Social Media

Travel brands looking to maximize their search engine optimization strategy should focus on creating interactive content since it ranks higher than all other forms of content for URL ratings, social... Read More

There are some travel businesses that wouldn't have had the opportunity to exist less than a decade ago, such is the impact that technology and social behavior has had on the industry. Read More

Anyone who’s even scratched the surface of marketing to China will know that the mobile app and social media platform WeChat, with its 1+ billion monthly active users, is the place to be. Read More

TripAdvisor will introduce a social media-like component to its website positions - but it is the beginning of an uphill battle to win consumers away from Facebook and other platforms, analysts caution. Read More

TripAdvisor is betting big on social media with the launch of “the new TripAdvisor” - a revamp of the platform that allows users to connect with fellow travelers as well as brands, publishers and... Read More

For part two in this month’s series on the offline travel market, we look at the technology that is supporting the work of traditional agents and how it has evolved over the years.   Read More

It's been a long time since a travel social network has caught some attention - but Travello has done so with a $5 million fund-raise. Read More

State destination marketing organizations in the United States are slow to adopt user-generated content in their Facebook advertising, with the majority relying on stock imagery in posts. Read More

Melia International Hotels is trialling wristbands making payment easy for guests at a number of resort hotels in Magaluf in Majorca. Read More

Travel businesses are overwhelmingly concerned about their online reputations, as well as how well they’re equipped to meet a mobile audience, a new study from TripAdvisor shows. Read More

For part three we take a look inside airport terminals where a variety of innovative work is being done to improve and ease the process of air travel.  Read More

Swayy is a tool for hotels to find, book and maintain relationships with social media influencers. It matches hotels with pre-vetted, relevant influencers, and Swayy’s closed-loop system allows both... Read More

City experience platform Fever has raised $20 million in Series C funding, as it looks to expand the business into new cities in Europe and North America. Read More

Consumers primarily communicate via social networks and messaging apps on their mobile devices, which means airlines should be utilizing those channels to offer customer support. But how many have an... Read More

Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More