Advertising

Travel fans on Instagram consume more content than other audiences but it remains a tough channel for brands to crack. Read More

Travel tech firm Sojern has landed a funding round of $120 million to grow its business and enter new markets. Read More

The very promise to compare rates on hundreds of sites for the same hotel is what makes hotel metasearch inherently flawed. Read More

Compared to other marketing channels such as social media, direct mail or paid search, email delivers the highest returns on investment for hoteliers. But the contents - and timing - of emails sent by... Read More

After four quarters that CEO Rolf Schrömgens describes as “quite a challenge,” hotel metasearch platform Trivago posted a dramatic turnaround in the third quarter of 2018.  Read More

Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. Read More

A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). Read More

Lufthansa is claiming a first with the launch of an advertising campaign using artificial intelligence from IBM Watson Ads. Read More

There’s a common misconception in our industry that brands are cheap and online travel agencies are expensive. And no-one knows when it started. Read More

Google's recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry. Read More

Research is now starting to show how smartphones are empowering customers to spend hours over-researching travel decisions. Read More

TripAdvisor is trying a new strategy to encourage travelers to book tours and activities on its platform.   Read More

Toronto-based CrowdRiff, an artificial intelligence-powered visual content management and marketing platform for travel brands, has closed a $9 million Series A funding round.   Read More

Ever wondered how far search giant Google wants to take consumers in its quest to dominate the accommodation sector? More evidence is emerging... Read More

A string of investors have handed HYP3R a $17 million war chest by way of a Series A investment in the company. Read More