Advertising

The discerning travel marketer would prefer to pull in as many repeat customers as possible with acquisition efforts. But how do you locate and target this “holy grail” of travelers? Read More

Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More

The hotel giant's chief marketing officer discusses the major shifts in the marketing discipline, the Billboard Effect and learning from the famous Dove campaign. Read More

The modern traveler expects nothing less than a frictionless experience and the travel companies that deliver this have the best chance of thriving in the future. Read More

TripAdvisor is introducing a direct-booking feature to its Sponsored Placements product for accommodation providers designed to help them boost revenue. Read More

We explore the power of personal recommendations in the travel sector, as well as the best way to convert travelers to brand advocates and how to best use tools like NPS to drive new customer... Read More

Tourism Toronto, Expedia Group Media Solutions and Air Canada shared a goal of engaging and inspiring travelers, while also driving tourism for Toronto. Read More

Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More

The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts.  Read More

With tourism budgets getting tighter, it’s more important than ever to understand the impact of every marketing dollar.  Read More

Search marketing, YouTube video content, broadcast radio and television ads, billboards, printed media, etc - all there to take and accommodate travelers. But there's a lot of marketing activity... Read More

As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge - but only if they move quickly to rebalance their budgets... Read More

We begin our month-long look at destination marketing with analysis of how the role of DMOs has grown over the years. Read More

Is taking an ethical approach in marketing enough? Or are consumers so jaded by any brand promoting any product that how that product is advertised doesn’t matter? Read More