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News / Finance

By Abby Crotty | September 15, 2026

The travel industry's largest players are still pouring money into marketing, even as AEO becomes more relevant. Read More

News / Technology

PhocusWire's travel tech news briefs: Klook, Omio, Amadeus and more...

By PhocusWire | September 11, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

Vrbo launches sponsored search listings globally amid wider product rollout

By Morgan Hines | September 1, 2026

Expedia Group has announced a dozen vacation rental product launches for Vrbo and Escapia. Read More

News / Finance

HomeToGo links operational gains to internal AI use

By Morgan Hines | August 20, 2026

CEO and co-founder Patrick Andrae attributed faster response times and an 85% reduction in chat escalation to AI implementation. Read More

News

Trivago ramps internal AI spend fivefold

By Abby Crotty | August 5, 2026

The company said it spent five times as much on AI in the first seven months of 2026 as it did in all of 2025. Read More

News / Technology

How hoteliers can adapt to survive the AI discovery shift

By Morgan Hines | July 29, 2026

As travelers swap traditional search for generative engines, hospitality brands must restructure data layers and content. Read More

News / Technology

PhocusWire's travel tech news briefs: Southwest, Dida, PriceLabs and more...

By PhocusWire | July 10, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Distribution

Travel visibility, trust and conversion take focus amid agentic commerce shift

By Abby Crotty | July 8, 2026

Executives from Perk, Microsoft Advertising and Revolut discussed the future of agentic commerce in travel during a panel at Phocuswright Europe. Read More

From Our Partners / Online

Partner marketing in travel: Say goodbye to the last-click legacy

By Michelle Bruno | June 30, 2026

Download the PhocusWire report on how partner marketing in travel is evolving beyond last-click attribution amid AI, creator commerce and changing consumer behavior. Read More

News / Technology

Hotels face speed problem as video platforms reshape the booking journey

By Matthew Parsons | June 10, 2026

Hospitality leaders say legacy operating models are ill-equipped for an era of AI-powered discovery and social commerce. Read More

News / Technology

Amadeus, Accenture partner on new agentic advertising platform

By Matthew Parsons | May 28, 2026

The platform is designed to help travel brands identify intent and demand signals earlier, then leverage Accenture’s agentic framework to execute campaigns. Read More

From Our Partners / Online

Are you buying growth or paying for bookings you'd get anyway? What the data shows

By John Matson, Propellic | May 27, 2026

New benchmark data from Propellic shows when travel brands should scale paid media, where ROAS breaks down and why weak attribution can hide true growth. Read More

News / Technology

I almost deleted the email—the travel industry can't afford to

By Timothy O'Neil-Dunne - T2 Impact | May 19, 2026

Timothy O'Neil-Dunne, principal of tech consultancy T2Impact, explains what suppliers, OTAs and intermediaries need to know about OpenAI's April privacy update. Read More