Advertising


Sojern DMO co-op program
Sojern launches co-op marketing program for DMOs and local businesses
By Mitra Sorrells | September 19, 2019
Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More
News | Online
VIDEO: Air New Zealand on using a destination to ride the marketing wave
VIDEO: Air New Zealand on using a destination to ride the marketing wave
By Kevin May | September 19, 2019
The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More
News | Online
What’s good for millennial travelers is good for all generations
What’s good for millennial travelers is good for all generations
By Matt Walker - LikeWhere  | September 18, 2019
The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts.  Read More
Opinion | Online
visit savannah
My Method... How Visit Savannah reached the right travelers - and profited
By David Chastain - Conversant  | September 16, 2019
With tourism budgets getting tighter, it’s more important than ever to understand the impact of every marketing dollar.  Read More
News | Online
Sounding Off: Don't forget that travelers still make choices in-destination
Sounding Off: Don't forget that travelers still make choices in-destination
By PhocusWire | September 13, 2019
Search marketing, YouTube video content, broadcast radio and television ads, billboards, printed media, etc - all there to take and accommodate travelers. But there's a lot of marketing activity... Read More
Interview | Online
koddi broken marketing funnel
Rethinking the (broken) travel marketing funnel
By Bill Chase - Koddi  | September 11, 2019
As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge - but only if they move quickly to rebalance their budgets... Read More
Opinion | Online
destination marketing month part 1 dmos
Destination marketing, part 1: The evolving - and expanding - role of DMOs
By Mitra Sorrells | September 9, 2019
We begin our month-long look at destination marketing with analysis of how the role of DMOs has grown over the years. Read More
News | Online
sounding off 31 travel marketing
Sounding Off: Travel marketers have their work cut out for them - for good reason
By PhocusWire | September 6, 2019
Is taking an ethical approach in marketing enough? Or are consumers so jaded by any brand promoting any product that how that product is advertised doesn’t matter? Read More
Interview | Online
Return on Ethics - abandoning high‐pressure sales tactics can make travel marketing better
Return on Ethics - abandoning high‐pressure sales tactics can make travel marketing better
By Parry Malm - Phrasee  | September 2, 2019
Natural anxieties about travel make consumers particularly susceptible to pressure tactics, with the invisible hand of the market pushing the envelope (perhaps a little further than it should have). Read More
Opinion | Online
adphoros-test-and-learn
Are you really doing data-driven marketing or do you just think you are?
By Volkan Çağsal - Adphorus  | August 28, 2019
By definition, data-driven marketing is the strategy of gathering and analyzing audience insights for optimal and targeted media buying and creative messaging.  Read More
Opinion | Technology
Zhiketong raises $42.5M to develop WeChat-led hotel marketing tool
Zhiketong raises $42.5M to develop WeChat-led hotel marketing tool
By Kevin May | August 27, 2019
The service is designed entirely around using the WeChat social media platform for brands. The latest round brings its total raised to date in the region of $53 million. Read More
News | Online
google-dynamic-ads-eurostar
My Method... How Google's tailored ads helped Eurostar reach potential customers
By Becky Power - Google  | August 23, 2019
PhocusWire asked Becky Power, sector director for travel at Google, to talk through how the search giant helped Eurostar deliver relevant ads to customers in direct response to search queries. Read More
News | Online
expedia group q2 2019
Vrbo ticks revenue growth as Expedia Group gets brand "back on track"
By Jill Menze | July 25, 2019
For the quarter ending June 30, revenue for Vrbo was up 17% compared to the second quarter of 2018, while gross bookings were up 2% compared to the same period. Read More
News | Online
TripAdvisor DMO advertising product
TripAdvisor launches sponsored content options for DMOs
By Mitra Sorrells | July 25, 2019
TripAdvisor has created new advertising options for DMOs within the destination-focused travel feed. Read More
News | Online
Booking.com relaxes keyword bidding clause with hotels
Booking.com relaxes keyword bidding clause with hotels
By Kevin May | July 22, 2019
Previously, hotels were restricted via their General Delivery Terms with the online travel agency on bidding on certain keywords, such as "booking.com" and other copyright terms on Google AdWords. Read More
News | Online