Social Media


What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
By Jill Menze | January 24, 2020
Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More
News | Online
beautiful destinations sustainable travel
Where does social media and sustainability collide?
By Marissa Trew - WiT  | January 10, 2020
At the VidCon Asia Summit, Jeremy Jauncey, CEO and founder of Beautiful Destinations, spoke about the pressure tourism organizations are under to embrace digital, the role of social media content... Read More
News | Online
wex-pratt-op-ed-next-decade-predictions
Predictions for the next decade of travel
By Jim Pratt - WEX  | December 17, 2019
WEX senior vice president Jim Pratt predicts rapid innovation will reshape the travel industry in the coming decade. Read More
From Our Partners | Technology
VIDEO: SnapTravel - Summit pitch Phocuswright Conference 2019
VIDEO: SnapTravel - Summit pitch Phocuswright Conference 2019
By PhocusWire | December 16, 2019
A consumer brand that has driven $100 million+ in hotel sales over messaging (SMS, Messenger, WhatsApp). Read More
Interview | Startups
nextplan vacation app
STARTUP STAGE: NextPlan wants to make custom vacation planning easy
By Steven Lerner | December 10, 2019
NextPlan is a platform that providers travelers with a personalized and customizable vacation itinerary. Read More
Interview | Startups
VIDEO: Personalization, the importance of data and privacy in travel
VIDEO: Personalization, the importance of data and privacy in travel
By Linda Fox | December 6, 2019
Developments in, as well as the challenges of, personalization in travel were up for discussion during an executive roundtable at the Phocuswright Conference 2019. Read More
News | Distribution
VIDEO: Questo - Summit pitch Phocuswright Conference 2019
VIDEO: Questo - Summit pitch Phocuswright Conference 2019
By PhocusWire | December 6, 2019
Gamified walking tours can be played any time by solving clues in order to discover cities and stories. Read More
Interview | Startups
VIDEO: Gamitee - Summit pitch Phocuswright Conference 2019
VIDEO: Gamitee - Summit pitch Phocuswright Conference 2019
By PhocusWire | December 5, 2019
This social solution for travel sites converts 5x better than the site baseline, translating to an increase of 10% in overall online sales. Read More
Interview | Startups
Hot 25 Startups 2020: SnapTravel
Hot 25 Startups 2020: SnapTravel
By PhocusWire | November 18, 2019
SnapTravel has developed an AI-powered chatbot that sources through thousands of hotels to find the best deals based on price, location, quality and overall value. Read More
Interview | Startups
Sounding Off: Reality checks for brand loyalty
Sounding Off: Reality checks for brand loyalty
By PhocusWire | November 8, 2019
Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More
Interview | Online
Sounding Off: Let's face it - Instagram isn't real
Sounding Off: Let's face it - Instagram isn't real
By PhocusWire | November 1, 2019
Travel companies also need to think about how responsibly they are behaving and the message they are sending to their traveling customers. Read More
Interview | Online
Curious where social media is going? The travel industry leads the way
Curious where social media is going? The travel industry leads the way
By Martin Stoll - Sparkloft Media.  | October 30, 2019
Travel and tourism has been leading content sharing well before the conception of today’s popular platforms; a consistent trend for years. Read More
Opinion | Online
sounding off reviews quality
Sounding Off: Reviews should be about quality, not quantity
By PhocusWire | October 18, 2019
The narrative around reviews has completely changed. It's no longer about volume but relevancy - something that is much harder to do. Read More
Interview | Online
WAF-15below
VIDEO: 15below on taking traveler communications to the next level
By Linda Fox | October 9, 2019
At the World Aviation Festival 2019, PhocusWire spoke wiht 15below on the challenges of airline communications, especially during disruption. Read More
News | Technology
What billions of GDS data signals tell us about traveler booking behavior
What billions of GDS data signals tell us about traveler booking behavior
By Robert Brown - Travelport  | October 7, 2019
The report investigates the six dominant traveler personas that make up global travel bookings – solo travelers, families, business travelers, couples, weekenders, and groups. Read More
From Our Partners | Online