Booking Holdings

News / Startups

Booking's Lola gets flight booking capabilities, $100M planned investment

By Abby Crotty | November 5, 2026

In addition to flight-booking capabilities, travelers can now integrate their Google calendar and Gmail accounts. Read More

News / Finance

Booking Holdings puts numbers behind AI assistant performance

By Cathy Walsh | November 3, 2026

The travel giant shared conversion metrics from its Priceline and Agoda AI assistants and reported a Q3 revenue decline tied to a potential FTC complaint. Read More

News / Online

European Commission investigating Booking.com's handling of scams, fraud

By Abby Crotty | October 21, 2026

The regulator said it has opened formal proceedings to determine whether Booking.com may have breached the EU's Digital Services Act. Read More

News / Finance

Tracking travel startup funding rounds and acquisitions in Q3

By Linda Fox | October 16, 2026

Travel startup funding rounds were elusive in Q3, while acquisitions were more abundant. Read More

News / Startups

Booking Holdings launches Vayo AI travel agent, plans $100M investment

By Abby Crotty | October 14, 2026

Vayo organizes travel bookings from users’ inboxes and monitors trips for savings and disruptions, including reservations made outside Booking Holdings’ brands. Read More

News / Technology

Booking.com develops internal platform to build modular AI agents

By Abby Crotty | October 5, 2026

Booking.com said AgentHub’s configuration-driven setups and shared infrastructure allow teams to build and iterate on agents faster. Read More

Opinion / Technology

AI agents are having their 'Spotify moment': Why travel needs to take note

By Mario Gavira | October 2, 2026

Mario Gavira discusses Instinct, a new agent operating straight out of WhatsApp and iMessage, which he calls "the breakout surprise of the agentic era." Read More

News / Technology

Booking Holdings-backed Lola unveils membership model for AI travel and experiences assistant

By Abby Crotty | September 29, 2026

Kayak founders Steve Hafner and Paul English share new details on Lola, the new AI assistant they are building with paid memberships, booking capabilities and ad-free recommendations. Read More

News / Distribution

European hotels maintain direct distribution lead over OTAs

By Linda Fox | September 17, 2026

HOTREC's hotel distribution study revealed that 51% of bookings are made directly with hotels, while almost 30% are made through OTAs. Read More

News / Finance

OTA marketing spend rose again in Q2

By Abby Crotty | September 15, 2026

The travel industry's largest players are still pouring money into marketing, even as AEO becomes more relevant. Read More

News / Online

Booking loses Etraveli acquisition appeal

By Linda Fox | September 9, 2026

Booking Holdings said it is considering an appeal to the European Court of Justice after losing the latest round in its Etraveli acquisition battle. Read More

News / Online

IHG working with Google agentic booking pilot, wider AI initiatives

By Linda Fox | August 11, 2026

IHG confirmed its participation in Google's agentic AI booking pilot during its H1 2026 earnings report. Read More

News / Technology

What the EU AI Act means for the travel industry

By Mark Frary | August 11, 2026

The EU AI Act requires clear labeling of AI-generated content and transparency when customers are interacting with AI systems. Read More

News / Finance

Booking Holdings: AI visibility is up, but referrals stay under 1% of room nights

By Abby Crotty | August 4, 2026

Traffic from LLMs accounts for less than 1% of Booking Holdings' room nights, CFO Ewout Steenbergen said during the company's second-quarter earnings call. Read More