Here’s a look at travel technology headlines that came out of HITEC 2026 in San Antonio, Texas earlier this week.
This roundup was created with the assistance of Claude.
Amadeus launches Amadeux Max
Amadeus launched an artificial intelligence (AI) commerce solution to help hotels capture demand in AI-powered booking channels and a cross-portfolio AI assistant layer called Amadeus Max.
The commerce solution connects to existing Amadeus reservation and distribution infrastructure. Early pilots show 44.7% of AI-driven visitors reaching the booking engine compared to 25.9% from organic search. Amadeus Max is already live for travel intelligence tools and will expand into sales, events and campaign management.
Aven Hospitality launches redesigned booking engine
Aven Hospitality has launched a redesigned booking engine built on the SynXis platform, featuring page load speeds more than three times faster than its predecessor, dynamic room and rate displays and an embedded in-website experience that eliminates redirects. One early adopter, Navarino Services, reported revenue growth of more than 30% in the first month with no additional demand-generating activity. Broader rollout is underway with select hospitality partners.
Virdee rebrands, launches AI layer
Virdee rebranded as Virdee.ai and launched the Virdee Intelligence Platform, an agentic artificial intelligence (AI) layer designed to automate hotel operations and guest engagement.
The platform connects property management systems, locks, payments and other hotel infrastructure to AI agents that handle guest communications, workflow automation and real-time operational decisions. The company claimed the platform can offer up to a 4x increase in upsell conversion and reduce housekeeping overtime by up to 75%.
HCN white paper results
Hotel Communication Network (HCN) released a white paper showing how a single 500-room hotel can generate roughly $258,000 in annual net revenue through its in-room tablet platform.
HCN's Commerce Media Network manages more than $3 billion in global ad inventory and delivers about 580 guest impressions per room daily. The company said tablet engagement rates exceed 90% and more than 95% of room service orders now originate from the device.
WorldVue launches Atlas
WorldVue launched Atlas, a hotel technology management platform the company said is designed to unify data across its systems and serve as a foundation for a property technology operating system.
The web-based platform gives operators portfolio-level dashboards, real-time network monitoring, deployment tracking and support case management. Mobile apps for iOS and Android are in development. Upcoming features include proposal management, lifecycle inventory and agnostic vendor management.
Otelier shares TruePlan updates
Otelier showcased TruePlan, its hospitality budgeting and forecasting platform, at HITEC.
The latest update introduces Critique, a workflow that lets hotel teams add context to performance results and forecast changes through configurable commentary and review tools. Additional 2026 enhancements include improved forecast visibility, expanded portfolio-level reporting and collaboration features across operations, finance and ownership teams.
Folio launches Folio Expense
Folio has launched Folio Expense, an expense management system embedded directly into its hospitality procurement and bill payment platform.
Designed for hotel operators, it connects on-property purchases—including last-minute supply runs and guest services—to a centralized budget alongside existing orders, invoices and payments.
Quore, VSR
Quore and VSR have integrated their platforms to let hotel staff and guests submit operational requests via voice, routing them directly into Quore's hotel operations system through VSR's VAIA conversational AI assistant.
The integration supports requests from guestrooms, common areas and administrative extensions in 26 languages. AD1 Hospitality piloted the integration at Holiday Inn Resort Kissimmee by the Parks in Orlando.
Canary launches Agentic Sales Coordinator
Canary Technologies has launched an Agentic Sales Coordinator.
The AI solution is able to autonomously manage hotel group and events sales workflows from initial inquiry to confirmed booking. The tool aims to qualify leads faster and reduce administrative work for hotel sales teams.
Grevon debuts MCP layer
Grevon debuted at HITEC 2026 with a connectivity layer built on model context protocol (MCP) that feeds live hotel data—rates, availability and standard operating procedures—into AI systems. Built on that foundation are three products: Pulse, a website booking agent, Echo, a voice agent for inbound reservations and Ops, a staff intelligence platform.
Early deployments span independent boutiques to multinational hotel groups, with rollouts beginning this month.
PurchasePlus expands to U.S.
PurchasePlus made its United States debut after 25 years serving hospitality procurement markets across Asia Pacific, Southeast Asia and the United Kingdom.
The company received a majority investment from Austin-based Strattam Capital in April to fuel its U.S. expansion and AI product development. Clients include Accor, IHG Hotels & Resorts and Marriott.
Zucchetti North America launches MCP suite
Zucchetti North America has launched a MCP connector suite in its booking engine, letting hotels accept direct reservations through AI platforms including Claude and ChatGPT.
Already live across its 7,000-plus property customer base in 75 countries, the connector supplies real-time rates and availability directly to AI platforms, giving hotels a direct-booking channel that bypasses OTA distribution costs.
GratifID USA launches cashless tipping platform
GratifID USA has launched TIPMO, an NFC-powered cashless tipping platform for hotels that lets guests tip staff with a smartphone tap, no app or account required.
Employees receive funds instantly to a digital wallet while operators get real-time analytics on service performance and workforce trends.
Innspire launches Guest Flows
Innspire launched Guest Flows, a mobile guest journey platform covering pre-arrival through checkout via SMS, WhatsApp or browser with no app required.
Built on its Innspire.ONE hotel operating system, the product connects check-in, digital key, AI concierge, F&B ordering and checkout in a single branded experience. The platform is live at properties including LVMH Cheval Blanc, Viceroy Hotels and Park Lane New York.
HIA launches AI capabilities
HIA has launched four AI capabilities embedded natively into its hospitality ERP and accounting platform: AI Assistant for natural language financial queries, Anomaly Detection for flagging unusual transactions, AI Agent Studio for building custom workflows and PMS Mapping AI to accelerate property onboarding.
The company says the capabilities work because they run on a unified hospitality database rather than as a separate layer on top of existing systems.
Oracle adds AI suite to OPERA Cloud
Oracle has embedded a suite of AI capabilities into OPERA Cloud, its hotel property management platform, covering natural language operational guidance for staff, AI-assisted room assignment, automated rate code descriptions and multilingual content translation across 230 countries and territories. All features are available at no additional cost to existing OPERA Cloud customers. Wyndham Hotels & Resorts, which runs more than 2,100 properties on the platform, is among the early adopters.
Access Hospitality launches Access Evo
Access Hospitality has launched Access Evo, an AI intelligence layer that connects CRS, CRM, RMS and booking engine data into a single operating environment.
Its unified interface reduces revenue reviews that previously took up to 30 minutes to around 30 seconds. The platform includes natural language data querying, real-time operational alerts and automated group quoting, with additional channel optimization capabilities launching after HITEC.