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News / Distribution

Addressing the L2B ratio explosion

By Morgan Hines | July 9, 2026

With AI potentially driving look-to-book ratios to 200,000:1, can travel infrastructure survive the strain? Read More

News / Technology

Will AI commoditize the hospitality sector?

By Morgan Hines | July 9, 2026

As AI tools become ubiquitous, technology could cease to be a differentiator, according to hospitality industry leaders. Read More

News / Distribution

Travel visibility, trust and conversion take focus amid agentic commerce shift

By Abby Crotty | July 8, 2026

Executives from Perk, Microsoft Advertising and Revolut discussed the future of agentic commerce in travel during a panel at Phocuswright Europe. Read More

News / Technology

Amid $1B tech revamp, Marriott readies next steps in distribution

By BTN | July 7, 2026

Marriott International EVP and chief revenue and technology officer Drew Pinto discusses the hotel company's tech updates, its stance on corporate travel partners and more in conversation with BTN. Read More

Interview / Startups

Startup Stage: Hotel Splitter builds hotel booking platform around split stays

By Cathy Walsh | July 6, 2026

The startup compares traditional hotel bookings with multi-hotel itineraries, aiming to reduce accommodation costs on longer city breaks. Read More

News / Distribution

Weighing build versus buy in travel's AI era

By Linda Fox | July 6, 2026

Executives from Amadeus, Etraveli and HTS discussed acquisition strategy and in-house development during a session at Phocuswright Europe 2026. Read More

Interview / Technology

AI debate continues: Will travel's biggest brands thrive or falter?

By Cathy Walsh | July 1, 2026

Mario Gavira and Christian Watts brought their ongoing PhocusWire debate to the studio at Phocuswright Europe 2026, offering sharply different views on how artificial intelligence will reshape travel... Read More

News / Technology

Skyscanner launches AI travel discovery, road trip planning tools

By Cathy Walsh | June 30, 2026

The company is testing personalized destination recommendations and road trip itineraries while also expanding flight tracking, price alerts and accommodations. Read More

News / Technology

Almost right isn't good enough for travel's agentic future

By Linda Fox | June 29, 2026

Executives from Anthropic, Kismet and Travelport discuss where the travel industry is in its journey to agentic commerce and what's holding things up. Read More

Opinion / Technology

The architecture of truth: Why ‘AI SEO’ for hotels is snake oil

By Fred Bean - HotelPORT | June 29, 2026

Fred Bean, founder and CEO of HotelPORT, argues that AI search rewards data accuracy and consistency—not AI SEO tactics or technical shortcuts. Read More

News / Technology

PhocusWire's travel tech news briefs: Marriott, Lake.com, RateGain and more...

By PhocusWire | June 26, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

TravelTech Show, Business Travel Show Europe name 2026 innovation award winners

By Cathy Walsh | June 26, 2026

Arcube, ImpersonAlly, Acai and Nowadays were recognized in separate competitions for travel technology innovations spanning airline retailing, brand protection, contact center automation and meetings... Read More

News / Technology

Sabre tech lead lifts curtain on company’s technological shift

By Morgan Hines | June 25, 2026

Garry Wiseman shared about the company’s AI strategy and development, building trust and change management. Read More

From Our Partners / Online

Strengthening agency relationships through smarter commission payments

By Noelani Schroy, Onyx CenterSource | June 24, 2026

Explore how smarter hotel commission payments can reduce friction, build agency trust and turn back-office processes into a competitive advantage. Read More

News / Technology

Travel's next operating system won't be built on search

By Cathy Walsh | June 24, 2026

At Phocuswright Europe 2026, OAG CEO Filip Filipov explored how AI agents could transform the traveler experience and what the industry must build to enable it. Read More

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