Phocuswright and WiT’s Online Travel Tracker: The Wellness Stack
The report explores how wellness is taking shape across Asia Pacific and the broader APMEA region through a mix of consumer demand, destination strategy and private-sector investment. It traces the rise of both technical, medicalized “hardcare” offerings and more human-centered “softcare” experiences, while also highlighting how many APAC countries are building wellness into tourism policy, infrastructure and brand positioning. At the same time, it maps the role of hotels, resorts, startups and OTAs in bringing wellness further into the online travel ecosystem.