Mitra's most recent articles

Smarter Insights, Stronger Partnerships: Maximizing Performance With Business Intelligence
Event / Technology
Smarter Insights, Stronger Partnerships: Maximizing Performance With Business IntelligenceSponsored
Learn how commission data and business intelligence can help hotels and agencies benchmark... Register Now
The untapped value of high-intent travel traffic
From Our Partners / Online
The untapped value of high-intent travel trafficSponsored
Transportation platforms can unlock more value from high-intent traffic by using traveler signals to... Read More
Travel Marketing AI Summit London
Event / Technology
Travel Marketing AI Summit London
Phocuswright's Travel Marketing AI summit comes to London, September 8.... On Demand
The agentic traveler: Is travel ready for AI booking demand?
From Our Partners / Technology
The agentic traveler: Is travel ready for AI booking demand?Sponsored
AI is moving from travel inspiration to transaction. New Phocuswright research reveals who is ready to... Read More
Human-in-the-loop servicing shouldn’t be the end goal for travel
From Our Partners / Technology
Human-in-the-loop servicing shouldn’t be the end goal for travelSponsored
As AI improves, travel companies should move beyond human validation of complex servicing toward... Read More
Airbnb is making us rethink what a 'direct booking' really means
Opinion / Distribution
Airbnb is making us rethink what a 'direct booking' really means
Airbnb is testing lower fees on host-shared booking links, but the reservation still runs on Airbnb,... Read More
How hotel leaders can invest with confidence
From Our Partners / Technology
How hotel leaders can invest with confidenceSponsored
 Download this hotel technology investment handbook for a practical framework on budget planning,... Read More
The hotel AI readiness guide
From Our Partners / Technology
The hotel AI readiness guideSponsored
Download this hotel AI readiness guide for practical steps to improve hotel data, direct booking,... Read More
Why payment infrastructure will shape the future of travel commerce
From Our Partners / Technology
Why payment infrastructure will shape the future of travel commerceSponsored
Modernizing payment infrastructure is becoming a critical issue for travel companies as legacy... Read More
Report: Travelers want AI personalization, not unchecked autonomy
From Our Partners / Technology
Report: Travelers want AI personalization, not unchecked autonomySponsored
Amadeus’ Tailored Horizons report explores how U.S. travelers want AI to personalize trips, where they... Read More
Aer Lingus employee wins AI challenge with hotel concierge for standby flyers
News / Technology
Aer Lingus employee wins AI challenge with hotel concierge for standby flyers
An Aer Lingus digital product manager won RouteStack’s AI build challenge with StandByStay, a hotel... Read More
How travel booking is moving from search to intent
From Our Partners / Technology
How travel booking is moving from search to intentSponsored
Erez Bousso, founder and CEO of Move, speaks with Phocuswright’s Mitra Sorrells about intent-based... Read More
Sponsored Content
From Our Partners
The Phocuswright Conference 2026
November 17-19, 2026
The Phocuswright Conference 2026
The Phocuswright Conference 2026, November 17-19, Ft. Lauderdale, Florida. Register Now.... Register Now
Smarter Insights, Stronger Partnerships: Maximizing Performance With Business Intelligence
September 17, 2026
Smarter Insights, Stronger Partnerships: Maximizing Performance With Business Intelligence
Learn how commission data and business intelligence can help hotels and agencies benchmark... Register Now
Entravel Group secures additional $3M to launch Expereon settlement platform
September 14, 2026
Entravel Group secures additional $3M to launch Expereon settlement platform
The $3 million investment for Expereon comes on top of the $7.5 million Entravel Group secured in... Read More