Advertising

To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. Read More

Here are the action steps independent hoteliers must undertake in order to win the direct booking of travel consumers... Read More

A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers. Read More

To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Read More

Travel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not. Read More

In the space of just 12 months, Touring Bird has become an obvious part of the conversation in tours and activities. Read More

Generation Alpha - defined as those born after 2010 - plays an active role in family travel inspiration and planning, new research from Expedia Group Media Solutions shows. Read More

Exposing the muddy world of the dominant opaque travel comparison ad networks and introducing a new - completely transparent - way to buy and sell these high-performance, high-intent ad placements. Read More

Working with Hostelworld, which offers backpackers access to tens of thousands of lodgings around the globe, Google has been assessing the challenges that come with modern travel. Read More

Three fundamental approaches are employed to tailor the user experience based on both explicit traveler preferences and inferred signals derived from past performance. Read More

Travel marketers in the Middle East say Amazon has the greatest potential to disrupt travel marketing in the next five years. Read More

Lastminute.com Group launches Forward as an independent media business. Read More

Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More

Amid its ongoing rivalry with Airbnb, Booking.com explains how it hopes to differentiate its alternative accommodations product. Read More

The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More