Jill's most recent articles

visit savannah My Method... How Visit Savannah reached the right travelers - and profited
With tourism budgets getting tighter, it’s more important than ever to understand the impact of every... Read More
News | Online
Sabre calls DOJ lawsuit "meritless" in formal responseSabre calls DOJ lawsuit "meritless" in formal response
Sabre has formally answered the Department of Justice's lawsuit attempting to block its acquisition of... Read More
News | Technology
koddi broken marketing funnelRethinking the (broken) travel marketing funnel
As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to... Read More
Opinion | Online
klook expansion planKlook on target to hit 60M bookings in 2019, outlines expansion plan
By the end of 2020, Klook plans to double its headcount from 1,200 to more than 2,500 across 30... Read More
News | Online
womens leadership c suiteEvaluating the C-suite: A dearth of women at the top
The travel industry is built largely on the backs of women, yet female leadership in the C-suite and... Read More
Opinion | Online
google price match hotelsGoogle price-matching: Are hotel bookings next?
With Google testing a "lowest fare" price guarantee  on flights, what happens if the guarantee... Read More
Opinion | Distribution
sounding off 31 travel marketingSounding Off: Travel marketers have their work cut out for them - for good reason
Is taking an ethical approach in marketing enough? Or are consumers so jaded by any brand promoting... Read More
Interview | Online
vacasa google integrationGoogle adds Vacasa to vacation rental search
In March, Google added vacation rental properties to its Hotel Search function, and it’s now adding... Read More
News | Distribution
Marriott picks BookingPal as exclusive tech partner for home-rental unitMarriott picks BookingPal as exclusive tech partner for home-rental unit
Marriott International has selected BookingPal as the exclusive technology partner for its... Read More
News | Technology
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Air-France-KLM-digital-social-media
September 16, 2019
Air France KLM on sales across social, China and being where customers are
PhocusWire spoke to Air France-KLM vice president of digital strategy Guido van Til about the social... Read More
VIDEO: Infare on the importance of data and intelligence for airlines
September 16, 2019
VIDEO: Infare on the importance of data and intelligence for airlines
Airlines sit on piles of data, perhaps more than any other element within the travel, tourism and... Read More