Advertising


Google plunges deeper into hotel search: It's all about rooms
Google plunges deeper into hotel search: It's all about rooms
By Diego Varela - Mirai | September 19, 2018
Ever wondered how far search giant Google wants to take consumers in its quest to dominate the accommodation sector? More evidence is emerging... Read More
News | Online
HYP3R happy as it raises $17M to expand geofencing tech
HYP3R happy as it raises $17M to expand geofencing tech
By Kevin May | September 17, 2018
A string of investors have handed HYP3R a $17 million war chest by way of a Series A investment in the company. Read More
News | Technology
WEBINAR ALERT! Hotel marketing in the age of over-research
WEBINAR ALERT! Hotel marketing in the age of over-research
By PhocusWire | September 13, 2018
Research is now starting to show how smartphones are empowering customers to spend hours over-researching travel decisions. Read More
News | Online
Google breathes down the neck of Kayak in clicks sent to airlines
Google breathes down the neck of Kayak in clicks sent to airlines
By Kevin May | September 5, 2018
Google is sending almost equal levels of traffic to airline websites as Kayak, following a massive increase for the search giant over the course of the last 12 months. Read More
News | Online
In The Big Chair - Sean Fitzpatrick of OTA Insight
In The Big Chair - Sean Fitzpatrick of OTA Insight
By Mitra Sorrells | August 31, 2018
A former-Oracle, Nokia and HotSchedules executive, Sean Fitzpatrick arrives with a recent investment round in the company's war chest and in a marketplace that continues to throw up new challenges. Read More
Interview | Technology
STARTUP STAGE: xCheck gives airlines tech to better showcase web fares
STARTUP STAGE: xCheck gives airlines tech to better showcase web fares
By Kevin May | August 30, 2018
U.S.-based xCheck is a tool for airlines to manage and optimize their fares when pushing prices to online marketing channels. Read More
Interview | Startups
The impact of influencer marketing on the booking journey
The impact of influencer marketing on the booking journey
By Angharad Miller - Swayy | August 30, 2018
Let’s set the scene. Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale. Read More
Opinion | Online
Google offers hotel discounts to cloud users, upgrades search tools
Google offers hotel discounts to cloud users, upgrades search tools
By Christina Jelski - Travel Weekly | August 28, 2018
Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users... Read More
News | Online
google-search-travel-hotel-ads
Subtle change to users, big impact on brands - Google search and hotels
By Pablo Delgado - Mirai | August 27, 2018
The real estate on Google's search engine results pages has changed dramatically over the course of the last decade.   Read More
News | Online
ota hotel profitability
Online travel agency moves harming profitability: What hotels need to know
By Max Starkov - HEBS Digital | August 24, 2018
Two recent events in hotel distribution created a mild media buzz, but unfortunately were ignored by some hoteliers and quickly forgotten by the industry: Expedia’s Add‐On Advantage and Booking.Basic. Read More
Opinion | Online
dmo facebook advertising
User-generated content not top of mind for DMOs on Facebook
By Jill Menze | August 22, 2018
State destination marketing organizations in the United States are slow to adopt user-generated content in their Facebook advertising, with the majority relying on stock imagery in posts. Read More
News | Online
CEO interview Cendyn Charles Deyo
In The Big Chair - Charles Deyo of Cendyn
By Mitra Sorrells | August 10, 2018
Cendyn provides integrated technology platforms to drive sales and marketing performance in the travel and hospitality industry. Based in Florida, Cendyn has offices around the United States and Canada... Read More
Interview | Technology
In The Big Chair - Layton Han of ADARA
In The Big Chair - Layton Han of ADARA
By Mitra Sorrells | August 3, 2018
Founded in 2009 ADARA analyzes data to help clients understand travelers’ behavior, patterns and trends to create more effective marketing and engagement strategies. The company has 15 offices across... Read More
Interview | Technology
Travel and the complex world of native comparison search
Travel and the complex world of native comparison search
By Brett Tabano - MediaAlpha | August 2, 2018
Companies that solely utilize display advertising for performance marketing need to complement this strategy with native comparison search ads. It differs in that it's specific to one particular product... Read More
Opinion | Online
tripadvisor hospitality sector report
Online reputation, bookings top of mind for travel business owners
By Jill Menze | July 26, 2018
Travel businesses are overwhelmingly concerned about their online reputations, as well as how well they’re equipped to meet a mobile audience, a new study from TripAdvisor shows. Read More
News | Online