Customer Relationship Management


VIDEO: Capturing the social zeitgeist with Clubhouse for travel
VIDEO: Capturing the social zeitgeist with Clubhouse for travel
By PhocusWire | May 5, 2021
The audio-only meeting and discussion app has only been in the market since March 2020 but has since ignited speculation ranging from it being a podcast-killer to the future of customer engagement and... Read More
News | Online
VIDEO: Brian Solis on a new age for customer engagement in travel
VIDEO: Brian Solis on a new age for customer engagement in travel
By PhocusWire | April 28, 2021
He shares his perspective on the evolution of social media and the development of new tactics and, more importantly, requirements around customer engagement. Read More
News | Online
Here's why to review your travel and spend policy now
Here's why to review your travel and spend policy now
By TripActions | April 26, 2021
Companies must build in more flexibility to accommodate quick pivots, as well as incorporate more nuanced controls to allow for more focused approvals and more streamlined processes. Read More
From Our Partners | Technology
How I Got Here, episode 61 - Juan de Antonio of Cabify
How I Got Here, episode 61 - Juan de Antonio of Cabify
By PhocusWire | April 22, 2021
Cabify has grown alongside its high-profile peers in ride-hailing by doing things differently and making strategic moves to ensure it remains popular for both investment funds and users, Juan de Antonio... Read More
Interview | Online
Personalization will power the next era of hospitality
Personalization will power the next era of hospitality
By Rod Jimenez - SHR | April 16, 2021
After a year of dreaming about travel, guests will return to hotels with high expectations and hoteliers can't miss the opportunity to provide exceptional guest experiences. Read More
Opinion | Technology
Sabre sells Trams to Tres Technologies
Sabre sells Trams to Tres Technologies
By Jamie Biesiada - Travel Weekly | April 15, 2021
Tres provides CRM and back-office systems to travel agencies and was founded by Lee Rosen, who founded Trams and eventually sold it to Sabre. Read More
News | Technology
How tourism organizations can refresh their post-pandemic data strategy
How tourism organizations can refresh their post-pandemic data strategy
By Piyush Shrivastava - Adara | April 14, 2021
Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed. Read More
Opinion | Technology
Vrbo puts new emphasis on helping its best hosts
Vrbo puts new emphasis on helping its best hosts
By Kevin May | April 13, 2021
To qualify as a Premier Host, owners must have a 90% or higher acceptance rate of guests, have cancelled on guests on less than 5% of occasions and have higher than a 4.3 rating from guests. Read More
News | Online
Five ways airlines can boost traveler confidence as travel resumes
Five ways airlines can boost traveler confidence as travel resumes
By Tim Underwood - xCheck | April 12, 2021
Navigating our businesses in this environment continues to be a balancing act. With these five tactics, you’ll be prepared to thrive in the year ahead. Read More
Opinion | Technology
Windows of opportunity - optimizing receptiveness in a scattered guest journey
Windows of opportunity - optimizing receptiveness in a scattered guest journey
By Jantien Abma - Oaky | April 12, 2021
In this tense period for the hospitality industry, every little bit of revenue counts – but every impression a hotel makes on their guests does too.  Read More
From Our Partners | Online
Sounding Off: Travelers may have other goals than doing the right thing
Sounding Off: Travelers may have other goals than doing the right thing
By PhocusWire | April 9, 2021
The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a... Read More
Interview | Online
VIDEO: Membership is the highest form of travel loyalty
VIDEO: Membership is the highest form of travel loyalty
By PhocusWire | April 9, 2021
Bryan Rand, president at Vacation Innovations, believes that private accommodation, hotels and timeshares are ideally placed to nurture customers to become loyal members. Read More
News | Online
VIDEO: Bringing loyalty to travel's hottest sector
VIDEO: Bringing loyalty to travel's hottest sector
By PhocusWire | April 5, 2021
While the sector is not new by any means, brands are still unsure of the best way to gain loyalty from their guests and ensure they have the attention of travelers every time they consider a new trip. Read More
News | Online
airline-loyalty
VIDEO: Reaping the emotional and financial value of airline loyalty
By PhocusWire | April 1, 2021
Mark Ross-Smith discusses the evolution to lifestyle programs from airlines and the drive toward personalization during a session at the PhocusWire Pulse event in March. Read More
News | Distribution
VIDEO: Tripadvisor on its big push to subscriptions and loyalty
VIDEO: Tripadvisor on its big push to subscriptions and loyalty
By PhocusWire | March 30, 2021
Speaking during PhocusWire Pulse: Loyalty For The Long Haul, chief experience officer Lindsay Nelson explains why Tripadvisor's Plus program came together now, how the early stages have worked out with... Read More
News | Online
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