Social Media


Life House hotel funding $40M
Tech-driven boutique brand Life House launches with $40M and plans to bypass OTAs
By Mitra Sorrells | May 22, 2018
A new hotel brand has secured $40 million in funding to develop its boutique hotel product and proprietary technology platform.    Read More
News | Startups
STARTUP STAGE: Tripcents brings idea-save-pay process to trip planning
STARTUP STAGE: Tripcents brings idea-save-pay process to trip planning
By Kevin May | May 11, 2018
Founded in mid-2017, Tripcents has a different take on the trip planning model by tapping into one of the most important parts of traveling: paying for the trip. Read More
Interview | Startups
Why travel marketers should be "less perfect and more honest"
Why travel marketers should be "less perfect and more honest"
By Ari Lewine - TripleLift | May 1, 2018
For many families, a vacation is a huge investment. Paying for airfare, hotel rooms, meals and excursions for a family of any size typically costs thousands of dollars - not to mention valuable vacation... Read More
Opinion | Technology
quote of the week 16
QOTW: Something about engaging travel influencers
By PhocusWire | March 30, 2018
Quote from Kirk Crenshaw, CMO of Traackr. Read More
News | Online
travel influencer marketing report
The state of influencer marketing for travel brands
By Mitra Sorrells | March 29, 2018
Photos, blog posts and other content shared by social media influencers can be an effective way for brands to communicate with consumers – particularly since surveys have found that between one-third to... Read More
News | Online
Data shows digital traveler indecision with websites and destinations
Data shows digital traveler indecision with websites and destinations
By Kevin May | March 15, 2018
Interesting findings shared by Travel Audience illustrate indecision by travelers when browsing for trips. Read More
News | Online
In The Big Chair - Mark Rabe of Sojern
In The Big Chair - Mark Rabe of Sojern
By Jill Menze | March 15, 2018
As CEO, Mark Rabe has helped Sojern stay on various best places to work lists by fostering a culture of teamwork and innovation. Read More
Interview | Online
Amadeus Video Solutions
Amadeus' new interactive videos encourage traveler search and shopping
By Mitra Sorrells | March 6, 2018
Amadeus has created a new solution to help travel brands, destination marketing organizations, and online travel agencies use interactive video to facilitate consumers’ travel search and shopping.... Read More
News | Technology
WeChat usage by travel brands
How travel brands are using WeChat to reach Chinese consumers
By Mitra Sorrells | March 1, 2018
With more than 963 million active users each month, WeChat is the leading social media app in China.   Read More
News | Technology
Older travelers rely on OTAs, Gen Z looks to mobile for trip inspiration
Older travelers rely on OTAs, Gen Z looks to mobile for trip inspiration
By Jill Menze | February 20, 2018
Online travel agencies are the planning and booking tool of choice for older generations of European travelers, while younger consumers are increasingly turning toward smartphones before and during... Read More
News | Online
In The Big Chair - Feargal Mooney of Hostelworld
In The Big Chair - Feargal Mooney of Hostelworld
By Kevin May | January 30, 2018
Guiding the company through acquisitions, an increase in competition and changes to the marketplace is an exec who has spent 15 years with the business. Read More
Interview | Online
Engagement Labs ranking travel sites
Online vs. offline: Where travel brands drive the most positive sentiment
By Mitra Sorrells | January 18, 2018
Most online travel sites are generating better brand awareness via consumers’ face-to-face conversations than they are through social media, according to a report from Engagement Labs, which analyzes... Read More
News | Online
Airlines social media Facebook Twitter
Mixed results as airlines tackle social media-led customer service
By Mitra Sorrells | January 12, 2018
As travelers increasingly send direct messages through platforms like Facebook Messenger and Twitter, airlines and carriers need to prioritize quick responses to such inquiries. Read More
News | Online
QOTW: Something to do with those Gatekeepers
QOTW: Something to do with those Gatekeepers
By PhocusWire | December 22, 2017
Quote from Kieron Branagan, CEO at OpenJaw Technologies. Read More
News | Technology
Silicon Valley should not be complacent about China
Silicon Valley should not be complacent about China
By Minh-Ha Nguyen - Fortune | December 11, 2017
Chinese tech companies have become innovation leaders in some key areas in technology, with truly global ambitions—and Silicon Valley is either too internally focused or complacent to realize it. Read More
Notated News | Startups
Evolving nature of travelers using online agencies
Evolving nature of travelers using online agencies
By Jill Menze | December 8, 2017
While the bleisure traveler – someone who extends business trips into vacations – is on the rise, new statistics show that live events play a big factor in decision making. Read More
News | Online
Startups and model shifts - every PundIT Show so far
Startups and model shifts - every PundIT Show so far
By Kevin May | December 1, 2017
We hosted eight of the initial run of PhocusWire PundIT Shows over the course of almost three days at The Phocuswright Conference. Read More
News | Startups
Social media and wellness: how hotels take advantage
Social media and wellness: how hotels take advantage
By Jill Menze | November 28, 2017
As wellness-focused content rapidly grows via social media, the trend is also impacting both hotel revenues and guest experience. Read More
News | Online