France secured their second FIFA World Cup in two decades last weekend - but victory also came to the private accommodation sector during the tournament.
Huge increases in inventory being made available by accommodation owners was always likely to happen given the large numbers of overseas fans visiting the country (and temporary relaxation of visa requirements).
But data from analytics company Transparent has indicated just had much came on the market in the run up to the tournament which started in mid-June.
The company estimates that Airbnb and Booking.com increased the number of available properties on their respective platforms, in the cities where matches were taking place, by 111% and 165% between 2017 and 2018.
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Some cities, way off the usual tourist trail for both domestic and especially international travelers, such as Saransk and Kazan, saw increases of more 2000% over the same period.
As Transparent says, temporary events do not support hotel construction but are perfect for accommodation owners to utilize their properties vacation rentals.
In cities where matches are taking place, base rates were already running at around $100 per night more than in other Russian cities ($50) but these soared to somewhere in the region of $300 per night during the group phase of the event.
Owners in the capital, Moscow, for example, were estimated to make around $4,100 on average during the tournament.
* Full analysis here.