Sojern


Sojern-virtual-connections
Virtual connections: Building relationships with travelers to generate future demand
By Chris Blaine - Sojern | August 6, 2020
In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More
Opinion | Online
Paving the path to equality: 5 tips for building diverse boards that drive growth
Paving the path to equality: 5 tips for building diverse boards that drive growth
By Cady Wolf - Sojern | July 30, 2020
By taking strategic steps, women can increase their presence on the boards of travel companies. Read More
Opinion | Online
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MMGY partners with Expedia, Sojern, ADARA to inspire post-COVID-19 trips
By Mitra Sorrells | June 19, 2020
The travel marketing agencies have created a campaign to boost recovery in several U.S. destinations. Read More
News | Online
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How to digitally prepare a hotel website for reopening
By Kurt Weinsheimer - Sojern | May 11, 2020
To be ready for recovery, boutique hotels can lay the groundwork to ensure their digital ecosystem is in order before opening day - and a healthy digital ecosystem starts with the hotel website. Read More
News | Online
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Search data reveals some positive trends but industry should remain cautious
By Linda Fox | March 30, 2020
Sojern looks at search trends to analyze whether there are any signs of recovery for the travel industry. Read More
News | Online
Digital marketing in the age of coronavirus - what travel brands need to know
Digital marketing in the age of coronavirus - what travel brands need to know
By Mitra Sorrells | March 12, 2020
The rapidly changing impacts of the COVID-19 coronavirus require digital travel marketers to evaluate and update their strategies. Read More
News | Online
What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
By Jill Menze | January 24, 2020
Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More
News | Online
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WEBINAR REPLAY! The traveler purchasing behaviors you need to know in 2020
By PhocusWire | December 12, 2019
How are travelers actually being inspired by and booking travel? And do they truly want a personalized experience? Read More
News | Online
Growing confidence through empowerment: What women need to advance in travel
Growing confidence through empowerment: What women need to advance in travel
By Cady Wolf - Sojern  | November 6, 2019
Men are 70% more likely to hold executive positions over women - but what's holding women back? The system, the industry or something else? Read More
Opinion | Online
Sojern DMO co-op program
Sojern launches co-op marketing program for DMOs and local businesses
By Mitra Sorrells | September 19, 2019
Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More
News | Online
Why travel marketers must be always on and multichannel
Why travel marketers must be always on and multichannel
By Stephen Taylor - Sojern  | July 4, 2019
To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. Read More
Opinion | Online
Middle Eastern travel marketers see Amazon as biggest disruption threat
Middle Eastern travel marketers see Amazon as biggest disruption threat
By Mitra Sorrells | April 17, 2019
Travel marketers in the Middle East say Amazon has the greatest potential to disrupt travel marketing in the next five years. Read More
News | Online
Sojern opinion visual storytelling tips
Why travel marketers are embracing visual storytelling
By Stephen Taylor - Sojern  | April 11, 2019
Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More
Opinion | Online
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