Distribution

PhocusWire's in-depth coverage of the travel, tourism and hospitality industry with its distribution process and systems, featuring news, analysis, interviews, research and more.

From Our Partners / Distribution

Why the booking layer is the real test for AI in travel

By PhocusWire | July 9, 2026

Mike Putman, founder and CEO of Custom Travel Solutions, discusses AI travel agents, direct supplier... Read More

News / Distribution

Addressing the L2B ratio explosion

By Morgan Hines | July 9, 2026

With AI potentially driving look-to-book ratios to 200,000:1, can travel infrastructure survive the... Read More

News / Distribution

Travel visibility, trust and conversion take focus amid agentic commerce shift

By Abby Crotty | July 8, 2026

Executives from Perk, Microsoft Advertising and Revolut discussed the future of agentic commerce in... Read More

News / Distribution

Weighing build versus buy in travel's AI era

By Linda Fox | July 6, 2026

Executives from Amadeus, Etraveli and HTS discussed acquisition strategy and in-house development... Read More

From Our Partners / Distribution

Supercharging travel: 10 Trends that will shape the industry over the next decade

By Matthew Parsons | June 22, 2026

Download the PhocusWire and RateHawk report on the trends, technologies and industry shifts set to... Read More

Opinion / Distribution

The hotel industry's real TikTok GO problem has nothing to do with TikTok

By Boštjan Koželj | June 16, 2026

Boštjan Koželj argues that hotels risk missing the next wave of AI-driven distribution because many... Read More

News / Distribution

Cloudbeds, Journey partner to help independent hotels compete with brand loyalty programs

By Cathy Walsh | June 11, 2026

Journey’s AI-driven loyalty engine will be integrated into the Cloudbeds platform, giving independent... Read More

News / Distribution

Hotel distribution pushes beyond traditional channels

By Cathy Walsh | June 10, 2026

Industry analysis from Shiji tracks the evolving distribution ecosystem, mapping new categories... Read More

Event / Distribution

Webinar: Inside the new European Experiences Traveler - What, When and How to Sell in 2026

May 26, 2026

Join Arival Co-founder Douglas Quinby, Civitatis CEO Andrés Spitzer, and Phocuswright Research and... On Demand

News / Distribution

Mews partners with Uber to bring ride booking into hotel operations

By Cathy Walsh | May 26, 2026

The integration will allow hotels to book, track and bill Uber rides through the Mews platform, as... Read More

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News / Technology

PhocusWire's travel tech news briefs: Southwest, Dida, PriceLabs and more...

News / Online

Vio Travel could automate 99% of bookings: Its CEOs explain why they won’t

Interview / Online

CEO Spotlight: Andrés Spitzer of Civitatis

News / Distribution

Addressing the L2B ratio explosion

News / Technology

Will AI commoditize the hospitality sector?

September 9, 2025

Precision and predictability for travel marketing: Essential visitor intelligence to drive growth

In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More

August 19, 2025

Get real: The power of combining AI with authentic intelligence

Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI... Read More

May 6, 2025

Changing traveler patterns, evolving customer needs drive demand for travel insurance

Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More