Adventure travel company WeRoad has acquired TravelTribe, a Switzerland-based travel brand and community, for an undisclosed amount.
The deal, which is WeRoad’s first acquisition, will boost its presence in the region, with TravelTribe merging into WeRoad.
TravelTribe founder Francesco Staccone joins WeRoad and is tasked with expanding its local events offering, WeMeet, as a co-founder.
TravelTribe events and trips will be sold as WeRoad going forward and the community will become WeRoaders. The TravelTribe website will remain live, with WeRoad handling bookings.
WeRoad plans to to add $70 million in revenue through acquisitions in the next three years. The company announced Series C funding of $58 million, led by Airbnb, in May. At the time, it said the funding would go towards expansion to the U.S. market, its first push beyond Europe.
“This acquisition brings TravelTribe’s incredible community in the DACH region, a portfolio of passion-led trips, and its AI-first thinking into the WeRoad ecosystem,” Andrea Lamperini, chief strategy officer at WeRoad.
The company, which wants to expand in existing markets and enter new ones, is pursuing M&A deals with most continents, including group travel platforms and event-focused businesses.
Staccone said joining WeRoad enabled it to extend its sporting events and community model further.
“I want to bring our experience in building communities and our AI-native approach to WeMeet, with the long-term ambition of creating a social network for real life, connecting local experiences, travel and communities in one platform.”