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News
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Technology
Expedia Group builds generative AI into multiple products in its “Fall Release”
By Mitra Sorrells
|
September 21, 2023
Among many other updates to its products and services for both travelers and industry partners, Expedia Group is partnering with travel influencers to offer short-form videos in the Expedia and...
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News
/
Online
Kayak, Tripadvisor on growing their in-house media studios
By Morgan Hines
|
September 19, 2023
In the last two years both Kayak and Tripadvisor have created content studios that are becoming a growing part of their overall businesses and spurring plans for future investment.
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Opinion
/
Technology
Data strategies for CVBs in a cookieless future
By Michael Skladony – Semcasting
|
August 21, 2023
As CVBs and destination marketers prepare for the cookieless future, it becomes crucial to explore strategies for collecting and utilizing first-party data effectively.
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News
/
Online
Online travel giants seeking to mix up marketing channels
By Linda Fox
|
August 15, 2023
Online travel giants Booking Holdings, Expedia Group and Airbnb increased marketing investment marginally in Q2 as all strive to make the most of direct channels.
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Interview
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Startups
STARTUP STAGE: Landng offers bookable travel itineraries from content creators
By Mitra Sorrells
|
July 31, 2023
Landng provides a database of customizable itineraries to help users discover, share and activate travel plans curated by a community of creators, travelers and brands.
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News
/
Online
Travel data leaders join forces as AirDNA acquires Arrivalist
By Mitra Sorrells
|
July 17, 2023
Arrivalist will now become a product within AirDNA’s suite of solutions, and the 25-person Arrivalist team, including founder Cree Lawson, will join AirDNA.
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News
/
Online
Travel’s top TV ads reflect surge in demand
By Derek Catron
|
July 14, 2023
EDO measured online consumer engagement to uncover the $1.2 trillion travel industry’s most effective advertisers, creatives and media environments from the past year.
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News
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Online
Culture Trip considers sale, funding options following management buyout
By Mitra Sorrells
|
July 12, 2023
Culture Trip has struggled to find its way and is now considering a sale after raising more than £130 million from investors.
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News
/
Online
Sojern expands travel marketing platform with acquisition of VenueLytics
By Mitra Sorrells
|
July 11, 2023
VenueLytics provides guest experience and data analytics tools to improve guest satisfaction and loyalty, increase direct bookings and drive ancillary revenue.
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News
/
Technology
European regulators charge Google with breaching antitrust laws
By Linda Fox
|
June 15, 2023
The regulatory body said it "takes issue" with the search giant giving preference to its own display advertising technology.
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News
/
Online
Online travel giants Q1 marketing spending shows wide variance
By Mitra Sorrells
|
June 6, 2023
Expedia Group spent the highest percentage of revenue on marketing while Airbnb spent the least and focused on expanding brand awareness and balancing supply and demand.
Read More
Opinion
/
Online
Influencers v. advertisers - why travel marketing is transforming
By Noa Greenfield - Travelier
|
June 5, 2023
Today’s travelers are turning to social media to inspire their next trip; travel markets should adapt accordingly.
Read More
Opinion
/
Online
6 ways visual UGC is evolving in the travel sector
By Damien Mahoney - Nosto
|
May 25, 2023
Authentic, visual user-generated content shared on the likes of TikTok, Instagram and other social channels is becoming central to how travel companies are marketing themselves.
Read More
News
/
Online
Google unveils generative AI boost to search
By Linda Fox
|
May 24, 2023
During its Google Marketing Live event this week the company shared a number of updates including an example of how its search generative experience could work.
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Opinion
/
Online
How creative advertising can help sustain travel rebound
By Marissa Bernstein - Vistar Media
|
May 19, 2023
The competition among travel brands to capture the attention and loyalty of customers is fiercer than ever. To start making a lasting impression on consumers, travel brands must rethink their approach...
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4 things to know about the future of the U.S. OTA market
Opinion
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World Tourism Day highlights need for sustainable destination strategies
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Technology
Expedia Group builds generative AI into multiple products in its “Fall Release”
News
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Online
Poor security, clunky processes driving online hotel booking abandonment
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2 months after split with Expedia, Hopper adds hotel inventory from Hotelbeds and WebBeds
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The year in review and the year ahead presented by Phocuswright, PhocusWire and Miles Partnership
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The Phocuswright Conference 2023
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Optimizing payments: Why travel revenue depends on it
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Airbnb turns attention to other cities but would reopen talks with NYC
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Sabre launches AI-based seat upgrade tool in collaboration with Google, Hopper
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