Advertising


WEBINAR ALERT! How hoteliers can succeed with the Google Ads Migration
WEBINAR ALERT! How hoteliers can succeed with the Google Ads Migration
By PhocusWire | May 22, 2019
To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Read More
News | Online
How Google helped unpack the stress from modern travel
How Google helped unpack the stress from modern travel
By Finnbar Cornwall, Google UK  | May 15, 2019
Working with Hostelworld, which offers backpackers access to tens of thousands of lodgings around the globe, Google has been assessing the challenges that come with modern travel. Read More
Opinion | Online
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Tailoring the user experience: Personalization, customization or individualization?
By Phocuswright Research  | May 9, 2019
Three fundamental approaches are employed to tailor the user experience based on both explicit traveler preferences and inferred signals derived from past performance. Read More
News | Technology
Middle Eastern travel marketers see Amazon as biggest disruption threat
Middle Eastern travel marketers see Amazon as biggest disruption threat
By Mitra Sorrells | April 17, 2019
Travel marketers in the Middle East say Amazon has the greatest potential to disrupt travel marketing in the next five years. Read More
News | Online
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Lastminute.com Group now also a media company, offers out marketing services
By Linda Fox | April 15, 2019
Lastminute.com Group launches Forward as an independent media business. Read More
News | Online
Sojern opinion visual storytelling tips
Why travel marketers are embracing visual storytelling
By Stephen Taylor - Sojern  | April 11, 2019
Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More
Opinion | Online
Booking.com speaks out on its private accommodation ambitions
Booking.com speaks out on its private accommodation ambitions
By Jill Menze | April 9, 2019
Amid its ongoing rivalry with Airbnb, Booking.com explains how it hopes to differentiate its alternative accommodations product. Read More
News | Online
Google is at a crossroads with its ambitions in travel
Google is at a crossroads with its ambitions in travel
By PhocusWire | April 3, 2019
The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More
News | Online
Why travelers expect brands to deliver an omnichannel experience from start to end?
Why travelers expect brands to deliver an omnichannel experience from start to end?
By Íñigo Valenzuela - Smartvel  | April 3, 2019
It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services. Read More
From Our Partners | Online
Tim Berners-Lee laments state of the web but offers hope for travel brands
Tim Berners-Lee laments state of the web but offers hope for travel brands
By Linda Fox | March 27, 2019
The iconic figure in the history of digital communications envisions a re-decentralized travel industry where consumer data is held on a Solid Pod. Read More
News | Online
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Mysterious algorithms and higher rankings top tour and activity issues
By Linda Fox | March 18, 2019
Online travel giants bidding on branded keywords, the value provided by OTAs and the quirks of ranking algorithms are all contentious issues. Read More
News | Distribution
Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)
Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)
By Kevin May | March 14, 2019
The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More
News | Online
The push and pull of travel advertising
The push and pull of travel advertising
By Phocuswright Research  | March 14, 2019
Products have their strengths, and travel brands need to diversify their ad channel mix to maintain a balance of brand awareness tactics, direct-response offerings and a foray into emerging technologies... Read More
News | Online
My Method Booking brand marketing
My Method... Booking.com's marketing director on its new brand advertising strategy
By Mitra Sorrells | March 14, 2019
Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign. Read More
News | Online
TripAdvisor opens hotel Sponsored Placements
TripAdvisor expands Sponsored Placements for hotels, adds new features
By Mitra Sorrells | March 5, 2019
TripAdvisor's Sponsored Placements for accommodations are now available to any property that provides rates and availability on the platform. Read More
News | Online