Research

News / Technology

Business travel buyers look to AI for help managing disruption

By Cathy Walsh | June 23, 2026

Separate surveys from Business Travel Show Europe and TravelTech Show highlight growing investment in artificial intelligence as travel companies look to manage disruption, improve traveler experiences... Read More

News / Online

OTAs lead, AI rises and travelers research less: New findings from three key European markets

By Phocuswright Research | June 23, 2026

How Europe’s travelers are planning differently in 2026. Read More

News / Online

Germany sets a travel spending record—sustaining it won’t be simple

By Phocuswright Research | June 16, 2026

Phocuswright's Germany Travel Market Essentials 2026 examines the market's growth, structural vulnerabilities, future outlook and more. Read More

Opinion / Technology

AI is the next productivity shock: Can travel reap the gains?

By Jamie Lane - AirDNA | June 12, 2026

Jamie Lane, chief economist for AirDNA, explores how AI could reshape travel demand, distribution and industry economics. Read More

News / Distribution

Hotel distribution pushes beyond traditional channels

By Cathy Walsh | June 10, 2026

Industry analysis from Shiji tracks the evolving distribution ecosystem, mapping new categories including AI-driven visibility and direct-booking platforms, map-based commerce and social messaging. Read More

News / Online

US car rental growth remains muted amid new pressures

By Phocuswright Research | June 9, 2026

Weaker inbound travel, vehicle recalls and evolving booking channels are shaping the industry's outlook. Read More

News / Online

Inside the Philippines’ most overlooked $36B digital market

By WiT | June 5, 2026

Explore data from WiT's "Online Travel Tracker Volume 5: Philippines In Focus." Read More

News / Online

Japan inbound boom becomes policy priority

By Phocuswright Research | June 2, 2026

What comes next is less about volume and more about value, regional distribution and managing the strains of success. Read More

News / Online

Travel operators ramp up AI spending as search and discovery behaviors shift

By Cathy Walsh | May 27, 2026

TravelTech Show research points to rising investment in AI and travel technology as operators adapt to changing customer search, discovery and booking patterns. Read More

News / Distribution

U.K. travel distribution has reached equilibrium. Will it stay that way?

By Phocuswright Research | May 26, 2026

Demand is strong, digital adoption leads Europe, every major segment is growing: So why does the distribution picture look like a stalemate? Read More

News / Online

Wellness tourism hits $894B, with more growth ahead

By Phocuswright Research | May 19, 2026

Wellness tourism is at “the powerful intersection of two large and growing multi-trillion-dollar industries." Read More

News / Technology

TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners

By Morgan Hines | May 12, 2026

TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation. Read More

News / Online

Spain’s surge signals a structural shift in global travel demand

By Phocuswright Research | May 12, 2026

Spain once again surpassed its previous tourism records in 2025, reaching 96.8 million international visitors, a 3.2% increase over 2024. Read More

News / Online

Top-level takeaways on the Italy travel market

By Phocuswright Research | May 5, 2026

Even amid geopolitical uncertainty, Italy’s broad appeal, strong domestic alternatives and ongoing digitalization continue to support long-term growth. Read More