Amadeus

News / Distribution

Addressing the L2B ratio explosion

By Morgan Hines | July 9, 2026

With AI potentially driving look-to-book ratios to 200,000:1, can travel infrastructure survive the strain? Read More

News / Technology

Will AI commoditize the hospitality sector?

By Morgan Hines | July 9, 2026

As AI tools become ubiquitous, technology could cease to be a differentiator, according to hospitality industry leaders. Read More

News / Distribution

Weighing build versus buy in travel's AI era

By Linda Fox | July 6, 2026

Executives from Amadeus, Etraveli and HTS discussed acquisition strategy and in-house development during a session at Phocuswright Europe 2026. Read More

News / Technology

PhocusWire's travel tech news briefs: TSA, Google, Mindtrip and more...

By PhocusWire | July 2, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

From Our Partners / Advertorial

How an AI-powered ecosystem is preparing hospitality for what comes next

By Peter Waters, Amadeus | June 22, 2026

Amadeus explores how AI-driven hospitality ecosystems can connect data, systems and teams to personalize service and improve hotel performance. Read More

News / Technology

PhocusWire's travel tech news briefs: Headlines from HITEC 2026

By PhocusWire | June 18, 2026

All the people, partner and product news from HITEC 2026. Read More

News / Technology

Hotels face speed problem as video platforms reshape the booking journey

By Matthew Parsons | June 10, 2026

Hospitality leaders say legacy operating models are ill-equipped for an era of AI-powered discovery and social commerce. Read More

News / Technology

Amadeus, Accenture partner on new agentic advertising platform

By Matthew Parsons | May 28, 2026

The platform is designed to help travel brands identify intent and demand signals earlier, then leverage Accenture’s agentic framework to execute campaigns. Read More

News / Online

Spain fines Amadeus €14.4M over traveler profiling pilot

By Cathy Walsh | May 27, 2026

Spain’s data protection authority said Amadeus improperly used passenger booking data from its GDS in a traveler profiling pilot that combined airline and hotel customer records. Read More

News / Technology

3 key takeaways from Google I/O 2026

By Matthew Parsons | May 21, 2026

New agentic AI features unveiled at Google I/O 2026 could reshape how travelers search, shop and book trips, increasing pressure on travel brands to become machine-readable and agent-accessible. Read More

News / Distribution

Amadeus reports Q1 revenue, operating profit increases

By Linda Fox | May 8, 2026

The company said its growth slowed in March because of the conflict in the Middle East adding that the short-term future is hard to call. Read More

News / Technology

How travel companies are approaching agentic AI

By Mark Frary | May 5, 2026

Travel companies are exploring how AI agents can support internal workflows and operational tasks, while setting limits on autonomy for customer-facing tools. Read More

News / Technology

Amadeus to acquire biometrics tech specialist Idemia for €1.2B

By Linda Fox | April 29, 2026

The deal strengthens Amadeus' existing biometric and identity capabilities and follows its acquisition of Vision-Box in 2024. Read More

From Our Partners / Technology

What it takes to make AI work at scale in travel

By Gaëlle Bristiel, Amadeus | April 21, 2026

As AI reaches an inflection point in travel, success will depend on reliable execution, neutral orchestration and systems built to operate accurately at scale. Read More

From Our Partners / Online

Hotels are learning that ease is the new amenity

By Francisco Pérez-Lozao Rüter, Amadeus Hospitality | April 16, 2026

New Amadeus research shows how traveler expectations are shifting toward ease, personalization and wellbeing—and what that means for hotels investing in AI and guest experience. Read More

Most Popular
Latest Stories