Social Media


Kaizen report marketing content
Interactive content most effective marketing tool for travel brands
By Mitra Sorrells | October 19, 2018
Travel brands looking to maximize their search engine optimization strategy should focus on creating interactive content since it ranks higher than all other forms of content for URL ratings, social... Read More
News | Online
VIDEO: Flytographer on the marriage between the Instagram generation and activities
VIDEO: Flytographer on the marriage between the Instagram generation and activities
By Kevin May | October 11, 2018
There are some travel businesses that wouldn't have had the opportunity to exist less than a decade ago, such is the impact that technology and social behavior has had on the industry. Read More
News | Online
What is next with WeChat marketing for travel brands?
What is next with WeChat marketing for travel brands?
By Sienna Parulis-Cook - Dragon Trail Interactive | October 9, 2018
Anyone who’s even scratched the surface of marketing to China will know that the mobile app and social media platform WeChat, with its 1+ billion monthly active users, is the place to be. Read More
From Our Partners | Online
TripAdvisor's new focus on social has hurdles to overcome
TripAdvisor's new focus on social has hurdles to overcome
By Jamie Biesiada - Travel Weekly | October 1, 2018
TripAdvisor will introduce a social media-like component to its website positions - but it is the beginning of an uphill battle to win consumers away from Facebook and other platforms, analysts caution. Read More
News | Online
tripadvisor plots social network
TripAdvisor plots social network, goes all-in on personalization
By Jill Menze | September 18, 2018
TripAdvisor is betting big on social media with the launch of “the new TripAdvisor” - a revamp of the platform that allows users to connect with fellow travelers as well as brands, publishers and... Read More
News | Online
Offline part 2 agency technology
Back in the offline world, part 2: Travel agency technology
By Mitra Sorrells | September 10, 2018
For part two in this month’s series on the offline travel market, we look at the technology that is supporting the work of traditional agents and how it has evolved over the years.   Read More
News | Technology
Travello gets $5M round to push Bluetee marketing tech and expand
Travello gets $5M round to push Bluetee marketing tech and expand
By Kevin May | August 28, 2018
It's been a long time since a travel social network has caught some attention - but Travello has done so with a $5 million fund-raise. Read More
News | Startups
dmo facebook advertising
User-generated content not top of mind for DMOs on Facebook
By Jill Menze | August 22, 2018
State destination marketing organizations in the United States are slow to adopt user-generated content in their Facebook advertising, with the majority relying on stock imagery in posts. Read More
News | Online
melia-international-bluetooth-bracelets
Melia trials guest wristbands for locks and payments at resorts
By Linda Fox | August 2, 2018
Melia International Hotels is trialling wristbands making payment easy for guests at a number of resort hotels in Magaluf in Majorca. Read More
News | Technology
tripadvisor hospitality sector report
Online reputation, bookings top of mind for travel business owners
By Jill Menze | July 26, 2018
Travel businesses are overwhelmingly concerned about their online reputations, as well as how well they’re equipped to meet a mobile audience, a new study from TripAdvisor shows. Read More
News | Online
Customer experience part 3 airports
Reimagining customer experience, part 3: Airport innovations
By Mitra Sorrells | July 23, 2018
For part three we take a look inside airport terminals where a variety of innovative work is being done to improve and ease the process of air travel.  Read More
News | Technology
STARTUP STAGE: Swayy helps hotels manage influencer campaigns at scale
STARTUP STAGE: Swayy helps hotels manage influencer campaigns at scale
By Jill Menze | July 23, 2018
Swayy is a tool for hotels to find, book and maintain relationships with social media influencers. It matches hotels with pre-vetted, relevant influencers, and Swayy’s closed-loop system allows both... Read More
Interview | Startups
Fever experience platform raises $20M, sees blend between tourist and local
Fever experience platform raises $20M, sees blend between tourist and local
By Kevin May | July 9, 2018
City experience platform Fever has raised $20 million in Series C funding, as it looks to expand the business into new cities in Europe and North America. Read More
News | Online
airline app customer service
How airlines can improve customer service via their apps
By Jill Menze | June 29, 2018
Consumers primarily communicate via social networks and messaging apps on their mobile devices, which means airlines should be utilizing those channels to offer customer support. But how many have an... Read More
News | Technology
WeChat marketing for travel
Q&A: How brands are using WeChat to attract travelers
By Mitra Sorrells | June 27, 2018
Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More
News | Online