Advertising

Witnesses to the meteoric rise of the alternative accommodation sector will know that its growth will continue to face a number of challenges alongside the obvious opportunities. Read More

The three giants looked to what they already had in terms of their existing customer bases and continued to prudently put marketing dollars elsewhere, hopefully to bring in new travelers. Read More

The promise of convenience and not having to rub shoulders with other guests was enough to give the sector a much-needed boost after traveler volumes collapsed at the onset of COVID-19. Read More

To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More

Google, in addition to adding "eco-certified" badges to hotels and joining the Travalyst coalition, has confirmed updates to its search and booking functions for tours and activities. Read More

Vacation rentals were the undoubtable success story of the travel industry in the first year of the pandemic. But it's a useful time to reflect on reality. Read More

Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More

Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More

Whether using online or offline distribution channels, Russians are rediscovering the tourism gems that their homeland offers, despite the pandemic restrictions. Read More

We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More

Speaking during PhocusWire Pulse, Red Carnation Hotel Collection global marketing director Victoria Murden explained how her team is adapting strategies as it plans for the future. Read More

Location marketing has become a useful tool for travel brands to understand where their customers are and what their purchase intent might be. But big changes are coming. Read More

On the surface, Gen Z appears like a less opportune, near-term audience - they earn less, are more price-sensitive, and travel is not currently as important to them as for other generations. Read More

Flyr adds ancillary revenue capabilities and fare marketing technology to its existing revenue optimization tech. Read More

Third-party cookies, in particular, are an important part of the travel marketer's strategy to understand more about those who might be interested in services. But not for long. Read More