Metasearch


PhocusWire's in-depth coverage of the metasearch sector, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

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Trivago sees referral revenue jump more than 60% in March
By Mitra Sorrells | May 3, 2021
Trivago's total revenue in the first quarter of this year was €38.2 million – a 73% drop compared to the first quarter of 2020. Read More
News | Online
Marketing tactics to think about as travel attempts to recover
Marketing tactics to think about as travel attempts to recover
By Gilad Barash - Dstillery | April 30, 2021
It's likely that the travel audiences from a year ago no longer apply so travel marketers need to find the signals consumers are putting out. Read More
Opinion | Online
skyscanner-data-survey
Booking windows, trip duration up as consumers return to travel
By Mitra Sorrells | April 29, 2021
Skyscanner has identified several trends it says are defining consumer behavior as it relates to travel planning and purchasing. Read More
News | Online
Trivago expands to sell activities, courtesy of Musement deal
Trivago expands to sell activities, courtesy of Musement deal
By Kevin May | April 28, 2021
TUI-owned Musement will power the channel for Trivago, giving it 55,000 excursions, activities and tickets to attractions in 140 countries around the world. Read More
News | Online
VIDEO: Brian Solis on a new age for customer engagement in travel
VIDEO: Brian Solis on a new age for customer engagement in travel
By PhocusWire | April 28, 2021
He shares his perspective on the evolution of social media and the development of new tactics and, more importantly, requirements around customer engagement. Read More
News | Online
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Is Google's zero-click search a threat or opportunity for hoteliers?
By Max Starkov - hospitality consultant and strategist | April 9, 2021
Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites and using effective content marketing strategies. Read More
Opinion | Online
How I Got Here, episode 59 - Rolf Schromgens of Trivago
How I Got Here, episode 59 - Rolf Schromgens of Trivago
By PhocusWire | April 8, 2021
Rolf Schromgens was broke and scarred from the experience of a previous startup when he finally sat down with his co-founders and created Trivago, as he explains to Mozio's David Litwak and Kevin May of... Read More
Interview | Online
Hipmunk founders launch Flight Penguin to take on Kayak in metasearch
Hipmunk founders launch Flight Penguin to take on Kayak in metasearch
By Jill Menze | April 5, 2021
Founded by Hipmunk's Adam Goldstein and Steve Huffman, Flight Penguin is a Chrome extension that shows "unbiased and uncorrupted" search results. Read More
News | Online
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Airline executives expect direct channel share to grow, GDS to drop by 2023
By Mitra Sorrells | April 5, 2021
In a survey of airline executives, the majority say the pandemic will cause a "positive transformation" in their businesses, but inadequate budgets may hamper some progress. Read More
News | Distribution
In The Big Chair - Patrick Andrä of HomeToGo
In The Big Chair - Patrick Andrä of HomeToGo
By Mitra Sorrells | March 31, 2021
Patrick Andrä is the co-founder and CEO of HomeToGo, a search engine for vacation rentals with more than 250 employees. It also operates the Wimdu and Tripping.com websites. Read More
Interview | Online
VIDEO: Tripadvisor on its big push to subscriptions and loyalty
VIDEO: Tripadvisor on its big push to subscriptions and loyalty
By PhocusWire | March 30, 2021
Speaking during PhocusWire Pulse: Loyalty For The Long Haul, chief experience officer Lindsay Nelson explains why Tripadvisor's Plus program came together now, how the early stages have worked out with... Read More
News | Online
Google’s free booking links for hotels – too good to be true?
Google’s free booking links for hotels – too good to be true?
By Craig Stewart - Freetobook | March 29, 2021
Freetobook’s co-director Craig Stewart suggests property owners to take advantage on Google's recent shift in strategy and see how this one plays out.  Read More
Opinion | Distribution
Acing the hotel recovery test - considerations for a successful COVID-19 strategy
Acing the hotel recovery test - considerations for a successful COVID-19 strategy
By Mark Bedard - Amadeus | March 29, 2021
Should you focus on the technique you utilize in targeting, capturing and converting shoppers into loyal guests? Or should you spend more time looking at the technology you use to support your... Read More
From Our Partners | Distribution
Travelzoo reports revenues halved during 2020
Travelzoo reports revenues halved during 2020
By Kevin May | March 18, 2021
The company's 2020 earnings report released this week disclosed a decline from $105 million in 2019 to $53 million in the following pandemic-hit 12 months. Read More
News | Online
WATCH: Visualization of how 2020 ended for public digital travel brands
WATCH: Visualization of how 2020 ended for public digital travel brands
By Kevin May | March 16, 2021
After an initial flurry of activity for travel brands in the third quarter, as lockdown restrictions eased in some countries, 2020 ended on a downbeat note for many companies. Read More
News | Online
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