Twelve years after buying Cruise Critic, TripAdvisor is expanding
its namesake platform to include cruise reviews, content sharing and price
comparison for the United States and United Kingdom markets.
The new TripAdvisor Cruises launches today with content from
lines representing more than 70,000 sailings, including Royal Caribbean International,
Carnival Cruise Line, Princess Cruises, Norwegian Cruise Line and Disney Cruise
The content is accessible from a new “cruises” tab on the
“The addition of
Cruise will help solve the complexity of planning and booking a voyage,
supported by the confidence of rich user-generated content with reviews and
photos from millions of TripAdvisor members,” says Bryan Saltzburg, president
of TripAdvisor Flights, Cruise & Car.
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“For example, cruisers can research and book their flight to
the port, a hotel room for the night before departure, review ‘Ship-tinerary’
pages, compare cabin options, book excursions and read reviews all in one
“Ship-tinerary” is TripAdvisor’s name for its profiles of
individual ships, which include reviews, tips, photos, detailed amenities and
In 2007, TripAdvisor acquired
Cruise Critic, which has and will continue to operate as an independent brand
serving the U.S., the U.K. and Australia.
In announcing TripAdvisor’s
expansion into cruise, the company says it is using “learnings and expertise”
from its experience with Cruise Critic and leveraging relationships with
suppliers to create the new platform.
“Having cruise represented on
TripAdvisor acknowledges the growth of the sector as a vacation option and will
help to introduce cruising to a massive new audience, as part of the world’s
largest travel site,” says Gordon Ho, chief marketing officer for Princess
TripAdvisor says it will be
adding more cruise lines, content and markets in the coming months.
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