Mitra's most recent articles

Travel Marketing AI Summit London
Event / Technology
Travel Marketing AI Summit London
Phocuswright's Travel Marketing AI summit comes to London, September 8.... Register Now
Why B2B travel payments need more than virtual cards
From Our Partners / Technology
Why B2B travel payments need more than virtual cardsSponsored
Brad La Nasa, chief business officer at Zyzza, speaks with Phocuswright’s Mitra Sorrells about B2B... Read More
Why the booking layer is the real test for AI in travel
From Our Partners / Distribution
Why the booking layer is the real test for AI in travelSponsored
Mike Putman, founder and CEO of Custom Travel Solutions, discusses AI travel agents, direct supplier... Read More
Why hotel AI needs more than generic answers
From Our Partners / Technology
Why hotel AI needs more than generic answersSponsored
Juanjo Rodriguez, chief AI officer at Lighthouse, discusses hotel data, domain-specific AI, revenue... Read More
Why traveler loyalty depends on what happens when things go wrong
From Our Partners / Online
Why traveler loyalty depends on what happens when things go wrongSponsored
Allianz Partners’ Anna Kofoed discusses why travel loyalty depends not only on points and perks but... Read More
Partner marketing in travel: Say goodbye to the last-click legacy
From Our Partners / Online
Partner marketing in travel: Say goodbye to the last-click legacySponsored
Download the PhocusWire report on how partner marketing in travel is evolving beyond last-click... Read More
The silent booking signal: How bed bug safety reshapes hotel choice
From Our Partners / Online
The silent booking signal: How bed bug safety reshapes hotel choiceSponsored
Download the PhocusWire and Valpas report on how visible bed bug safety proof influences hotel booking... Read More
Strengthening agency relationships through smarter commission payments
From Our Partners / Online
Strengthening agency relationships through smarter commission paymentsSponsored
Explore how smarter hotel commission payments can reduce friction, build agency trust and turn... Read More
Travel’s payment complexity is pushing innovation forward
From Our Partners / Online
Travel’s payment complexity is pushing innovation forwardSponsored
Travel’s payment complexity is fueling the next wave of innovation, from virtual cards to embedded... Read More
Supercharging travel: 10 Trends that will shape the industry over the next decade
From Our Partners / Distribution
Supercharging travel: 10 Trends that will shape the industry over the next decadeSponsored
Download the PhocusWire and RateHawk report on the trends, technologies and industry shifts set to... Read More
How an AI-powered ecosystem is preparing hospitality for what comes next
From Our Partners / Advertorial
How an AI-powered ecosystem is preparing hospitality for what comes nextSponsored
Amadeus explores how AI-driven hospitality ecosystems can connect data, systems and teams to... Read More
Document compliance has a timing problem, and it's costing airlines millions
From Our Partners / Technology
Document compliance has a timing problem, and it's costing airlines millionsSponsored
Airlines can reduce fines, gate disruption and passenger friction by moving document verification... Read More
Sponsored Content
From Our Partners
The Phocuswright Conference 2026
November 17-19, 2026
The Phocuswright Conference 2026
The Phocuswright Conference 2026, November 17-19, Ft. Lauderdale, Florida. Register Now.... Register Now
Travel Marketing AI Summit London
September 8, 2026
Travel Marketing AI Summit London
Phocuswright's Travel Marketing AI summit comes to London, September 8.... Register Now
Perk launches MCP connector as part of push to eliminate ‘shadow work’
July 15, 2026
Perk launches MCP connector as part of push to eliminate ‘shadow work’
Perk chief product officer Nikita Miller outlined the company's approach to AI and automation at... Read More