Advertising

Well-executed marketing campaigns can generate significant ROI for travel brands. Read More

Named Wanderlab, the division will operate as an independent studio that makes use of Tripadvisor’s first-party data, company resources and talent.   Read More

Booking Holdings, Expedia Group and Airbnb all increased their marketing spend in Q2 of this year compared to 2021, but it decreased as a percentage of revenue. Read More

The partnership will initially launch with Uber Eats. Read More

As travel-related searches increase, Google offers tips on how brands can use data to drive bookings. Read More

According to a new study, seven in 10 consumers are willing to pay more for a destination, lodging or transportation option that is more inclusive to all types of travelers. Read More

 The Mexico-based chain Hoteles City is using a solution from Equeco to find keywords that add efficiency and revenue to its business.   Read More

Utilizing traditional creators - aka publishers - for Malibu Beach Inn, Curacity’s digital media brand partners generated valuable exposure for the property. Read More

The company is providing $100,000 each to 100 people to create a unique property. Read More

EasyGuide is a standalone entity offering tours and activities under the “easy” family of companies. Read More

The digital advertising space for travel is in the midst of major changes, with bigger disruption around the corner. Read More

With visas no longer required for visitors from the U.S., Brazil planned a campaign to encourage Americans to visit.   Read More

According to a new report, travel ad spend in the U.S. has already reached nearly $623 million in 2022. Read More

By collecting the right first-party data and using it alongside the right tools and tactics, hotel marketers can deliver relevant, third-party cookie-free ads that boost direct bookings. Read More

Travel marketers should pay close attention, understand the technology and start experimenting for themselves. Read More