywhere, without barriers.”
- Bookboost launched an AI agent that can access guest profile data on its customer data platform. According to Bookboost, this means the agent already has access to that particular guest's stay history, preferences and booking context, enabling personalized and automated service. The agent is available on WhatsApp, Messenger, Instagram, email and web chat. Willem Rabsztyn, CEO and co-founder of Bookboost said the agent sets itself apart in that it understands the full guest relationship and can act on it. “That's only possible because it shares the same data layer as everything else in our platform.”