Vacation rental platform RedAwning has bought web services company Blizzard Internet Marketing in a bid to expand its technology services to property managers.
The acquisition coincides with a decision to rebrand the company to RedAwning Group. Terms of the acquisition were not disclosed.
Blizzard was created 21 years ago as a web services provider for the travel industry.
Folding into RedAwning will give the new owner the opportunity to offer additional tools alongside its existing services in areas such as web hosting, website design, paid search and email marketing.
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Blizzard's existing customers will have the option to be included on the RedAwning Network of distribution outlets, such as Booking.com, Airbnb, TripAdvisor and HomeAway. Blizzard's employees are included in the sale and founder Susan Blizzard will continue as the division's president.
RedAwning CEO Tim Choate says: "With the acquisition of Blizzard, we now have the opportunity to offer a full range of ground level marketing support for clients, along with the clout of the largest global network.
"We are truly a complete one-stop marketing solution that will deliver everything a vacation rental company needs to increase its direct bookings, while also bolstering bookings from global channels."
RedAwning claims to have 100,000 properties in 10,000 locations around the world.
Other brands in the group include VacayHero, which it bought in March 2017, Perfect Places and TravelPro Rentals.