Social Media


sparkloft social media coronavirus
Denial, unease, panic - how social media sentiments have shifted during coronavirus
By Jill Menze | April 1, 2020
As the COVID-19 coronavirus outbreak unfolds, Sparkloft Media finds social media users are increasingly expressing concern over the crisis. Read More
News | Online
Keeping communication channels open is critical for airlines during a crisis
Keeping communication channels open is critical for airlines during a crisis
By Linda Fox | March 23, 2020
15below CEO Nicholas Key discusses the role technology is playing in real-time communications with passengers, lessons learned from previous experiences and the need to meet customer expectations... Read More
News | Technology
Sounding Off: All that talk about being brilliant communicators should be real
Sounding Off: All that talk about being brilliant communicators should be real
Now that marketing is all over the place for a few months, communications has to be the channel that travel brands focus their efforts on. Read More
Interview | Online
my method santa barbara
My Method... How Visit Santa Barbara changed the DMO influencer game
By Alex Goodwin - Sparkloft Media  | March 10, 2020
For Visit Santa Barbara, Sparkloft Media was able to secure strong influencer partners and social representation - without the time-consuming, costly efforts of proactively searching for appropriate... Read More
News | Online
Connect with Gen Z travelers in a disruptive world
Connect with Gen Z travelers in a disruptive world
By Facebook Business  | February 28, 2020
Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More
From Our Partners | Online
A realist’s take on travel advertising in 2020
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi  | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
Opinion | Online
Stand out with creative to win with today’s travel consumers
Stand out with creative to win with today’s travel consumers
By Facebook Business  | February 18, 2020
As machine learning becomes increasingly sophisticated at finding relevant travelers throughout the journey, it’s now more important than ever for advertisers to invest in creative that captures... Read More
From Our Partners | Online
easemytrip-whatsapp-flights
EaseMyTrip brings flight bookings to WhatsApp
By Linda Fox | January 28, 2020
Communications platforms such as WhatsApp are mostly used for customer service in travel but EaseMyTrip is enabling flight booking. Read More
News | Distribution
What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
By Jill Menze | January 24, 2020
Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More
News | Online
beautiful destinations sustainable travel
Where does social media and sustainability collide?
By Marissa Trew - WiT  | January 10, 2020
At the VidCon Asia Summit, Jeremy Jauncey, CEO and founder of Beautiful Destinations, spoke about the pressure tourism organizations are under to embrace digital, the role of social media content... Read More
News | Online
wex-pratt-op-ed-next-decade-predictions
Predictions for the next decade of travel
By Jim Pratt - WEX  | December 17, 2019
WEX senior vice president Jim Pratt predicts rapid innovation will reshape the travel industry in the coming decade. Read More
From Our Partners | Technology
VIDEO: SnapTravel - Summit pitch Phocuswright Conference 2019
VIDEO: SnapTravel - Summit pitch Phocuswright Conference 2019
By PhocusWire | December 16, 2019
A consumer brand that has driven $100 million+ in hotel sales over messaging (SMS, Messenger, WhatsApp). Read More
Interview | Startups
nextplan vacation app
STARTUP STAGE: NextPlan wants to make custom vacation planning easy
By Steven Lerner | December 10, 2019
NextPlan is a platform that providers travelers with a personalized and customizable vacation itinerary. Read More
Interview | Startups
VIDEO: Personalization, the importance of data and privacy in travel
VIDEO: Personalization, the importance of data and privacy in travel
By Linda Fox | December 6, 2019
Developments in, as well as the challenges of, personalization in travel were up for discussion during an executive roundtable at the Phocuswright Conference 2019. Read More
News | Distribution
VIDEO: Questo - Summit pitch Phocuswright Conference 2019
VIDEO: Questo - Summit pitch Phocuswright Conference 2019
By PhocusWire | December 6, 2019
Gamified walking tours can be played any time by solving clues in order to discover cities and stories. Read More
Interview | Startups
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