Social Media


RedAwning sells Blizzard marketing and web services unit to Beyond Pricing
RedAwning sells Blizzard marketing and web services unit to Beyond Pricing
By Kevin May | June 29, 2020
Blizzard is a specialist in web hosting, website design, paid search and email marketing for vacation rental companies. It will retain the brand name it has operated under for 23 years. Read More
News | Online
How travel brands can communicate, establish trust and build loyalty in a crisis
How travel brands can communicate, establish trust and build loyalty in a crisis
By Kevin May | June 29, 2020
PhocusWire spoke to Salesforce about how the company helped many of its customers through the COVID-19 outbreak and what lessons should be noted by those looking to be better prepared for disruption of... Read More
From Our Partners | Online
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Black Travel Alliance urges travel companies to address Black representation in the industry
By Linda Fox | June 17, 2020
The group of Black travel content creators is asking the travel industry to publicize metrics on Black representation. Read More
News | Distribution
Travel brands encouraged to speak out, take action on racial diversity
Travel brands encouraged to speak out, take action on racial diversity
By Jill Menze | June 15, 2020
Panelists at a BAME Women in Travel event say travel brands need to take stock of their internal and external efforts around diversity and inclusion. Read More
News | Online
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Culture Trip and Lonely Planet unite, give advertisers access to combined audience
By Linda Fox | June 11, 2020
Culture Trip and Lonely Planet launch Travel Reborn, a commercial partnership giving advertisers access to their combined audience. Read More
News | Distribution
How tourism marketers can boost content visibility
How tourism marketers can boost content visibility
By Rachel-Jean Firchau - Nativo | June 1, 2020
Here's how DMOs can implement holistic content strategies that go beyond their owned websites to better connect with travelers looking for safe, local getaways. Read More
News | Online
Traveling festival fans hopeful of swift return but only if free web cancelations available
Traveling festival fans hopeful of swift return but only if free web cancelations available
By Kevin May | May 28, 2020
A survey of 110,000 festival-goers from countries such as the U.K., France and Germany found that over eight out of ten (82%) would feel confident attending an event within one to six months of... Read More
News | Online
Destination X - Reopening for tourism after coronavirus
Destination X - Reopening for tourism after coronavirus
By PhocusWire | May 19, 2020
How to reopen for tourism after the coronavirus outbreak is tricky, with concerns around social distancing - to name just one element - added to an existing visitor strategy. Read More
News | Technology
Without travel, is there room for influencer marketing?
Without travel, is there room for influencer marketing?
By Jill Menze | May 1, 2020
The COVID-19 crisis has not only brought the physical act of traveling to a halt – but it’s also stopped travel brands from distributing marketing dollars in the same ways they did prior to... Read More
News | Online
Amid travel slowdown, consumers remain frustrated on social media
Amid travel slowdown, consumers remain frustrated on social media
By Jill Menze | April 29, 2020
According to a report from Sparkloft Media, COVID-19-related conversations on social media have fallen, though consumers are still anxious about the crisis. Read More
News | Online
Sounding Off: The right strategy can alter a brand's course
Sounding Off: The right strategy can alter a brand's course
By PhocusWire | April 17, 2020
A critical element for Airbnb will be how it demonstrates to its hosts that they are still special and are not just the supply chain in the same way that property owners are for countless other... Read More
Interview | Online
Luxury rental brand Stay Alfred suspends operations, closes social channels
Luxury rental brand Stay Alfred suspends operations, closes social channels
By Kevin May | April 17, 2020
The U.S.-based high-end property platform initially suspended operations at the beginning of April, as the coronavirus outbreak took a firm grip on cities across the country and travelers were urged to... Read More
News | Online
Sounding Off: Google won't change - it'll need its biggest customers post-coronavirus
Sounding Off: Google won't change - it'll need its biggest customers post-coronavirus
By PhocusWire | April 10, 2020
It takes a very upbeat type of industry figure to think that Google will be remotely interested in helping out those that do not have the ability to quickly flood its coffers with marketing dollars... Read More
Interview | Online
sparkloft social media coronavirus
Denial, unease, panic - how social media sentiments have shifted during coronavirus
By Jill Menze | April 1, 2020
As the COVID-19 coronavirus outbreak unfolds, Sparkloft Media finds social media users are increasingly expressing concern over the crisis. Read More
News | Online
Keeping communication channels open is critical for airlines during a crisis
Keeping communication channels open is critical for airlines during a crisis
By Linda Fox | March 23, 2020
15below CEO Nicholas Key discusses the role technology is playing in real-time communications with passengers, lessons learned from previous experiences and the need to meet customer expectations... Read More
News | Technology
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