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PhocusWire's travel tech news briefs: Southwest, Dida, PriceLabs and more...

By PhocusWire | July 10, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Distribution

Travel visibility, trust and conversion take focus amid agentic commerce shift

By Abby Crotty | July 8, 2026

Executives from Perk, Microsoft Advertising and Revolut discussed the future of agentic commerce in travel during a panel at Phocuswright Europe. Read More

From Our Partners / Online

Partner marketing in travel: Say goodbye to the last-click legacy

By Michelle Bruno | June 30, 2026

Download the PhocusWire report on how partner marketing in travel is evolving beyond last-click attribution amid AI, creator commerce and changing consumer behavior. Read More

News / Technology

Hotels face speed problem as video platforms reshape the booking journey

By Matthew Parsons | June 10, 2026

Hospitality leaders say legacy operating models are ill-equipped for an era of AI-powered discovery and social commerce. Read More

News / Technology

Amadeus, Accenture partner on new agentic advertising platform

By Matthew Parsons | May 28, 2026

The platform is designed to help travel brands identify intent and demand signals earlier, then leverage Accenture’s agentic framework to execute campaigns. Read More

From Our Partners / Online

Are you buying growth or paying for bookings you'd get anyway? What the data shows

By John Matson, Propellic | May 27, 2026

New benchmark data from Propellic shows when travel brands should scale paid media, where ROAS breaks down and why weak attribution can hide true growth. Read More

News / Technology

I almost deleted the email—the travel industry can't afford to

By Timothy O'Neil-Dunne - T2 Impact | May 19, 2026

Timothy O'Neil-Dunne, principal of tech consultancy T2Impact, explains what suppliers, OTAs and intermediaries need to know about OpenAI's April privacy update. Read More

News / Online

Expedia Group moves advertising unit under CMO Jochen Koedijk

By Morgan Hines | May 18, 2026

The move continues Expedia Group's reorganization following the merger of its B2B and supply businesses. Read More

From Our Partners / Online

How the 2026 Middle East conflict is reshaping travel demand

By John Matson, Propellic | April 23, 2026

Find out how search data can help travel sellers know what to do next. Read More

News / Technology

AI pulls travel brands deeper into commerce media

By Matthew Parsons | April 7, 2026

As AI compresses the path to purchase, travel brands are expanding commerce media to capture high-intent demand. Read More

News / Distribution

Lake.com introduces subscription model for hosts, property managers

By Cathy Walsh | April 6, 2026

Membership option offers a commission-free alternative as operators seek more control over distribution and guest relationships. Read More

News / Technology

Travel marketing's AI identity crisis

By Morgan Hines | April 2, 2026

Industry leaders at Phocuswright’s Travel Marketing AI Summit shared varying perspectives on the future of the funnel. Read More

News / Online

Spain to enforce €64 million Airbnb fine

By Morgan Hines | March 27, 2026

Spain has rejected Airbnb's appeal to its fine for advertising unlicensed short-term rentals. Read More

From Our Partners / Online

Monetizing inspiration and rebuilding the travel booking funnel

By Stay22 | March 26, 2026

As technology continues to connect inspiration with commerce, the early stages of the travel journey are becoming one of the most valuable places to capture demand. Read More