Social Media

In today’s social-focused world, competition for double taps, likes, favorites and shares is more intense than ever, with distractions not only coming from other brands, but also your audience’s own... Read More

For part 1 in our month-long look at India we explore the overall travel market and implications of the country's growing, young and socially-active population. Read More

A mid-range, double-digit millions figure is believed to have been paid for 24/7 social media monitoring, reputation management, analytics and content marketing business. Read More

Many in the digital and wider industrial world await Mary Meeker’s annual trends report with anticipation for what can be expected for their sector. We look at the travel-related elements. Read More

The OTA's survey of 21,500 travelers globally reveals that 53% of travelers have decided not to book accommodation because of negative reviews about a host. Read More

Travelers are exposed to an array of inspiration sources that seed ideas of spectacular places they hope to one day see. But with a world of options, travelers must carefully whittle them down to the... Read More

HolidayPirates is another of the outliers in the world of online travel in Europe that probably doesn't get the attention that it deserves. Read More

TripAdvisor has added new features to the platform enabling travelers to find reviews that include information around safety-related incidents. Read More

Over the past year, we have tracked more than 280 million online bookings and abandonments from their airline and travel clients. This is what we found out. Read More

For the first piece in our series on Latin America, we explore some of the region's characteristics impacting the travel industry. Read More

Once consumers have booked a trip, the likelihood of receiving a really bad transactional email at some point between booking and departure is far too high.  Read More

The India-based travel community secured the round from Orchid India, Hornbill Orchid India Fund, Chiratae Ventures, 3one4 Capital and Lasmer NV. Read More

Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More

"Local," "experience," "platform," "storytelling" - many words in travel marketing are ceasing to communicate value both internally and to the customer. Read More

Gamification of tech services is not an entirely new concept in the travel industry but the capabilities of smartphones and their mobile networks has certainly improved the quality of some of the apps. Read More