Advertising

In a market where travelers are anxious about getting on the road again, previous positive experiences with companies (the trust factor) might play a major role in shifting where people start their... Read More

Here are some key learnings that marketers might want to keep in the back of their minds when travel comes back and the marketing battle heats up again. Read More

The startup, set to launch later this month, will use 10% of all profits to provide living essentials and affordable housing for disadvantaged communities in high tourism areas. Read More

The warning explains that a prior reviewer spent time in a Thai jail due to his negative comments. Read More

Proposals for new European digital legislation in Europe could include online travel players such as Airbnb and Booking.com. Read More

Attractions are at an inherent disadvantage when it comes to their attempts to foster direct relationships and upsell opportunities in advance of a trip. But 2020 might change that. Read More

Reporting third quarter 2020 results the hotel metasearch company says increases over the summer period were driven by nearby trips to nature spots in “developed Europe.” Read More

While it’s easy to let digital marketing fall by the wayside when last-minute bookers come to call, online marketing is the best way to score direct, advance, online bookings. Read More

Speaking at Arival 360, Viator president Ben Drew explained how Viator's strategy differs from Tripadvisor's, the importance of supplier quality and its relationship with Google. Read More

PhocusWire teams up with Sojern to dig into our survey results on consumers' sentiments and attitudes toward upcoming travel, and explore how it impacts their trip planning, shopping, and booking... Read More

Whatever happens in the coming months (perhaps even years) with the Google antitrust suit, travel en masse will not be happy with outcome. Read More

Travel industry expert and analyst Robert Cole dives into the antitrust probe into Google and finds there is little there that will appease concerns in the travel industry. Read More

Results of the Black Travel Alliance's PullUpForTravel campaign reveal that Black people are under-represented at all levels within the travel industry, and there is a great need to address the... Read More

Google, it is claimed, has abused its dominant position in search and advertising to keep competition down. So, how is the industry reacting so far? And what about Google itself? Read More

In this webinar we look at how hotel marketers can navigate these changes and plan for the future with robust marketing strategies. Read More