MisterFly Group, owner of France-based online travel agency MisterFly, has rebranded to the name Digitrips to reflect the B2B nature of its business, the company says.
Founded in 2015, MisterFly Group includes seven sub-brands - MisterFly, Mtrip, MF PRO, Hresa, Hotel Pour Tous, Idiliz and Koedia – which will all keep their names and identities under the Digitrips umbrella.
The company says the rebrand reflects the travel technology focus of the group: Since its inception, the company has evolved to where its seven sub-brands now generate 90% of revenues from B2B sales to more than 5,000 B2B clients.
Additionally, the group has sold more than five million passengers to retail travel agents, OTAs, tour operators, white labels and loyalty schemes and has transacted more than 10 million bookings on its SaaS solutions.
Digitrips also represents the group’s services “beyond air,” the company says, noting that in addition to air it sells accommodations, cars, transfers and packages, as well as offers insurance and payment solutions.
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“We are so much more than just the MisterFly B2C OTA - important and dear as it is to us - and this new name and brand identity reflects that 90% of our business is B2B and that we have long-since moved ‘beyond air’ into selling a whole range of travel products, services and even SaaS software solutions,” says Digitrips managing director Emilie Dumont.
“Additionally, whilst France remains our core market, we have grown beyond the borders of France in recent years and have ambitious plans for further international growth in the future.”
Adds Digitrips co-founder and CEO Nicolas Brumelot: “I would like to thank all of the team for their hard work and innovation over the last seven years, along with each and every client for their collaboration and loyalty - allowing us to manage over 5,000,000 travelers in such a short time span since launch.
“Looking forward we felt that the new name and brand identity better fits the diversified and innovative B2B company we are.”
In July 2021, MisterFly raised €10 million as it looked toward recovery from the pandemic. The round brought the OTA’s total funding to €40 million.