Advertising


TripAdvisor reminds the giants: we're still huge and influential
TripAdvisor reminds the giants: we're still huge and influential
By Kevin May | April 12, 2018
The conversation in online travel circles has been dominated this year by new entrants and the age-old battles. Read More
News | Online
Amazon's options for disrupting online travel: try or buy
Amazon's options for disrupting online travel: try or buy
By Max Starkov - HEBS Digital | April 11, 2018
Will it or won't it - the subject of Amazon’s potential to disrupt the travel industry is back in vogue once more. Read More
Opinion | Online
Why now is the time for travel brands to go mobile-first
Why now is the time for travel brands to go mobile-first
By Mark Rabe - Sojern | April 6, 2018
It’s popular to talk about the impact that smartphones have had and with good reason. In recent years, since smartphone introduction, there has been a dramatic shift in the way people engage with brands... Read More
Opinion | Online
wrapup march 20 2018
Revinate, SmarterTravel, Sabre and more news briefs today...
By PhocusWire | March 20, 2018
In today’s wrap-up of news in brief: Revinate partners with Protel… Sabre ups CRM game… SmarterTravel assists advertisers… Travefy expands city guides… Aeromexico extends deal with Sabre... Read More
Notated News | Technology
VIDEO: The traveler's digital path to purchase explained
VIDEO: The traveler's digital path to purchase explained
By Kevin May | March 19, 2018
The belief that the "average traveler" is just a myth is gaining further weight with the release of a study detailing the myriad of routes taken to buy a trip. Read More
News | Online
What destinations can learn from data around March Madness
What destinations can learn from data around March Madness
By Scott Garner - ADARA | March 19, 2018
For the NCAA basketball tournament, college loyalists are traveling in shows of support for their favorite teams. Here’s how the Arizona Office of Tourism used travel data to quantify the impact of its... Read More
Opinion | Online
Data shows digital traveler indecision with websites and destinations
Data shows digital traveler indecision with websites and destinations
By Kevin May | March 15, 2018
Interesting findings shared by Travel Audience illustrate indecision by travelers when browsing for trips. Read More
News | Online
In The Big Chair - Mark Rabe of Sojern
In The Big Chair - Mark Rabe of Sojern
By Jill Menze | March 15, 2018
As CEO, Mark Rabe has helped Sojern stay on various best places to work lists by fostering a culture of teamwork and innovation. Read More
Interview | Online
Facebook trip consideration ad strategy
Facebook launches new targeted ad strategy for travel brands
By Mitra Sorrells | March 8, 2018
Facebook is using its knowledge of consumers’ online behavior to help brands market their deals and destinations to travelers earlier in their planning process.   Read More
News | Online
Booking.com wants to "win" private accommodation but won't mimic Airbnb
Booking.com wants to "win" private accommodation but won't mimic Airbnb
By Kevin May | March 7, 2018
What a difference a few weeks can make - Airbnb was once a big threat to hotels, yet now all the attention is on its emergence as a competitor to online travel agencies. Read More
News | Online
Amadeus Video Solutions
Amadeus' new interactive videos encourage traveler search and shopping
By Mitra Sorrells | March 6, 2018
Amadeus has created a new solution to help travel brands, destination marketing organizations, and online travel agencies use interactive video to facilitate consumers’ travel search and shopping.... Read More
News | Technology
The journey before the journey: How travel marketers establish trust with consumers
The journey before the journey: How travel marketers establish trust with consumers
By Jim Price - PebblePost | February 19, 2018
The last couple of decades have seen the advent of some very useful and powerful trip planning and booking tools, but planning a vacation is not just scientific, it is emotional, aspirational and... Read More
Opinion | Online
Duetto raises massive $80 million to push hotel tech platform
Duetto raises massive $80 million to push hotel tech platform
By Kevin May | February 14, 2018
Duetto can boast $143.2 million in funding rounds to date after landing a huge Series D investment of $80 million this week. Read More
News | Technology
Hotels admit steep reliance on online travel agencies
Hotels admit steep reliance on online travel agencies
By Kevin May | February 13, 2018
Hotels have a high dependency on online travel agencies to distribute their inventory, with almost every other channel deemed to be low on same scale. Read More
News | Distribution
Expedia splashed out record $5.3 billion on marketing in 2017
Expedia splashed out record $5.3 billion on marketing in 2017
By Kevin May | February 12, 2018
Expedia Inc spent a record $5.3 billion on marketing in 2017 - a figure that continues to trouble investors amid its full year financial results. Read More
News | Online