Advertising


Airbnb courts digital nomads as it continues push for long-term stays
Airbnb courts digital nomads as it continues push for long-term stays
By Jill Menze | September 21, 2020
Airbnb says the home-share company is seeing an increase in digital nomads booking long-term stays as well as in hosts offering those types of stays. Read More
News | Online
WEBINAR ALERT! Future-proof your hotel marketing strategy for 2020 and beyond
WEBINAR ALERT! Future-proof your hotel marketing strategy for 2020 and beyond
By PhocusWire | September 16, 2020
In this webinar we look at how hotel marketers can navigate these changes and plan for the future with robust marketing strategies. Read More
News | Distribution
VIDEO: Hotelmize - Summit pitch winner at Phocuswright Europe 2020
VIDEO: Hotelmize - Summit pitch winner at Phocuswright Europe 2020
By PhocusWire | September 4, 2020
Fully automated algorithms use big data and machine learning techniques to efficiently and effectively price-predict and analyze bookings to achieve the lowest costs and highest profits. Read More
Interview | Distribution
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
By PhocusWire | September 2, 2020
The next guest on the New Reality With... series is Lola Åkerström, founder at Geotraveler Media and an award-winning travel photographer and writer. Read More
News | Technology
gavira-opinion-google-dependence
Can travel become less dependent on Google in a post-pandemic world?
By Mario Gavira | September 1, 2020
Travel marketers may want to use this time to reinvent their strategies to avoid falling once again under the iron grip of Google.  Read More
Opinion | Online
Pricing principles to help hotels maximize revenue during COVID-19
Pricing principles to help hotels maximize revenue during COVID-19
By Vikram Singh | August 31, 2020
Hotels need a "back-to-basics" approach to pricing management, with a focus on facts not feelings. Read More
Opinion | Distribution
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
By PhocusWire | August 21, 2020
Another week, another round of issues surrounding Google and its role in the world of travel advertising. Read More
Interview | Online
google-freezes-accounts-covid
Google plays hardball with pandemic-affected travel site, freezes its ad account
By Mitra Sorrells | August 19, 2020
According to a travel executive, Google froze his company's advertising accounts when it was unable to pay its Q1 invoices on time. Read More
News | Online
Why hotel marketing strategies should include LGBTQIA travelers
Why hotel marketing strategies should include LGBTQIA travelers
By Expedia Group | August 18, 2020
As destinations reopen, industry experts expect to see the LGBTQIA community be among the first to hit the road. Here’s how to market to this key demographic. Read More
Opinion | Online
VIDEO: New Reality With... Richard Harris of Intent
VIDEO: New Reality With... Richard Harris of Intent
By PhocusWire | August 14, 2020
The next guest on the New Reality With... series is Richard Harris, CEO of Intent, a customer intelligence platform serving the travel industry. Read More
News | Online
Sojern-virtual-connections
Virtual connections: Building relationships with travelers to generate future demand
By Chris Blaine - Sojern | August 6, 2020
In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More
Opinion | Online
skyscanner-destination-connect
Skyscanner offers destinations free advertising to attract travelers
By Mitra Sorrells | July 30, 2020
The new "Destination Connect" offering is already being used by 20 tourist organizations around the world. Read More
News | Online
Trivago revenues wiped out as pandemic shut down travel in second quarter
Trivago revenues wiped out as pandemic shut down travel in second quarter
By Kevin May | July 29, 2020
Revenue coming into hotel search service Trivago was almost obliterated between April and June, with the brand bracing for a 93% collapse from the same period 12 months prior. Read More
News | Online
travel marketers diversity
Beyond “vanity metrics”: Why travel marketers need to diversify influencer campaigns
By Jill Menze | July 16, 2020
Diversity in travel influencer marketing has been a problem since the beginning. Here's how brands can fix it. Read More
News | Online
Booking.com wins brand name trademark case
Booking.com wins brand name trademark case
By Kevin May | July 1, 2020
The travel giant had been refused a trademark of its flagship brand by the U.S. Patent and Trademark Office, which claimed the term was "generic for the services at issue and is therefore... Read More
News | Online
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