Corporate travel management platform TripActions is
launching what is calls “a radically new flight booking experience,” developed
in collaboration with American Airlines, Delta Air Lines and United Airlines.
The new interface, rolling out to TripActions’ customers
over the coming weeks, is based on the Next-Generation Storefront (NGS)
standards being developed by ATPCO.
The new display shows a variety of content intended to help
business travelers understand the full range of products and services offered
by airlines, including details about branded fares, in-flight amenities, seat
photos, flight performance statistics, star ratings, color-coded identification
of in-policy flights and more.
“While airlines have also invested significant resources in
creating and clearly displaying a huge amount of choice for travelers with
branded fares, new amenities and new seat products, online booking tools have
not kept up to reflect these options, resulting in a subpar traveler
experience in third-party channels,” says Ariel Cohen, co-founder and CEO of
TripActions.
“Our innovative flight booking experience accurately
reflects the full diversity of airline choices in one simple interface. We look
forward to continued collaboration with leading airlines and ATPCO to deliver
the best traveler experience in business travel.”
ATPCO’s NGS standards launched last year.
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"Today’s distribution landscape is rapidly evolving. While
it takes time to build a true data-driven approach that is impartial and
trusted, we are encouraged that companies like TripActions are ready to
innovate in collaboration with the industry,” says Gianni Cataldo, head of research
and development at ATPCO.
“TripActions’ speed of innovation to implement the NGS
principles, including the use of our star rating system, and Routehappy by
ATPCO’s Universal Product Attributes and in-flight Amenities data shows the
promise of NGS.”
Founded in 2015, TripActions has raised more than $230
million to date, with the bulk of that coming in a $154 million Series C round in
November.
TripActions says it has more than 1,000 corporate customers around
the world, including Lyft, Dropbox and Stella & Dot.