Expedia's offline concierge services to sell activities in destinations are being shut down amid little respite from the coronavirus pandemic on the business.
The company confirmed that its operations in Hawaii and Orlando - two key markets to push tours, activities and attractions to visitors - will be closed.
"When resorts reopened this year, we had the best intentions to build back our activities business in destination markets," an official says.
"However, given the state of the business and industry, we are shutting down the offline concierge activities business."
The company says it remains committed to its tours and activities business but the closure of the offline division of Expedia Local Expert is "necessary."
The official continues: "Activities remains an integral part of our total global business and our core promise to delivering exceptional online user experiences. We are grateful to the many Expedians and partners that supported this business for many years."
Consumers can still buy activities online, including those where inventory has been grabbed from third party sites such as Viator.
Such a strategy to source supply indirectly has been in place pre-pandemic.
Expedia Local Expert, including the local concierge services, came about in 2012 when the company began a major push on in-destination activities.
Expedia Fun was rebranded to Expedia Local Expert and desk services were installed in hotels in a number of major tourist markets.
As recently as 2018, Expedia Local Expert's then vice president Jen O’Twomney said the current state of the tours and attractions market was at "precipice for change."
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