than two years of fits, starts
and stumbles, the travel
industry is resurgent.
capacity, occupancy and
and some markets and segments
pre-pandemic highs this year.
Millions of travelers are venturing out, delighted to
finally explore much more than
their own backyards.
travelers unleash themselves
upon the globe, make no mistake: Travel may be back, but
fuel prices and unchecked
be a drag on recovery, and a labor shortage threatens to play
spoilsport with travelers’ ambitious
haven’t yet deterred consumers
their travel dollars, people have grown
their options. The battle
for this undaunted and demanding
audience will be fiercer than ever.
the same time, a fundamental shift in the travel landscape is afoot,
a perilous path for some industry players and an
uncommon opportunity for others.
Travelers. Titans. Trailblazers. - The theme for The Phocuswright Conference 2022
Powerful privacy protections and the emergence of more sophisticated tools are
giving Travelers unprecedented control over when, where
and how they go.
with consumers now making
choices to safeguard
the environment and support brands and destinations that pay more than just lip
service to equity and inclusion, the power will soon
rest squarely with the people. If
previously relied upon fall
short on delivering
expect, no biggie: there
are plenty of fish in the sea.
course, the biggest fish – from long-time segment leaders to
mammoth intermediaries – still wield enormous influence and seem to get bigger
every day. These Titans of travel are not going away anytime soon, but their response to the new
traveler-centric landscape could mean the difference between continued
dominance and scrambling to remain relevant.
as the Titans choose whether to stay the course or boldly welcome and even fuel
the change, they are being challenged by the Trailblazers.
These nimble players are leveraging new technologies, empowering travelers with
the content, tools and enhanced
service levels they now demand, and in doing
their trust and potentially their loyalty. With Web 3.0 ready to democratize
the internet and transfer more control to individuals, adopting a
head-in-the-sand approach is risky, if not ruinous.
year’s event will take place in Phoenix, November 14 to 17.
The Phocuswright Conference 2022
Find out more about the event, including programs for
innovation, diversity, Young Leaders and more. Special pricing available through September 30.