Social Media


WEBINAR REPLAY! Why social media holds the key to recovery for luxury hospitality
WEBINAR REPLAY! Why social media holds the key to recovery for luxury hospitality
By PhocusWire | September 17, 2020
While enough has been spoken about what hotels need to do in communicating on social media, the real challenge would lie in converting these communications into bookings and building trust with the... Read More
News
airline-passenger-experience
Airlines can address other passenger frustrations as they work to rebuild confidence
By Linda Fox | September 8, 2020
Data analyzed by Lufthansa Innovation Hub's TNMT platform identifies major issues in the passenger experience. Read More
News | Technology
VIDEO: Prontopia - Summit pitch at Phocuswright Europe 2020
VIDEO: Prontopia - Summit pitch at Phocuswright Europe 2020
By PhocusWire | September 5, 2020
Prontopia supports city resilience with a platform that makes travel stress free, and helps seniors live safely at home. Read More
Interview | Online
How attractions can use AI to boost local tourism
How attractions can use AI to boost local tourism
By Don White - Satisfi Labs | September 4, 2020
Here's how three areas of the local tourism experience will be impacted by technology optimized for the COVID-19 world. Read More
Opinion | Technology
InPhocus, episode 21 - Travel inspiration for those stuck on the couch
InPhocus, episode 21 - Travel inspiration for those stuck on the couch
By PhocusWire | August 28, 2020
In this week's episode of InPhocus we find out how a publisher had to rethink his world of travel media for a readership that cannot travel any time soon. Read More
News | Online
VIDEO: New Reality With... Elliott Ferguson of Destination D.C.
VIDEO: New Reality With... Elliott Ferguson of Destination D.C.
By PhocusWire | August 26, 2020
The next guest on the New Reality With... series is Elliott Ferguson, CEO of Destination D.C, one of the most high-profile destination and tourism organizations in the world. Read More
News | Online
How-i-got-here-travis-katz-trip-com-2
How I Got Here, episode 38 - Travis Katz of Trip.com
By PhocusWire | August 20, 2020
Travis Katz brought Gogobot through a crowded field of social trip planning sites to an eventual sale to one of the biggest names in online travel. He tells the story to Mozio's David Litwak and Kevin... Read More
Interview | Online
Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience
Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience
By PhocusWire | August 7, 2020
The travel experience is going to be disruptive (health checks) or weird (everyone wearing masks) for a while so ensuring the message does not ignore those facts will be beneficial in the... Read More
Interview | Online
Sojern-virtual-connections
Virtual connections: Building relationships with travelers to generate future demand
By Chris Blaine - Sojern | August 6, 2020
In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More
Opinion | Online
travel marketers diversity
Beyond “vanity metrics”: Why travel marketers need to diversify influencer campaigns
By Jill Menze | July 16, 2020
Diversity in travel influencer marketing has been a problem since the beginning. Here's how brands can fix it. Read More
News | Online
RedAwning sells Blizzard marketing and web services unit to Beyond Pricing
RedAwning sells Blizzard marketing and web services unit to Beyond Pricing
By Kevin May | June 29, 2020
Blizzard is a specialist in web hosting, website design, paid search and email marketing for vacation rental companies. It will retain the brand name it has operated under for 23 years. Read More
News | Online
How travel brands can communicate, establish trust and build loyalty in a crisis
How travel brands can communicate, establish trust and build loyalty in a crisis
By Kevin May | June 29, 2020
PhocusWire spoke to Salesforce about how the company helped many of its customers through the COVID-19 outbreak and what lessons should be noted by those looking to be better prepared for disruption of... Read More
From Our Partners | Online
black-travel-alliance-launch
Black Travel Alliance urges travel companies to address Black representation in the industry
By Linda Fox | June 17, 2020
The group of Black travel content creators is asking the travel industry to publicize metrics on Black representation. Read More
News | Distribution
Travel brands encouraged to speak out, take action on racial diversity
Travel brands encouraged to speak out, take action on racial diversity
By Jill Menze | June 15, 2020
Panelists at a BAME Women in Travel event say travel brands need to take stock of their internal and external efforts around diversity and inclusion. Read More
News | Online
culture-trip-lonely-planet-advertising
Culture Trip and Lonely Planet unite, give advertisers access to combined audience
By Linda Fox | June 11, 2020
Culture Trip and Lonely Planet launch Travel Reborn, a commercial partnership giving advertisers access to their combined audience. Read More
News | Distribution
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