Social Media


tripadvisor-safety-reviews
TripAdvisor adds safety features to reviews
By Linda Fox | May 15, 2019
TripAdvisor has added new features to the platform enabling travelers to find reviews that include information around safety-related incidents. Read More
News | Technology
What we’ve learned from tracking more than 280M online bookings
What we’ve learned from tracking more than 280M online bookings
By SaleCycle  | May 13, 2019
Over the past year, we have tracked more than 280 million online bookings and abandonments from their airline and travel clients. This is what we found out. Read More
From Our Partners | Online
Latin America part 1 overview
Latin America, part 1: Mobile, social drive travel forward despite lingering challenges
By Mitra Sorrells | May 6, 2019
For the first piece in our series on Latin America, we explore some of the region's characteristics impacting the travel industry. Read More
News | Online
email-marketing-transactions-travel-2
Transactional emails in travel: The good, the bad and the ugly
By Matt Harris - Dyspatch  | April 19, 2019
Once consumers have booked a trip, the likelihood of receiving a really bad transactional email at some point between booking and departure is far too high.  Read More
Opinion | Online
Tripoto brings in $3.7M to boost community and travel search platform
Tripoto brings in $3.7M to boost community and travel search platform
By Kevin May | April 18, 2019
The India-based travel community secured the round from Orchid India, Hornbill Orchid India Fund, Chiratae Ventures, 3one4 Capital and Lasmer NV. Read More
News | Online
Sojern opinion visual storytelling tips
Why travel marketers are embracing visual storytelling
By Stephen Taylor - Sojern  | April 11, 2019
Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More
Opinion | Online
marketing buzzwords in travel
Marketing buzzwords are powerful ... if you know the customer
By Matt Walker - LikeWhere  | April 10, 2019
"Local," "experience," "platform," "storytelling" - many words in travel marketing are ceasing to communicate value both internally and to the customer. Read More
Opinion | Online
VIDEO: How a gamification app can find a role in tourism
VIDEO: How a gamification app can find a role in tourism
By Kevin May | March 22, 2019
Gamification of tech services is not an entirely new concept in the travel industry but the capabilities of smartphones and their mobile networks has certainly improved the quality of some of the apps. Read More
News | Technology
Withlocals walks away with €8M to support peer-to-peer experiences service
Withlocals walks away with €8M to support peer-to-peer experiences service
By Kevin May | March 5, 2019
The Series B round was led by Keen Venture Partners and also saw participation from previous backer Inkef Capital, giving it around €16 million since 2013. Read More
News | Online
WeChat 2018 rankings Dragon Trail Interactive
Airlines, cruise lines see big gains in WeChat engagement
By Mitra Sorrells | February 28, 2019
According to a report from Dragon Trail Interactive, the top 10 airlines and cruise lines saw significant increases in WeChat activity in 2018. Read More
News | Online
sounding off 4 ad budgets
Sounding Off: Being able to shift ad budgets will please all in travel (except Google)
By PhocusWire | February 22, 2019
Travel brands will consider the rise of effective social media advertising as a welcome break from the stranglehold they often feel from the search engine giant. Read More
Interview | Online
China series part 3 startups
China, part 3: The state of the travel startup ecosystem
By Mitra Sorrells | February 19, 2019
William Bao Bean of SOSV, Lio Chen of Plug & Play and Margaret Feng of Ctrip's Oasis Lab talk to us about China's startup ecosystem. Read More
News | Startups
TourRadar marketing contest
TourRadar works with Google Zoo for unusual multi-continent tour contest
By Mitra Sorrells | February 18, 2019
TourRadar's "Tour the World" campaign, with help from Google Zoo, is intended to introduce a new audience to its services as an online travel agency for multiday tours. Read More
News | Distribution
TripAdvisor full year earnings 2018
TripAdvisor credits “reinvigorated” hotel segment, sees growth in experiences and restaurants during 2018
By Mitra Sorrells | February 13, 2019
TripAdvisor reports improved hotel segment profitability and growing experiences and restaurants for 2018 financial results. Read More
News | Online
China series part 1 overview
China, part 1: The big (and getting bigger) picture
By Mitra Sorrells | February 4, 2019
Travel brands and suppliers need to be aware that the Chinese travel market is not only growing - it is also changing. Read More
News | Online