Here's our roundup of the people, product and partner news from the global travel industry this week.
This roundup was created with the help of ChatGPT.
PKFare, Wooba
Global travel product aggregator PKFare has partnered with Brazilian travel tech firm Wooba to expand its reach in Latin America.
The collaboration gives Brazilian online travel agencies (OTAs), consolidators and agencies access to PKFare’s 600+ airline offerings via Wooba’s distribution platform, which is called Travellink. The integration also simplifies bookings, changes and refunds while offering ancillary revenue opportunities.
Peakwork, De Jong Intra Vakanties
Peakwork has partnered with Dutch tour operator de Jong Intra Vakanties to expand the operator’s distribution across the Netherlands and Europe.
With access to Peakwork’s Player Hub Technology, de Jong Intra Vakanties aims to connect to a broader network of OTAs and metasearch platforms, enhancing reach and booking efficiency.
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“With Peakwork’s advanced technology, we can connect faster and distribute smarter,” said Maaike van der Windt, managing director of de Jong Intra Vakanties.
Profitroom, IDeaS
Profitroom has integrated with revenue management software provider IDeaS to bring advanced forecasting and pricing tools to hotels, resorts and pub groups of all sizes. The partnership aims to drive smarter operations and dynamic pricing strategies.
The collaboration enables Profitroom users to tap into IDeaS’ artificial intelligence (AI)-driven demand forecasting and automated rate recommendations, with intent to level the playing field for independent properties.
“This integration helps hoteliers boost profits while freeing up time,” said Patryk Luszcz, regional director of Profitroom United Kingdom. The technology began rolling out to U.K. users earlier this month.
JTB Business Travel launches Teal
JTB Business Travel, a service brand of JTB USA Inc., has launched Teal, a cloud-based travel management platform powered by Spotnana.
Designed to modernize corporate travel, Teal streamlines global program rollouts and connects travel managers, travelers and JTB advisors on a unified platform. With real-time policy control, sustainability tracking and full booking inventory, the platform supports consistent, scalable travel programs.
“Teal represents a major step forward for our clients,” said Geert de Boo, general manager and vice president of global business travel at JTB USA Inc.
Cloudbeds partners with SuiteOp, TakeUp
SuiteOp has partnered with Cloudbeds to deliver a fully automated smart-room ecosystem for hotels and lodging operators. The collaboration will give guests web-based, real-time control over their hotel room experience.
The integration connects Cloudbeds’ reservation system and property management system with SuiteOp’s guest operations platform, enabling real-time, event-triggered workflows that control locks, thermostats and sensors. Guests gain mobile access to in-room controls via SuiteOp’s no-download web portal, while operators benefit from reduced manual tasks and energy savings.
Cloudbeds has also partnered with TakeUp, an AI-powered revenue management platform, to offer automated pricing tools to independent hotels, inns and boutique properties. The integration enables Cloudbeds users to access TakeUp’s dynamic pricing engine, which adjusts rates in real time based on demand, market trends and competitor data. The partnership also includes access to revenue strategists who support pricing decisions.
The collaboration is part of Cloudbeds’ wider marketplace of tools aimed at helping small hoteliers improve efficiency and profitability without adding operational complexity.
Boom, InterCoastal Net Designs
Boom, the AI-powered property management system (AiPMS), has partnered with InterCoastal Net Designs (ICND) to help short-term rental (STR) operators boost direct bookings. The integration combines ICND’s high-performance websites with Boom’s AI tools—automating guest messaging, task management and real-time pricing. Boom’s AI sales agent negotiates with guests 24/7, increasing bookings by up to 30%, the company said.
Hospitable’s AI tool
Hospitable has unveiled Copilot, an AI tool that gives hosts real-time insights into occupancy, revenue, guest sentiment and more—no dashboards required.
Acting as a smart command center, Copilot answers plain-language questions and learns from each business over time, helping operators spot problems and make faster, better decisions. Available to Mogul plan users, Copilot builds on Hospitable’s growing AI suite.
Hubby eSIM, Paxconnect
Hubby eSIM has partnered with German travel tech platform Paxconnect, enabling over 6,200 travel agencies in Germany, Austria and Switzerland to offer customizable, branded eSIM services. The partnership helps agencies boost their product offerings with affordable mobile data in 200+ countries—improving connectivity, upselling opportunities and customer experience throughout the journey.
Sihot, Dingus automate tour operator hotel bookings
Sihot has enhanced its integration with Spanish channel manager Dingus to automate hotel reservations, availability syncing and deposit processing for tour operator contracts. The real-time connection improves inventory control, reduces overbooking risk and simplifies compliance with Spanish invoicing laws—streamlining operations for hotels in Spain and the Caribbean.
UnderTheDoormat Group's board director
UnderTheDoormat Group has appointed Steven Kent, former Goldman Sachs hospitality leader, as its first independent board director. The move supports the group’s North American expansion following growth in Europe and the Middle East. Kent brings deep industry expertise and strategic insight as the Group scales its end-to-end STR platform globally.
WeRoad launches WeMeet
WeRoad has launched WeMeet, a new initiative aimed at fostering real-life connections through in-person events across 30+ European cities.
Open to all—not just past WeRoad travelers—WeMeet addresses loneliness by helping people build friendships through curated social gatherings like hikes, workshops and meetups. With 300+ events planned and an easy-to-use app, WeMeet expands WeRoad’s mission from travel to everyday life, making meaningful connection more accessible at home.
HiJiffy’s hotel chatbot
HiJiffy has launched Aplysia 3, a next-gen hotel chatbot powered by retrieval-augmented generation technology. Aplysia 3 provides instant, context-aware responses using editable documents instead of rigid FAQs—making updates easy and accurate.
Built for multi-property operations, it tailors content at both group and property levels. Hotels maintain full control over replies, with custom text, buttons and visuals. Aplysia 3 reduces staff workload by resolving more guest queries and includes a dashboard for insights. It's now available at no extra cost to HiJiffy clients.
Amex GBT’s AI tools
American Express Global Business Travel (Amex GBT) has launched an AI-powered virtual agent and a natural language query (NLQ) feature. The large language model-based virtual agent, available in 10 languages, improves customer support by handling complex queries naturally.
During trials, a third of users resolved issues without needing human assistance. The new NLQ tool in Egencia Analytics Studio lets travel managers ask plain-language questions to access and visualize key travel data. Currently in beta, full release is planned for 2026. These innovations aim to enhance self-service and streamline travel program management.