Advertising


Expedia Group bets on brand marketing as it prepares for travel rebound
Expedia Group bets on brand marketing as it prepares for travel rebound
By Jill Menze | May 6, 2021
In its Q1 2021 earnings call, Expedia Group said it's focusing on brand marketing to differentiate its offerings and capitalize on returning travel demand. Read More
News | Online
tours-activities-benefit-from-covid
How tours and activities businesses can benefit from the COVID crash
By Yiannis Maglaras - Ticknovate | May 4, 2021
What we’ve learned from past crises is that businesses adapt, and often the successful ones create a new blueprint of doing things. Read More
Opinion | Online
trivago-q1-2021
Trivago sees referral revenue jump more than 60% in March
By Mitra Sorrells | May 3, 2021
Trivago's total revenue in the first quarter of this year was €38.2 million – a 73% drop compared to the first quarter of 2020. Read More
News | Online
Marketing tactics to think about as travel attempts to recover
Marketing tactics to think about as travel attempts to recover
By Gilad Barash - Dstillery | April 30, 2021
It's likely that the travel audiences from a year ago no longer apply so travel marketers need to find the signals consumers are putting out. Read More
Opinion | Online
Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?
Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?
By Mario Gavira | April 26, 2021
Channels where marketing dollars are being spent is only part of the equation. How your brand stands out from the pack and connects with customers is equally, if not more, important. Read More
Opinion | Online
Expedia unveils rebrand in major push to capture travel demand
Expedia unveils rebrand in major push to capture travel demand
By Jill Menze | April 19, 2021
Expedia is debuting a new look and product offerings on its quest to become consumers’ "ultimate travel companion." Read More
News | Online
STARTUP STAGE: HiBnb helps travelers find cannabis-friendly accommodations and activities
STARTUP STAGE: HiBnb helps travelers find cannabis-friendly accommodations and activities
By Jill Menze | April 14, 2021
HiBnb is a marketplace dedicated to the growing cannabis community, providing accommodation and activity options to guests looking to explore with cannabis while traveling. Read More
Interview | Startups
starkov-google-zero-click-search
Is Google's zero-click search a threat or opportunity for hoteliers?
By Max Starkov - hospitality consultant and strategist | April 9, 2021
Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites and using effective content marketing strategies. Read More
Opinion | Online
How I Got Here, episode 59 - Rolf Schromgens of Trivago
How I Got Here, episode 59 - Rolf Schromgens of Trivago
By PhocusWire | April 8, 2021
Rolf Schromgens was broke and scarred from the experience of a previous startup when he finally sat down with his co-founders and created Trivago, as he explains to Mozio's David Litwak and Kevin May of... Read More
Interview | Online
The data conundrum for travel marketers in 2021
The data conundrum for travel marketers in 2021
By Chris Heike - Koddi | April 6, 2021
As the industry enters peak travel season, marketers are faced with a question that most are not prepared to answer: How should I account for the lack of data I gathered in 2020? Read More
Opinion | Online
"Marketing of Care" and the future of tourism
"Marketing of Care" and the future of tourism
By Michael Becker and Adam Hanft | April 5, 2021
In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors. Read More
Opinion | Online
What do you know about travelers in the future and how to develop a customer for life?
What do you know about travelers in the future and how to develop a customer for life?
By Tony Evans - TProfile | March 11, 2021
There are four important steps that every travel business will need to follow to deliver growth, loyalty and continued success. Read More
Opinion | Online
Google eliminates fees for hotel booking links
Google eliminates fees for hotel booking links
By Mitra Sorrells | March 8, 2021
Now in addition to up to four paid ad slots, Google will provide an extensive organic list of booking options, such as the hotel website, online travel agencies and other travel sites. Read More
News | Distribution
Expedia Group and Booking Holdings slashed marketing by $6B in 2020 (but Airbnb now makes an entrance)
Expedia Group and Booking Holdings slashed marketing by $6B in 2020 (but Airbnb now makes an entrance)
By Kevin May | March 2, 2021
The body check on marketing spend by the two giants of online travel in 2020 ends a run of gradually slowing increases in prior years. Read More
News | Online
STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel
STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel
By Jill Menze | March 2, 2021
Odyssey Travel App is a premium travel platform that aims to democratize access to luxury hotels, car rental and other travel services directly from the provider to the user. Read More
Interview | Startups
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