Social Media

 alt="The year in review and the year ahead presented by Phocuswright, PhocusWire and Miles Partnership"  title="The year in review and the year ahead presented by Phocuswright, PhocusWire and Miles Partnership"
Event / Online
The year in review and the year ahead presented by Phocuswright, PhocusWire and Miles Partnership
December 14, 2023
Make plans to join this free webinar that will provide insights and guidance on key travel topics that are critical for the year ahead. Register Now
 alt="While no longer unexpected, the "cost" of air travel disruptions continues to rise"  title="While no longer unexpected, the "cost" of air travel disruptions continues to rise"
News / Online
While no longer unexpected, the "cost" of air travel disruptions continues to rise
By Morgan Hines | September 26, 2023
Two new airline industry reports provide insights into how consumers feel about air travel disruptions and also the costs – both economic and environmental – that these problems bring.  Read More
 alt="Poor security, clunky processes driving online hotel booking abandonment"  title="Poor security, clunky processes driving online hotel booking abandonment"
News / Online
Poor security, clunky processes driving online hotel booking abandonment
By Linda Fox | September 25, 2023
Most important to consumers when booking accommodation online is an easy and secure booking and payment experience, 53%, followed by video and images of rooms and the property, 50%. Read More
 alt="World Tourism Day highlights need for sustainable destination strategies"  title="World Tourism Day highlights need for sustainable destination strategies"
Opinion / Online
World Tourism Day highlights need for sustainable destination strategies
By Richard Black – Sojern | September 25, 2023
Three ways destinations can showcase their commitment to providing sustainable tourism, not only to attract travelers with similar values but to ensure their destination is open for decades to come. Read More
 alt="Kayak, Tripadvisor on growing their in-house media studios"  title="Kayak, Tripadvisor on growing their in-house media studios"
News / Online
Kayak, Tripadvisor on growing their in-house media studios
By Morgan Hines | September 19, 2023
In the last two years both Kayak and Tripadvisor have created content studios that are becoming a growing part of their overall businesses and spurring plans for future investment.   Read More
 alt="Go City launch taps into one of China’s largest social media platforms"  title="Go City launch taps into one of China’s largest social media platforms"
News / Online
Go City launch taps into one of China’s largest social media platforms
By Web in Travel | September 14, 2023
Surpassing 2019 revenue from Mainland Chinese customers, Go City becomes first global sightseeing pass to launch a mini program.   Read More
 alt="Klook unveils AI tool, social media focused affiliate program"  title="Klook unveils AI tool, social media focused affiliate program"
News / Technology
Klook unveils AI tool, social media focused affiliate program
By Arvindh Yuvaraj - WiT | September 11, 2023
Klook plans to integrate its K.AI trip planning tool into its Things to do activity page. The company also hopes its Kreator affiliate program will bring conversions via social media. Read More
 alt="TikTok, Instagram, X: How travel startups use social media"  title="TikTok, Instagram, X: How travel startups use social media"
News / Online
TikTok, Instagram, X: How travel startups use social media
By Morgan Hines | August 24, 2023
Travel startups have been using social media as a marketing tool for some time now. But with an ever-evolving social media spectrum, what remains useful? Read More
 alt="You, Me & The Machine: The Phocuswright Conference 2023"  title="You, Me & The Machine: The Phocuswright Conference 2023"
News / Online
You, Me & The Machine: The Phocuswright Conference 2023
By PhocusWire | August 17, 2023
Make plans to attend The Phocuswright Conference in November for Center Stage sessions featuring industry leaders along with dedicated programs for innovation, diversity, Young Leaders and... Read More
 alt="Influencers are a new class of travel agents — but lack the right tools"  title="Influencers are a new class of travel agents — but lack the right tools"
Opinion / Online
Influencers are a new class of travel agents — but lack the right tools
By Betsy Mulé – F-Prime Capital | August 7, 2023
Influencers have become a new breed of travel agent, yet they need a way to monetize their efforts, and travelers need the details to recreate their favorite influencers’ experiences for themselves. Read More
 alt="How Chinese OTAs turned around 3 years of COVID isolation"  title="How Chinese OTAs turned around 3 years of COVID isolation"
News / Online
How Chinese OTAs turned around 3 years of COVID isolation
By Gary Bowerman - Phocuswright | July 24, 2023
Phocuswright analyst Gary Bowerman explores the strategies Chinese OTAs have taken to remain competitive over the last few years.   Read More
 alt="HolidayPirates announces virtual tour operations, maintains social strategy"  title="HolidayPirates announces virtual tour operations, maintains social strategy"
News / Online
HolidayPirates announces virtual tour operations, maintains social strategy
By Linda Fox | July 19, 2023
HolidayPirates carried out a soft launch of its new flight plus hotel package service in Italy before extending it to the Netherlands last month. Read More
 alt="Study reveals low take-up of AI among European hotels"  title="Study reveals low take-up of AI among European hotels"
News / Distribution
Study reveals low take-up of AI among European hotels
By Linda Fox | July 5, 2023
The Booking.com-Statista European Accommodation Barometer reveals that 23% plan to use the tools in the next six months, but two-thirds have no plans to use AI in their businesses. Read More
 alt="How travel brands are finding a voice on TikTok"  title="How travel brands are finding a voice on TikTok"
News / Online
How travel brands are finding a voice on TikTok
By Linda Fox | June 28, 2023
TikTok's Hannah Bennett shares some of the current trends for travel on the platform as well as how brands including BA and Hilton are finding their voice. Read More
 alt="New apps aim to help Black travelers find safe, seamless journeys"  title="New apps aim to help Black travelers find safe, seamless journeys"
News / Technology
New apps aim to help Black travelers find safe, seamless journeys
By Nicole Edenedo – Travel Weekly | June 21, 2023
Technology is at the center of an expanding global safety net for Black travelers, as more entrepreneurs create apps that connect them with Black communities abroad.   Read More