Social Media

Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings.   Read More

Steller, founded in 2014 and based outside Seattle, says it is capitalizing on the growing role of influencers in travel. Read More

Jerne is an SaaS platform for creators and experience providers to manage their relationships, navigate commercial agreements and track affiliate sales and marketing ROI. Read More

An in-depth Phocuswright report looks at how social marketing has evolved, how consumers interact with brands and nuanced differences for travel. Read More

Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing. Read More

VisitBritain’s latest inbound tourism forecast shows continued strong recovery in overseas visitor spending.  Read More

Generative AI can be a friend - or a foe - and don't look for Google to be unseated as the top search engine for travelers. Read More

Euromonitor's new report, Top 10 Global Consumer Trends for 2023, is out today and provides insights travel companies can use to tap into these behaviors. Read More

Meta's director and travel industry manager, Sanjay Bhatia, offers tips for travel brands on how to create relationships with customers through social media. Read More

The Booking.com European Accommodation Barometer 2022, carried out by Statista, reveals that 80% of hoteliers rate the energy crisis as their biggest concern across all 10 countries in the report. Read More

The integrated partnership grants FTG’s 2,000 hotels, restaurants and spas access to Jerne’s technology that facilitates relationships with influencers and creators. Read More

During a panel at The Phocuswright Conference, participants discuss why AR and influencers are key for travel brands’ social media strategies. Read More

 @Hotel is a hotel booking platform for Instagram from Tripscout. Read More

In 2021, the U.S. travel industry finally showed signs of life again, and shoppers turned away from pandemic-era considerations, focusing more on travel style and budget-related concerns.  Read More

Panelists at WiT Singapore discuss innovation around trip planning while also sharing concerns about fraud in the digital realm. Read More