Social Media

Speaking during PhocusWire Pulse: A New Age For Social Media, Travel Mindset’s Jade Broadus discussed how influencers fit into travel marketing strategies as travel resumes. Read More

PhocusWire spoke to Makoto Rheault-Kihara, Hopper's head of acquisition, about the valuable user insight it gleans from its paid social campaigns Read More

Speaking during PhocusWire Pulse: A New Age For Social Media, Local Purse co-founder Lola Akinmade Åkerström discussed the live video shopping experience and why it’s “the future of retail.” Read More

The formation of Travel + Leisure Co. in January this year marked an important milestone in the career trajectory of president of the Travel + Leisure Group, Noah Brodsky, as he explains to David Litwak... Read More

The audio-only meeting and discussion app has only been in the market since March 2020 but has since ignited speculation ranging from it being a podcast-killer to the future of customer engagement and... Read More

Speaking at PhocusWire Pulse: A New Age For Social Media, TikTok brand partnerships lead for travel Hannah Bennett explains why TikTok is an ecosystem ripe for marketers to exploit. Read More

He shares his perspective on the evolution of social media and the development of new tactics and, more importantly, requirements around customer engagement. Read More

The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a... Read More

The platform provides personalized recommendations to travelers based on content it gathers from articles, videos and tips from local experts. Read More

As restrictions lift and travel recovers, historical booking data can no longer be relied on. Read More

Odyssey Travel App is a premium travel platform that aims to democratize access to luxury hotels, car rental and other travel services directly from the provider to the user. Read More

Thankfully, the sector has (mostly) moved on from the days of the "travel is totally broken - we're going to fix it" messaging from startups. Read More

With social at the center of consumer engagement, it’s time to prepare for the year ahead. Here's what you need to know to stay on top of the social game in 2021. Read More

At The Phocuswright Conference, a panel of experts discusses how local trends in Asia are impacting the global travel marketplace. Read More

The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More