Social Media


You’re not in tourism - a digital world means you’re in entertainment
You’re not in tourism - a digital world means you’re in entertainment
By Charles Cunningham - Sparkloft Media  | July 12, 2019
In today’s social-focused world, competition for double taps, likes, favorites and shares is more intense than ever, with distractions not only coming from other brands, but also your audience’s own... Read More
Opinion | Online
India, part 1: A vast travel opportunity, now led by digital
India, part 1: A vast travel opportunity, now led by digital
By Mitra Sorrells | July 8, 2019
For part 1 in our month-long look at India we explore the overall travel market and implications of the country's growing, young and socially-active population. Read More
News | Online
RateGain acquires social and guest engagement platform BCV
RateGain acquires social and guest engagement platform BCV
By Kevin May | June 17, 2019
A mid-range, double-digit millions figure is believed to have been paid for 24/7 social media monitoring, reputation management, analytics and content marketing business. Read More
News | Technology
internet-trends-2019-meeker
Mary Meeker's annual report: Growing giants, next-gen data and super apps
By Linda Fox | June 17, 2019
Many in the digital and wider industrial world await Mary Meeker’s annual trends report with anticipation for what can be expected for their sector. We look at the travel-related elements. Read More
News | Online
booking-reviews-influence
Booking.com talks up importance of reviews in travel decisions, especially for rentals
By Linda Fox | June 14, 2019
The OTA's survey of 21,500 travelers globally reveals that 53% of travelers have decided not to book accommodation because of negative reviews about a host. Read More
News | Online
phocuswright research how customers choose travel
How do travelers choose where to go?
By Phocuswright Research  | June 13, 2019
Travelers are exposed to an array of inspiration sources that seed ideas of spectacular places they hope to one day see. But with a world of options, travelers must carefully whittle them down to the... Read More
News | Online
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VIDEO: HolidayPirates on winning social media and not using Google
By Kevin May | May 30, 2019
HolidayPirates is another of the outliers in the world of online travel in Europe that probably doesn't get the attention that it deserves. Read More
News | Online
tripadvisor-safety-reviews
TripAdvisor adds safety features to reviews
By Linda Fox | May 15, 2019
TripAdvisor has added new features to the platform enabling travelers to find reviews that include information around safety-related incidents. Read More
News | Technology
What we’ve learned from tracking more than 280M online bookings
What we’ve learned from tracking more than 280M online bookings
By SaleCycle  | May 13, 2019
Over the past year, we have tracked more than 280 million online bookings and abandonments from their airline and travel clients. This is what we found out. Read More
From Our Partners | Online
Latin America part 1 overview
Latin America, part 1: Mobile, social drive travel forward despite lingering challenges
By Mitra Sorrells | May 6, 2019
For the first piece in our series on Latin America, we explore some of the region's characteristics impacting the travel industry. Read More
News | Online
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Transactional emails in travel: The good, the bad and the ugly
By Matt Harris - Dyspatch  | April 19, 2019
Once consumers have booked a trip, the likelihood of receiving a really bad transactional email at some point between booking and departure is far too high.  Read More
Opinion | Online
Tripoto brings in $3.7M to boost community and travel search platform
Tripoto brings in $3.7M to boost community and travel search platform
By Kevin May | April 18, 2019
The India-based travel community secured the round from Orchid India, Hornbill Orchid India Fund, Chiratae Ventures, 3one4 Capital and Lasmer NV. Read More
News | Online
Sojern opinion visual storytelling tips
Why travel marketers are embracing visual storytelling
By Stephen Taylor - Sojern  | April 11, 2019
Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More
Opinion | Online
marketing buzzwords in travel
Marketing buzzwords are powerful ... if you know the customer
By Matt Walker - LikeWhere  | April 10, 2019
"Local," "experience," "platform," "storytelling" - many words in travel marketing are ceasing to communicate value both internally and to the customer. Read More
Opinion | Online
VIDEO: How a gamification app can find a role in tourism
VIDEO: How a gamification app can find a role in tourism
By Kevin May | March 22, 2019
Gamification of tech services is not an entirely new concept in the travel industry but the capabilities of smartphones and their mobile networks has certainly improved the quality of some of the apps. Read More
News | Technology