In Phocus Podcast

In Phocus is a regular dissection of the news, issues and trends in travel and technology, featuring interviews with industry executives and entrepreneurs and hosted by PhocusWire editors. Check back weekly for new episodes.

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Most Recent Episodes - Season 7

Loveholidays' ambitions in the growing packaged travel market

Loveholidays has quietly built one of the fastest-growing positions in European package travel, expanding from a UK-only startup in 2012 into eight markets and roughly 15% of the UK packaged travel market. 

In this conversation, head of strategy Isabella Cheng unpacks the bigger shift behind that growth: dynamic packaging has gone from a niche 2% of the UK market in 2009 to about a quarter of it today, and Loveholidays has built its entire model around being the technology layer that aggregates flights and hotels on the fly rather than selling pre-built package holidays.

Cheng also gets specific about where AI actually earns its place at the company, walking through how their chatbot Sandy handles the majority of customer chats at agent-level satisfaction and saves an estimated £4 million a year, and how AI-assisted coding has let engineering nearly double its deployment pace without adding headcount. She wraps with a candid take on the IPO question that's been trailing the company for years.

CEO Spotlight: Filip Filipov of OAG

Less than a year into leading OAG, CEO Filip Filipov sat down with PhocusWire's Linda Fox and the thing that's actually surprised him isn't AI, it's customers.

Preferences are outrunning what technology can deliver, on both consumer and B2B sides. The industry, he says, is chasing customers' dreams of what a product could be rather than what's currently buildable.

AI adoption matched his expectations directionally but beat them on speed — marketing, finance, and commercial teams picked it up as fast as engineering did.

But he pushes back on treating adoption as even across the industry. A startup with the right people moves fast. A decades-old institution carrying legacy process and PII constraints is often capped at Copilot in Word. He's also skeptical of "AI" as a catch-all, lumping product, technology, and distribution together as if they're one thing.

The conversation also covers the CEO role's personal weight and where he sees real innovation in travel.

The new rules of travel discovery in the age of AI with Propellic and Stiplo

Generative AI is transforming how travelers discover and book trips, according to a PhocusWire interview with John Matson, chief revenue officer of Propellic, and Carlo del Mistro, founder of Stiplo.

Del Mistro said hotel owners often contact his company after finding their property missing from ChatGPT results. He likened today's AI visibility landscape to early SEO, when ranking drivers were poorly understood and constantly shifting. Matson said tracking is still early stage, though statistically relevant measurement is now possible to show movement on specific prompts.

Generative engine optimization (GEO) is growing in importance alongside traditional SEO, which both speakers said still plays a major role, depending on the LLM used. AI referral traffic remains small but is growing exponentially, with higher conversion since those visitors arrive already qualified.

On suppliers versus OTAs, Matson said he is bullish on suppliers, who can build products from physical assets and retain first party data.

Travel's AI winners and losers: the debate continues

Artificial intelligence is reshaping how travelers discover and book trips, but a critical question remains unresolved: will AI reinforce the industry's biggest players or tear down their advantages? In this episode, two of travel tech's most vocal commentators bring their ongoing public debate into the studio.

Mario Gavira, chief marketing officer of Travelier, argues that AI is more likely to strengthen dominant OTAs and hotel groups than displace them. He points to their tech infrastructure, loyal customer bases and unique inventory as durable moats. In his view, AI simply becomes another marketing and booking channel, one the biggest brands are well positioned to exploit.

Christian Watts, founder and CEO of Magpie, pushes back hard. He believes AI agents will fundamentally change the shopping experience, replacing endless search results with a handful of tailored options chosen on a traveler's behalf. That shift, he argues, could erode the advantages today's leaders depend on.

The conversation moves through some of the industry's most contested questions: whether loyalty programs still matter when an agent can compare offers instantly, what role Google plays as AI reshapes discovery and whether AI platforms become the next gatekeepers travel brands have to negotiate with.

Recorded live at Phocuswright Europe 2026 in Barcelona and hosted by PhocusWire's Linda Fox, this episode captures a debate that's been building across a series of opinion pieces for the past 18 months, now playing out face to face.