Hipmunk is stepping out with two notable updates to its services around how users search for and book travel.
First, the travel search tool has redesigned its flight search engine to insert specific details and amenities directly into results.
As users browse tickets, the platform compares things like fare type as well as baggage allowance, leg room offered or Wi-Fi availability in the site’s new “Show Me” column.
The platform also adjusts to users’ preferences, and, according to Hipmunk, the tool’s ability to show frequent flyer miles earned is the first of its kind.
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“These days, travelers’ choices are more complex than ever,” says Adam Goldstein, Hipmunk co-founder and CEO.
“Travelers often choose a flight based on what’s displayed at the time of booking, only to find out when it’s too late that they can’t use the overhead bin. Now, Hipmunk has found a way to ensure every traveler knows exactly what they are getting - before they book."
Hipmunk, which Concur acquired in 2016, is also introducing a new meetings-based search function, PhocusWire can exclusively reveal.
The update came about from user testing that revealed the number one concern for business travelers when booking a hotel was the proximity to meeting location.
The feature, found in the Upcoming Trips dashboard, lists hotel results by distance to meeting and event venues, and a map display provides a visual guide to the locations.
The meetings update is available for iOS and will soon launch on Android.
Hipmunk was launched in 2010 and raised a total of $55 million (the largest round was a $20 million Series C investment from Oakland Investment Partners in 2014) before selling to Concur.