Social Media


Withlocals walks away with €8M to support peer-to-peer experiences service
Withlocals walks away with €8M to support peer-to-peer experiences service
By Kevin May | March 5, 2019
The Series B round was led by Keen Venture Partners and also saw participation from previous backer Inkef Capital, giving it around €16 million since 2013. Read More
News | Online
WeChat 2018 rankings Dragon Trail Interactive
Airlines, cruise lines see big gains in WeChat engagement
By Mitra Sorrells | February 28, 2019
According to a report from Dragon Trail Interactive, the top 10 airlines and cruise lines saw significant increases in WeChat activity in 2018. Read More
News | Online
sounding off 4 ad budgets
Sounding Off: Being able to shift ad budgets will please all in travel (except Google)
By PhocusWire | February 22, 2019
Travel brands will consider the rise of effective social media advertising as a welcome break from the stranglehold they often feel from the search engine giant. Read More
Interview | Online
China series part 3 startups
China, part 3: The state of the travel startup ecosystem
By Mitra Sorrells | February 19, 2019
William Bao Bean of SOSV, Lio Chen of Plug & Play and Margaret Feng of Ctrip's Oasis Lab talk to us about China's startup ecosystem. Read More
News | Startups
TourRadar marketing contest
TourRadar works with Google Zoo for unusual multi-continent tour contest
By Mitra Sorrells | February 18, 2019
TourRadar's "Tour the World" campaign, with help from Google Zoo, is intended to introduce a new audience to its services as an online travel agency for multiday tours. Read More
News | Distribution
TripAdvisor full year earnings 2018
TripAdvisor credits “reinvigorated” hotel segment, sees growth in experiences and restaurants during 2018
By Mitra Sorrells | February 13, 2019
TripAdvisor reports improved hotel segment profitability and growing experiences and restaurants for 2018 financial results. Read More
News | Online
China series part 1 overview
China, part 1: The big (and getting bigger) picture
By Mitra Sorrells | February 4, 2019
Travel brands and suppliers need to be aware that the Chinese travel market is not only growing - it is also changing. Read More
News | Online
MMGY cruise industry marketing data
Shifts in demographics, desired features drive cruise marketing strategies
By Mitra Sorrells | January 31, 2019
Data from MMGY Global points to growing interest in cruising among younger travelers and also a shift in features that influence purchase decisions. Read More
News | Online
Cruise series part 4 digital marketing NCL
Inside cruise, part 4: The marketing mix
By Mitra Sorrells | January 28, 2019
Norwegian Cruise Line chief marketing officer Meg Lee shares her thoughts on social media, paid search, content curation and how emerging technologies can be used in cruise marketing. Read More
News | Online
QOTW: Something about an ethical dilemma
QOTW: Something about an ethical dilemma
By PhocusWire | January 25, 2019
Quote from Valerie Castillo, vice president of marketing for TrustYou, in an article on PhocusWire this week. Read More
News | Online
New model hotel op-ed Gulati
When it comes to guest personalization, price is only one piece of the puzzle
By Valerie Castillo - TrustYou  | January 23, 2019
A new hotel brand, Life House, is currently testing an algorithmic pricing system based on customer profiles, history, spending habits and even social media followers.  Read More
News | Startups
CEO interview Carnival Arnold Donald
In The Big Chair - Arnold Donald of Carnival Corporation
By Mitra Sorrells | January 9, 2019
Arnold Donald, CEO of Carnival Corporation, shares his thoughts on the cruise distribution landscape, how technology is improving the guest experience and advice on what makes a good leader. Read More
Interview | Technology
Inside cruise, part 1: Keys to the sector’s smooth sailing in the future
Inside cruise, part 1: Keys to the sector’s smooth sailing in the future
By Mitra Sorrells | January 7, 2019
In many ways, cruise is the outlier of the travel industry. While more travelers are turning to digital sources to book their travel – Phocuswright’s U.S. Online Travel Overview 2018 predicts online... Read More
News | Technology
TripElephant - Summit pitch at Phocuswright 2018
TripElephant - Summit pitch at Phocuswright 2018
By Kevin May | December 17, 2018
TripElephant is a digital search marketing optimization tool. It creates, manages and optimizes search campaigns for travel clients of any size and scope. Read More
Interview | Startups
STARTUP STAGE: Pebblar helps travelers create itineraries with DIY collaborative tool
STARTUP STAGE: Pebblar helps travelers create itineraries with DIY collaborative tool
By Jill Menze | November 29, 2018
Pebblar offers travelers a visual workspace to map and create itineraries. Think the functions of Microsoft Word and Excel, plus Google Maps, all in one collaborative, cloud-based software. Read More
Interview | Startups