Advertising

Hotels face speed problem as video platforms reshape the booking journey
News / Technology
Hotels face speed problem as video platforms reshape the booking journey
By Matthew Parsons | June 10, 2026
Hospitality leaders say legacy operating models are ill-equipped for an era of AI-powered discovery and social commerce. Read More
Amadeus, Accenture partner on new agentic advertising platform
News / Technology
Amadeus, Accenture partner on new agentic advertising platform
By Matthew Parsons | May 28, 2026
The platform is designed to help travel brands identify intent and demand signals earlier, then leverage Accenture’s agentic framework to execute campaigns. Read More
Are you buying growth or paying for bookings you'd get anyway? What the data shows
From Our Partners / Online
Are you buying growth or paying for bookings you'd get anyway? What the data shows
By John Matson, Propellic | May 27, 2026
New benchmark data from Propellic shows when travel brands should scale paid media, where ROAS breaks down and why weak attribution can hide true growth. Read More
I almost deleted the email—the travel industry can't afford to
News / Technology
I almost deleted the email—the travel industry can't afford to
By Timothy O'Neil-Dunne - T2 Impact | May 19, 2026
Timothy O'Neil-Dunne, principal of tech consultancy T2Impact, explains what suppliers, OTAs and intermediaries need to know about OpenAI's April privacy update. Read More
Expedia Group moves advertising unit under CMO Jochen Koedijk
News / Online
Expedia Group moves advertising unit under CMO Jochen Koedijk
By Morgan Hines | May 18, 2026
The move continues Expedia Group's reorganization following the merger of its B2B and supply businesses. Read More
How the 2026 Middle East conflict is reshaping travel demand
From Our Partners / Online
How the 2026 Middle East conflict is reshaping travel demand
By John Matson, Propellic | April 23, 2026
Find out how search data can help travel sellers know what to do next. Read More
AI pulls travel brands deeper into commerce media
News / Technology
AI pulls travel brands deeper into commerce media
By Matthew Parsons | April 7, 2026
As AI compresses the path to purchase, travel brands are expanding commerce media to capture high-intent demand. Read More
Lake.com introduces subscription model for hosts, property managers
News / Distribution
Lake.com introduces subscription model for hosts, property managers
By Cathy Walsh | April 6, 2026
Membership option offers a commission-free alternative as operators seek more control over distribution and guest relationships. Read More
Travel marketing's AI identity crisis
News / Technology
Travel marketing's AI identity crisis
By Morgan Hines | April 2, 2026
Industry leaders at Phocuswright’s Travel Marketing AI Summit shared varying perspectives on the future of the funnel. Read More
Spain to enforce €64 million Airbnb fine
News / Online
Spain to enforce €64 million Airbnb fine
By Morgan Hines | March 27, 2026
Spain has rejected Airbnb's appeal to its fine for advertising unlicensed short-term rentals. Read More
Monetizing inspiration and rebuilding the travel booking funnel
From Our Partners / Online
Monetizing inspiration and rebuilding the travel booking funnel
By Stay22 | March 26, 2026
As technology continues to connect inspiration with commerce, the early stages of the travel journey are becoming one of the most valuable places to capture demand. Read More
Google testing ad formats for travel in AI Mode
News / Online
Google testing ad formats for travel in AI Mode
By Linda Fox | February 13, 2026
Google is testing ad formats in retail and said similar tests were happening in other industries such as travel. Read More
Mount, Popfly merge to support travel brands, creators
News / Online
Mount, Popfly merge to support travel brands, creators
By Morgan Hines | February 6, 2026
Adventure content company Popfly will integrate Mount’s network into its own. Read More
Trivago turns a corner with strong 2025 results
News / Online
Trivago turns a corner with strong 2025 results
By Morgan Hines | February 3, 2026
Trivago credited its revenue growth to a rise in referral revenue in Q4 2025, its fourth consecutive quarter of double-digit growth in this metric. Read More
Spain slaps Airbnb with €64 million fine
News / Online
Spain slaps Airbnb with €64 million fine
By Morgan Hines | December 16, 2025
Airbnb plans to challenge the fine, with a company spokesperson stating that the ministry's actions are "contrary to applicable regulations in Spain." Read More
The Phocuswright Conference 2026