Social Media

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News / Online
Travel marketers still seeking higher TikTok profiles
By Derek Catron | March 23, 2023
Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings.   Read More
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News / Online
Steller acquires influencer marketing company Travel Mindset
By Kathryn Walson | March 23, 2023
Steller, founded in 2014 and based outside Seattle, says it is capitalizing on the growing role of influencers in travel. Read More
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Interview / Startups
STARTUP STAGE: Jerne connects travel companies with social media creators
By Kathryn Walson | March 20, 2023
Jerne is an SaaS platform for creators and experience providers to manage their relationships, navigate commercial agreements and track affiliate sales and marketing ROI. Read More
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News / Online
Influencers and social commerce in travel
By Robert Cole - Phocuswright | March 17, 2023
An in-depth Phocuswright report looks at how social marketing has evolved, how consumers interact with brands and nuanced differences for travel. Read More
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News / Online
Tripadvisor CMO talks travel marketing, membership, video
By Linda Fox | March 16, 2023
Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing. Read More
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News / Online
VisitBritain seeks more bookings with £10 million campaign
By Derek Catron | February 28, 2023
VisitBritain’s latest inbound tourism forecast shows continued strong recovery in overseas visitor spending.  Read More
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Opinion / Online
From AI to Google: 5 truths for travel marketers in 2023
By Jared Alster - Dune7 | February 8, 2023
Generative AI can be a friend - or a foe - and don't look for Google to be unseated as the top search engine for travelers. Read More
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News / Online
Top global consumer trends and what they mean for travel
By Linda Fox | January 17, 2023
Euromonitor's new report, Top 10 Global Consumer Trends for 2023, is out today and provides insights travel companies can use to tap into these behaviors. Read More
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From Our Partners / Online
Video: Meta on how travel brands can use Facebook, Instagram and WhatsApp
By PhocusWire | December 15, 2022
Meta's director and travel industry manager, Sanjay Bhatia, offers tips for travel brands on how to create relationships with customers through social media. Read More
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News / Online
Energy costs seen as biggest challenge for European hotels
By Linda Fox | December 9, 2022
The European Accommodation Barometer 2022, carried out by Statista, reveals that 80% of hoteliers rate the energy crisis as their biggest concern across all 10 countries in the report. Read More
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News / Online
Forbes Travel Guide partners with Jerne for influencer marketing
By Kathryn Walson | December 5, 2022
The integrated partnership grants FTG’s 2,000 hotels, restaurants and spas access to Jerne’s technology that facilitates relationships with influencers and creators. Read More
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News / Online
Snapchat, Meta share how to use social media to engage travelers
By PhocusWire | December 2, 2022
During a panel at The Phocuswright Conference, participants discuss why AR and influencers are key for travel brands’ social media strategies. Read More
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Interview / Startups
Video: @Hotel - Phocuswright Conference Launch innovator
By PhocusWire | November 30, 2022
 @Hotel is a hotel booking platform for Instagram from Tripscout. Read More
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News / Online
5 things to know about U.S. travel shopping and booking behavior
By Phocuswright Research | October 31, 2022
In 2021, the U.S. travel industry finally showed signs of life again, and shoppers turned away from pandemic-era considerations, focusing more on travel style and budget-related concerns.  Read More
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News / Technology
Pace of innovation set to pick up in travel, but fraud worries grow
By Alfred Siew - WiT | October 19, 2022
Panelists at WiT Singapore discuss innovation around trip planning while also sharing concerns about fraud in the digital realm. Read More