Expedia


expedia package bookings
Package bookings drive higher ADR, have longer booking windows
By Jill Menze | July 18, 2018
Analyzing data on package bookings vs. standalone hotel bookings, Expedia Group found that for full year 2017, package bookings delivered higher average daily rates and had longer booking windows,... Read More
News | Distribution
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Why it’s time to take a braver approach to travel loyalty
By Ariane Gorin - Expedia Partner Solutions | July 11, 2018
In 2018, many elements of the industry are at some kind of crossroads. Read More
From Our Partners | Online
Day of the independents - why chains are seeing tech-savvy competitors celebrate
Day of the independents - why chains are seeing tech-savvy competitors celebrate
By Sue Spinney - Expedia Group | July 5, 2018
As competition among hotels remains heated due to new construction and market saturation, independent hotels continue to thrive and outpace chain hotels. Read More
Opinion | Distribution
Online travel agencies face action for search, charges and discount practices
Online travel agencies face action for search, charges and discount practices
By Kevin May | June 29, 2018
An ongoing probe into sales tactics by online travel agencies has seen a number of brands warned over the way they display prices and market to users. Read More
News | Online
Affiliate marketing strategies in travel
Understanding the not-so-glamorous hidden gem of travel marketing
By Ivan Baidin - Travelpayouts | June 28, 2018
Affiliate marketing is a blind spot for the travel industry.  Read More
News | Online
So, what is the Power Paradox in travel?
So, what is the Power Paradox in travel?
By PhocusWire | June 27, 2018
Travel's biggest players have never been bigger, wielding tremendous power and maintaining the status quo in way that has never been seen before. But herein lies the paradox... Read More
News | Online
The fragmented landscape of travel brands in Google’s organic search
The fragmented landscape of travel brands in Google’s organic search
By Mitra Sorrells | June 26, 2018
The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs.   Read More
News | Online
Modern travel marketing, part 4: Paid search
Modern travel marketing, part 4: Paid search
By Mitra Sorrells | June 25, 2018
PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense. Read More
News | Online
Nine must-watch travel marketing trends
Nine must-watch travel marketing trends
By Monya Mandich - Expedia | June 22, 2018
Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms... Read More
Opinion | Online
mmgy portrait of american travelers
Travelers losing interest in home-sharing, Google gaining ground as travel resource
By Jill Menze | June 20, 2018
For all the chatter of Airbnb stealing scene time away from hotels, traveler interest in home-sharing seems to be waning. Read More
News | Online
OTA Insight parity tool and report
OTA Insight launches new parity tool for revenue management
By Mitra Sorrells | June 19, 2018
Hoteliers have a new tool to help them analyze and optimize distribution costs.   Read More
News | Distribution
Digital marketing series part 3 email
Modern travel marketing, part 3: Email campaigns
By Mitra Sorrells | June 18, 2018
 The introduction of personal email addresses in the 1990s created an entirely new opportunity for brands to reach consumers quickly and cost-effectively.    Read More
News | Online
Expedia plots package advantage with late-booking tool
Expedia plots package advantage with late-booking tool
By Jamie Biesiada - Travel Weekly | June 14, 2018
Saying that 46% of U.S. travelers prefer to book their flight and hotel separately, Expedia will enable customers to book discounted hotels after they purchase their airfare on Expedia. Read More
News | Online
Expedia gets super-serious about activities, plots five-fold booking jump
Expedia gets super-serious about activities, plots five-fold booking jump
By Kevin May | June 13, 2018
Much of the attention in 2018 in tours and activities has been on moves at TripAdvisor and Booking Holdings - but Expedia Group has big ambitions of its own. Read More
News | Online
VIDEO: Deep dive on hotels and online travel agencies
VIDEO: Deep dive on hotels and online travel agencies
By PhocusWire | June 11, 2018
Some say the online travel agency vs. hotel debate moves in cycles, depending on who has the biggest to axe grind during a particular period in time. Read More
News | Distribution