Advertising


Booking.com tests marketplace offering third party technology
Booking.com tests marketplace offering third party technology
By Linda Fox | July 19, 2018
Booking Holdings is piloting a service that offers access to third party technology platforms for its hotel customers. Read More
News | Technology
expedia package bookings
Package bookings drive higher ADR, have longer booking windows
By Jill Menze | July 18, 2018
Analyzing data on package bookings vs. standalone hotel bookings, Expedia Group found that for full year 2017, package bookings delivered higher average daily rates and had longer booking windows,... Read More
News | Distribution
Google new hotel ads1
Google streamlines hotel advertising with integration in new Google Ads platform
By Mitra Sorrells | July 11, 2018
Google wants to make it easier for hotel marketers to manage and scale their advertising campaigns on the site.   Read More
News | Online
VIDEO: Under the hood of cruise
VIDEO: Under the hood of cruise
By PhocusWire | July 9, 2018
The cruise industry is arguably the last bastion of what some consider the "old model" of travel distribution. Read More
News | Online
Google triggers new AdWords update: What are the implications for hotels?
Google triggers new AdWords update: What are the implications for hotels?
By SiteMinder | July 6, 2018
This year is set to be an important one for advertisers currently using Google AdWords to shop their wares. If your hotel is one of these businesses, Google is introducing a brand-new interface for the... Read More
Opinion | Online
quote of the week 27
QOTW: Something about how easy it is to burn cash
By PhocusWire | June 29, 2018
Quote from Craig Paddock, director of search for MMGY Global, in an article on PhocusWire this week. Read More
News | Online
Alexa, what do Echo devices in hotels mean for travel marketers?
Alexa, what do Echo devices in hotels mean for travel marketers?
By Mat Harris - Sojern | June 29, 2018
It’s no secret that Amazon is extremely well-positioned to disrupt digital advertising, with a massive global customer base, hundreds of millions of Prime subscribers, tremendous data assets and... Read More
News | Technology
Affiliate marketing strategies in travel
Understanding the not-so-glamorous hidden gem of travel marketing
By Ivan Baidin - Travelpayouts | June 28, 2018
Affiliate marketing is a blind spot for the travel industry.  Read More
News | Online
So, what is the Power Paradox in travel?
So, what is the Power Paradox in travel?
By PhocusWire | June 27, 2018
Travel's biggest players have never been bigger, wielding tremendous power and maintaining the status quo in way that has never been seen before. But herein lies the paradox... Read More
News | Online
How Google, Instagram and more are shaking up hotel digital marketing
How Google, Instagram and more are shaking up hotel digital marketing
By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018
This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More
Opinion | Online
QOTW: Something about taking a bold step to be different
QOTW: Something about taking a bold step to be different
By PhocusWire | June 22, 2018
Quote from Johannes Reck, CEO of GetYourGuide, in an article of PhocusWire this week. Read More
News | Online
Nine must-watch travel marketing trends
Nine must-watch travel marketing trends
By Monya Mandich - Expedia | June 22, 2018
Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms... Read More
Opinion | Online
digital marketing part 2 social media
Modern travel marketing, part 2: Social media
By Jill Menze | June 11, 2018
For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More
News | Technology
Facebook touts benefits of people-based travel marketing
Facebook touts benefits of people-based travel marketing
By Jill Menze | June 7, 2018
With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More
News | Technology
How Airbnb grows its host community through online marketing
How Airbnb grows its host community through online marketing
By Tao Cui, Ye Wang and Bassel Namih - Airbnb | June 1, 2018
Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions. Read More
Opinion | Online