Viator

Opinion / Distribution

The hotel industry's real TikTok GO problem has nothing to do with TikTok

By Boštjan Koželj | June 16, 2026

Boštjan Koželj argues that hotels risk missing the next wave of AI-driven distribution because many still lack the machine-readable infrastructure needed to compete in emerging channels. Read More

News / Technology

3 key takeaways from Google I/O 2026

By Matthew Parsons | May 21, 2026

New agentic AI features unveiled at Google I/O 2026 could reshape how travelers search, shop and book trips, increasing pressure on travel brands to become machine-readable and agent-accessible. Read More

News / Technology

TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners

By Morgan Hines | May 12, 2026

TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation. Read More

News / Online

Tripadvisor posts Q1 revenue and EBITDA declines

By Linda Fox | May 7, 2026

The company said it incurred Q1 restructuring costs of $3.3M. Read More

News / Technology

Tripadvisor, Viator expand AI partnerships with Claude, Alexa+

By Morgan Hines | April 23, 2026

Tripadvisor and Viator are expanding their AI efforts to support travel planning in Claude and Alexa+. Read More

News / Online

Tripadvisor investor calls for management overhaul

By Linda Fox | February 18, 2026

Starboard said it has provided feedback on Tripadvisor's strategy and AI initiatives but believes the "status quo pace of change is unacceptable." Read More

News / Online

Tripadvisor pleased with experiences revenue contribution, early AI MVP tests

By Linda Fox | February 12, 2026

The experiences business reported revenue of $204 million in the quarter, up from $186 million during the same period in 2024. Full-year revenue rose 10% to $924 million. Read More

News / Online

Financial analysts on change in travel's search-based model

By Linda Fox | January 6, 2026

Financial analysts from Barclays, Evercore and Mizuho dissect AI's impact on travel search and booking and the OTA model. Read More

News / Technology

Travel industry leaders' 2026 predictions

By Morgan Hines | January 5, 2026

PhocusWire asked industry stakeholders from Priceline, HolidayPirates, Cloudbeds and more about what 2026 will look like in travel. Read More

News / Online

Travel's movers, shakers and newsmakers in 2025

By PhocusWire | December 17, 2025

PhocusWire names its 2025 newsmakers, spotlighting the companies and individuals behind the most significant moves. Read More

News / Online

Tripadvisor confirms job cuts, restructuring to focus on experiences

By Morgan Hines & Linda Fox | November 6, 2025

Tripadvisor Group is shifting to become an "experiences-led and AI-enabled company." Read More

News / Technology

Tripadvisor CEO Matt Goldberg talks SEO, shift to AI

By Morgan Hines | September 12, 2025

Tripadvisor has adjusted its strategy, building on its existing internet credibility to fit a changing search environment. Read More

News / Online

Travel industry stakeholders react to Google Chrome, data sharing ruling

By Morgan Hines | September 5, 2025

What does it mean for travel now that Google will be required to share data with rivals? Read More

News / Online

Tripadvisor launches ‘Tripadvisor Rewards’ in-app loyalty program

By Morgan Hines | August 13, 2025

The loyalty program will reward users who engage most with Tripadvisor’s app as the company seeks to boost use and improve relationships with travelers. Read More