Advertising


Why travel marketers must be always on and multichannel
Why travel marketers must be always on and multichannel
By Stephen Taylor - Sojern  | July 4, 2019
To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. Read More
Opinion | Online
How independent hotels can win direct bookings
How independent hotels can win direct bookings
By Max Starkov - NextGuest Digital  | July 3, 2019
Here are the action steps independent hoteliers must undertake in order to win the direct booking of travel consumers... Read More
Opinion | Distribution
How Instagram breathed new life into destination marketing
How Instagram breathed new life into destination marketing
By Richard Black - Sojern  | June 21, 2019
A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers. Read More
Opinion | Online
WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration
WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration
By PhocusWire | June 20, 2019
To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Read More
News | Online
REPORT: Measuring true impact in digital advertising
REPORT: Measuring true impact in digital advertising
By PhocusWire | June 17, 2019
Travel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not. Read More
From Our Partners | Online
VIDEO: Touring Bird on its vital first year in activities (and for Google)
VIDEO: Touring Bird on its vital first year in activities (and for Google)
By Kevin May | June 3, 2019
In the space of just 12 months, Touring Bird has become an obvious part of the conversation in tours and activities. Read More
News | Online
What to know about Gen Alpha, the new generation influencing travel decisions
What to know about Gen Alpha, the new generation influencing travel decisions
By Jill Menze | May 30, 2019
Generation Alpha - defined as those born after 2010 - plays an active role in family travel inspiration and planning, new research from Expedia Group Media Solutions shows. Read More
News | Online
VIDEO: MediaAlpha - Launch pitch runner-up at Phocuswright Europe 2019
VIDEO: MediaAlpha - Launch pitch runner-up at Phocuswright Europe 2019
By PhocusWire | May 29, 2019
Exposing the muddy world of the dominant opaque travel comparison ad networks and introducing a new - completely transparent - way to buy and sell these high-performance, high-intent ad placements. Read More
Interview | Online
How Google helped unpack the stress from modern travel
How Google helped unpack the stress from modern travel
By Finnbar Cornwall, Google UK  | May 15, 2019
Working with Hostelworld, which offers backpackers access to tens of thousands of lodgings around the globe, Google has been assessing the challenges that come with modern travel. Read More
Opinion | Online
phocuswright research personalization
Tailoring the user experience: Personalization, customization or individualization?
By Phocuswright Research  | May 9, 2019
Three fundamental approaches are employed to tailor the user experience based on both explicit traveler preferences and inferred signals derived from past performance. Read More
News | Technology
Middle Eastern travel marketers see Amazon as biggest disruption threat
Middle Eastern travel marketers see Amazon as biggest disruption threat
By Mitra Sorrells | April 17, 2019
Travel marketers in the Middle East say Amazon has the greatest potential to disrupt travel marketing in the next five years. Read More
News | Online
lastminute-forward-marketing
Lastminute.com Group now also a media company, offers out marketing services
By Linda Fox | April 15, 2019
Lastminute.com Group launches Forward as an independent media business. Read More
News | Online
Sojern opinion visual storytelling tips
Why travel marketers are embracing visual storytelling
By Stephen Taylor - Sojern  | April 11, 2019
Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More
Opinion | Online
Booking.com speaks out on its private accommodation ambitions
Booking.com speaks out on its private accommodation ambitions
By Jill Menze | April 9, 2019
Amid its ongoing rivalry with Airbnb, Booking.com explains how it hopes to differentiate its alternative accommodations product. Read More
News | Online
Google is at a crossroads with its ambitions in travel
Google is at a crossroads with its ambitions in travel
By PhocusWire | April 3, 2019
The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More
News | Online