The last 15 years have seen Asia Pacific go from being a relative backwater in online travel to the biggest regional market on the planet.
Brands such as Ctrip and MakeMyTrip have established themselves as leaders in China and India respectively, tapping into the growing middle and upper classes who have placed travel as their number one lifestyle choice.
Highly populated markets such as Indonesia are now following their Indian and Chinese counterparts, inspiring the next generation of entrepreneur to give the travel industry a chance.
The growth across the entire region is also showing no sign of slowing down, and mobile is at the center of it all.
Gross travel bookings are forecast to continue high single-digit increases on an annual basis until at least 2021.
Phocuswright's new report - Asia Pacific Online Travel Overview Tenth Edition - examines the major traveller supplier segments (air, hotel, rail and car rental) and provides an overview of the online travel agency distribution landscape.
It also includes sizing and market share data for all key markets for the next three years, as well as mobile booking details and analysis of significant trends having an impact on the region.
The report, written by Coney Dongre, Chetan Kapoor, Deepak Jain and Maggie Rauch, is FREE for existing Phocuswright Global and Asia Pacific Subscribers (learn about how to become one here).
