Mitra's most recent articles

Travel Marketing AI Summit London
Event / Technology
Travel Marketing AI Summit London
Phocuswright's Travel Marketing AI summit comes to London, September 8.... Register Now
Report: Travelers want AI personalization, not unchecked autonomy
From Our Partners / Technology
Report: Travelers want AI personalization, not unchecked autonomySponsored
Amadeus’ Tailored Horizons report explores how U.S. travelers want AI to personalize trips, where they... Read More
Aer Lingus employee wins AI challenge with hotel concierge for standby flyers
News / Technology
Aer Lingus employee wins AI challenge with hotel concierge for standby flyers
An Aer Lingus digital product manager won RouteStack’s AI build challenge with StandByStay, a hotel... Read More
How travel booking is moving from search to intent
From Our Partners / Technology
How travel booking is moving from search to intentSponsored
Erez Bousso, founder and CEO of Move, speaks with Phocuswright’s Mitra Sorrells about intent-based... Read More
Why B2B travel payments need more than virtual cards
From Our Partners / Technology
Why B2B travel payments need more than virtual cardsSponsored
Brad La Nasa, chief business officer at Zyzza, speaks with Phocuswright’s Mitra Sorrells about B2B... Read More
Why the booking layer is the real test for AI in travel
From Our Partners / Distribution
Why the booking layer is the real test for AI in travelSponsored
Mike Putman, founder and CEO of Custom Travel Solutions, discusses AI travel agents, direct supplier... Read More
Why hotel AI needs more than generic answers
From Our Partners / Technology
Why hotel AI needs more than generic answersSponsored
Juanjo Rodriguez, chief AI officer at Lighthouse, discusses hotel data, domain-specific AI, revenue... Read More
Why traveler loyalty depends on what happens when things go wrong
From Our Partners / Online
Why traveler loyalty depends on what happens when things go wrongSponsored
Allianz Partners’ Anna Kofoed discusses why travel loyalty depends not only on points and perks but... Read More
Partner marketing in travel: Say goodbye to the last-click legacy
From Our Partners / Online
Partner marketing in travel: Say goodbye to the last-click legacySponsored
Download the PhocusWire report on how partner marketing in travel is evolving beyond last-click... Read More
The silent booking signal: How bed bug safety reshapes hotel choice
From Our Partners / Online
The silent booking signal: How bed bug safety reshapes hotel choiceSponsored
Download the PhocusWire and Valpas report on how visible bed bug safety proof influences hotel booking... Read More
Strengthening agency relationships through smarter commission payments
From Our Partners / Online
Strengthening agency relationships through smarter commission paymentsSponsored
Explore how smarter hotel commission payments can reduce friction, build agency trust and turn... Read More
Travel’s payment complexity is pushing innovation forward
From Our Partners / Online
Travel’s payment complexity is pushing innovation forwardSponsored
Travel’s payment complexity is fueling the next wave of innovation, from virtual cards to embedded... Read More
Sponsored Content
From Our Partners
The Phocuswright Conference 2026
November 17-19, 2026
The Phocuswright Conference 2026
The Phocuswright Conference 2026, November 17-19, Ft. Lauderdale, Florida. Register Now.... Register Now
Travel Marketing AI Summit London
September 8, 2026
Travel Marketing AI Summit London
Phocuswright's Travel Marketing AI summit comes to London, September 8.... Register Now
Airbnb partners with boutique hotel operator Lark
August 4, 2026
Airbnb partners with boutique hotel operator Lark
Lou Zameryka, Airbnb’s global head of hotel enterprise and connectivity partnerships, said the STR... Read More