Social Media

Gamification of tech services is not an entirely new concept in the travel industry but the capabilities of smartphones and their mobile networks has certainly improved the quality of some of the apps. Read More

The Series B round was led by Keen Venture Partners and also saw participation from previous backer Inkef Capital, giving it around €16 million since 2013. Read More

According to a report from Dragon Trail Interactive, the top 10 airlines and cruise lines saw significant increases in WeChat activity in 2018. Read More

Travel brands will consider the rise of effective social media advertising as a welcome break from the stranglehold they often feel from the search engine giant. Read More

William Bao Bean of SOSV, Lio Chen of Plug & Play and Margaret Feng of Ctrip's Oasis Lab talk to us about China's startup ecosystem. Read More

TourRadar's "Tour the World" campaign, with help from Google Zoo, is intended to introduce a new audience to its services as an online travel agency for multiday tours. Read More

TripAdvisor reports improved hotel segment profitability and growing experiences and restaurants for 2018 financial results. Read More

Travel brands and suppliers need to be aware that the Chinese travel market is not only growing - it is also changing. Read More

Data from MMGY Global points to growing interest in cruising among younger travelers and also a shift in features that influence purchase decisions. Read More

Norwegian Cruise Line chief marketing officer Meg Lee shares her thoughts on social media, paid search, content curation and how emerging technologies can be used in cruise marketing. Read More

Quote from Valerie Castillo, vice president of marketing for TrustYou, in an article on PhocusWire this week. Read More

A new hotel brand, Life House, is currently testing an algorithmic pricing system based on customer profiles, history, spending habits and even social media followers.  Read More

Arnold Donald, CEO of Carnival Corporation, shares his thoughts on the cruise distribution landscape, how technology is improving the guest experience and advice on what makes a good leader. Read More

In many ways, cruise is the outlier of the travel industry. While more travelers are turning to digital sources to book their travel – Phocuswright’s U.S. Online Travel Overview 2018 predicts online... Read More

TripElephant is a digital search marketing optimization tool. It creates, manages and optimizes search campaigns for travel clients of any size and scope. Read More