Research

News / Technology

How hoteliers can adapt to survive the AI discovery shift

By Morgan Hines | July 29, 2026

As travelers swap traditional search for generative engines, hospitality brands must restructure data layers and content. Read More

News / Online

AI hits its stride: 5 takeaways for travel leaders

By Phocuswright Research | July 28, 2026

More than half of U.S. travelers have now used AI to plan, book or navigate a trip, and expectations are climbing just as fast. Read More

News / Online

13% is the number that explains why OTAs need hotels to keep working

By Phocuswright Research | July 23, 2026

This report is part of the U.S. Travel Market Report 2026 series, which includes matching essentials on airlines, hotels, car rental, cruise and packaged travel. Read More

News / Technology

Research suggests tours are the most prepared for AI search

By Abby Crotty | July 21, 2026

An audit performed by Obvlo found that only 23 out of 100 travel brands were AI ready. Read More

News / Online

A market rewired: 10 structural shifts redefining APAC travel

By Phocuswright Research | July 14, 2026

Travel in APAC is shifting—and it's no longer focused on one direction. Read More

News / Online

European travelers are changing the rules

By Phocuswright Research | July 7, 2026

Phocuswright's Europe Consumer Travel Report 2026 breaks down exactly where markets are pulling apart. Read More

News / Online

U.S. Hotel and Lodging 2026: Slow growth, a stable split and AI waiting at the door

By Phocuswright Research | June 30, 2026

The 2026 outlook is cautiously optimistic for the hotel sector. Read More

News / Technology

Business travel buyers look to AI for help managing disruption

By Cathy Walsh | June 23, 2026

Separate surveys from Business Travel Show Europe and TravelTech Show highlight growing investment in artificial intelligence as travel companies look to manage disruption, improve traveler experiences... Read More

News / Online

OTAs lead, AI rises and travelers research less: New findings from three key European markets

By Phocuswright Research | June 23, 2026

How Europe’s travelers are planning differently in 2026. Read More

News / Online

Germany sets a travel spending record—sustaining it won’t be simple

By Phocuswright Research | June 16, 2026

Phocuswright's Germany Travel Market Essentials 2026 examines the market's growth, structural vulnerabilities, future outlook and more. Read More

Opinion / Technology

AI is the next productivity shock: Can travel reap the gains?

By Jamie Lane - AirDNA | June 12, 2026

Jamie Lane, chief economist for AirDNA, explores how AI could reshape travel demand, distribution and industry economics. Read More

News / Distribution

Hotel distribution pushes beyond traditional channels

By Cathy Walsh | June 10, 2026

Industry analysis from Shiji tracks the evolving distribution ecosystem, mapping new categories including AI-driven visibility and direct-booking platforms, map-based commerce and social messaging. Read More