Advertising


instagram-travel-insights
Travel fans are engaged on Instagram, but can brands keep up?
Travel fans on Instagram consume more content than other audiences but it remains a tough channel for brands to crack. Read More
News | Online
sojern raises 150M
Sojern raises $120M, eyes new markets, verticals
Travel tech firm Sojern has landed a funding round of $120 million to grow its business and enter new markets. Read More
News | Online
It's the end of the hotel metasearch model as we know it
It's the end of the hotel metasearch model as we know it
By Max Starkov - HEBS Digital | October 30, 2018
The very promise to compare rates on hundreds of sites for the same hotel is what makes hotel metasearch inherently flawed. Read More
Opinion | Online
revinate hotel marketing
The hotel email marketing trends that can help boost ROI
By Jill Menze | October 26, 2018
Compared to other marketing channels such as social media, direct mail or paid search, email delivers the highest returns on investment for hoteliers. But the contents - and timing - of emails sent by... Read More
News | Online
Trivago Q3 earnings 2018
Reduced advertising spend succeeds in returning Trivago to profitability
By Mitra Sorrells | October 24, 2018
After four quarters that CEO Rolf Schrömgens describes as “quite a challenge,” hotel metasearch platform Trivago posted a dramatic turnaround in the third quarter of 2018.  Read More
News | Online
Costly Facebook advertising mistakes that travel brands should avoid
Costly Facebook advertising mistakes that travel brands should avoid
By Volkan Cagsal - Adphorus | October 24, 2018
Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. Read More
Opinion | Online
google-brand-protection-hotel-2
How hotels can manage brand protection changes on Google
By Marta Lopez - Mirai | October 23, 2018
A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). Read More
Opinion | Online
Lufthansa partners with IBM Watson for AI-driven advertising
Lufthansa partners with IBM Watson for AI-driven advertising
By Linda Fox | October 19, 2018
Lufthansa is claiming a first with the launch of an advertising campaign using artificial intelligence from IBM Watson Ads. Read More
News | Technology
The true cost of hotel brand participation online
The true cost of hotel brand participation online
By Peter O’Connor - Essec Business School | October 16, 2018
There’s a common misconception in our industry that brands are cheap and online travel agencies are expensive. And no-one knows when it started. Read More
Opinion | Distribution
google hotels whats next
What's next for Google's foray into hotels?
By Christina Jelski - Travel Weekly | October 11, 2018
Google's recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry. Read More
News | Online
WEBINAR REPLAY: Hotel marketing in the age of over-research
WEBINAR REPLAY: Hotel marketing in the age of over-research
By PhocusWire | October 10, 2018
Research is now starting to show how smartphones are empowering customers to spend hours over-researching travel decisions. Read More
News | Online
TripAdvisor Experiences TV campaign
TripAdvisor signals importance of tours and activities with TV ad launch
By Mitra Sorrells | October 9, 2018
TripAdvisor is trying a new strategy to encourage travelers to book tours and activities on its platform.   Read More
News | Online
CrowdRiff 9 million series A
CrowdRiff raises $9M to grow its visual content marketing platform
By Mitra Sorrells | October 4, 2018
Toronto-based CrowdRiff, an artificial intelligence-powered visual content management and marketing platform for travel brands, has closed a $9 million Series A funding round.   Read More
News | Startups
Google plunges deeper into hotel search: It's all about rooms
Google plunges deeper into hotel search: It's all about rooms
By Diego Varela - Mirai | September 19, 2018
Ever wondered how far search giant Google wants to take consumers in its quest to dominate the accommodation sector? More evidence is emerging... Read More
News | Online
HYP3R happy as it raises $17M to expand geofencing tech
HYP3R happy as it raises $17M to expand geofencing tech
By Kevin May | September 17, 2018
A string of investors have handed HYP3R a $17 million war chest by way of a Series A investment in the company. Read More
News | Technology