Advertising


Booking.com wins brand name trademark case
Booking.com wins brand name trademark case
By Kevin May | July 1, 2020
The travel giant had been refused a trademark of its flagship brand by the U.S. Patent and Trademark Office, which claimed the term was "generic for the services at issue and is therefore... Read More
News | Online
RedAwning sells Blizzard marketing and web services unit to Beyond Pricing
RedAwning sells Blizzard marketing and web services unit to Beyond Pricing
By Kevin May | June 29, 2020
Blizzard is a specialist in web hosting, website design, paid search and email marketing for vacation rental companies. It will retain the brand name it has operated under for 23 years. Read More
News | Online
For travel, Google’s ad credit program is a joke
For travel, Google’s ad credit program is a joke
By Douglas Quinby - Arival | June 23, 2020
The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny.  Read More
Opinion | Online
When it comes to planning trips, Black consumers feel “shut out” of the travel market
When it comes to planning trips, Black consumers feel “shut out” of the travel market
By Jill Menze | June 22, 2020
For years, Black travelers have been voicing concern about the challenges they face planning and going on trips. Is the industry ready to listen? Read More
News | Online
google-advertising-tech
What an antitrust case against Google could mean for travel
By Mario Gavira | June 19, 2020
Evidence suggests the U.S. Department of Justice will soon file an antitrust lawsuit against Google that will most likely target the ad technology used to buy, sell and serve online and mobile display... Read More
Opinion | Online
mmgy-partner-campaign-covid
MMGY partners with Expedia, Sojern, ADARA to inspire post-COVID-19 trips
By Mitra Sorrells | June 19, 2020
The travel marketing agencies have created a campaign to boost recovery in several U.S. destinations. Read More
News | Online
black-travel-alliance-launch
Black Travel Alliance urges travel companies to address Black representation in the industry
By Linda Fox | June 17, 2020
The group of Black travel content creators is asking the travel industry to publicize metrics on Black representation. Read More
News | Distribution
How travel brands can capture - and welcome - the LGBTQ family market
How travel brands can capture - and welcome - the LGBTQ family market
By Jill Menze | June 17, 2020
Brands such as Booking.com are investing in training to make the travel industry more inclusive to LGBTQ family travelers. Read More
News | Online
Travel brands encouraged to speak out, take action on racial diversity
Travel brands encouraged to speak out, take action on racial diversity
By Jill Menze | June 15, 2020
Panelists at a BAME Women in Travel event say travel brands need to take stock of their internal and external efforts around diversity and inclusion. Read More
News | Online
airbnb-local-travel
Airbnb seeks to help local tourism as cross-border travel remains uncertain
By Linda Fox | June 11, 2020
Airbnb is working with tourist organizations and governments to help bring local travel back to pre-COVID levels, recognizing that domestic is going to come first. Read More
News | Distribution
culture-trip-lonely-planet-advertising
Culture Trip and Lonely Planet unite, give advertisers access to combined audience
By Linda Fox | June 11, 2020
Culture Trip and Lonely Planet launch Travel Reborn, a commercial partnership giving advertisers access to their combined audience. Read More
News | Distribution
destination-egypt-coronavirus
Destination marketing is not just about the recovery - it's now a long game
By Bruce Lahood - ICF Next | June 10, 2020
The traveler of the future will be more cautious and more mindful of the adventure they are about to embark upon. But this has huge implications for marketing a destination. Read More
Opinion | Online
google-open-letter-france
Travel group joins calls for Google and Facebook to help brands through crisis
By Linda Fox | June 5, 2020
Companies say Facebook and Google have participated in the returns but have so far not been prepared to share the pain brought about by the coronavirus pandemic. Read More
News | Distribution
Rebuilding demand requires every part of the travel industry to play a role
Rebuilding demand requires every part of the travel industry to play a role
By Tom O'Toole - Kellogg School of Management | June 5, 2020
The travel industry as a whole and individual companies are now turning attention to the marketing initiatives that will be most effective. How can they all collaborate and innovate here? Read More
Opinion | Online
Like it or not, the fate of your hotel is in the hands of OTAs
Like it or not, the fate of your hotel is in the hands of OTAs
By Dori Stein - Fornova | June 3, 2020
Here’s why OTAs will provide a key source of near-term bookings and what hoteliers can do to ensure they’re capitalizing on the right opportunities. Read More
Opinion | Distribution
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