Advertising


arival-berlin-distribution
Mysterious algorithms and higher rankings top tour and activity issues
By Linda Fox | March 18, 2019
Online travel giants bidding on branded keywords, the value provided by OTAs and the quirks of ranking algorithms are all contentious issues. Read More
News | Distribution
Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)
Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)
By Kevin May | March 14, 2019
The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More
News | Online
The push and pull of travel advertising
The push and pull of travel advertising
By Phocuswright Research  | March 14, 2019
Products have their strengths, and travel brands need to diversify their ad channel mix to maintain a balance of brand awareness tactics, direct-response offerings and a foray into emerging technologies... Read More
News | Online
My Method Booking brand marketing
My Method... Booking.com's marketing director on its new brand advertising strategy
By Mitra Sorrells | March 14, 2019
Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign. Read More
News | Online
TripAdvisor opens hotel Sponsored Placements
TripAdvisor expands Sponsored Placements for hotels, adds new features
By Mitra Sorrells | March 5, 2019
TripAdvisor's Sponsored Placements for accommodations are now available to any property that provides rates and availability on the platform. Read More
News | Online
booking be a booker
Booking.com highlights its breadth of accommodations in new U.S. ad campaign
By Mitra Sorrells | February 26, 2019
Booking.com is launching a new brand marketing campaign that encourages U.S. consumers to stop dreaming and start booking. Read More
News | Online
Yext integrates Chinese apps
New service helps brands reach Chinese tourists traveling abroad through popular apps
By Mitra Sorrells | February 26, 2019
Online brand management platform Yext has added integrations with four Chinese apps to help brands reach Chinese tourists traveling abroad. Read More
News | Online
sounding off 4 ad budgets
Sounding Off: Being able to shift ad budgets will please all in travel (except Google)
By PhocusWire | February 22, 2019
Travel brands will consider the rise of effective social media advertising as a welcome break from the stranglehold they often feel from the search engine giant. Read More
Interview | Online
sojern state of the industry 2019
What's on the minds of 600+ travel marketers? Personalization - and Facebook
By Jill Menze | February 21, 2019
Sojern's massive survey of more of travel marketers identifies key challenges and priorities for advertisers in 2019. Read More
News | Online
Regulators vs. online travel agencies - a level playing field coming for hotels?
Regulators vs. online travel agencies - a level playing field coming for hotels?
By Sam Weston - 80 Days  | February 14, 2019
Breaking down what the recent rulings mean for the web intermediary and hotel ecosystem - and which player can capitalize. Read More
Opinion | Online
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Online travel agencies under spotlight from regulators and academics over hotel strategies
By Kevin May | February 6, 2019
Booking.com and Expedia agree to cooperate with a set of guidelines regarding the portrayal of discounts, availability and influence of commissions on rankings. Read More
News | Online
What you can learn from three of the most inspirational travel campaigns of 2018
What you can learn from three of the most inspirational travel campaigns of 2018
By Expedia Group Media Solutions  | January 30, 2019
We share some of the award‐winning digital ad campaigns that effectively tapped into strategic media collaborations to achieve business goals and unlock innovative potential. Read More
News | Online
Consumers want companionship - but not from humans - while traveling
Consumers want companionship - but not from humans - while traveling
By Jill Menze | January 25, 2019
According to a new study from Sabre, a desire to avoid humans, virtual companions and new points-of-sale are among the consumer trends shaping the hospitality industry this year. Read More
News | Technology
TripAdvisor launches Sponsored Placements for Experiences, giving Bokun suppliers top visibility
TripAdvisor launches Sponsored Placements for Experiences, giving Bokun suppliers top visibility
By Jill Menze | January 15, 2019
TripAdvisor is introducing Sponsored Placements to its Experiences division - specifically, to qualified Bokun suppliers. Read More
News | Online
Research Spotlight: Essential trends in digital travel advertising
Research Spotlight: Essential trends in digital travel advertising
By Jill Menze | January 4, 2019
Thanks to technology, travelers now research, shop and book travel across a variety of devices, and are thus led into the funnel through various advertising channels. Read More
News | Online