Another week, another corporate rebranding exercise - this time it's the turn of Expedia Inc.
The U.S.-based travel giant will now be known as Expedia Group (no change in its EXPE financial market ticker, FYI).
CEO and president Mark Okerstrom, who took over the business in the summer of 2017, says the switch has been made to "better reflect the global nature of the business", as it will "more clearly articulating who we have become and who we aspire to be".
Subscribe to our newsletter below
The change in corporate identity comes just over a month from a similar rebranding by its arch rival, the Priceline Group, which is now Booking Holdings.
The Expedia Group, in its last earnings release, shows increased revenue by 15% during the full-year 2017 to more than $10 billion.
EBITDA reached a figure of $1.7 billion, up 6% from 2016 – but that’s a fraction of the growth in EBIDTA from 2015 to 2016 which came in at 46%.
Lodging makes up the bulk of the company’s revenue (68%), with advertising and media at 11%, air at 8% and all other revenues filling the remaining 13%.
In The Big Chair - Mark Okerstrom