Research

News / Online

OTAs lead, AI rises and travelers research less: New findings from three key European markets

By Phocuswright Research | June 23, 2026

How Europe’s travelers are planning differently in 2026. Read More

News / Online

Germany sets a travel spending record—sustaining it won’t be simple

By Phocuswright Research | June 16, 2026

Phocuswright's Germany Travel Market Essentials 2026 examines the market's growth, structural vulnerabilities, future outlook and more. Read More

Opinion / Technology

AI is the next productivity shock: Can travel reap the gains?

By Jamie Lane - AirDNA | June 12, 2026

Jamie Lane, chief economist for AirDNA, explores how AI could reshape travel demand, distribution and industry economics. Read More

News / Distribution

Hotel distribution pushes beyond traditional channels

By Cathy Walsh | June 10, 2026

Industry analysis from Shiji tracks the evolving distribution ecosystem, mapping new categories including AI-driven visibility and direct-booking platforms, map-based commerce and social messaging. Read More

News / Online

US car rental growth remains muted amid new pressures

By Phocuswright Research | June 9, 2026

Weaker inbound travel, vehicle recalls and evolving booking channels are shaping the industry's outlook. Read More

News / Online

Inside the Philippines’ most overlooked $36B digital market

By WiT | June 5, 2026

Explore data from WiT's "Online Travel Tracker Volume 5: Philippines In Focus." Read More

News / Online

Japan inbound boom becomes policy priority

By Phocuswright Research | June 2, 2026

What comes next is less about volume and more about value, regional distribution and managing the strains of success. Read More

News / Online

Travel operators ramp up AI spending as search and discovery behaviors shift

By Cathy Walsh | May 27, 2026

TravelTech Show research points to rising investment in AI and travel technology as operators adapt to changing customer search, discovery and booking patterns. Read More

News / Distribution

U.K. travel distribution has reached equilibrium. Will it stay that way?

By Phocuswright Research | May 26, 2026

Demand is strong, digital adoption leads Europe, every major segment is growing: So why does the distribution picture look like a stalemate? Read More

News / Online

Wellness tourism hits $894B, with more growth ahead

By Phocuswright Research | May 19, 2026

Wellness tourism is at “the powerful intersection of two large and growing multi-trillion-dollar industries." Read More

News / Technology

TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners

By Morgan Hines | May 12, 2026

TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation. Read More

News / Online

Spain’s surge signals a structural shift in global travel demand

By Phocuswright Research | May 12, 2026

Spain once again surpassed its previous tourism records in 2025, reaching 96.8 million international visitors, a 3.2% increase over 2024. Read More

News / Online

Top-level takeaways on the Italy travel market

By Phocuswright Research | May 5, 2026

Even amid geopolitical uncertainty, Italy’s broad appeal, strong domestic alternatives and ongoing digitalization continue to support long-term growth. Read More