Social Media


melia-international-bluetooth-bracelets
Melia trials guest wristbands for locks and payments at resorts
By Linda Fox | August 2, 2018
Melia International Hotels is trialling wristbands making payment easy for guests at a number of resort hotels in Magaluf in Majorca. Read More
News | Technology
tripadvisor hospitality sector report
Online reputation, bookings top of mind for travel business owners
By Jill Menze | July 26, 2018
Travel businesses are overwhelmingly concerned about their online reputations, as well as how well they’re equipped to meet a mobile audience, a new study from TripAdvisor shows. Read More
News | Online
Customer experience part 3 airports
Reimagining customer experience, part 3: Airport innovations
By Mitra Sorrells | July 23, 2018
For part three we take a look inside airport terminals where a variety of innovative work is being done to improve and ease the process of air travel.  Read More
News | Technology
STARTUP STAGE: Swayy helps hotels manage influencer campaigns at scale
STARTUP STAGE: Swayy helps hotels manage influencer campaigns at scale
By Jill Menze | July 23, 2018
Swayy is a tool for hotels to find, book and maintain relationships with social media influencers. It matches hotels with pre-vetted, relevant influencers, and Swayy’s closed-loop system allows both... Read More
Interview | Startups
Fever experience platform raises $20M, sees blend between tourist and local
Fever experience platform raises $20M, sees blend between tourist and local
By Kevin May | July 9, 2018
City experience platform Fever has raised $20 million in Series C funding, as it looks to expand the business into new cities in Europe and North America. Read More
News | Online
airline app customer service
How airlines can improve customer service via their apps
By Jill Menze | June 29, 2018
Consumers primarily communicate via social networks and messaging apps on their mobile devices, which means airlines should be utilizing those channels to offer customer support. But how many have an... Read More
News | Technology
WeChat marketing for travel
Q&A: How brands are using WeChat to attract travelers
By Mitra Sorrells | June 27, 2018
Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More
News | Online
How Google, Instagram and more are shaking up hotel digital marketing
How Google, Instagram and more are shaking up hotel digital marketing
By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018
This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More
Opinion | Online
digital marketing part 2 social media
Modern travel marketing, part 2: Social media
By Jill Menze | June 11, 2018
For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More
News | Technology
STARTUP STAGE: TRILL turns Instagram content into bookable travel experiences
STARTUP STAGE: TRILL turns Instagram content into bookable travel experiences
By Jill Menze | June 8, 2018
With TRILL, users can turn their Instagram content into bookable experiences. By using the platform, TRILL tastemakers earn cash when people book off their content. Read More
Interview | Startups
Facebook touts benefits of people-based travel marketing
Facebook touts benefits of people-based travel marketing
By Jill Menze | June 7, 2018
With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More
News | Technology
QOTW: Something about an invasion of privacy
QOTW: Something about an invasion of privacy
By PhocusWire | June 1, 2018
Quote from Clayton Reid, CEO of MMGY Global, in an article on PhocusWire this week. Read More
News | Technology
How Airbnb grows its host community through online marketing
How Airbnb grows its host community through online marketing
By Tao Cui, Ye Wang and Bassel Namih - Airbnb | June 1, 2018
Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions. Read More
Opinion | Online
Life House hotel funding $40M
Tech-driven boutique brand Life House launches with $40M and plans to bypass OTAs
By Mitra Sorrells | May 22, 2018
A new hotel brand has secured $40 million in funding to develop its boutique hotel product and proprietary technology platform.    Read More
News | Startups
STARTUP STAGE: Tripcents brings idea-save-pay process to trip planning
STARTUP STAGE: Tripcents brings idea-save-pay process to trip planning
By Kevin May | May 11, 2018
Founded in mid-2017, Tripcents has a different take on the trip planning model by tapping into one of the most important parts of traveling: paying for the trip. Read More
Interview | Startups