Social Media

Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More

At the VidCon Asia Summit, Jeremy Jauncey, CEO and founder of Beautiful Destinations, spoke about the pressure tourism organizations are under to embrace digital, the role of social media content... Read More

WEX senior vice president Jim Pratt predicts rapid innovation will reshape the travel industry in the coming decade. Read More

A consumer brand that has driven $100 million+ in hotel sales over messaging (SMS, Messenger, WhatsApp). Read More

NextPlan is a platform that providers travelers with a personalized and customizable vacation itinerary. Read More

Developments in, as well as the challenges of, personalization in travel were up for discussion during an executive roundtable at the Phocuswright Conference 2019. Read More

Gamified walking tours can be played any time by solving clues in order to discover cities and stories. Read More

This social solution for travel sites converts 5x better than the site baseline, translating to an increase of 10% in overall online sales. Read More

SnapTravel has developed an AI-powered chatbot that sources through thousands of hotels to find the best deals based on price, location, quality and overall value. Read More

Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More

Travel companies also need to think about how responsibly they are behaving and the message they are sending to their traveling customers. Read More

Travel and tourism has been leading content sharing well before the conception of today’s popular platforms; a consistent trend for years. Read More

The narrative around reviews has completely changed. It's no longer about volume but relevancy - something that is much harder to do. Read More

At the World Aviation Festival 2019, PhocusWire spoke wiht 15below on the challenges of airline communications, especially during disruption. Read More

The report investigates the six dominant traveler personas that make up global travel bookings – solo travelers, families, business travelers, couples, weekenders, and groups. Read More