Social Media


Sounding Off: Reality checks for brand loyalty
Sounding Off: Reality checks for brand loyalty
By PhocusWire | November 8, 2019
Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More
Interview | Online
Sounding Off: Let's face it - Instagram isn't real
Sounding Off: Let's face it - Instagram isn't real
By PhocusWire | November 1, 2019
Travel companies also need to think about how responsibly they are behaving and the message they are sending to their traveling customers. Read More
Interview | Online
Curious where social media is going? The travel industry leads the way
Curious where social media is going? The travel industry leads the way
By Martin Stoll - Sparkloft Media.  | October 30, 2019
Travel and tourism has been leading content sharing well before the conception of today’s popular platforms; a consistent trend for years. Read More
Opinion | Online
sounding off reviews quality
Sounding Off: Reviews should be about quality, not quantity
By PhocusWire | October 18, 2019
The narrative around reviews has completely changed. It's no longer about volume but relevancy - something that is much harder to do. Read More
Interview | Online
WAF-15below
VIDEO: 15below on taking traveler communications to the next level
By Linda Fox | October 9, 2019
At the World Aviation Festival 2019, PhocusWire spoke wiht 15below on the challenges of airline communications, especially during disruption. Read More
News | Technology
What billions of GDS data signals tell us about traveler booking behavior
What billions of GDS data signals tell us about traveler booking behavior
By Robert Brown - Travelport  | October 7, 2019
The report investigates the six dominant traveler personas that make up global travel bookings – solo travelers, families, business travelers, couples, weekenders, and groups. Read More
From Our Partners | Online
airbaltic-waf19-distribution
VIDEO: AirBaltic on NDC, Blockchain and other emerging tech
By Linda Fox | October 4, 2019
PhocusWire talked to airBaltic boss Martin Gauss about emerging tech, NDC and wider distribution challenges at the World Aviation Festival 2019. Read More
News | Distribution
TripAdvisor axes tickets to whale and dolphin parks
TripAdvisor axes tickets to whale and dolphin parks
By Kevin May | October 2, 2019
TripAdvisor says attractions currently on sale on the site and subsidiary Viator that are found to breach the new rules will be removed over the next few months. Read More
News | Online
Taking the "D" out of DMO: How Pinterest widens opportunities for marketers
Taking the "D" out of DMO: How Pinterest widens opportunities for marketers
By Jill Menze | September 27, 2019
For destination marketing organizations, Pinterest offers an effective way to reach travelers in the discovery and inspiration phases. Read More
News | Online
Sojern DMO co-op program
Sojern launches co-op marketing program for DMOs and local businesses
By Mitra Sorrells | September 19, 2019
Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More
News | Online
VIDEO: Air New Zealand on using a destination to ride the marketing wave
VIDEO: Air New Zealand on using a destination to ride the marketing wave
By Kevin May | September 19, 2019
The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More
News | Online
What’s good for millennial travelers is good for all generations
What’s good for millennial travelers is good for all generations
By Matt Walker - LikeWhere  | September 18, 2019
The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts.  Read More
Opinion | Online
travelport-digital-traveler-2019
Trust and finding the right option are top traveler frustrations online
By Linda Fox | September 17, 2019
Trust issues and lengthy search processes are the top frustrations for travelers in Travelport's Global Digital Traveler study. Read More
News | Technology
Air-France-KLM-digital-social-media
VIDEO: Air France KLM on sales across social, China and being where customers are
By Linda Fox | September 16, 2019
PhocusWire spoke to Air France-KLM vice president of digital strategy Guido van Til about the social media strategy across the airlines and staying on top of digital developments. Read More
News | Distribution
Destination marketing, part 2: Opportunities in search and social
Destination marketing, part 2: Opportunities in search and social
By Mitra Sorrells | September 16, 2019
Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More
News | Technology