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Opinion / Distribution
Airline revenues could soar with better merchandising
By Chris Phillips - ATPCO | March 17, 2023
Targeted visuals, such as imagery of the seat itself, is one way airlines could improve online sales. Read More
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News / Online
Tripadvisor CMO talks travel marketing, membership, video
By Linda Fox | March 16, 2023
Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing. Read More
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News / Technology
Google enhances AI-powered ad tool for hoteliers
By Mitra Sorrells | March 7, 2023
The updates to Google's Performance Max campaign type are intended to help hotel advertisers with different properties create unique, effective ads for each one and track the performance of the campaign... Read More
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News / Online
Viator accounted for more than one-third of Tripadvisor’s revenue in 2022
By Mitra Sorrells | February 14, 2023
Viator brought in $493 million in revenue in 2022, up 168% year-over-year, and more than half the $966 million in revenue brought in by Tripadvisor Core. Read More
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News / Online
Expedia Group CEO says metrics show strategy is working
By Mitra Sorrells | February 9, 2023
In a call with analysts to discuss the company's Q4 and full year 2022 financial results, CEO Peter Kern says efforts to move all brands to the same front-end tech stack are nearly complete, with Vrbo... Read More
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News / Online
Trivago sees big opportunity in direct hotel booking
By Linda Fox | February 8, 2023
Trivago says that the “value of metasearch has increased” in the current environment as consumers are more interested in comparing offers and searching for savings. Read More
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News / Online
Top global consumer trends and what they mean for travel
By Linda Fox | January 17, 2023
Euromonitor's new report, Top 10 Global Consumer Trends for 2023, is out today and provides insights travel companies can use to tap into these behaviors. Read More
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News / Technology
RateGain rounds out offering with acquisition of Adara
By Linda Fox | January 3, 2023
The combination of RateGain and Adara will offer travel companies travel intent data as well as pricing and inventory intelligence. Read More
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Opinion / Distribution
How hotels and DMOs can respond to shifting perceptions of sustainability
By Scott Falconer - Amadeus | December 14, 2022
Hotels and destination management organizations need to keep up to date in areas such as sustainability when planning for the future and engage with changing consumer demand. Read More
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News / Online
Snapchat, Meta share how to use social media to engage travelers
By PhocusWire | December 2, 2022
During a panel at The Phocuswright Conference, participants discuss why AR and influencers are key for travel brands’ social media strategies. Read More
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News / Online
OTAs look to longer-term value for marketing dollars
By Linda Fox | November 10, 2022
Direct relationships, channels and loyalty programs are seen as the way forward as OTAs seek a shift from classic performance channels. Read More
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News / Online
Trivago reports solid Q3 despite consumers choosing shorter, cheaper stays
By Kathryn Walson | November 3, 2022
The Germany-based metasearch brand attributes its adjusted EBITDA growth to cost discipline, increased marketing efficiency and recovering travel demand. Read More
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News / Online
Destinations tap data to lure visitors amid travel comeback
By Kathryn Walson | October 31, 2022
Destination marketers have access to more data sources and more granular detail than they’ve ever had before. Read More
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News / Technology
Google adds new tools to help tours and attractions operators target customers
By Kathryn Walson | October 11, 2022
Google Maps now displays ticket prices for attractions to help people quickly compare prices across different partners. Read More
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News / Online
Japan’s Rakuten Travel gears up for return of international visitors
By Mitra Sorrells | October 3, 2022
Japan reopens to mass tourism next week, but it is expected to be several years before the country's gross travel bookings surpass 2019 levels.   Read More