Booking Holdings

News / Online

IHG working with Google agentic booking pilot, wider AI initiatives

By Linda Fox | August 11, 2026

IHG confirmed its participation in Google's agentic AI booking pilot during its H1 2026 earnings report. Read More

News / Technology

What the EU AI Act means for the travel industry

By Mark Frary | August 11, 2026

The EU AI Act requires clear labeling of AI-generated content and transparency when customers are interacting with AI systems. Read More

News / Finance

Booking Holdings: AI visibility is up, but referrals stay under 1% of room nights

By Abby Crotty | August 4, 2026

Traffic from LLMs accounts for less than 1% of Booking Holdings' room nights, CFO Ewout Steenbergen said during the company's second-quarter earnings call. Read More

Opinion / Online

Booking Holdings' 'connected trip' vision never materialized, and AI is the latest threat

By Mario Gavira | July 21, 2026

According to Mario Gavira, the AI wave is increasing pressure on the OTA to deliver the connected trip. Read More

News / Online

AI risk to OTAs is margin squeeze, not disintermediation

By Linda Fox | July 17, 2026

The risk of OTAs being disintermediated by AI might have been exaggerated as pressure on margin is perhaps the more likely outcome, according to investment bank BTIG. Read More

News / Online

Booking.com's James Waters on the human psyche, AI and shiny things

By Linda Fox | June 18, 2026

James Waters, chief business officer of Booking.com, spoke about the ways AI is impacting the travel industry and human behavior during an interview at Phocuswright Europe 2026. Read More

News / Technology

Hotels face speed problem as video platforms reshape the booking journey

By Matthew Parsons | June 10, 2026

Hospitality leaders say legacy operating models are ill-equipped for an era of AI-powered discovery and social commerce. Read More

News / Technology

Priceline updates Penny AI assistant with Claude

By Linda Fox | June 3, 2026

Priceline said Claude models will support conversational reasoning and planning for its Penny AI assistant. Read More

News / Finance

OTA marketing spend creeps up despite talk of AI-driven efficiency

By Linda Fox | June 3, 2026

Airbnb, Booking Holdings and Expedia Group upped sales and marketing investment in Q1 2026, with some sharing AI impact and others steering clear. Read More

News / Technology

TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners

By Morgan Hines | May 12, 2026

TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation. Read More

News / Finance

Booking Holdings’ play to keep travelers in ecosystem with AI

By Morgan Hines | April 28, 2026

The company shared strong Q1 results, AI updates and its outlook on the conflict in the Middle East. Read More

News / Technology

Travel marketing's AI identity crisis

By Morgan Hines | April 2, 2026

Industry leaders at Phocuswright’s Travel Marketing AI Summit shared varying perspectives on the future of the funnel. Read More

News / Online

Investor challenges Booking Holdings’ balance sheet, buyback strategy

By Cathy Walsh | March 9, 2026

CMF Capital sent a letter to the company’s board of directors detailing concerns about the OTA's position following its Q4 2025 earnings release. Read More

News / Technology

OTAs to hand over AI pricing policy details in US House committee investigation

By Linda Fox | March 6, 2026

The chairman of the U.S. House Oversight Committee has written to the CEOs of Booking Holdings, Expedia Group, Lyft and Uber regarding the impact of AI-driven pricing. Read More