Research


Minding your language - Booking Holdings' study shows English a possible barrier to online adoption
Minding your language - Booking Holdings' study shows English a possible barrier to online adoption
By Linda Fox | January 22, 2019
The study of 1,000 digital leaders and experts in China, India and Indonesia reveals that 79% view the internet as a necessity and 82% see it as a “fundamental right.” Read More
News | Online
From investors to incubators - a look inside the vast travel startup ecosystem
From investors to incubators - a look inside the vast travel startup ecosystem
By Kevin May | January 15, 2019
A five-year examination of the sector reveals a wide array of incubators, investors and communities dedicated to helping new businesses in the travel industry. Read More
News | Startups
Tinyclues - Launch pitch runner-up at Phocuswright 2018
Tinyclues - Launch pitch runner-up at Phocuswright 2018
By Kevin May | December 11, 2018
Tinyclues' AI-first solution reinvents how marketers work while doubling their campaign revenue and improving the customer experience. Read More
Interview | Technology
Gen Z reignites traveler affinity for mobile apps
Gen Z reignites traveler affinity for mobile apps
By Linda Fox | November 27, 2018
Generation Z travelers are looking for mobile apps and services to help them budget and plan trips as well as to organize and share their experiences on return. Read More
News | Technology
Google new travel tools October 2018
Google adds new features to travel planning tools
By Mitra Sorrells | September 27, 2018
Google is adding tools to its travel portfolio to simplify and expedite the trip planning process.  Read More
News | Online
Expedia Group Chinese travel survey
Chinese millennials nearly doubled travel spending in the past year
By Mitra Sorrells | September 19, 2018
Chinese residents born after 1990 are fueling a surge in international travel, with a preference for local experiences, independent accommodations and long-haul destination.   Read More
News | Online
Sojern Q2 global travel insights
Desktop still dominates over mobile for travel search
By Mitra Sorrells | August 1, 2018
Although mobile penetration and usage continues to grow, travelers in most parts of the world are still doing their searching and price comparison on desktop.   Read More
News | Online
Startup Stage TroopTravel
STARTUP STAGE: TroopTravel wants to fix corporate group travel planning
By Mitra Sorrells | July 30, 2018
TroopTravel is a platform to help corporate travel managers add intelligence and efficiency to the process of planning meetings and events that involve attendees from different parts of the world. ... Read More
Interview | Startups
Customer experience part 4 hospitality
Reimagining customer experience, part 4: Hospitality happenings
By Mitra Sorrells | July 30, 2018
Deloitte recently surveyed more than 6,600 hotels guests who have collectively stayed at 25 brands across different hotel tiers to find out what makes a great hotel experience.   Read More
News | Technology
The fragmented landscape of travel brands in Google’s organic search
The fragmented landscape of travel brands in Google’s organic search
By Mitra Sorrells | June 26, 2018
The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs.   Read More
News | Online
Voice search marketing strategies
Listen up: Travel marketers need to pay attention to voice search
By Stuart Butler - Fuel | June 12, 2018
There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space. Read More
News | Technology
Startup Stage Vivere Travel
STARTUP STAGE: Vivere uses AI to curate inspirational content
By Mitra Sorrells | May 30, 2018
 Working with IBM Watson technology, Vivere uses artificial intelligence to easily organize and tag text and visual content about destinations around the world.   Read More
Interview | Startups
How to scale in high-growth online travel
How to scale in high-growth online travel
By Bob Milne - Vacasa | May 22, 2018
Ten years ago, I would have told you that maintaining operational stability while growing at this rate was impossible. Read More
Opinion | Startups
The data says: Global demand growth for Airbnb, TripAdvisor and Agoda
The data says: Global demand growth for Airbnb, TripAdvisor and Agoda
By Viewpoints | April 17, 2018
This is a viewpoint from Gitit Greenberg, director of digital insights at SimilarWeb. If you want to find the most innovative digital growth strategies, one of the best places to look is online t Read More
News | Distribution
Trip by Skyscanner API
Trip by Skyscanner makes its reviews and content available to partners
By Mitra Sorrells | March 30, 2018
Travel brands looking to offer more personalized content and recommendations to customers have a new resource to help them.   Read More
News | Online