Social Media

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Interview / Online
In The Big Chair - Gary Morrison of Hostelworld
By Linda Fox | April 26, 2022
Gary Morrison became CEO of Hostelworld in late 2018, joining from Expedia where he was head of retail. Read More
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News / Online
Radisson targets influencers, gamers with new hotel brand
By Mitra Sorrells | April 20, 2022
The first Radisson Inn & Suites are slated to open in the United States this fall, each with a "Creative Content Studio." Read More
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News / Online
Social, mobile, cashless - Gen Z travel and payment trends
By Linda Fox | April 5, 2022
Gen Z travelers say they are planning to invest in a big trip in 2022. Read More
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Interview / Startups
STARTUP STAGE: Travogram lets travelers book, share and monetize trips
By Mitra Sorrells | February 4, 2022
Travogram provides itineraries and tips from travelers that are linked with booking options. Read More
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News / Online
Is TikTok part of travel's recovery toolbox?
By Linda Fox | February 2, 2022
Travel companies are waking up to TikTok's potential to raise brand awareness and drive transactions. Read More
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Opinion / Technology
What TikTok can teach travel brands about content discovery
By Alex Rainey - Pluto | January 27, 2022
Travel brands can emulate TikTok’s success by starting small, enriching metadata and capturing and storing the right data. Read More
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News / Distribution
VIDEO: How hotel marketing tactics are shifting
By PhocusWire | January 12, 2022
PhocusWire talks to Peter O'Connor, professor of strategy at the University of South Australia, on hotels are nurturing direct bookers and how distribution is swinging back in favor of OTAs. Read More
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News / Online
VIDEO: How destinations can consider new roles and strategies
By PhocusWire | January 10, 2022
Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More
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News / Startups
Social media-powered Luxury Travel Hackers raises $250K via crowdfunding
By Jill Menze | January 6, 2022
Luxury Travel Hackers puts together bookable trips using influencer-produced content. Read More
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News / Online
Vrbo social ad spend outstrips Airbnb and Booking
By Linda Fox | January 5, 2022
Vrbo had 39% share of voice on paid-for social media advertizing in October and November according to BrandTotal. Read More
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From Our Partners / Online
VIDEO: How creators bring life to travel storytelling and brands
By PhocusWire | November 29, 2021
Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More
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From Our Partners / Online
What travel marketers need to know about podcasts
By Laura Fernandez - SXM Media | November 29, 2021
Podcasts have become an important part of media consumption in society, across multiple demographics, geographies and genres. Read More
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News / Online
Marriott outspends hotel rivals on social media ads
By Kevin May | November 26, 2021
Analysis of activity by five major hotel chains indicated Marriott's strategy to target social media users on sites such as Facebook, Instagram, YouTube, Twitter and LinkedIn. Read More
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News / Online
AllTrails raises $150M to expand outdoors trip app
By Kevin May | November 18, 2021
The investment from Permira is double the value of the U.S.-based company's previous round in 2018 and brings its total funding so far to $227 million. Read More
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Opinion / Online
What will Tripadvisor's new CEO have to deliver?
By Alex Bainbridge - Autoura | November 16, 2021
Now that Kaufer has announced his retirement, Tripadvisor must look forward and hire a replacement to take the company through this next era of the web. Read More