Sojern

The state of digital advertising in travel
News / Online
The state of digital advertising in travel
By Jill Menze | August 24, 2021
A new report from Sojern seeks to understand how COVID-19 has impacted budget, ad spend, allocation by channel and how advertisers are thinking about the future of ad tech. Read More
destination-marketing-data
Opinion / Technology
How to help DMOs transform travel through data and technology
By Luca Romozzi - Sojern | May 14, 2021
A modern approach to destination marketing is needed, especially in this upcoming recovery phase, combining technology and collaboration. Read More
travel-marketing-ups-downs-covid
News / Online
How travel marketers adjust to the ups and downs of COVID-19
By Mitra Sorrells | January 27, 2021
As coronavirus rates and lockdown measures shift, travel advertising strategies have centered on careful messaging through digital platforms. Read More
airlines-easter-bookings
News / Distribution
Airlines need April bookings increase to prevent financial woes
By Linda Fox | January 25, 2021
Pent-up demand for summer 2021 bookings will provide a much needed boost to airlines. Read More
What to know about the new customer travel planning, shopping and booking journey
Opinion / Online
What to know about the new customer travel planning, shopping and booking journey
By Kurt Weinsheimer - Sojern | January 25, 2021
While the travel industry certainly can’t predict quarantine mandates, companies can capitalize on demand by meeting customer conditions. Read More
Tourism organizations need to rethink their success metrics in 2021
News / Distribution
Tourism organizations need to rethink their success metrics in 2021
By Celine Chaussegros - Sojern | December 28, 2020
Tourism boards with limited resources can no longer rely on outdated metrics to deliver results. Read More
marketing-pandemic-PCW-2020
News / Distribution
VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities
By Linda Fox | December 10, 2020
The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More
thanksgiving-travel-trends-2020
News / Online
U.S. Thanksgiving travel trends show clear shift in destination preferences
By Mitra Sorrells | November 13, 2020
Data from Sojern shows a dramatic shift in interest from large cities such as New York and San Francisco to smaller, vacation destination such as Orlando and Denver for both flights and hotels. Read More
Sounding Off: Booking early is great but not in the DNA of attractions
Interview / Online
Sounding Off: Booking early is great but not in the DNA of attractions
By PhocusWire | November 6, 2020
Attractions are at an inherent disadvantage when it comes to their attempts to foster direct relationships and upsell opportunities in advance of a trip. But 2020 might change that. Read More
sojern attractions
Opinion / Online
How attractions can (safely) boost group sales
By Noreen Henry - Sojern | November 2, 2020
While it’s easy to let digital marketing fall by the wayside when last-minute bookers come to call, online marketing is the best way to score direct, advance, online bookings. Read More
WEBINAR REPLAY! 10 traveler trends for 2021 planning (hint: 5 are not COVID-related)
News / Online
WEBINAR REPLAY! 10 traveler trends for 2021 planning (hint: 5 are not COVID-related)
By PhocusWire | October 26, 2020
PhocusWire teams up with Sojern to dig into our survey results on consumers' sentiments and attitudes toward upcoming travel, and explore how it impacts their trip planning, shopping, and booking... Read More
Sojern-virtual-connections
Opinion / Online
Virtual connections: Building relationships with travelers to generate future demand
By Chris Blaine - Sojern | August 6, 2020
In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More
Paving the path to equality: 5 tips for building diverse boards that drive growth
Opinion / Online
Paving the path to equality: 5 tips for building diverse boards that drive growth
By Cady Wolf - Sojern | July 30, 2020
By taking strategic steps, women can increase their presence on the boards of travel companies. Read More
mmgy-partner-campaign-covid
News / Online
MMGY partners with Expedia, Sojern, ADARA to inspire post-COVID-19 trips
By Mitra Sorrells | June 19, 2020
The travel marketing agencies have created a campaign to boost recovery in several U.S. destinations. Read More
sojern-hotel-websites
News / Online
How to digitally prepare a hotel website for reopening
By Kurt Weinsheimer - Sojern | May 11, 2020
To be ready for recovery, boutique hotels can lay the groundwork to ensure their digital ecosystem is in order before opening day - and a healthy digital ecosystem starts with the hotel website. Read More