Advertising

The travel giant had been refused a trademark of its flagship brand by the U.S. Patent and Trademark Office, which claimed the term was "generic for the services at issue and is therefore... Read More

Blizzard is a specialist in web hosting, website design, paid search and email marketing for vacation rental companies. It will retain the brand name it has operated under for 23 years. Read More

The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny.  Read More

For years, Black travelers have been voicing concern about the challenges they face planning and going on trips. Is the industry ready to listen? Read More

Evidence suggests the U.S. Department of Justice will soon file an antitrust lawsuit against Google that will most likely target the ad technology used to buy, sell and serve online and mobile display... Read More

The travel marketing agencies have created a campaign to boost recovery in several U.S. destinations. Read More

The group of Black travel content creators is asking the travel industry to publicize metrics on Black representation. Read More

Brands such as Booking.com are investing in training to make the travel industry more inclusive to LGBTQ family travelers. Read More

Panelists at a BAME Women in Travel event say travel brands need to take stock of their internal and external efforts around diversity and inclusion. Read More

Airbnb is working with tourist organizations and governments to help bring local travel back to pre-COVID levels, recognizing that domestic is going to come first. Read More

Culture Trip and Lonely Planet launch Travel Reborn, a commercial partnership giving advertisers access to their combined audience. Read More

The traveler of the future will be more cautious and more mindful of the adventure they are about to embark upon. But this has huge implications for marketing a destination. Read More

Companies say Facebook and Google have participated in the returns but have so far not been prepared to share the pain brought about by the coronavirus pandemic. Read More

The travel industry as a whole and individual companies are now turning attention to the marketing initiatives that will be most effective. How can they all collaborate and innovate here? Read More

Here’s why OTAs will provide a key source of near-term bookings and what hoteliers can do to ensure they’re capitalizing on the right opportunities. Read More