Distribution

PhocusWire's in-depth coverage of the travel, tourism and hospitality industry with its distribution process and systems, featuring news, analysis, interviews, research and more.
Airbnb partners with Tripadvisor amid plans to scale Experiences
News / Distribution
Airbnb partners with Tripadvisor amid plans to scale Experiences
By Abby Crotty | August 11, 2026
On Airbnb's Q2 earnings call, CEO Brian Chesky said Experiences growth is "on a multiyear time... Read More
AI and technology investment driving business travel growth
News / Distribution
AI and technology investment driving business travel growth
By Linda Fox | August 5, 2026
Figures from the GBTA Business Travel Index Annual Global Report and Forecast revealed spend is... Read More
Tours and activities growth is outpacing travel overall, distribution is lagging
News / Distribution
Tours and activities growth is outpacing travel overall, distribution is lagging
By Phocuswright Research | August 5, 2026
The Travel Experiences 2026 report, produced jointly by Phocuswright and Arival, sizes and forecasts... Read More
Airbnb partners with boutique hotel operator Lark
News / Distribution
Airbnb partners with boutique hotel operator Lark
By Abby Crotty | August 4, 2026
Lou Zameryka, Airbnb’s global head of hotel enterprise and connectivity partnerships, said the STR... Read More
APAC hotel distribution sees slower growth as regional OTAs rise
News / Distribution
APAC hotel distribution sees slower growth as regional OTAs rise
By WiT | July 14, 2026
D-Edge's recent analysis shows booking growth cooling to 2.7%, Agoda pulling ahead of Booking.com and... Read More
Rethinking the airline playbook for the AI era
News / Distribution
Rethinking the airline playbook for the AI era
By Abby Crotty | July 13, 2026
Airlines are adapting retailing and connectivity strategies as they shift from traditional network... Read More
Why the booking layer is the real test for AI in travel
From Our Partners / Distribution
Why the booking layer is the real test for AI in travel
By PhocusWire | July 9, 2026
Mike Putman, founder and CEO of Custom Travel Solutions, discusses AI travel agents, direct supplier... Read More
Addressing the L2B ratio explosion
News / Distribution
Addressing the L2B ratio explosion
By Morgan Hines | July 9, 2026
With AI potentially driving look-to-book ratios to 200,000:1, can travel infrastructure survive the... Read More
Travel visibility, trust and conversion take focus amid agentic commerce shift
News / Distribution
Travel visibility, trust and conversion take focus amid agentic commerce shift
By Abby Crotty | July 8, 2026
Executives from Perk, Microsoft Advertising and Revolut discussed the future of agentic commerce in... Read More
Weighing build versus buy in travel's AI era
News / Distribution
Weighing build versus buy in travel's AI era
By Linda Fox | July 6, 2026
Executives from Amadeus, Etraveli and HTS discussed acquisition strategy and in-house development... Read More
Sponsored Content
From Our Partners
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
September 9, 2025
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
 In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More
Get real: The power of combining AI with authentic intelligence
August 19, 2025
Get real: The power of combining AI with authentic intelligence
Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI... Read More
Changing traveler patterns, evolving customer needs drive demand for travel insurance
May 6, 2025
Changing traveler patterns, evolving customer needs drive demand for travel insurance
Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More