Social Media

Lonely Planet axes legendary Thorn Tree travel community
News / Online
Lonely Planet axes legendary Thorn Tree travel community
By Kevin May | September 27, 2021
The site was created in 1996 as a mechanism for travelers to share recommendations and discuss destinations and services ahead of, during and after their trips. Read More
VIDEO: New audiences and where to spend your travel marketing budget
News / Online
VIDEO: New audiences and where to spend your travel marketing budget
By PhocusWire | September 21, 2021
Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More
Q&A: Klook on taking risks, collaboration and new trends
News / Online
Q&A: Klook on taking risks, collaboration and new trends
By Mitra Sorrells | September 20, 2021
As Klook marks seven years since its launch, chief commercial officer Wilfred Fan shares the company's COVD recovery strategy and future plans. Read More
VIDEO: A hotelier’s approach to digital marketing
News / Online
VIDEO: A hotelier’s approach to digital marketing
By PhocusWire | September 9, 2021
Speaking during PhocusWire Pulse, Red Carnation Hotel Collection global marketing director Victoria Murden explained how her team is adapting strategies as it plans for the future. Read More
Gen Z travelers are a breed of their own - so take note
News / Online
Gen Z travelers are a breed of their own - so take note
By Phocuswright Research | September 6, 2021
On the surface, Gen Z appears like a less opportune, near-term audience - they earn less, are more price-sensitive, and travel is not currently as important to them as for other generations. Read More
REPORT: Influencing and activating travelers as travel recovers
From Our Partners / Online
REPORT: Influencing and activating travelers as travel recovers
By Hollis Thomases - PhocusWire | August 25, 2021
This exclusive report, produced by PhocusWire in association with TINT, examines what has come before and what comes next for travel brands as they utilize social to assist in their recovery efforts. Read More
Former Orbitz, Vacasa execs invest in group travel planning platform TrovaTrip
News / Online
Former Orbitz, Vacasa execs invest in group travel planning platform TrovaTrip
By Jill Menze | August 19, 2021
Portland-based TrovaTrip, which enables influencers and experts to host group trips, has raised $5 million in funding. Read More
Airlines must embrace tech to improve passenger experience
Opinion / Technology
Airlines must embrace tech to improve passenger experience
By Juan Hoyos - Cinq | July 30, 2021
How can airlines use technology to improve the overall customer journey as travelers take off in growing numbers? Here are three areas that airlines can focus on to improve the passenger... Read More
VIDEO: The Data Appeal Company - Launch pitch at Phocuswright Europe 2021
Interview / Technology
VIDEO: The Data Appeal Company - Launch pitch at Phocuswright Europe 2021
By PhocusWire | July 8, 2021
The company's Data Appeal Studio is a data-driven destination analysis platform based on location and experience intelligence. Read More
startup-stage-luxury-travel-hackers
Interview / Startups
STARTUP STAGE: Luxury Travel Hackers makes dream trips for millennials on social media
By Linda Fox | June 28, 2021
Founded by former film and television producer Gary Kohn, Luxury Travel Hackers wants to provide a one-click booking experience to users. The startup has landed early-stage funding led by a former CEO... Read More
travelport-trust-study
News / Online
Travel industry must fix “trust gaps” as it restarts
By Mitra Sorrells | June 24, 2021
Based on a results of a survey of 11,000 consumers, Travelport says the pandemic has created a “once-in-a-lifetime” opportunity for the travel industry to regain travelers’ trust. Read More
Ixigo does its bit to get Indians vaccinated, integrates jab finder into app
News / Online
Ixigo does its bit to get Indians vaccinated, integrates jab finder into app
By Kevin May | June 16, 2021
The country has suffered greatly in recent months from a variant of the COVID-19 virus known as Delta, triggering what is hoped will be a rapid acceleration of its vaccination program. Read More
Vrbo and Airbnb unite to crack down on party houses
News / Online
Vrbo and Airbnb unite to crack down on party houses
By Kevin May | June 11, 2021
The two giants of the short-term rental world have decided to come together to try and address a specific element of the problem, when repeat offenders get delisted on one platform and then materialize... Read More
netomi-customer-service-opinion
Opinion / Online
Hello? Is anybody there? Travel companies are often ignoring customers
By Can Ozdoruk - Netomi | June 2, 2021
A new report from Netomi finds travel companies are failing to meet the demands of the modern traveler and are at risk of losing revenue and loyalty as a result.  Read More
phocuswire-pulse-social-media-influencers-travel-mindset
News / Online
VIDEO: What's next for travel influencers?
By PhocusWire | May 12, 2021
Speaking during PhocusWire Pulse: A New Age For Social Media, Travel Mindset’s Jade Broadus discussed how influencers fit into travel marketing strategies as travel resumes. Read More