Social Media

Gary Morrison became CEO of Hostelworld in late 2018, joining from Expedia where he was head of retail. Read More

The first Radisson Inn & Suites are slated to open in the United States this fall, each with a "Creative Content Studio." Read More

Gen Z travelers say they are planning to invest in a big trip in 2022. Read More

Travogram provides itineraries and tips from travelers that are linked with booking options. Read More

Travel companies are waking up to TikTok's potential to raise brand awareness and drive transactions. Read More

Travel brands can emulate TikTok’s success by starting small, enriching metadata and capturing and storing the right data. Read More

PhocusWire talks to Peter O'Connor, professor of strategy at the University of South Australia, on hotels are nurturing direct bookers and how distribution is swinging back in favor of OTAs. Read More

Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More

Luxury Travel Hackers puts together bookable trips using influencer-produced content. Read More

Vrbo had 39% share of voice on paid-for social media advertizing in October and November according to BrandTotal. Read More

Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More

Podcasts have become an important part of media consumption in society, across multiple demographics, geographies and genres. Read More

Analysis of activity by five major hotel chains indicated Marriott's strategy to target social media users on sites such as Facebook, Instagram, YouTube, Twitter and LinkedIn. Read More

The investment from Permira is double the value of the U.S.-based company's previous round in 2018 and brings its total funding so far to $227 million. Read More

Now that Kaufer has announced his retirement, Tripadvisor must look forward and hire a replacement to take the company through this next era of the web. Read More