Advertising


sparkloft social media coronavirus
Denial, unease, panic - how social media sentiments have shifted during coronavirus
By Jill Menze | April 1, 2020
As the COVID-19 coronavirus outbreak unfolds, Sparkloft Media finds social media users are increasingly expressing concern over the crisis. Read More
News | Online
"What just happened?" - Tours and activities come to grips with coronavirus
"What just happened?" - Tours and activities come to grips with coronavirus
By Jill Menze | March 20, 2020
The date February 23, 2020, marked a significant turning point for some tours and activities brands. Read More
News | Distribution
The coronavirus effect: How travel brands should adjust ad spend
The coronavirus effect: How travel brands should adjust ad spend
By Koddi  | March 18, 2020
Here are insights and recommendations as to how travel brands should be thinking about their spending patterns in light of the ever-evolving coronavirus situation. Read More
Opinion | Online
Digital marketing in the age of coronavirus - what travel brands need to know
Digital marketing in the age of coronavirus - what travel brands need to know
By Mitra Sorrells | March 12, 2020
The rapidly changing impacts of the COVID-19 coronavirus require digital travel marketers to evaluate and update their strategies. Read More
News | Online
my method santa barbara
My Method... How Visit Santa Barbara changed the DMO influencer game
By Alex Goodwin - Sparkloft Media  | March 10, 2020
For Visit Santa Barbara, Sparkloft Media was able to secure strong influencer partners and social representation - without the time-consuming, costly efforts of proactively searching for appropriate... Read More
News | Online
As travel giants circle, understanding the economics in tours and activities is vital
As travel giants circle, understanding the economics in tours and activities is vital
By Olan O'Sullivan - TrekkSoft  | March 3, 2020
In the past 24 months, the tours and activities sector has moved from, to borrow a Cinderella analogy, the cinders to the palace, where its untapped potential has moved into the sights of major travel... Read More
Opinion | Distribution
COVID-19 and the global hotel industry: A roadmap to recovery, part 1
COVID-19 and the global hotel industry: A roadmap to recovery, part 1
By Yuki Hu, Eva Liu, George Yu - IDeaS, & Yuki Hu, Eva Liu & George Yu - IDeaS | March 2, 2020
Amid the COVID-19 coronavirus outbreak, here are actionable steps for hotels to take now to proactively begin the road to recovery: Read More
Opinion | Distribution
Connect with Gen Z travelers in a disruptive world
Connect with Gen Z travelers in a disruptive world
By Facebook Business  | February 28, 2020
Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More
From Our Partners | Online
A realist’s take on travel advertising in 2020
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi  | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
Opinion | Online
Stand out with creative to win with today’s travel consumers
Stand out with creative to win with today’s travel consumers
By Facebook Business  | February 18, 2020
As machine learning becomes increasingly sophisticated at finding relevant travelers throughout the journey, it’s now more important than ever for advertisers to invest in creative that captures... Read More
From Our Partners | Online
What are the building blocks of direct sales for hotels?
What are the building blocks of direct sales for hotels?
By Pablo Delgado - Mirai  | February 11, 2020
Every single hotel, without any exception, whether large or small, independent or part of a hotel chain, with a good or bad reputation, in the centre or in the suburbs, has significant potential to... Read More
Opinion | Distribution
As web cookies fade, travel brands must create a robust identity strategy
As web cookies fade, travel brands must create a robust identity strategy
By Charles Mi - Adara  | January 31, 2020
Recent announcements and others expected in the coming months could diminish cookie volume online - so travel brands need to evaluate new methodologies for personalization and consumer insights. Read More
Opinion | Online
What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
By Jill Menze | January 24, 2020
Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More
News | Online
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
By Mitra Sorrells | January 23, 2020
Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More
News | Online
beautiful destinations sustainable travel
Where does social media and sustainability collide?
By Marissa Trew - WiT  | January 10, 2020
At the VidCon Asia Summit, Jeremy Jauncey, CEO and founder of Beautiful Destinations, spoke about the pressure tourism organizations are under to embrace digital, the role of social media content... Read More
News | Online
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