Advertising


TripAdvisor launches Sponsored Placements for Experiences, giving Bokun suppliers top visibility
TripAdvisor launches Sponsored Placements for Experiences, giving Bokun suppliers top visibility
By Jill Menze | January 15, 2019
TripAdvisor is introducing Sponsored Placements to its Experiences division - specifically, to qualified Bokun suppliers. Read More
News | Online
Research Spotlight: Essential trends in digital travel advertising
Research Spotlight: Essential trends in digital travel advertising
By Jill Menze | January 4, 2019
Thanks to technology, travelers now research, shop and book travel across a variety of devices, and are thus led into the funnel through various advertising channels. Read More
News | Online
XTrader - Summit pitch at Phocuswright 2018
XTrader - Summit pitch at Phocuswright 2018
By Kevin May | December 18, 2018
XTrader offers connected TV and digital video as customer acquisition channels in China. Read More
Interview | Technology
The Gen Z and Millennial mindset: capturing the attention of these young and fast-growing generations
The Gen Z and Millennial mindset: capturing the attention of these young and fast-growing generations
By Lisa Lindberg - Expedia Group Media Solutions | December 17, 2018
Today’s younger generations are redefining the rules of engagement and asserting their role in purchasing decisions—for themselves, and their families—and travel is no exception. Read More
From Our Partners | Online
TripElephant - Summit pitch at Phocuswright 2018
TripElephant - Summit pitch at Phocuswright 2018
By Kevin May | December 17, 2018
TripElephant is a digital search marketing optimization tool. It creates, manages and optimizes search campaigns for travel clients of any size and scope. Read More
Interview | Startups
travel ads network startup stage
STARTUP STAGE: Travel Ads Network helps publishers monetize travel content
By Jill Menze | December 13, 2018
Founded in 2017, Travel Ads Network uses machine learning to know which brand and product will convert best based on publishers’ traffic and brands' conversion data sets. Partners include Expedia,... Read More
Interview | Online
2019 predictions sojern
Dwindling blockchain hype, the stagnation of voice and more travel tech predictions for 2019
By Stephen Taylor - Sojern | December 11, 2018
It’s easy to overestimate or underestimate the impact that any single issue will have on travel businesses next year. Given all of this, here are my top predictions for the travel industry in 2019. Read More
Opinion | Online
Tinyclues - Launch pitch runner-up at Phocuswright 2018
Tinyclues - Launch pitch runner-up at Phocuswright 2018
By Kevin May | December 11, 2018
Tinyclues' AI-first solution reinvents how marketers work while doubling their campaign revenue and improving the customer experience. Read More
Interview | Technology
VIDEO: Facebook on messaging and mobile for travel brands
VIDEO: Facebook on messaging and mobile for travel brands
By Kevin May | December 6, 2018
The rise of mobile at the turn of the decade has now settled into a pattern that most travel brands have finally recognized. Read More
From Our Partners | Online
Baarb - Summit pitch winner at Phocuswright 2018
Baarb - Summit pitch winner at Phocuswright 2018
By Kevin May | December 3, 2018
This enterprise B2B platform is helping global travel brands deliver hyper-relevant search results based on travelers' preferences. Read More
Interview | Startups
PODCAST: PhocusWire PundIT Show #16
PODCAST: PhocusWire PundIT Show #16
By Kevin May | November 30, 2018
The second our podcasts recorded during The Phocuswright Conference in Los Angeles is now available. Read More
News | Online
Gen Z reignites traveler affinity for mobile apps
Gen Z reignites traveler affinity for mobile apps
By Linda Fox | November 27, 2018
Generation Z travelers are looking for mobile apps and services to help them budget and plan trips as well as to organize and share their experiences on return. Read More
News | Technology
expedia-media-solutions-gen-z
Activities and experiences, not deals, drive Generation Z
By Linda Fox | November 20, 2018
Travel marketers are in for a rethink in order to address the demands of the Generation Z cohort, which is now entering the work (and leisure) space. Read More
News | Online
VIDEO: Google talks new ideas, not being creepy and the death of SEO
VIDEO: Google talks new ideas, not being creepy and the death of SEO
By Linda Fox | November 20, 2018
Tensions between Google and online travel companies are ongoing although some are faring between better when it comes to their partnerships. Read More
News | Distribution
instagram-travel-insights
Travel fans are engaged on Instagram, but can brands keep up?
Travel fans on Instagram consume more content than other audiences but it remains a tough channel for brands to crack. Read More
News | Online