Social Media

REPORT: Influencing and activating travelers as travel recovers
News / Online
REPORT: Influencing and activating travelers as travel recovers
By Hollis Thomases - PhocusWire | August 3, 2021
This exclusive report, produced by PhocusWire in association with TINT, examines what has come before and what comes next for travel brands as they utilize social to assist in their recovery efforts. Read More
Airlines must embrace tech to improve passenger experience
Opinion / Technology
Airlines must embrace tech to improve passenger experience
By Juan Hoyos - Cinq | July 30, 2021
How can airlines use technology to improve the overall customer journey as travelers take off in growing numbers? Here are three areas that airlines can focus on to improve the passenger... Read More
VIDEO: The Data Appeal Company - Launch pitch at Phocuswright Europe 2021
Interview / Technology
VIDEO: The Data Appeal Company - Launch pitch at Phocuswright Europe 2021
By PhocusWire | July 8, 2021
The company's Data Appeal Studio is a data-driven destination analysis platform based on location and experience intelligence. Read More
startup-stage-luxury-travel-hackers
Interview / Startups
STARTUP STAGE: Luxury Travel Hackers makes dream trips for millennials on social media
By Linda Fox | June 28, 2021
Founded by former film and television producer Gary Kohn, Luxury Travel Hackers wants to provide a one-click booking experience to users. The startup has landed early-stage funding led by a former CEO... Read More
travelport-trust-study
News / Online
Travel industry must fix “trust gaps” as it restarts
By Mitra Sorrells | June 24, 2021
Based on a results of a survey of 11,000 consumers, Travelport says the pandemic has created a “once-in-a-lifetime” opportunity for the travel industry to regain travelers’ trust. Read More
Ixigo does its bit to get Indians vaccinated, integrates jab finder into app
News / Online
Ixigo does its bit to get Indians vaccinated, integrates jab finder into app
By Kevin May | June 16, 2021
The country has suffered greatly in recent months from a variant of the COVID-19 virus known as Delta, triggering what is hoped will be a rapid acceleration of its vaccination program. Read More
Vrbo and Airbnb unite to crack down on party houses
News / Online
Vrbo and Airbnb unite to crack down on party houses
By Kevin May | June 11, 2021
The two giants of the short-term rental world have decided to come together to try and address a specific element of the problem, when repeat offenders get delisted on one platform and then materialize... Read More
netomi-customer-service-opinion
Opinion / Online
Hello? Is anybody there? Travel companies are often ignoring customers
By Can Ozdoruk - Netomi | June 2, 2021
A new report from Netomi finds travel companies are failing to meet the demands of the modern traveler and are at risk of losing revenue and loyalty as a result.  Read More
phocuswire-pulse-social-media-influencers-travel-mindset
News / Online
VIDEO: What's next for travel influencers?
By PhocusWire | May 12, 2021
Speaking during PhocusWire Pulse: A New Age For Social Media, Travel Mindset’s Jade Broadus discussed how influencers fit into travel marketing strategies as travel resumes. Read More
hopper-paid-social
News / Online
VIDEO: How to acquire customers through paid social media campaigns
By PhocusWire | May 11, 2021
PhocusWire spoke to Makoto Rheault-Kihara, Hopper's head of acquisition, about the valuable user insight it gleans from its paid social campaigns Read More
live-shopping-travel-retail-local-purse
News / Online
VIDEO: Why live video shopping is the future of travel retail
By PhocusWire | May 10, 2021
Speaking during PhocusWire Pulse: A New Age For Social Media, Local Purse co-founder Lola Akinmade Åkerström discussed the live video shopping experience and why it’s “the future of retail.” Read More
How I Got Here, episode 63 - Noah Brodsky of Travel + Leisure
Interview / Online
How I Got Here, episode 63 - Noah Brodsky of Travel + Leisure
By PhocusWire | May 6, 2021
The formation of Travel + Leisure Co. in January this year marked an important milestone in the career trajectory of president of the Travel + Leisure Group, Noah Brodsky, as he explains to David Litwak... Read More
VIDEO: Capturing the social zeitgeist with Clubhouse for travel
News / Online
VIDEO: Capturing the social zeitgeist with Clubhouse for travel
By PhocusWire | May 5, 2021
The audio-only meeting and discussion app has only been in the market since March 2020 but has since ignited speculation ranging from it being a podcast-killer to the future of customer engagement and... Read More
VIDEO: TikTok on next-generation travel marketing on social media
News / Online
VIDEO: TikTok on next-generation travel marketing on social media
By PhocusWire | May 3, 2021
Speaking at PhocusWire Pulse: A New Age For Social Media, TikTok brand partnerships lead for travel Hannah Bennett explains why TikTok is an ecosystem ripe for marketers to exploit. Read More
VIDEO: Brian Solis on a new age for customer engagement in travel
News / Online
VIDEO: Brian Solis on a new age for customer engagement in travel
By PhocusWire | April 28, 2021
He shares his perspective on the evolution of social media and the development of new tactics and, more importantly, requirements around customer engagement. Read More