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Expedia Group and Booking Holdings slashed marketing by $6B in 2020 (but Airbnb now makes an entrance)
By Kevin May
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March 2, 2021
The body check on marketing spend by the two giants of online travel in 2020 ends a run of gradually slowing increases in prior years.
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News
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Online
STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel
By Jill Menze
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March 2, 2021
Odyssey Travel App is a premium travel platform that aims to democratize access to luxury hotels, car rental and other travel services directly from the provider to the user.
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Interview
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Startups
Consulting agency Compass Collective aims to guide travel brands toward positive change
By Jill Menze
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February 26, 2021
Founded by luxury travel advisor Courtnie Nichols, the Compass Collective aims to help travel brands serve a diverse group of travelers through marketing efforts and staff training.
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News
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Online
Google fined €1.1M for deceptive hotel ratings in France
By Mitra Sorrells
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February 16, 2021
Google has also agreed to remove its ratings and use those provided by Atout France, the country's tourism agency.
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News
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Online
Trivago sees revenue slump 70% in 2020, bets on local travel to fuel recovery
By Jill Menze
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February 9, 2021
Although revenue for Trivago dropped 70% for the full year and nearly 80% for the fourth quarter of 2020, the company believes it's at a turning point in the pandemic.
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News
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Online
The COVID travel rebound is coming - is your business prepared?
By Jackie Velez - Xero
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February 9, 2021
Travel brands should consider these key steps in order to successfully capture the COVID travel rebound.
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Opinion
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Technology
Sounding Off: The real key to getting bookings? Inspiring traveler confidence
By PhocusWire
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January 29, 2021
The travel industry isn’t good at negative messaging, with one or two exceptions, but some say now is a good time to find some positives by exploiting a little of the negative.
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Interview
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Online
How travel marketers adjust to the ups and downs of COVID-19
By Mitra Sorrells
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January 27, 2021
As coronavirus rates and lockdown measures shift, travel advertising strategies have centered on careful messaging through digital platforms.
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News
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Online
What to know about the new customer travel planning, shopping and booking journey
By Kurt Weinsheimer - Sojern
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January 25, 2021
While the travel industry certainly can’t predict quarantine mandates, companies can capitalize on demand by meeting customer conditions.
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Opinion
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Online
Black U.S. travelers make decisions based on safety, representation
By Jill Menze
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January 18, 2021
According to MMGY Global, Black U.S. travelers are more influenced by safety concerns and marketing representation than their European counterparts.
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News
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Online
STARTUP STAGE: Touriosity wants to help tour operators increase direct bookings
By Jill Menze
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January 4, 2021
The nonprofit OTA Touriosity aims to help tour and activity providers increase direct bookings while complementing their own direct marketing efforts.
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Interview
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Startups
VIDEO: Why the digital travel sector fails for diversity and inclusion
By Linda Fox
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December 30, 2020
Martinique Lewis, a diversity in travel consultant, says travel companies need to look across everything they touch internally and externally and grade themselves on their diversity.
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News
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Online
VIDEO: Peter Kern on how COVID gave Expedia Group “courage”
By Jill Menze
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December 29, 2020
Speaking at his first Phocuswright Conference since assuming leadership of Expedia Group, Peter Kern discussed the company's multi-brand strategy, Google and more.
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News
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Online
InPhocus, episode 31 - Getting the right signals for a recovery
By PhocusWire
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December 18, 2020
Medallia's Geoff Ryskamp discusses everything from voice tech and social media to how brands have figured out what "signals" to listen to.
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News
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Technology
VIDEO: Vizergy - Launch pitch at Phocuswright Conference 2020
By PhocusWire
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December 17, 2020
Cloud innovation makes digital sales and marketing simple with an all-in-one platform. Are you ready to simplify your digital?
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Interview
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