Travel and hospitality is a huge industry, estimated at $955.9
billion in 2025. Once an industry dominated by travel agents, online bookings are now projected to account for 76% of all
revenue by 2030. Travelers increasingly rely on digital resources, such as travel guides, mobile apps and streamlined booking platforms to fuel their wanderlust and plan their next adventure.
But booking travel online can be equal parts exciting
and exhausting. The experience is often clouded by concerns about expectations versus reality, unclear cancellation policies and the pressure to find the best deal.
Breaking through that noise starts with understanding today’s travel consumer.
This report produced by AB Tasty provides industry insights tailored
to travel and hospitality brands, including where consumers get inspiration for new travel plans, what leads them to abandon their cart or booking, what types of artificial intelligence tools can make the online experience easier and more.
The
full report is available below or download here.