Cruise distribution specialist World Travel Holdings has taken an undisclosed strategic investment from private equity firm Citation Capital.
The company’s founders and co-CEOs Jeff and Brad Tolkin continue to hold “significant ownership interest” and will continue to lead the company on a day-to-day basis.
World Travel Holdings, which was founded in 2005, said it generates more than $2.5 billion in annual booking volume. The company is helped by B2B partnerships with companies including Booking.com, more than 2000 franchise agencies and a number of brands in its portfolio including Dream Vacations.
"This partnership marks an exciting new chapter for World Travel Holdings," said Jeff Tolkin. "Over more than two decades, we have built a platform that serves blue-chip partners, franchisees and travelers through a combination of proprietary technology, deep supplier relationships, and differentiated distribution capabilities. We believe Citation is the right partner to help us continue to scale.”
“World Travel Holdings represents Citation’s fourth investment and is a strong complementary addition to our portfolio," said Tiffany Hagge, founder and managing partner of Citation. "Its scaled, asset-light, multi-channel model and deep supplier relationships uniquely position the company to capitalize on sustained demand for premium experiences. Our focus is on continuing to capture this growth and we are excited for a strong partnership with the founders and entire leadership team.”