Advertising

Ever wondered how far search giant Google wants to take consumers in its quest to dominate the accommodation sector? More evidence is emerging... Read More

A string of investors have handed HYP3R a $17 million war chest by way of a Series A investment in the company. Read More

Research is now starting to show how smartphones are empowering customers to spend hours over-researching travel decisions. Read More

Google is sending almost equal levels of traffic to airline websites as Kayak, following a massive increase for the search giant over the course of the last 12 months. Read More

A former-Oracle, Nokia and HotSchedules executive, Sean Fitzpatrick arrives with a recent investment round in the company's war chest and in a marketplace that continues to throw up new challenges. Read More

U.S.-based xCheck is a tool for airlines to manage and optimize their fares when pushing prices to online marketing channels. Read More

Let’s set the scene. Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale. Read More

Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users... Read More

The real estate on Google's search engine results pages has changed dramatically over the course of the last decade.   Read More

Two recent events in hotel distribution created a mild media buzz, but unfortunately were ignored by some hoteliers and quickly forgotten by the industry: Expedia’s Add‐On Advantage and Booking.Basic. Read More

State destination marketing organizations in the United States are slow to adopt user-generated content in their Facebook advertising, with the majority relying on stock imagery in posts. Read More

Cendyn provides integrated technology platforms to drive sales and marketing performance in the travel and hospitality industry. Based in Florida, Cendyn has offices around the United States and Canada... Read More

Founded in 2009 ADARA analyzes data to help clients understand travelers’ behavior, patterns and trends to create more effective marketing and engagement strategies. The company has 15 offices across... Read More

Companies that solely utilize display advertising for performance marketing need to complement this strategy with native comparison search ads. It differs in that it's specific to one particular product... Read More

Travel businesses are overwhelmingly concerned about their online reputations, as well as how well they’re equipped to meet a mobile audience, a new study from TripAdvisor shows. Read More