Social Media


Sojern DMO co-op program
Sojern launches co-op marketing program for DMOs and local businesses
By Mitra Sorrells | September 19, 2019
Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More
News | Online
VIDEO: Air New Zealand on using a destination to ride the marketing wave
VIDEO: Air New Zealand on using a destination to ride the marketing wave
By Kevin May | September 19, 2019
The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More
News | Online
What’s good for millennial travelers is good for all generations
What’s good for millennial travelers is good for all generations
By Matt Walker - LikeWhere  | September 18, 2019
The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts.  Read More
Opinion | Online
travelport-digital-traveler-2019
Trust and finding the right option are top traveler frustrations online
By Linda Fox | September 17, 2019
Trust issues and lengthy search processes are the top frustrations for travelers in Travelport's Global Digital Traveler study. Read More
News | Technology
Air-France-KLM-digital-social-media
VIDEO: Air France KLM on sales across social, China and being where customers are
By Linda Fox | September 16, 2019
PhocusWire spoke to Air France-KLM vice president of digital strategy Guido van Til about the social media strategy across the airlines and staying on top of digital developments. Read More
News | Distribution
Destination marketing, part 2: Opportunities in search and social
Destination marketing, part 2: Opportunities in search and social
By Mitra Sorrells | September 16, 2019
Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More
News | Technology
Zhiketong raises $42.5M to develop WeChat-led hotel marketing tool
Zhiketong raises $42.5M to develop WeChat-led hotel marketing tool
By Kevin May | August 27, 2019
The service is designed entirely around using the WeChat social media platform for brands. The latest round brings its total raised to date in the region of $53 million. Read More
News | Online
tripadvisor free wi fi restaurants
TripAdvisor will offer Wi-Fi services to restaurants to help their marketing efforts
By Mitra Sorrells | August 20, 2019
TripAdvisor Wi-Fi Plus is a new option to enable restaurants to offer free Wi-Fi to their guests in return for sharing their email or social media credential. Read More
News | Technology
How travel marketers can capture the "momentary market"
How travel marketers can capture the "momentary market"
By Joel Davis - Mighty Social  | August 13, 2019
It wasn’t that long ago that all marketing eyes were on hyper-personalization, yet we have already shifted to an era where each individual customer has their own reality and every moment represents an... Read More
Opinion | Online
Travel agents give thumbs-up to hiding vanity Instagram likes
Travel agents give thumbs-up to hiding vanity Instagram likes
By Jamie Biesiada - Travel Weekly  | August 12, 2019
Those subject to the test no longer see how many people have liked another person's post or how many have watched a video as they scroll through their Instagram feed. Read More
News | Online
Sounding Off: Damaging trust can take years to rebuild
Sounding Off: Damaging trust can take years to rebuild
By PhocusWire | August 2, 2019
CEOs walk a communications tightrope, where a loose word or two can trigger doubts in the minds of consumers that can last an age in business years. Read More
Interview | Online
Startup Stage Eddy Travels
STARTUP STAGE: Eddy Travels provides personalized trip planning in messaging apps
By Mitra Sorrells | July 23, 2019
Eddy Travels is an AI-powered travel assistant that functions inside messaging platforms such as Facebook Messenger, WhatsApp, Slack, Viber and Line.   Read More
Interview | Startups
You’re not in tourism - a digital world means you’re in entertainment
You’re not in tourism - a digital world means you’re in entertainment
By Charles Cunningham - Sparkloft Media  | July 12, 2019
In today’s social-focused world, competition for double taps, likes, favorites and shares is more intense than ever, with distractions not only coming from other brands, but also your audience’s own... Read More
Opinion | Online
India, part 1: A vast travel opportunity, now led by digital
India, part 1: A vast travel opportunity, now led by digital
By Mitra Sorrells | July 8, 2019
For part 1 in our month-long look at India we explore the overall travel market and implications of the country's growing, young and socially-active population. Read More
News | Online
RateGain acquires social and guest engagement platform BCV
RateGain acquires social and guest engagement platform BCV
By Kevin May | June 17, 2019
A mid-range, double-digit millions figure is believed to have been paid for 24/7 social media monitoring, reputation management, analytics and content marketing business. Read More
News | Technology