Advertising


One & Done vs. Many Happy Returns: An important choice for travel marketers
One & Done vs. Many Happy Returns: An important choice for travel marketers
By Mark Capps and Coleen Kuehn - Merkle  | November 13, 2019
The discerning travel marketer would prefer to pull in as many repeat customers as possible with acquisition efforts. But how do you locate and target this “holy grail” of travelers? Read More
From Our Partners | Online
Sounding Off: Reality checks for brand loyalty
Sounding Off: Reality checks for brand loyalty
By PhocusWire | November 8, 2019
Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More
Interview | Online
Brand Business - Steven Taylor of Accor Hotels
Brand Business - Steven Taylor of Accor Hotels
By Linda Fox | November 7, 2019
The hotel giant's chief marketing officer discusses the major shifts in the marketing discipline, the Billboard Effect and learning from the famous Dove campaign. Read More
Interview | Distribution
Why zero‐friction is the future of the travel industry
Why zero‐friction is the future of the travel industry
By Facebook Business  | October 24, 2019
The modern traveler expects nothing less than a frictionless experience and the travel companies that deliver this have the best chance of thriving in the future. Read More
From Our Partners | Online
tripadvisor sponsored placements direct booking
TripAdvisor helps hoteliers boost direct bookings through new Sponsored Placements feature
By Jill Menze | October 23, 2019
TripAdvisor is introducing a direct-booking feature to its Sponsored Placements product for accommodation providers designed to help them boost revenue. Read More
News | Online
REPORT: Building lifetime value in travel through travel recommendations
REPORT: Building lifetime value in travel through travel recommendations
By Marisa Garcia - PhocusWire  | October 3, 2019
We explore the power of personal recommendations in the travel sector, as well as the best way to convert travelers to brand advocates and how to best use tools like NPS to drive new customer... Read More
From Our Partners | Online
my method expedia media solutions toronto
My Method... How data and personalization drove stopover visitors to Toronto
By Raina Williams - Expedia Group Media Solutions  | September 30, 2019
Tourism Toronto, Expedia Group Media Solutions and Air Canada shared a goal of engaging and inspiring travelers, while also driving tourism for Toronto. Read More
News | Online
Sojern DMO co-op program
Sojern launches co-op marketing program for DMOs and local businesses
By Mitra Sorrells | September 19, 2019
Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More
News | Online
VIDEO: Air New Zealand on using a destination to ride the marketing wave
VIDEO: Air New Zealand on using a destination to ride the marketing wave
By Kevin May | September 19, 2019
The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More
News | Online
What’s good for millennial travelers is good for all generations
What’s good for millennial travelers is good for all generations
By Matt Walker - LikeWhere  | September 18, 2019
The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts.  Read More
Opinion | Online
visit savannah
My Method... How Visit Savannah reached the right travelers - and profited
By David Chastain - Conversant  | September 16, 2019
With tourism budgets getting tighter, it’s more important than ever to understand the impact of every marketing dollar.  Read More
News | Online
Sounding Off: Don't forget that travelers still make choices in-destination
Sounding Off: Don't forget that travelers still make choices in-destination
By PhocusWire | September 13, 2019
Search marketing, YouTube video content, broadcast radio and television ads, billboards, printed media, etc - all there to take and accommodate travelers. But there's a lot of marketing activity... Read More
Interview | Online
koddi broken marketing funnel
Rethinking the (broken) travel marketing funnel
By Bill Chase - Koddi  | September 11, 2019
As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge - but only if they move quickly to rebalance their budgets... Read More
Opinion | Online
destination marketing month part 1 dmos
Destination marketing, part 1: The evolving - and expanding - role of DMOs
By Mitra Sorrells | September 9, 2019
We begin our month-long look at destination marketing with analysis of how the role of DMOs has grown over the years. Read More
News | Online
sounding off 31 travel marketing
Sounding Off: Travel marketers have their work cut out for them - for good reason
By PhocusWire | September 6, 2019
Is taking an ethical approach in marketing enough? Or are consumers so jaded by any brand promoting any product that how that product is advertised doesn’t matter? Read More
Interview | Online