Research

A new report from Amadeus and Microsoft explores how a focus on purpose and context will allow the travel industry to maximize value.   Read More

Phocuswright's latest report, U.S. Travel Agents: Optimism Abounds, focuses on the current state of the travel agent community.   Read More

 A new report from the Travel Foundation charts a course for a growing travel sector to meet climate change goals – but it won’t be painless. Read More

Generative AI can be a friend - or a foe - and don't look for Google to be unseated as the top search engine for travelers. Read More

The report, based on surveys conducted late last year, points to four key areas in which loyalty programs can improve: the booking experience, sustainability, personalization and payment technology. Read More

Phocuswright produces a broad range of research and analysis throughout the year on travel, tourism and hospitality. Catch up on the data, trends and forecasting that you missed from 2022. Read More

At The Phocuswright Conference, three executives share their insights in a session called “Executive Panel: Tours, Activities and Timing - Getting it Right.” Read More

WiT, Phocuswright and PhocusWire present the summary report from a think tank with industry leaders under the theme “How To Future Proof Travel By Creating More Resilience and Acting Responsibly... Read More

Forecasts may fall short of the dramatic recovery that short-term rentals experienced in 2021 and 2022, but they often outpace 2019 levels. Read More

The majority of buyers (75%) say they are dissatisfied with their online booking tool’s ability to include carbon budgets and carbon emissions at point of sale. Read More

Phocuswright finds Europe’s loss in share of short-term rental bookings will be exacerbated by economic and war concerns, as well as increased regulatory restrictions in important markets. Read More

  The research covers 185 countries and includes pollutants, energy sources and water use, as well as social data, including age, wage and gender profiles.   Read More

Hotels included in the report range from three to five stars and represent five major regions: Asia Pacific, Europe, North America, the Middle East and Africa and Latin America and the Caribbean. Read More

The global TT4T initiative aims to engage the travel tech community in developing new solutions, which will be pilot-tested and refined through destination-level partners. Read More

A new report reveals consumers are price-shopping on online travel agencies because of economic concerns. Read More