Sojern

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News / Online
Phocuswright inducts Ellen Keszler, Kathleen Misunas into Hall of Fame
By PhocusWire | November 22, 2022
Phocuswright created the Hall of Fame in 2018 to honor individuals who have played an instrumental role in shaping the travel industry. Read More
 alt='Destinations tap data to lure visitors amid travel comeback'  title='Destinations tap data to lure visitors amid travel comeback'
News / Online
Destinations tap data to lure visitors amid travel comeback
By Kathryn Walson | October 31, 2022
Destination marketers have access to more data sources and more granular detail than they’ve ever had before. Read More
 alt='How destinations can help travelers live their values'  title='How destinations can help travelers live their values'
Opinion / Online
How destinations can help travelers live their values
By Richard Black - Sojern | October 21, 2022
In today’s market, travelers are no longer willing to compromise their beliefs, which means destinations must prioritize diversity and inclusion to create the right reputation and win travel bookings. Read More
 alt='Sojern partners with GauVendi to drive direct accommodation bookings'  title='Sojern partners with GauVendi to drive direct accommodation bookings'
News / Technology
Sojern partners with GauVendi to drive direct accommodation bookings
By Jill Menze | October 21, 2022
Sojern says GauVendi’s new retail philosophy and proprietary technology support its efforts to drive direct and instant sales. Read More
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News / Technology
Travel brands laser in on mobile experience in India
By Kathryn Walson | October 10, 2022
An ever-growing number of consumers in India are making purchases through mobile platforms. This trend is leading travel brands to heighten their focus on mobile. Read More
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Opinion / Online
A tactical approach to a cookieless travel campaign
By Kurt Weinsheimer - Sojern | June 7, 2022
By collecting the right first-party data and using it alongside the right tools and tactics, hotel marketers can deliver relevant, third-party cookie-free ads that boost direct bookings. Read More
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Opinion / Online
How to increase bookings in a cookieless world
By Kurt Weinsheimer - Sojern | May 24, 2022
Marketers must not only capture first-party data in a cookieless world but also activate it. Read More
 alt='The third-party cookie is crumbling - now what?'  title='The third-party cookie is crumbling - now what?'
Opinion / Online
The third-party cookie is crumbling - now what?
By Kurt Weinsheimer - Sojern | May 12, 2022
When third-party cookies go away, marketers must rely more than ever on first-party cookies - and that’s a good thing Read More
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Opinion / Online
How “always on” strategies enable travel marketers to beat seasonality blues
By Noreen Henry - Sojern | January 31, 2022
An always on strategy helps travel marketers capture traveler interest and drive bookings any time of year. Read More
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Opinion / Online
Travel marketers must focus on the new customer-first experience
By Kurt Weinsheimer - Sojern | December 14, 2021
Sojern’s chief solutions officer outlines three strategies travel marketers can use to entice consumers to book now and into the future.   Read More
 alt='The state of digital advertising in travel'  title='The state of digital advertising in travel'
News / Online
The state of digital advertising in travel
By Jill Menze | August 24, 2021
A new report from Sojern seeks to understand how COVID-19 has impacted budget, ad spend, allocation by channel and how advertisers are thinking about the future of ad tech. Read More
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Opinion / Technology
How to help DMOs transform travel through data and technology
By Luca Romozzi - Sojern | May 14, 2021
A modern approach to destination marketing is needed, especially in this upcoming recovery phase, combining technology and collaboration. Read More
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News / Online
How travel marketers adjust to the ups and downs of COVID-19
By Mitra Sorrells | January 27, 2021
As coronavirus rates and lockdown measures shift, travel advertising strategies have centered on careful messaging through digital platforms. Read More
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News / Distribution
Airlines need April bookings increase to prevent financial woes
By Linda Fox | January 25, 2021
Pent-up demand for summer 2021 bookings will provide a much needed boost to airlines. Read More
 alt='What to know about the new customer travel planning, shopping and booking journey'  title='What to know about the new customer travel planning, shopping and booking journey'
Opinion / Online
What to know about the new customer travel planning, shopping and booking journey
By Kurt Weinsheimer - Sojern | January 25, 2021
While the travel industry certainly can’t predict quarantine mandates, companies can capitalize on demand by meeting customer conditions. Read More