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An Expedia Group report reveals Gen Z travelers have the most loyalty points stockpiled for trips. Read More

Podcasts and audio streaming can give travel brands a captive audience for advertising. Read More

PhocusWire talks to Peter O'Connor, professor of strategy at the University of South Australia, on hotels are nurturing direct bookers and how distribution is swinging back in favor of OTAs. Read More

Airbnb continued to benefit from its Q2 marketing campaign while Expedia and Booking increased marketing spend in Q3. Read More

Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More

Vrbo had 39% share of voice on paid-for social media advertizing in October and November according to BrandTotal. Read More

Trip.com Group's revenue in Q3 2021 was $831 million, down 9% compared to the second quarter of this year.   Read More

The cash deal for U.S.-based EveryMundo will also include the delivery of $10 million stock in the future, subject to conditions. Read More

Speaking in the PhocusWire Studio during The Phocuswright Conference, BeMyGuest CEO Blanca Menchaca explains how the pandemic has opened up operators and distributors to connectivity and partnerships. Read More

Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More

Podcasts have become an important part of media consumption in society, across multiple demographics, geographies and genres. Read More

Analysis of activity by five major hotel chains indicated Marriott's strategy to target social media users on sites such as Facebook, Instagram, YouTube, Twitter and LinkedIn. Read More

Speaking in the PhocusWire Studio during The Phocuswright Conference, Despegar CEO Damian Scokin explains how the pandemic hasn’t dulled the OTA’s growth ambitions. Read More

Speaking in the PhocusWire Studio during The Phocuswright Conference, Tourism Australia’s Jackie Dunfee explains how the destination has remained top of mind for travelers. Read More

For the third quarter of 2021, Airbnb also reported its most profitable quarter ever with net income reaching $834 million. Read More