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VIDEO: The Big Picture issues in alternative accommodation
News / Online
VIDEO: The Big Picture issues in alternative accommodation
By PhocusWire | October 14, 2021
Witnesses to the meteoric rise of the alternative accommodation sector will know that its growth will continue to face a number of challenges alongside the obvious opportunities. Read More
online-travel-marketing-mix
News / Online
Online giants grasp recovery momentum via marketing mix
By Linda Fox | October 5, 2021
The three giants looked to what they already had in terms of their existing customer bases and continued to prudently put marketing dollars elsewhere, hopefully to bring in new travelers. Read More
VIDEO: Customer acquisition in alternative accommodation
News / Distribution
VIDEO: Customer acquisition in alternative accommodation
By PhocusWire | September 30, 2021
The promise of convenience and not having to rub shoulders with other guests was enough to give the sector a much-needed boost after traveler volumes collapsed at the onset of COVID-19. Read More
Do online travel agencies suffer from brand blindness?
Opinion / Online
Do online travel agencies suffer from brand blindness?
By Chris Torres - Tourism Marketing Agency | September 27, 2021
To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More
google-sustainability-things-to-do
News / Online
Google launches sustainability initiatives, confirms "Things to Do" changes
By Mitra Sorrells | September 22, 2021
Google, in addition to adding "eco-certified" badges to hotels and joining the Travalyst coalition, has confirmed updates to its search and booking functions for tours and activities. Read More
A temperature check on vacation rentals
Opinion / Online
A temperature check on vacation rentals
By Marcus Rader - Hostaway | September 22, 2021
Vacation rentals were the undoubtable success story of the travel industry in the first year of the pandemic. But it's a useful time to reflect on reality. Read More
VIDEO: New audiences and where to spend your travel marketing budget
News / Online
VIDEO: New audiences and where to spend your travel marketing budget
By PhocusWire | September 21, 2021
Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More
VIDEO: Location targeting as a travel marketing tactic
News / Technology
VIDEO: Location targeting as a travel marketing tactic
By PhocusWire | September 14, 2021
Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More
Key developments in the Russia online travel market
News / Online
Key developments in the Russia online travel market
By Phocuswright Research | September 13, 2021
Whether using online or offline distribution channels, Russians are rediscovering the tourism gems that their homeland offers, despite the pandemic restrictions. Read More
Tackling unconscious bias in travel marketing
Opinion / Online
Tackling unconscious bias in travel marketing
By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021
We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More
VIDEO: A hotelier’s approach to digital marketing
News / Online
VIDEO: A hotelier’s approach to digital marketing
By PhocusWire | September 9, 2021
Speaking during PhocusWire Pulse, Red Carnation Hotel Collection global marketing director Victoria Murden explained how her team is adapting strategies as it plans for the future. Read More
VIDEO: Travel marketing under threat from Big Tech data changes
News / Technology
VIDEO: Travel marketing under threat from Big Tech data changes
By PhocusWire | September 7, 2021
Location marketing has become a useful tool for travel brands to understand where their customers are and what their purchase intent might be. But big changes are coming. Read More
Gen Z travelers are a breed of their own - so take note
News / Online
Gen Z travelers are a breed of their own - so take note
By Phocuswright Research | September 6, 2021
On the surface, Gen Z appears like a less opportune, near-term audience - they earn less, are more price-sensitive, and travel is not currently as important to them as for other generations. Read More
flyr-acquires-faredirect-xcheck
News / Technology
Flyr boosts airline revenue tech, acquires Faredirect and xCheck
By Linda Fox | September 3, 2021
Flyr adds ancillary revenue capabilities and fare marketing technology to its existing revenue optimization tech. Read More
VIDEO: That’s the way the web cookie crumbles
News / Technology
VIDEO: That’s the way the web cookie crumbles
By PhocusWire | September 3, 2021
Third-party cookies, in particular, are an important part of the travel marketer's strategy to understand more about those who might be interested in services. But not for long. Read More