Advertising


Sounding Off: The promise of a new marketing process won't be easy to reach
Sounding Off: The promise of a new marketing process won't be easy to reach
By PhocusWire | November 27, 2020
In a market where travelers are anxious about getting on the road again, previous positive experiences with companies (the trust factor) might play a major role in shifting where people start their... Read More
Interview | Online
Airbnb's IPO filing - what the travel industry can learn from a unique marketing playbook
Airbnb's IPO filing - what the travel industry can learn from a unique marketing playbook
By Mario Gavira | November 23, 2020
Here are some key learnings that marketers might want to keep in the back of their minds when travel comes back and the marketing battle heats up again. Read More
Opinion | Online
STARTUP STAGE: Travevel is a social platform designed to give back
STARTUP STAGE: Travevel is a social platform designed to give back
By Jill Menze | November 16, 2020
The startup, set to launch later this month, will use 10% of all profits to provide living essentials and affordable housing for disadvantaged communities in high tourism areas. Read More
Interview | Startups
tripadvisor-thailand-hotel-warning
Tripadvisor adds warning label to Thailand hotel that jailed guest
By Mitra Sorrells | November 12, 2020
The warning explains that a prior reviewer spent time in a Thai jail due to his negative comments. Read More
News | Online
online-travel-digital-gatekeepers
Online travel platforms dispute "gatekeeper" claims as Europe readies digital legislation
By Linda Fox | November 11, 2020
Proposals for new European digital legislation in Europe could include online travel players such as Airbnb and Booking.com. Read More
News | Online
Sounding Off: Booking early is great but not in the DNA of attractions
Sounding Off: Booking early is great but not in the DNA of attractions
By PhocusWire | November 6, 2020
Attractions are at an inherent disadvantage when it comes to their attempts to foster direct relationships and upsell opportunities in advance of a trip. But 2020 might change that. Read More
Interview | Online
trivago-third-quarter
Trivago says soft demand ongoing, hopes for travel recovery in mid-2021
By Linda Fox | November 3, 2020
Reporting third quarter 2020 results the hotel metasearch company says increases over the summer period were driven by nearby trips to nature spots in “developed Europe.” Read More
News | Online
sojern attractions
How attractions can (safely) boost group sales
By Noreen Henry - Sojern | November 2, 2020
While it’s easy to let digital marketing fall by the wayside when last-minute bookers come to call, online marketing is the best way to score direct, advance, online bookings. Read More
Opinion | Online
Viator ends speculation of Tripadvisor sale, talks quality strategy, Google
Viator ends speculation of Tripadvisor sale, talks quality strategy, Google
By Jill Menze | October 29, 2020
Speaking at Arival 360, Viator president Ben Drew explained how Viator's strategy differs from Tripadvisor's, the importance of supplier quality and its relationship with Google. Read More
News | Online
WEBINAR REPLAY! 10 traveler trends for 2021 planning (hint: 5 are not COVID-related)
WEBINAR REPLAY! 10 traveler trends for 2021 planning (hint: 5 are not COVID-related)
By PhocusWire | October 26, 2020
PhocusWire teams up with Sojern to dig into our survey results on consumers' sentiments and attitudes toward upcoming travel, and explore how it impacts their trip planning, shopping, and booking... Read More
News | Online
Sounding Off: Can Google really be fair?
Sounding Off: Can Google really be fair?
By PhocusWire | October 23, 2020
Whatever happens in the coming months (perhaps even years) with the Google antitrust suit, travel en masse will not be happy with outcome. Read More
Interview | Online
Travel brands eager for a hit on Google might be disappointed
Travel brands eager for a hit on Google might be disappointed
By Robert Cole - RockCheetah and Phocuswright | October 22, 2020
Travel industry expert and analyst Robert Cole dives into the antitrust probe into Google and finds there is little there that will appease concerns in the travel industry. Read More
Opinion | Online
Black Travel Alliance campaign reveals lack of diversity in travel industry
Black Travel Alliance campaign reveals lack of diversity in travel industry
By Jill Menze | October 21, 2020
Results of the Black Travel Alliance's PullUpForTravel campaign reveal that Black people are under-represented at all levels within the travel industry, and there is a great need to address the... Read More
News | Online
Travel industry reacts to Google antitrust probe in the U.S.
Travel industry reacts to Google antitrust probe in the U.S.
By PhocusWire | October 20, 2020
Google, it is claimed, has abused its dominant position in search and advertising to keep competition down. So, how is the industry reacting so far? And what about Google itself? Read More
News | Online
WEBINAR REPLAY! Future-proof your hotel marketing strategy for 2020 and beyond
WEBINAR REPLAY! Future-proof your hotel marketing strategy for 2020 and beyond
By PhocusWire | October 20, 2020
In this webinar we look at how hotel marketers can navigate these changes and plan for the future with robust marketing strategies. Read More
News | Distribution
PhocuswrightThe Phocuswright ConferencePhocuswright EuropeBattlegroundTTEWeb In TravelInntopiaRetail TravelHotel Investment