Social Media

Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More

Travel companies also need to think about how responsibly they are behaving and the message they are sending to their traveling customers. Read More

Travel and tourism has been leading content sharing well before the conception of today’s popular platforms; a consistent trend for years. Read More

The narrative around reviews has completely changed. It's no longer about volume but relevancy - something that is much harder to do. Read More

At the World Aviation Festival 2019, PhocusWire spoke wiht 15below on the challenges of airline communications, especially during disruption. Read More

The report investigates the six dominant traveler personas that make up global travel bookings – solo travelers, families, business travelers, couples, weekenders, and groups. Read More

PhocusWire talked to airBaltic boss Martin Gauss about emerging tech, NDC and wider distribution challenges at the World Aviation Festival 2019. Read More

TripAdvisor says attractions currently on sale on the site and subsidiary Viator that are found to breach the new rules will be removed over the next few months. Read More

For destination marketing organizations, Pinterest offers an effective way to reach travelers in the discovery and inspiration phases. Read More

Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More

The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts.  Read More

Trust issues and lengthy search processes are the top frustrations for travelers in Travelport's Global Digital Traveler study. Read More

PhocusWire spoke to Air France-KLM vice president of digital strategy Guido van Til about the social media strategy across the airlines and staying on top of digital developments. Read More

Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More