Advertising


Expedia Group and Booking Holdings slashed marketing by $6B in 2020 (but Airbnb now makes an entrance)
Expedia Group and Booking Holdings slashed marketing by $6B in 2020 (but Airbnb now makes an entrance)
By Kevin May | March 2, 2021
The body check on marketing spend by the two giants of online travel in 2020 ends a run of gradually slowing increases in prior years. Read More
News | Online
STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel
STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel
By Jill Menze | March 2, 2021
Odyssey Travel App is a premium travel platform that aims to democratize access to luxury hotels, car rental and other travel services directly from the provider to the user. Read More
Interview | Startups
Consulting agency Compass Collective aims to guide travel brands toward positive change
Consulting agency Compass Collective aims to guide travel brands toward positive change
By Jill Menze | February 26, 2021
Founded by luxury travel advisor Courtnie Nichols, the Compass Collective aims to help travel brands serve a diverse group of travelers through marketing efforts and staff training. Read More
News | Online
google-france-hotel-fine
Google fined €1.1M for deceptive hotel ratings in France
By Mitra Sorrells | February 16, 2021
Google has also agreed to remove its ratings and use those provided by Atout France, the country's tourism agency. Read More
News | Online
Trivago sees revenue slump 70% in 2020, bets on local travel to fuel recovery
Trivago sees revenue slump 70% in 2020, bets on local travel to fuel recovery
By Jill Menze | February 9, 2021
Although revenue for Trivago dropped 70% for the full year and nearly 80% for the fourth quarter of 2020, the company believes it's at a turning point in the pandemic. Read More
News | Online
The COVID travel rebound is coming - is your business prepared?
The COVID travel rebound is coming - is your business prepared?
By Jackie Velez - Xero | February 9, 2021
Travel brands should consider these key steps in order to successfully capture the COVID travel rebound. Read More
Opinion | Technology
Sounding Off: The real key to getting bookings? Inspiring traveler confidence
Sounding Off: The real key to getting bookings? Inspiring traveler confidence
By PhocusWire | January 29, 2021
The travel industry isn’t good at negative messaging, with one or two exceptions, but some say now is a good time to find some positives by exploiting a little of the negative. Read More
Interview | Online
travel-marketing-ups-downs-covid
How travel marketers adjust to the ups and downs of COVID-19
By Mitra Sorrells | January 27, 2021
As coronavirus rates and lockdown measures shift, travel advertising strategies have centered on careful messaging through digital platforms. Read More
News | Online
What to know about the new customer travel planning, shopping and booking journey
What to know about the new customer travel planning, shopping and booking journey
By Kurt Weinsheimer - Sojern | January 25, 2021
While the travel industry certainly can’t predict quarantine mandates, companies can capitalize on demand by meeting customer conditions. Read More
Opinion | Online
Black U.S. travelers make decisions based on safety, representation
Black U.S. travelers make decisions based on safety, representation
By Jill Menze | January 18, 2021
According to MMGY Global, Black U.S. travelers are more influenced by safety concerns and marketing representation than their European counterparts. Read More
News | Online
STARTUP STAGE: Touriosity wants to help tour operators increase direct bookings
STARTUP STAGE: Touriosity wants to help tour operators increase direct bookings
By Jill Menze | January 4, 2021
The nonprofit OTA Touriosity aims to help tour and activity providers increase direct bookings while complementing their own direct marketing efforts. Read More
Interview | Startups
travel-diversity-inclusion
VIDEO: Why the digital travel sector fails for diversity and inclusion
By Linda Fox | December 30, 2020
Martinique Lewis, a diversity in travel consultant, says travel companies need to look across everything they touch internally and externally and grade themselves on their diversity.  Read More
News | Online
VIDEO: Peter Kern on how COVID gave Expedia Group “courage”
VIDEO: Peter Kern on how COVID gave Expedia Group “courage”
By Jill Menze | December 29, 2020
Speaking at his first Phocuswright Conference since assuming leadership of Expedia Group, Peter Kern discussed the company's multi-brand strategy, Google and more. Read More
News | Online
InPhocus, episode 31 - Getting the right signals for a recovery
InPhocus, episode 31 - Getting the right signals for a recovery
By PhocusWire | December 18, 2020
Medallia's Geoff Ryskamp discusses everything from voice tech and social media to how brands have figured out what "signals" to listen to. Read More
News | Technology
VIDEO: Vizergy - Launch pitch at Phocuswright Conference 2020
VIDEO: Vizergy - Launch pitch at Phocuswright Conference 2020
By PhocusWire | December 17, 2020
Cloud innovation makes digital sales and marketing simple with an all-in-one platform. Are you ready to simplify your digital? Read More
Interview | Distribution
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