Booking.com is partnering with climate tech company Chooose to
increase travelers’ awareness of how their travel choices affect the environment.
Norway-based Chooose builds digital tools that can be integrated
into travel booking sites to automatically calculate carbon emissions for air
travel, accommodations and ground transportation and to offer solutions to
minimize carbon impact.
July Amadeus Ventures invested in Chooose for an undisclosed amount.
For the partnership with Booking.com, Chooose will help the online
travel agency determine how to provide transparent and credible information
about the carbon emissions associated with a booking on the platform, beginning
with accommodations and then adding other products such as flights.
Subscribe to our newsletter below
Next, the two companies will work together to add carbon
offsetting options within the booking flow.
“With half of travelers citing that recent news about climate
change has influenced
them to make more sustainable travel choices, supporting travelers to make
more informed decisions related to the carbon footprint of their trips is a top
priority for us,” says Danielle D’Silva, head of sustainability at Booking.com.
“Together with Chooose, we can provide information in a more
transparent manner, and through trusted climate projects, can offer another way
for travelers to make more mindful travel decisions."
Says Chooose CEO Andreas Slettvoll: “Recent research by Booking.com shows that sustainable travel is important to more
than four out of five global travelers, with 50% citing the recent news about
climate change as having an influence on them wanting to make more sustainable
travel decisions. The challenging bit is that many still don’t know exactly
where or how to start.
"That's why we are proud to team up with Booking.com making
information about carbon emissions more accessible and ultimately actionable
for people worldwide. Through the partnership, we can turn sustainable
intentions into more concrete sustainable actions.”
Booking.com launched its “Travel Sustainable” program in November
2021, starting with a badge for properties that meet specified sustainability
criteria. The OTA is also part of the Travalyst coalition, a not-for-profit organization
of travel brands founded by the Duke of Sussex in 2019.
the coalition announced a framework to guide travel brands in collecting
and displaying flight emissions data in a way that is consistent and easy for
consumers to understand.
“As a founding partner of
Travalyst, we absolutely share the vision of providing travelers with
consistent, standardized information, including on carbon impact, so that they
can make informed and hopefully more mindful decisions for their trips. As we
progress with our plans for displaying flight emissions together with Chooose,
we will absolutely be using the same aviation framework developed and approved
through the Travalyst coalition,” D’Silva says.
The Phocuswright Conference 2022
Join Travel Foundation CEO Jeremy Sampson and TravelTech Scotland director Joshua Ryan-Saha to explore the challenge facing destinations to grow the true value of tourism, design out the vulnerabilities and redefine success.