Cloud computing company Snowflake is expanding the capabilities of its data network to serve clients in the travel and hospitality industries.
Dubbed its "AI Data Cloud," the platform enables companies to connect their data and applications to break down silos and enable better insights, all powered by artificial intelligence.
“The travel and hospitality industry is at a pivotal moment, with AI and data-driven insights becoming critical for success," said Whitnee Hawthorne, global head of travel and hospitality at Snowflake.
Hawthorne said Snowflake’s AI Data Cloud for Travel and Hospitality provides tools and capabilities that bolster innovation and operations. The solution is intended to help with things such as dynamic pricing, developer efficiencies, reputation management, sustainability tracking and performance advertising.
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Snowflake also has data integrated from third-party partners to help clients with decision-making. For example data from partners such as Accuweather and S&P Global Market Intelligence can enable travel companies to analyze weather patterns and economic indicators.
Snowflake’s list of travel clients has included Hyatt, Tripadvisor, Marriott, JetBlue, American Airlines, Booking.com and WestJet.
Raymond Boyle, vice president of data analytics and strategic insights at Hyatt said the company is working with Snowflake to as it seeks to improve data-driven decision making and automation.
“From guest preferences to functional decision management, Snowflake empowers us to advance care and further enhance the guest experience,” Boyle said. “Snowflake provides an important foundation for our work to redefine hospitality in the digital age."
Rahul Todkar, head of data and AI at Tripadvisor, said the company is using Snowflake to connect its marketing, customer insights and enterprise analytics giving a data foundation for Tripadvisor’s AI initiatives.
“Moreover, Snowflake has revolutionized how we collaborate with other brands in the ecosystem, allowing secure data sharing that benefits both our business and the broader travel industry,” said Todkar. “This comprehensive approach has not only streamlined our operations but also opened new avenues for growth and partnership."