Social Media

As the COVID-19 coronavirus outbreak unfolds, Sparkloft Media finds social media users are increasingly expressing concern over the crisis. Read More

15below CEO Nicholas Key discusses the role technology is playing in real-time communications with passengers, lessons learned from previous experiences and the need to meet customer expectations... Read More

Now that marketing is all over the place for a few months, communications has to be the channel that travel brands focus their efforts on. Read More

For Visit Santa Barbara, Sparkloft Media was able to secure strong influencer partners and social representation - without the time-consuming, costly efforts of proactively searching for appropriate... Read More

Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More

As machine learning becomes increasingly sophisticated at finding relevant travelers throughout the journey, it’s now more important than ever for advertisers to invest in creative that captures... Read More

Communications platforms such as WhatsApp are mostly used for customer service in travel but EaseMyTrip is enabling flight booking. Read More

Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More

At the VidCon Asia Summit, Jeremy Jauncey, CEO and founder of Beautiful Destinations, spoke about the pressure tourism organizations are under to embrace digital, the role of social media content... Read More

WEX senior vice president Jim Pratt predicts rapid innovation will reshape the travel industry in the coming decade. Read More

A consumer brand that has driven $100 million+ in hotel sales over messaging (SMS, Messenger, WhatsApp). Read More

NextPlan is a platform that providers travelers with a personalized and customizable vacation itinerary. Read More

Developments in, as well as the challenges of, personalization in travel were up for discussion during an executive roundtable at the Phocuswright Conference 2019. Read More

Gamified walking tours can be played any time by solving clues in order to discover cities and stories. Read More