Advertising


What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach
By Jill Menze | January 24, 2020
Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More
News | Online
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
By Mitra Sorrells | January 23, 2020
Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More
News | Online
beautiful destinations sustainable travel
Where does social media and sustainability collide?
By Marissa Trew - WiT  | January 10, 2020
At the VidCon Asia Summit, Jeremy Jauncey, CEO and founder of Beautiful Destinations, spoke about the pressure tourism organizations are under to embrace digital, the role of social media content... Read More
News | Online
VIDEO: Servantrip - Summit pitch Phocuswright Conference 2019
VIDEO: Servantrip - Summit pitch Phocuswright Conference 2019
By PhocusWire | December 18, 2019
Leading activities market consolidation for B2B, by providing the largest offer comparison powered with AI recommendation engine. Read More
Interview | Startups
VIDEO: Booking Holdings' Glenn Fogel on being a different brand and concerns over capital
VIDEO: Booking Holdings' Glenn Fogel on being a different brand and concerns over capital
By Kevin May | December 17, 2019
In an interview in the PhocusWire Studio, Fogel discusses the "connected trip" strategy, the influx of bad investment capital and sustainability. Read More
News | Online
VIDEO: Amazon may inspire a new world for travel sales
VIDEO: Amazon may inspire a new world for travel sales
By Kevin May | December 16, 2019
Intent's Richard Harris explains the options ahead and the problems brands, intermediaries and the platforms might face in a new ecosystem for securing travel sales Read More
News | Online
webinar-sojern-december-2019-2
WEBINAR REPLAY! The traveler purchasing behaviors you need to know in 2020
By PhocusWire | December 12, 2019
How are travelers actually being inspired by and booking travel? And do they truly want a personalized experience? Read More
News | Online
phocuswright-conference-2019-funnel-panel
VIDEO: What will the travel purchase funnel look like in the future?
By Mitra Sorrells | December 12, 2019
Executives from Skyscanner, HotelTonight, TripTuner and Fareportal discuss the future of the funnel in travel at The Phocuswright Conference. Read More
News | Online
Sounding Off: Google will have the lunch of tours and activities as well
Sounding Off: Google will have the lunch of tours and activities as well
By PhocusWire | November 29, 2019
It is only a question of time before Google seeks to build out an ecosystem in tours and activities that mirrors its efforts in hotels and flights. Read More
Interview | Online
voice-search-marketing
Why voice is the travel marketers’s next destination
By Joel Davis - Mighty Social  | November 20, 2019
A new voice-enabled era for travel is coming, and now is the time for brands to take advantage of it. Read More
Opinion | Technology
Hot 25 Startups 2020: SkyLads
Hot 25 Startups 2020: SkyLads
By PhocusWire | November 18, 2019
Designed to give digital media buyers an advantage, Skylads leverages artificial intelligence to automate and optimize processes to maximize return on ad spend. Read More
Interview | Startups
Sounding Off: Rebrands are brave but sometimes don't go far enough
Sounding Off: Rebrands are brave but sometimes don't go far enough
By PhocusWire | November 15, 2019
Perhaps the biggest opportunity to simply run every type of accommodation under the Expedia brand, with the power that its platform has in the marketplace, was dismissed too quickly. Read More
Interview | Online
One & Done vs. Many Happy Returns: An important choice for travel marketers
One & Done vs. Many Happy Returns: An important choice for travel marketers
By Mark Capps and Coleen Kuehn - Merkle  | November 13, 2019
The discerning travel marketer would prefer to pull in as many repeat customers as possible with acquisition efforts. But how do you locate and target this “holy grail” of travelers? Read More
From Our Partners | Online
Sounding Off: Reality checks for brand loyalty
Sounding Off: Reality checks for brand loyalty
By PhocusWire | November 8, 2019
Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More
Interview | Online
Brand Business - Steven Taylor of Accor Hotels
Brand Business - Steven Taylor of Accor Hotels
By Linda Fox | November 7, 2019
The hotel giant's chief marketing officer discusses the major shifts in the marketing discipline, the Billboard Effect and learning from the famous Dove campaign. Read More
Interview | Distribution