Hotels do not lack data. The problem is that much of it sits across disconnected systems, making it difficult for commercial teams to see the full picture and act quickly. As artificial intelligence (AI) becomes more embedded in hospitality, the real opportunity is not simply automating tasks. It is giving revenue and marketing teams better access to insight, stronger recommendations and more time to focus on decisions that require judgment.
That shift also raises new expectations for technology providers. Hotel companies need AI that understands the commercial realities of hospitality, connects across systems and helps teams move from insight to recommendation to action without removing the human decision-maker too soon.
In a conversation in the PhocusWire studio at Phocuswright Europe 2026, Juanjo Rodriguez, chief AI officer at Lighthouse, spoke to Phocuswright SVP of content Mitra Sorrells about connected hotel data, domain-specific AI, commercial decision-making and how automation may change the role of revenue teams.
Watch the full discussion below.
From our partners at Phocuswright Europe 2026: Lighthouse