Sojern

News / Technology

PhocusWire's travel tech news briefs: Savanta, Bilt, RMS and more...

By PhocusWire | March 27, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

Mews, Sojern, Shiji and more travel and tourism news from ITB Berlin 2026

By PhocusWire | March 4, 2026

At ITB Berlin 2026, travel and tourism companies revealed new products, partnerships and innovations. Read More

News / Online

Personalization, content production challenge DMOs

By Abby Crotty | February 23, 2026

While still a primary goal, 45% of DMOs described their personalization efforts as “moderate” in 2026, down from 53% in 2025, according to Sojern's annual report. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Vrbo, IBS Software, TourRadar and more...

By PhocusWire | October 31, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Online

RateGain to acquire Sojern for $250M

By Morgan Hines | October 2, 2025

The companies aim to create an AI-focused, digital marketing and distribution platform to help the travel industry boost guest acquisition, retention and engagement. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Mindtrip, Civitatis, Tripadvisor and more...

By PhocusWire | July 11, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Sabre, Amadeus, Google, Etihad and more...

By PhocusWire | May 2, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Cendyn, Daytrip, Shiji, TUI and more...

By PhocusWire | March 7, 2025

Keep up with all the latest people, partner and product news from around the global travel industry.... Read More

News / Online

Destinations struggling with digital marketing evolution

By Morgan Hines | February 4, 2025

A Sojern study found most DMOs are either maintaining or adding to digital advertising budgets, and respondents face hurdles navigating an evolving digital marketing environment. Read More

News / Online

Travel marketing experts on Google's dominance in the face of AI

By Morgan Hines | January 16, 2025

Technology including artificial intelligence, new players and other innovations are shaking up travel marketing. Read More

News / Technology

AI agents in development demonstrate the potential for travel

By Mark Frary | December 18, 2024

Michael Gulmann, Mark Losey, Noreen Henry and Terry Jones discuss AI agents and their impact on the travel industry at The Phocuswright Conference. Read More

Opinion / Online

The ultimate checklist: How destinations can offer accessible travel experiences

By Richard Black - Sojern | July 1, 2024

While the travel and tourism industry is full of opportunity, it still lacks in providing accessibility to travelers with limitations. Read More

The most popular news stories on PhocusWire in 2023

News / Technology

By PhocusWire | December 15, 2023

ChatGPT, the Hot 25 Travel Startups and news about major players like Expedia Group and Airbnb dominated the rankings. Read More

News / Technology

The effective use of data in travel marketing

By PhocusWire | November 30, 2023

Demi Horvat of AirDNA and Kurt Weinsheimer of Sojern speak at The Phocuswright Conference about how travel data informs better decision-making. Read More

News / Technology

Destinations weigh up impact of AI

By Linda Fox | November 20, 2023

Sojern's State of Destination Marketing 2024 revealed that 49% of destination marketing organizations are expecting a significant impact from AI. Read More

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