Advertising

To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Read More

Working with Hostelworld, which offers backpackers access to tens of thousands of lodgings around the globe, Google has been assessing the challenges that come with modern travel. Read More

Three fundamental approaches are employed to tailor the user experience based on both explicit traveler preferences and inferred signals derived from past performance. Read More

Travel marketers in the Middle East say Amazon has the greatest potential to disrupt travel marketing in the next five years. Read More

Lastminute.com Group launches Forward as an independent media business. Read More

Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More

Amid its ongoing rivalry with Airbnb, Booking.com explains how it hopes to differentiate its alternative accommodations product. Read More

The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More

It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services. Read More

The iconic figure in the history of digital communications envisions a re-decentralized travel industry where consumer data is held on a Solid Pod. Read More

Online travel giants bidding on branded keywords, the value provided by OTAs and the quirks of ranking algorithms are all contentious issues. Read More

The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More

Products have their strengths, and travel brands need to diversify their ad channel mix to maintain a balance of brand awareness tactics, direct-response offerings and a foray into emerging technologies... Read More

Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign. Read More

TripAdvisor's Sponsored Placements for accommodations are now available to any property that provides rates and availability on the platform. Read More