Advertising

Targeted visuals, such as imagery of the seat itself, is one way airlines could improve online sales. Read More

Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing. Read More

The updates to Google's Performance Max campaign type are intended to help hotel advertisers with different properties create unique, effective ads for each one and track the performance of the campaign... Read More

Viator brought in $493 million in revenue in 2022, up 168% year-over-year, and more than half the $966 million in revenue brought in by Tripadvisor Core. Read More

In a call with analysts to discuss the company's Q4 and full year 2022 financial results, CEO Peter Kern says efforts to move all brands to the same front-end tech stack are nearly complete, with Vrbo... Read More

Trivago says that the “value of metasearch has increased” in the current environment as consumers are more interested in comparing offers and searching for savings. Read More

Euromonitor's new report, Top 10 Global Consumer Trends for 2023, is out today and provides insights travel companies can use to tap into these behaviors. Read More

The combination of RateGain and Adara will offer travel companies travel intent data as well as pricing and inventory intelligence. Read More

Hotels and destination management organizations need to keep up to date in areas such as sustainability when planning for the future and engage with changing consumer demand. Read More

During a panel at The Phocuswright Conference, participants discuss why AR and influencers are key for travel brands’ social media strategies. Read More

Direct relationships, channels and loyalty programs are seen as the way forward as OTAs seek a shift from classic performance channels. Read More

The Germany-based metasearch brand attributes its adjusted EBITDA growth to cost discipline, increased marketing efficiency and recovering travel demand. Read More

Destination marketers have access to more data sources and more granular detail than they’ve ever had before. Read More

Google Maps now displays ticket prices for attractions to help people quickly compare prices across different partners. Read More

Japan reopens to mass tourism next week, but it is expected to be several years before the country's gross travel bookings surpass 2019 levels.   Read More