Social Media


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VIDEO: What's next for travel influencers?
By PhocusWire | May 12, 2021
Speaking during PhocusWire Pulse: A New Age For Social Media, Travel Mindset’s Jade Broadus discussed how influencers fit into travel marketing strategies as travel resumes. Read More
News | Online
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VIDEO: How to acquire customers through paid social media campaigns
By PhocusWire | May 11, 2021
PhocusWire spoke to Makoto Rheault-Kihara, Hopper's head of acquisition, about the valuable user insight it gleans from its paid social campaigns Read More
News | Online
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VIDEO: Why live video shopping is the future of travel retail
By PhocusWire | May 10, 2021
Speaking during PhocusWire Pulse: A New Age For Social Media, Local Purse co-founder Lola Akinmade Åkerström discussed the live video shopping experience and why it’s “the future of retail.” Read More
News | Online
How I Got Here, episode 63 - Noah Brodsky of Travel + Leisure
How I Got Here, episode 63 - Noah Brodsky of Travel + Leisure
By PhocusWire | May 6, 2021
The formation of Travel + Leisure Co. in January this year marked an important milestone in the career trajectory of president of the Travel + Leisure Group, Noah Brodsky, as he explains to David Litwak... Read More
Interview | Online
VIDEO: Capturing the social zeitgeist with Clubhouse for travel
VIDEO: Capturing the social zeitgeist with Clubhouse for travel
By PhocusWire | May 5, 2021
The audio-only meeting and discussion app has only been in the market since March 2020 but has since ignited speculation ranging from it being a podcast-killer to the future of customer engagement and... Read More
News | Online
VIDEO: TikTok on next-generation travel marketing on social media
VIDEO: TikTok on next-generation travel marketing on social media
By PhocusWire | May 3, 2021
Speaking at PhocusWire Pulse: A New Age For Social Media, TikTok brand partnerships lead for travel Hannah Bennett explains why TikTok is an ecosystem ripe for marketers to exploit. Read More
News | Online
VIDEO: Brian Solis on a new age for customer engagement in travel
VIDEO: Brian Solis on a new age for customer engagement in travel
By PhocusWire | April 28, 2021
He shares his perspective on the evolution of social media and the development of new tactics and, more importantly, requirements around customer engagement. Read More
News | Online
Sounding Off: Travelers may have other goals than doing the right thing
Sounding Off: Travelers may have other goals than doing the right thing
By PhocusWire | April 9, 2021
The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a... Read More
Interview | Online
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Tripscout raises $2.3M to scale its travel planning platform
By Mitra Sorrells | March 17, 2021
The platform provides personalized recommendations to travelers based on content it gathers from articles, videos and tips from local experts. Read More
News | Startups
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Airlines turn to traveler intent data to forecast demand
By Linda Fox | March 15, 2021
As restrictions lift and travel recovers, historical booking data can no longer be relied on. Read More
News | Distribution
STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel
STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel
By Jill Menze | March 2, 2021
Odyssey Travel App is a premium travel platform that aims to democratize access to luxury hotels, car rental and other travel services directly from the provider to the user. Read More
Interview | Startups
Sounding Off: Why startups should be careful with their roadmaps
Sounding Off: Why startups should be careful with their roadmaps
By PhocusWire | February 5, 2021
Thankfully, the sector has (mostly) moved on from the days of the "travel is totally broken - we're going to fix it" messaging from startups. Read More
Interview | Startups
Social media in 2021: The new MVP for hospitality
Social media in 2021: The new MVP for hospitality
By Mark Skroch - BCV | December 28, 2020
With social at the center of consumer engagement, it’s time to prepare for the year ahead. Here's what you need to know to stay on top of the social game in 2021. Read More
From Our Partners | Online
VIDEO: Is Asia a model for global travel recovery?
VIDEO: Is Asia a model for global travel recovery?
By Jill Menze | December 17, 2020
At The Phocuswright Conference, a panel of experts discusses how local trends in Asia are impacting the global travel marketplace. Read More
News | Online
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VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities
By Linda Fox | December 10, 2020
The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More
News | Distribution
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