The Priceline Group will now be known as Booking Holdings.
CEO Glenn Fogel say the change will align the company name with
what is now its largest business, Booking.com.
"Over the last two decades, our business has expanded
from just priceline.com, operating solely in the United States, into six
primary brands with headquarters around the globe, operating in more than 220
countries and territories in over 40 languages, fulfilling one unified mission
of helping people experience the world,” Fogel says.
“Today, our largest brand is Booking.com, which has more
than 1.5 million properties, averages over one million bookings per day and
produces a significant majority of Booking Holdings' gross bookings and
operating profit.”
Booking Holdings consists of six brands:
Booking.com, priceline.com, Kayak, agoda.com, Rentalcars.com and
OpenTable. Fogel says the new name
connects all of the brands to their “shared capability to help customers book
amazing experiences.”
The parent company will continue to operate out of its
current headquarters in Norwalk, CT.
* Check Fogel's interview at The Phocuswright Conference 2017
Executive Interview: Glenn Fogel