Visiting Media, an immersive content provider, and hospitality content management company HotelPORT have partnered to help hotels strengthen their digital content and improve commercial performance.
Hotels are actively investing in photography, video and virtual experiences, but their effectiveness is often limited by inaccurate or outdated property information and inconsistencies, the companies said in a release.
“The Visiting Media and HotelPORT partnership addresses this challenge by combining immersive storytelling with enterprise content governance, enabling hotels to maximize the return on their digital content investments while delivering a more accurate, engaging and conversion-ready experience for prospective guests,” the companies said.
This approach is also aimed at helping hotels prepare for artificial intelligence (AI)-powered travel discovery, which is reliant on accurate and consistent information.
HotelPORT and Visiting Media plan to audit online travel agency listings, brand websites, event content and immersive experiences to identify opportunities to improve visibility, consistency and engagement.
HotelPORT, which helps hospitality companies ensure online content is accurate and up to date, will also identify hotels undergoing renovations, brand conversions and other transformations where new immersive content could be useful.
To start, the companies are launching a 90-day pilot with a “select group of HotelPORT-managed properties.”
“The pilot will measure performance across key benchmarks, including engagement, lead generation, content consistency and commercial influence,” the companies said.
“Today’s travelers discover hotels across AI search, online travel agencies, brand websites, maps, review platforms and immersive experiences,” said Fred Bean, founder and CEO of HotelPORT.
“This partnership ensures that the digital story hotels tell is accurate, engaging and consistently delivered wherever buying decisions are made. Together, we’re helping hotels create a stronger digital presence that drives traveler confidence and supports better commercial outcomes.”
Jascha Kaykas-Wolff, CEO of Visiting Media, added, “Together with HotelPORT, we’re focused on helping hospitality organizations move beyond managing content toward optimizing the performance of their business by putting their assets to work across the entire guest and planner journey.”
Last month, Visiting Media partnered with Bonafide to help hotels improve improve their visibility in AI search results. HotelPORT secured $1.5 million in financing in October 2025.